4 introduccion al programa

Introduction CBI

and Bodywear

programme

EU Market entry garments Medellin 4 August Cali 5 August Bogota 6 August By Josephine Koopman

Welcome

Centre for the Promotion of Imports from developing countries | August, 2014

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EU market access training lay-out

9.00-9.30 Introduction workshop Introduction of the participants The European market Trade channels: Players, margins and fashion cycle (part 1)

10.30-11.00 Coffee/tea break

11.00-12.30 Trade channels: Players, margins and fashion cycle (part 2) Sourcing strategies of EU buyers, industry trends: treats or opportunities?

12.30-13.30 Lunch

13.30-14.30 Introduction CBI and new Body wear programme Testimonial

14.30-15.00 Coffee/tea break

15.00-16.00 Discussion – Application form


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About CBI

CBI: Centre for Promotion of Imports from Developing Countries

1971: CBI was established by the Ministry of Foreign Affairs of the Netherlands

1998: Agency

60 employees /Worldwide network of 250 experts

Working in about 40 developing countries


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Our Mission and Vision


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Mission Vision

CBI is THE expert in export development and export promotion from developing countries

Contribute to sustainable economic development in developing countries

through the expansion of exports from these

countries


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Powerful and large worldwide network

Embracing the principles of corporate social responsibility

Sustainable strengthening of the competitive capacity of SME-exporters and producers in developing countries with a primary focus on European markets

For SMEs, BSOs and governmental authorities

Advice, counselling and knowledge management

Stakeholders Focus Integrated approach

Core Competences CSR

Vision

CBI is THE expert in export development

and export promotion from developing

countries


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CBI and the export system

Exports growth

Income increase

Revenue increase

Investments increase

Economic development

Focus Focus

CBI Assistance

Export

CBI Modules /Services


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Export Coaching Modules

Business Support Organization

Modules

Market Intelligence Modules

Small & Medium Enterprises (SMEs)

Increase of the competitive capacity

Business Support Organizations (BSOs)

Improved sustainable service provision

SME en BSOs

Effective implementation of the available information

Human Resource Development

Modules

SME en BSOs

Effective implementation of export knowledge and export skills

Market Intelligence Platform

http://www.cbi.eu/marketintel_platform


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You Care about Corporate Social Responsibility?


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Environment

Human rights

Labour rights

Fair operating practices

Consumer interests

Good

Governance

Community

development

ISO 26000 guideline

Focus of CBI Focus of CBI Focus of CBI Focus of CBI

Export Coaching Modules


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Market entry EU

Certification

Market entry Regional

Certification

Regional market entry

Providing expertise in processes relating to certification

Possibility for co-financing

Gaining skills and experience in marketing in regional market(s) and/or European markets

Establish relevant business contacts

Participation in fairs, conferences, exhibitions and / or B2B

Business Audit and action plan

Business development

Export Capacity Building

Business Audit and Action Plan

Business development

Export capacity building

Assessment of the capacity of SMEs to enter the European market

Steps to prepare for the European market

Supporting companies with the further professionalization of their operational management

Supporting companies in complying with the requirements of European markets

Explore the European market

Develop an export strategy

European market entry

Different training offered


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Training Target countries

Training Europe

Online Training

Training in Colombia

Training in Europe

Training on-line

Export marketing planning

Requirements for market access

Market research

Effective trade fair participation

Corporate social responsibility

Website promotion

During business in Europe / cultural aspects

Calculation & prices / Business

Product development/fashion forecast

Product development training in groups and for individual companies


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Tailored training courses for you and your key staff


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Fashion forecast training


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On-site export-readiness assessments and consultancy


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materials

promotion

sales

Potential improvements

CSR issues

Market entry: Participation tradefairs


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Market entry: Buyer missions


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Integrated Country Programme Colombia (2014-2018)

Objective:

boost exports from selected Colombian sectors to European markets.


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• Exotic Fresh Fruits

• Roasted Specialty Coffees

• Tropical & Exotic flowers & Foliage

• Natural Ingredients for Food, Pharmaceuticals or Cosmetics

• Garments

• IT Outsourcing Services

Export Coaching Programme Three fixed stages: 1. Business Audit & Action Plan (€0) • Assessment of the capacity of SMEs to enter the European market • Steps to prepare for the European market • Plan of action 2. Export Capacity Building (€250,-) • Coaching SME to meet European market demands • Exploring European markets • Developing export strategy (Training, workshops, coaching, technical assistance) 3. Market Entry (€500,-) • Participation at European Trade Fairs • Realisation of skills, and gaining market experience in European markets www.cbi.eu/CBI%20Services


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Market Entry – Participation at European Trade Fair

Option A – Participation at stand of Proexport

Financing:

Always: 50% Proexport

1st participation: 20% CBI

2nd participation: 10% CBI

3rd participation: only proexport


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Option B – Participation without Proexport

Financing:

• 1st participation: 70% CBI

• 2nd participation: 60% CBI

• 3rd participation: 50% CBI

Contribution for the SME’s stays the same in both cenarios

Participants Criteria

10 SME’s

- Formally constituted companies;

- 51% of your company is locally (co-)owned ;

- Not currently participating in a SIPPO project that includes technical assistance and trade fair participation;

- Not completed a CBI export coaching programme in the same sector;

- Not have a joint venture with a company based in a country with a classification of UMIC or higher;

- No licensing commitments that prohibit or limit export possibilities of products to the EU competitive prices and sufficient production capacity;


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Participants criteria

Clear interest in exporting to Europe / increase their imports to Europe

- Products bodywear (shapewear/lingerie/underwear/beachwear))

- locally owned - 11 to 200 employees - Able to produce at competitive prices in the EU market for a specific productgroup - sufficient production capacity - a management which is able to communicate in English - financial stability

- Willing to invest/work on in CSR issues


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Planning and Time frame

Until 1st of September 2014 Application

www.cbi.eu/garmentscolombia

Until end of September 2014 Pre-selection of participants

October - November Business Audits

November - December Final selection of the participants

Start coaching programme


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http://www.cbi.eu/garmentscolombia

http://www.cbi.eu/garmentscolombia


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A unique offer for Garments businesses in Colombia This could be your golden export opportunity

Are you a Garments manufacturer in Shape wear, Underwear and Lingerie based in Colombi and eager to access European markets? The joint Export Programme for the garments sector in Colombia will run from July 2014 till 2018, and will be implemented by CBI in close collaboration with Proexport and INEXMODA. Application is open to those SMEs that are willing and able to commit the time and resources needed to successfully compete in the European arena for the full duration of the programme. Only 10 SMEs will be accepted in the programme. For application conditions and requirements, please ask for our brochure or visit our website at www.cbi.eu/garmentscolombia You care about your business As an entrepreneur, you love your business. You believe in your products and you care about your personnel. You are delighted when operations run smoothly – and you are on red alert when new challenges or opportunities emerge. You have ambitions, too. You want to develop a future-proof business. With this in mind, there’s something we believe you must consider: exports. We care about your business, too We care about your business and its future, too. We have helped many hundreds of businesses in dozens of sectors all over the developing world increase their revenues by gaining a sustainable position on European markets. Companies like yours. It is our core business. That is why we are making you this offer…

Secure your future: expand your exports to Europe As an entrepreneur, you know all about the importance of a strong product range and a broad client base for ensuring healthy growth and lasting, stable revenues for you and your staff. The Export Programme for Garments in Colombia is designed to help you realise such ideas by developing sustainable exports to Europe. This is your chance to receive a 100.000,- worth dollar investment* in the form of training, coaching and match-making. Our 4-year Export Programmes are run by experienced sector and marketing experts and designed to contribute significantly to your company’s export potential. The programmes include:

on-site export-readiness assessments and consultancy

tailored training courses for you and your key staff

market entry and matchmaking services, such as participations in European trade shows, aimed at connecting you with promising European buyers

You’ll get a phased programme that can be tailored to your company’s ne ed s For a nominal enrolment fee, your coach will guide you through three programme phases for

entry into the EU market (see below for description and participation prices). Each of these three

phases is focused on a particular activity, with the ultimate goal of preparing you for European

market entry. For more details, please check: www.cbi.eu/CBI%20Services

Apply before 15 September 2014 to benefit from our excellent services As our services are partly financed through development co-operation funds, the costs to participate are low. For more information or to download a brochure or application form, please visit our website at www.cbi.eu/garmentscolombia. Contact details CBI: Melanie Haga, Programme Manager, [email protected] Proexport: Paula Ospina, Dirección de Cooperación y Convenios, [email protected], T + 57 1 5600100 ext 20005 / 20007 ANALDEX: Clara Henriquez, [email protected] * The amount mentioned will not be transferred to the company, but invested by CBI and Proexport in training, coaching, and match-making activities

Business Audit & Action Plan (€0)

Export audit to assess SME on competence for European market

Plan of Action Export Capacity Building (€250,-)

Coaching SME to meet European market demands Exploring European markets Developing export strategy

Market Entry (€500,-)

Realisation of skills, and gaining market experience in European markets

Gaining a sufficient number of relevant business contacts

Participation in trade fairs, conferences, road shows and/or B2B events

Flyer: www.cbi.eu/garmentscolombia

Application form


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CBI Exporter ’s Profile ( EP) Garm ents Colom bia ECP Applicat ion form 1 of 3

Please complete in English Confident ia l

Com pany nam e:

1 .

Contact person Mr Mrs Miss

Initials:

Surname:

Function:

Office address Street:

Postal code / City:

Country:

Mailing address same as office address No

Yes:

Street / P.O. Box:

Postal code / City:

Country:

Phone:

Fax:

E-mail:

Website:

Nearest airport / City:

Distance in km:

Travelling time:

Product ion unit

address

Street:

Postal code / City:

Country:

Nearest airport/City:

Distance in km:

Travelling time:

Other product ion

unit

No Yes

Full address :

Flyer and application form: www.cbi.eu/garmentscolombia


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Thank you for your attention! Any questions?

Documents

4 introduccion al programa