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Want to know what is going to be big in marketing this year? Then find out here! This presentation outlines the 5 major players in marketing in 2014.
Citation preview
Trends - 2013 • Mobile
• Integrated social media
• Marketing - more human
• Images/Photography
2014 • Content
• Real time marketing
• Personalisation
• Multi-Channel
• Video
Content Creating content and
generating traffic will be the
best way to get new
business leads
Types Blogs, Videos,
Infographics…
Spam New spam rules - spamming
will not work and will
eventually be eliminated.
Popularised by big brands, real-time
marketing is the approach brands take when
events, news and topics are trending at that
moment allowing them to publish content at
the right time.
Real-time marketing should be used to find
current news at all times and using this to
drive engagement to your social media on a
mass basis. But beware, it is important to
make sure the news is relevant to the brand.
Experiences Digital experiences
personalised to the specific
user.
Familiarity Customers like the familiarity
of personalised content.
Engagement Leads to an increase
customer engagement and
can enhance conversion
rates.
Make full use of the range of connected
mediums to reach a customer.
But if you have limited time and budget, it is
important to remember to monitor which
methods work best for you and to make the
most out of these.
Everywhere Integrated into web design,
across social media, and
even in ambient pieces -
video is everywhere.
Why? Good way for people to find
information and for
entertainment
Future Nielsen explains that “64%
of marketers expect video to
dominate their strategies in
the near future”
Conclusion
So taking on 2013 ideas and pushing them
further, we have predicted a set of predictions
for the trends of 2014. But what do you think?
Tweet us here
About Yoyo Design
Yoyo Design is an award-winning creative
digital agency specialising in innovative
branding, user experience, web design,
technical solutions, project management,
digital strategy and marketing.
Visit our website for more information:
www.yoyodesign.com
Yoyo Design Ltd, 7 Hanover Road, Tunbridge Wells. TN1 1EY. UK +44 (0) 1892 619555 | [email protected] | www.yoyodesign.com