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C Copyright © 2003-14 Neuronimbus Software Services P. Ltd. All Rights Reserved. 8 Online Marketing Trends & Predictions for 2015 Neuronimbus Software Services P. Ltd.

8 Online Marketing Trends & Predictions For 2015

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Trends & Predictions for

2015

Neuronimbus Software Services P. Ltd.

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WHAT’S IN STORE FOR DIGITAL

MARKETERS IN THE UPCOMING

YEAR?

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THE RISE OF CONTENT

MARKETING

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Companies are going to

focus more on

Content Marketing

by creating more

Relevant and Inspiring

content Companies with BLOGS

are expected to

generate 67% more

leads

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MARKETING ANALYTICS WILL BLOOM

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Be ready to

witness

marketing

automation

technologies

being used in vast

in 2015

Dozens

analytics

tools

Growth by

50%

Marketing

data; crucial

point

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MORE VIDEOS THAN EVER

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If you are looking forward to show how a service or product works,

then Videos are a perfect way rather than text or images only

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PERSONALIZED MEANS BETTER

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Increase the number of

sales

BY OFFERING PERSONALIZED CONTENT COMPANIES…

Lower the costs of

operation

Inspire users to stay longer on their websites

Foster customer satisfaction

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VISUAL STORYTELLING WILL GO

WILD

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V

COMMUNICATE BRAND’S IDEA

SENDS A CLEAR MESSAGE

STAND OUT FROM

CROWD

INSPIRE EMOTIONS

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MORE MONEY ALLOCATED IN

ONLINE

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INTERN

ET

AD

VERTIS

ING

MO

BIL

E A

DS

RIS

E B

Y 1

0%

GR

OW

BY

48

%

Marketers have a very good

Opportunity of making the most

of the

web since people spend time

online,

during the work as well as in

their

free time.

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HYPER – SEGMENTATION &

MICRO TARGETING

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LONG COPY HAVE BEEN APPRECIATED OVER A SHORT ONE!

For an effective SEO, the length and

value of the content will be more

essential in coming years.

According to Google, content less than

200 words will be categorized as ‘Thin

Content’.

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GOING M BILE ALL THE WAY

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With the increase of

mobile use,

marketers have a

chance to target

the people in a longer

stretch of time

Mobile web will

become bigger than

desktop usage in 2015

Spending for mobile

ads will grow – and

grow fast

THANK YOU!

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