Working with Securitas was faultless from planning right through to execution, providing the level of assurance and professional attitude required to deliver a high fheƀb[�[l[dj

Leeanne Brierley, Senior Project Manager, Momentum

FIFA World Cup Trophy TourCase study | Retail

The event 2014 played host to the third Original FIFA World Cup Trophy Tour. The Tour was developed through an exclusive partnership between FIFA and Coca-Cola, which saw the 2013/2014 Trophy Tour visit 88 countries during its 267-day duration.

The Trophy Tour began its journey in Rio de Janeiro on 12 September 2013, as part of the nine months world tour the Trophy made a special appearance at the ASDA Eastlands Store in Manchester before returning back to Brazil.

ASDA required additional security support at the store during the event and requested this from Securitas. Securitas carried out a number of risk assessments, consulting with ASDA to ensure the appropriate levels of security was in place for the arrival and protection of the Trophy. Andy Lawson, Regional Loss Prevention Manager ASDA commented, “In my opinion the service provided by Securitas was excellent from inception to the day of the event.

J^[�eŽY[hi�m[h[�Zh[ii[Z�icWhjbo�WdZ�j^[_h�conduct throughout the event entered into the spirit of both the ASDA and Coco-Cola culture, indeed very professional. Communication was also very good with the team on the ground continually in contact with myself and store team via PR. The added visibility and event coverage utilising their mobile CCTV unit further contributed to a well-executed and uneventful day”.

Securitas deployed an additional 32 highly jhW_d[Z�eŽY[hi�je�i[Ykh["�WdZ�fhe`[Yj�cWdW][�all security aspects of the event. Before the hundreds of fans arrived, the team installed over 100 steel barriers to protect the event area, as

well as providing an orderly queuing system for the large numbers expected.

From arrival to departure, the team were responsible for the close protection of the Trophy throughout the event and during the placement of the Trophy into the showcase Cabinet.

All shoppers and event visitors to the store had the added protection of the Mobile CCTV Van. Strategically positioned in the car park, the van provided 360-degree vision thanks to its extensive camera coverage, acting as an [ż[Yj_l[�l_ikWb�Z[j[hh[dj$

The resultThe Trophy Tour attracted over 4,000 visitors, all of whom enjoying the rare opportunity to view the authentic FIFA World Cup Trophy, witness a special hologram animation showcasing memorable moments of the FIFA World Cup, and the added amusement from watching entertainers perform skillful football tricks.

It was imperative that Securitas’ presence was not overbearing, ensuring all visitors were able to enjoy the experience in a safe, pleasant and memorable environment. Leeanne Brierley, Senior Project Manager, Momentum explained, “Momentum engaged with Securitas to deliver the Coca Cola Trophy Tour appearing at ASDA Eastlands, the only retailer to experience this type of event on the UK Tour. Working with Securitas was faultless from planning right through to execution, providing the level of assurance and professional attitude required to Z[b_l[h�W�^_]^�fheƀb[�[l[dj$É

0800 716586 www.securitas.com

Securitas have provided security solutions for stores and special events at over 300 ASDA stores across the UK and Ireland since 2010. Working together in partnership to ensure customers experience a safe and enjoyable shopping environment.