Recruitment trends and predictions 2013.
- 1. 2013 Recruitment Digital MarketingPredictions & Trends Will StartShortlyFor Recruitment Owners, Directorsand Senior Recruiters
2. In The Next 60 Minutes We Will Cover The Following: 3. 1. Leveraging of candidate databases to create passive income - this is overlooked by virtually every agency despite their need for cash flow2. Discover how to use webinars to win clients - cold calling is dead. Webinars convert at 10-40%3. Learning how to be the goto man in your sector - differentiation and content will drive agency success in 2013 4. 4. Regenerating candidates - know where thecandidate is in the recruitment lifecycle - are theyopen to moving?5. How to truly maximize the power of LinkedIn -less than 1% of companies do this 5. What this webinar is not 6. Detailed Training Not How To Webinar Not Step by Step Nothing to sell 7. What this webinar is 8. If you are going to be strategic in recruitment, you mustbe forward looking. Obviously forward-looking people stay aware of currenttrends. If you are going to be strategic, you must beforward looking. Obviously forward-looking people stay aware of currenttrends. Definition of a trend means that a significant group offirms have already implemented the practice. 9. By the time your firm implements them, you will havefallen behind the benchmark firms. If you are tired of simply playing catch-up and you want toget ahead of your talent competition, you need to movebeyond current trends and instead identify next yearsupcoming practices long before they gain wideacceptance.John D Sullivan.Fortune 500 Recruitment Thought Leader 10. Who Are You? 11. How To Turn YourRecruitment Businessinto a Digital GoldmineWinning New Business& Passive Candidates inthe New Digital AgeAndy WhiteheadDigital2Recruit 12. Who Successfully Uses Digital SalesStrategy Now? 13. For Each Prediction Ask Yourself:1. How Can We Implement In Business NOW?2. Who In Business Needs To Implement It? 14. # 1 OpportunityLeveraging of candidate databases tocreate passive income - this is overlookedby virtually every agency despite their need for cash flow 15. The Opportunity Every recruitment agency has a hidden asset. Itsdatabase Your relationship with the database is key Content, positioning, authority, trusted advisor 16. Figures 10,000 database, 10% open rate, 5% CTR = 50 will get to sales page 10% buy = 5 buy 2,0000 SAP training = 10,000 Gross Commission 50% = 5,000 Net for sending 3 emails 17. Linked Career Campaign 50,000 database, 10% open rate, 5% CTR = 2500 will get to sales page 10% buy = 250 buy @ 100 LICC training = 25,000 Gross Commission 50% = 12,500 Net for sending 3emails 18. Linked Career Campaign Build a relationship with your database Create a 12 month plan with monthly promotion Find a product / service relevant to market Create sales funnel Frame as we have paid half & mail 19. # 2 Opportunity Regenerating candidates - know wherethey are in the recruitment lifecycle - arethey open to moving? 20. Predictions & Trends As the world becomes social Candidatedatabases will integrate with social platforms suchas LinkedIn Candidate databases can be used as primarymeans to open communication with candidates Combinations of email, surveys and webinars willidentify passive candidates as Hot candidates forcore roles 21. Predictions & Trends Adoption of new technology Email Job Mail Shotsto create Hot candidates rather than scattergun Referral systems to become an automated processdriven by the candidate database 22. Impact To Recruiters Recruiters will be given a set of Hot Leads with lists ofcandidates interested in Role ABC removing the cold call Stats of 1 in 40 cold calls to be become more like 4 in 10 Recruitment Agencies to use email marketing to set theirbrand above their competition 23. Impact To Recruiters Increase in brand positioning will increase the number ofcandidate referrals and client recognition Recruitment leaders will have clear metrics on all marketingcampaigns and outbound calls 24. Email Marketing System OutcomesRemit: Implement an email marketing system which will createinstant results in response from our candidate databaseOutcome: Implemented a new branded system with companytemplates, banners, and the text template for consultants tocopy and paste. NOT just the role details.Business Impact: Job mail shot was sent to 40 targetedcandidates. 12 responses inc CVs (old system 1-2). 25. Client OutcomesRemit: Implement email system to create leads for consultants.Outcome: Implemented a system which gave the client detailsof1) who opened the email2) when they opened the email3) how many times they opened the emailBusiness Impact: Consultants have a list of candidates whohave demonstrated interest in a role. Rather than hoping andsave time, resource and expenditure contacting thoseinterested immediately. 26. Client OutcomesRemit: Identify what would drive a passive candidate to moveand create a referral program for passive candidatesOutcome:.set up an incentive led survey system which identified thedrivers for candidates to move and incentivise referralsBusiness Impact: Consultants converted warm leads surveyresults to both existing passive candidates and obtained newcandidates through referrals. 27. # 3 Opportunity Discover how to use webinars to winclients - cold calling is dead. Webinars convert at 10-40% 28. Predictions & Trends Webinars have swept across allindustries, recruitment is now catching up Webinars will be used to break into newsectors, countries and niche sectors 29. Predictions & Trends Client Attraction Webinars will decrease the needfor cold calling and give consultants the goldengoose of A valid reason to call the client Candidate Gathering Webinars will bring newcandidates and CVs 30. Impact To Recruiters Instant sector leading positioning Recruitment companies can brand themselves asindustry leaders by hosting webinars withauthors, industry leaders, celebrities at thefraction of a cost Break into new markets without the need to makehundreds of cold calls 31. Impact To Recruiters Recruiters now have a valid reason to callpotential new clients without cold calling Candidates are given great free value contentwhich creates know, like and trust withrecruitment agency 32. Client OutcomesRemit: Position us as leaders in our niche and createrelationships with industry players so we can open doorsOutcome: Created a webinar which brought together 12 of thetop SAP speakers in the worldBusiness Impact: Formed relationships with VP of SAP, SAPproject managers, SAP programme managers, 1200 newpotential candidates signed up with contact details 33. How Did We Get 1200 New Candidate Details & New Client Relationships? 34. 1. Define Business Objective2. Create a Dream 50 if new clients is the goal3. Survey Clients and/or Candidate for subject matter4. Attain 5-12 speakers5. Create webinar 35. 6. Get registrants to webinar7. Elicit as much as info as possible in webinar8. Create lists of leads and information forconsultants9. Follow up with speakers10. Create products from the webinar as marketingmaterial 36. # 4 OpportunityLearning how to be the goto man in yoursector - differentiation and content willdrive agency success in 2013 37. Rebranding OutcomesRemit: Create a strategy to rebrand us to our existingcandidates and clients without breaking the bankOutcome: Created a content strategy of videos and articles thatdemonstrated to clients and candidates they are experts intheir niche. These were systematically sent out to a detailedcontent plan.Business Impact: Project managers called in to the businessasking for advice. 38. Sounds good Andy but we dont have the time. We are sales people. 39. Step 1 Define Category, Research Level, Type of Writing 40. Step 2 Title, Keywords, Key Word Frequency(SEO), Words Min/Max, Timeframe 41. Step 3 Accept/Reject Article (4 Days) 42. Distribution Channels1. LinkedIn 1st Connections2. Tagging functionality on LinkedIn3. LinkedIn Status Updates 1st/2nd/3rd4. LinkedIn Groups (50)5. Candidate Database6. Client Database7. Shares on LinkedIn/XingTime: 30 Minutes Per Week 43. Reach One article could easily hit 1-10,000 candidates with the assets you already have to hand. Increase branding and positioning.Depth One article a week to your clients will create the know, like and trust and inbound leads. 44. SEO Benefits Articles with keywords No1 way to rank onGoogle e.g. Growth of LinkedIn LinkedIn Profile No1 ranking social site to getranked in Google engines check links Ranking at top of LinkedIn positioning andranking 45. Impact To Recruiters Recruiters will become subject matter experts and increasethe trust with candidates and crucially clients Consultants will be attracted to work for the brand leadersin their sector 46. # 5 OpportunityHow to truly maximize the power ofLinkedIn - less than 1% of companies do this. 47. Company Strategy 48. I have been privy to theworlds best Recruitmenttrainings and Andys strategiesastounded my private pinnacleclub directors.Mike Walmsley, The QuarterBillion Dollar Recruiter 49. 1. Leveraging of candidate databases to create passive income - this is overlooked by virtually every agency despite their need for cash flow2. Discover how to use webinars to win clients - cold calling is dead. Webinars convert at 10-40%3. Learning how to be the goto man in your sector - differentiation and content will drive agency success in 2013 50. 4. Regenerating candidates - know where they arein the recruitment lifecycle - are they open tomoving?5. How to truly maximize the power of LinkedIn -less than 1% of companies do this. 51. LIVE Q&A 52. Free Strategy Call email@example.com