4 Digital Marketing Trends and Predictions of 2012

The top four trends and predictions for the year 2012 for effective digital marketing campaign

are being discussed in this blog.

Digital Marketing simply means marketing the business or products/services by using digital

sources. It gives more preference to direct marketing by communicating with the audience in a

digital fashion.

In the last decade, businesses and marketers have shifted immensely from the concept of

traditional marketing towards some interactive methods like marketing through social media

sites, search engine optimization, e-mail marketing, and many more. Also, now companies give

more importance to marketing and so most of them are increasing their budgets for SEO and

social media specifically.

The internet marketing industry is changing every day. Nobody is aware about the future but

today, to reach the targeted audience quickly, the marketers need to be mobile, fast, and updated

about the current trends. Top 4 Digital marketing trends and predictions are listed below for

staying in fashion to succeed in marketing campaigns.

1] Mobile Marketing – Because of the growth of popularity of new smartphones and tablets,

mobile marketing and mobile advertising is becoming a true part of the media plan. Mobile

marketing can be done by various approaches like it can be done through SMS, Bluetooth,

mobile advertising applications, mobile advertising websites, and location based advertising.

2] Video Advertising – Video is considered as a rich and effective medium for advertising. It is

believed that more than 80% internet users in USA watch videos online daily. Also, sites like

YouTube and others make easy for marketers to create and share their content effectively.

Nowadays, companies prefer to create and share short conceptual videos for advertising their

products/services thru these kinds of video sharing websites. It is expected that video advertising

will grow in the near future as it is far less crowded space than other marketing mediums.

3] Marketing via Social Medias – The time spent on social media websites is exceeding by

more than 20% in last two years. This clearly indicates that Companies should now consider the

social networking sites as a serious platform for marketing. They have realized that people spend

most of their online time on these sites, and so it is the best place to target them. Social Media

Marketing is effective and trendy and it is predicted that it will hold its importance in the future

too.

4] Search Engine Optimization – Google changed its search algorithm last year in 2011 which

increased the importance of optimizing the website so as to fetch top ranking. Before, Google

never considered that how frequently a company is discussed on social networks. Also, now an

authentic, timely and relevant content will be more important for getting better results. New

interactive content creation always stays in fashion.

The profound progress in technology and media has totally changed the way we interact with

people worldwide. The marketers following latest marketing trends smartly can easily succeed in

their marketing campaigns.

Softweb Solutions– The Internet Marketing Company in Chicago provides the best solutions for

all online marketing Services worldwide. For more information or queries, you can contact us

at info@softwebsolutions.com.