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Client: Cameron’s Brewery
Tontine Brand Development
The ProjectNorthview Creative was asked for their creative support in developing the imagery for an exciting new Stout called Tontine. This included the concept, logo and design of the bottles, glasses, packaging and even the bottle openers, coasters, promotional presenters and brochures.
We not only came up with striking imagery but, by understanding the complexities of differing print processes, were also able to ensure the designs could be translated on to a variety of printed media.
Our client was incredibly happy with the results and has since engaged us with a similar national campaign.
Tontine Brand Development
The LogoA 'tontine' is an investment plan for raising capital, devised in the 17th century. Each subscriber pays an agreed sum into the fund and thereafter receives an annuity. As members die, their shares devolve to the other participants and so the value of each annuity increases. Upon the death of the penultimate member the capital passes to the last survivor.It led to a number of unexplainable deaths as people’s greed took over. As a result it was outlawed and is still illegal in most countries today……true “unconventional darkness”!
The concept of the logo was to incorporate the wings of Samael. Samael was an archangel who encouraged men to do evil. In this case Tontine greed or 'unconventional darkness'. We wanted it to be decorative but not macabre. A subtle approach seemed to be the best way to go.
Tontine Brand Development
The BottleSeveral bottle shapes and styles were used for the test print. The image you see to the right was the one we and the client felt worked best. The ink is printed directly on to the bottle.The darkness of the stout really helped the logo stand out.
Tontine Brand Development
The PackagingFor the box, which would hold 24 bottles, we opted to stay loyal to the distressed feel of the logo but take it one step further. The idea was to create a box that had the appearance of being scraped and scratched, together with a subtle grey hop print in the background.
Tontine Brand Development
PresentersBar Blades CoastersT-ShirtsThe Tontine branding incorporated throughout different printed media.
• Bar Blades
• Presenters
• Coasters
Tontine Brand Development
GlassesDesigns were created to work with a series of different shaped glasses.
The wings were extended to wrap around them.
The client chose the following after feedback for the range.
ONE PINTrastal
0113
CEM 15
Tontine Brand Development
The FontTontine pump/font artwork visuals and realisation.
Tontine Brand Development
Launch Night19th January 2016Head of Steam, Leeds
Tontine Brand Development
Northview CreativeOak Barn, Royds Green Farm, Royds Lane, Oulton, Leeds, LS26 8EZ. Tel: 0113 28 28 [email protected]
Tontine Brand Development
