2020 SPONSORSHIP & MARKETING OPPORTUNITIES | Transportation Marketing and Sales Association

12020SPONSORSHIP & MARKETING OPPORTUNITIESKnowledge. Connections. Recognition. Solutions.

Demonstrate Your Leadership. Build Your Business.

2020 SPONSORSHIP & MARKETING OPPORTUNITIES | Transportation Marketing and Sales Association

2

Enhance Your Visibility, Reputation Through TMSATMSA is the only association serving marketing, communications and sales executives in all market segments in transportation and logistics. Through TMSA, marketing and sales professionals learn about and advance the industry through education, connections and resources – ultimately strengthening their individual devel-opment, their businesses and the industry-at-large.

Companies involved with TMSA generate over $500 billion in revenue and invest sizeable sales and marketing budgets to maintain and grow their revenue.

Through your membership and integrated marketing strategy (online, in person, in print), you can build relationships throughout the year with qualified decision-makers in this unique marketplace. For maximum impact, make sure to participate at our 2020 Marketing & Sales Conference June

7-10 at the Sheraton Music City Hotel in Nashville, Tennessee.

Leverage an Integrated Sponsorship or Marketing Package

Generate leads, build relationships, and grow your business with our

members – who are business leaders, CMOs, marketing and communications

practitioners, sales leaders and business development professionals. You’ll

reach decision-makers from a wide range of companies, including 3PLs (IMCs,

truck brokers, freight forwarders), motor carriers, technology innovators,

ocean carriers, port authorities, private fleets, and original equipment

manufacturers. It’s a unique opportunity to build your business!

RECENT PREMIER SPONSORS

MEDIA

TECHNOLOGY

MARKETING / PROFESSIONAL SERVICES

PROVIDERS

Winmore

®

R

Logistics

2020 SPONSORSHIP & MARKETING OPPORTUNITIES | Transportation Marketing and Sales Association

3

GENDER

TMSA Member Demographics

Key Responsibilities

62.5%Sales/Bus. Development

Marketing 46.5%

Communications 45%

8.5%

Corporate Mgmt./Strategy 37.5%

17.5%

14.5%

11%

Operations/Other

Pricing

Product Development

HR/Driver Recruitment

KEY RESPONSIBILITIES

Years of Experience

30+

20-29

13.5%

25.5%

19.5%

12%

29.5%10-19

5-9

< 5

30+

20-29

13.5%

18.5%

14.5%

28.5%

25%10-19

5-9

< 5

Marketing/Sales Transportation/Logistics

Years range from before 1988 to 2016 or later

YEARS OF EXPERIENCE

Male 58.5%Female 41.5%

WHO ARE OUR MEMBERS?Members are senior leaders responsible for

marketing, sales, and communications in all market

segments of transportation and logistics — including

motor carriers, railroads, air carriers, ocean liners,

3PLs, warehousing/distribution specialists, technology

innovators, and equipment manufacturers.

LEVEL OF EDUCATION:

BachelorDegree

Master’s Degree

Other71.5%

23%

5.5%

Education (Highest Level Attained)

2020 SPONSORSHIP & MARKETING OPPORTUNITIES | Transportation Marketing and Sales Association

4

COMPANY TYPE - AFFILIATE MEMBER

TMSA Member Firmographics

Company Type (Affiliate Members)

23.5%Technology

Media 20.5%

Marketing/PR Firm

16.5%Marketing/Sales

6.5%

18.5%

4%

Consultant

HR Management

10.5%Other

Company Type (Regular Members)

43.5%3PL / IMC / Forwarder

Motor Carrier 20.5%

Technology

10.5%Rail / Intermodal / Maritime

4%

11.5%

3%

Financial / Leasing

OEMs

7.5%Other

COMPANY TYPE - REGULAR MEMBER

NUMBER OF EMPLOYEES

Giant (10,000+)

Major (5,000-9,999)

Large (1,000-4,999)

Medium (500-999)

SMB (100-499)

Small (50-99)

Micro (<50)

Fig. 3: Number of Employees

20.5%

17.5%15%

4.5

3.5

12.5%

26.5%

TOTAL GROSS SALES (ANNUAL)Total Gross Sales (Annual)

15.5%Micro Enterprise (< $5m)

Small Ent. ($5m but < $100m) 29.5%

SMB ($100m but < $500m) 31.5%

Medium Ent. ($500m but < $1b) 11.5%

6.5%

3%

2.5%

Large Ent. ($1b but < $2.5b)

Major Ent. ($2.5b but < $5b)

Giant Ent. (> $5b)

Source: 2020 TMSA Marketing & Sales Metrics Study

2020 SPONSORSHIP & MARKETING OPPORTUNITIES | Transportation Marketing and Sales Association

5

2019 CONFERENCE ATTENDEE FEEDBACK

TMSA Member Demographics

say they are Very Likely/Likely to buy from a TMSA exhibitor or sponsor within the next 12 months

were Very Satisfied or Satisfied with access to solutions and providers

said the conference “Absolutely fulfilled my reasons for attending” (Top 2 reasons: Content and Networking)

43.5%

72%

78%

TMSA MEMBERS ROUTINELY SEEK THESE COMPANY TYPES:

Marketing-related Services:Adcom (creative services, PR, marketing automation)

Arke (marketing technology services)

Concept Services (lead management solutions)

Halo Branded Solutions (marketing, branded merchandise)

Marlik (creative and digital marketing agency)

Mastio & Company (market research)

MindShare Strategies (marketing, association management)

S.O. Creative (innovative strategy, marketing, impactful branding)

SE10 (full-service B2B marketing services agency)

shark&minnow (strategy and design consultancy)

Sol de Naples Marketing (marketing services agency)

Other Professional Services:Caliper Management (talent management solutions)

Centric (marketing, business and technology consulting)

Clientek (custom software solutions)

Confidential Career Solution (recruiting solutions)

Euler Hermes (trade credit insurance and related risk services)

Hubtek (nearshore talent resources and strategy consulting)

Ideabox (promotional products, print collateral, digital strategies)

Intelestream (CRM product development, consulting, integration)

KSM Transport Advisors (profit improvement for carriers)

Luminaries Consulting (talent management, strategy development)

Roanoke Insurance Group (insurance, risk management solutions)

Sigma Press (provider of custom printing and related services)

Turbo Images (vehicle wraps and fleet graphics design)

2020 SPONSORSHIP & MARKETING OPPORTUNITIES | Transportation Marketing and Sales Association

6

Examples of Companies Engaged in TMSA

Examples of Affiliate Members

AAA Cooper TransportationACS, a Xerox CompanyAFN, LLCAllstate Peterbilt GroupAllstates WorldCargoAmerican Expediting CompanyAmerican Truck & Rail AuditsAM Transport ServicesAPL and APL LogisticsArcBest CorporationArmadaATS LogisticsAnderson Trucking ServiceApproved Freight ForwardersArdwin FreightArrow Truck SalesAscent Global LogisticsAshley Distribution ServicesAveritt ExpressB2B FreightwayBDP InternationalBMO Transportation FinanceBR WilliamsBahler TransportationBasin LogisticsBay & Bay TransportationBennett International GroupBettawayBison TransportBlueGrace LogisticsC.H. RobinsonCNCSXCanada CartageCardinal Health LogisticsCass Information SystemsCeladon GroupCheetah Software SystemsChoptank TransportDHLDupre LogisticsEngland LogisticsEstes ExpressFedEx Freight

Fidelitone LogisticsFlorida East Coast RailwayForward AirFSL GroupGLT Transportation GroupGreat Plains Transport Green Mountain ConsultingHermann ServicesHirschbach Motor LinesHyundai TransleadODW LogisticsITS LogisticsIdealease, Inc.Iowa Northern RailwayJ.B. Hunt TransportJarrett Logistics SystemsJAXPORTKansas City SouthernKenco Logistics ServicesKingsgate TransportationKriska Transportation GroupLSO Regional Shipping ServicesLandairLandstar Land Link Traffic SystemsLeSaint LogisticsLlamasoft Inc.Lynden TransportLynnCo Supply ChainMacroPointMallory AlexanderManitoulin TransportMatson LogisticsMckinney Trailer RentalsMcLeod SoftwareMcSwain WorldwideMercuryGate InternationalMeritor WABCOMode TransportationMomentum TransportationNFI National Traffic SystemsNational Retail SystemsNavis

Nussbaum TransportationNu-Way TransportationNYK LineOak Harbor Freight LinesOdyssey Logistics & TechnologyOld Dominion Freight LineOntracPAM Transport Inc.Peninsula Truck LinesPITT OHIOPort of Houston AuthorityPort of Long BeachPort of OaklandProject44RLS LogisticsRailinc Corp.Red Classic TransportationRedwood LogisticsRuan Transportation MgmtRush TruckingSaddle Creek LogisticsSaia LTL FreightSoutheastern Freight LinesStar Leasing Co.St. Lawrence Seaway MgmtSunset TransportationSwift LogisticsTrailer WizardsTransCore Link LogisticsTrimble TransportationTrinity LogisticsTriumphPayTruckstop.comTucker Company WorldwideTTX CompanyUPSuShip Inc.UTi WorldwideVerst LogisticsWOW LogisticsWabash NationalXTRA LeaseYRC WorldwideYusen Logistics

TECHNOLOGY:FreightVerify (predictive, real-time transportation visibility)SynchShow (B2B inbound marketing for transportation and logistics)Outreach (sales engagement platform, sales automation software)Winmore (bid and tender software for freight forwarders and brokers)

MEDIA:AC Business Media (Food Logistics, Supply & Demand Chain Executive)Agile Business Media (DC Velocity, CSCMP’s Supply Chain Quarterly)American Journal of Transportation (multimodal logistics media channel)CDL Life (news and entertainment for professional truck drivers)FreightWaves (news site offering digital intelligence and context)Inbound Logistics (media for demand-driven logistics and supply chain)Journal of Commerce (media channel for transportation and supply chain)Keller International Publishing (producers of SupplyChainBrain) Transport Topics (news leader in trucking and logistics)The Journal of Commerce (media for international logistics executives)Inbound Logistics (media for demand-driven logistics and supply chain)

MARKETING AND PROFESSIONALS SERVICES:Adcom (creative services, PR, media planning, marketing automation)Arke (marketing technology services)Caliper Management (talent management solutions)Centric (marketing, business and technology consulting)Clientek (custom software solutions)Concept Services (lead management solutions)Confidential Career Solution (logistics and supply chain recruiting solutions)Euler Hermes (trade credit insurance and related risk services)Halo Branded Solutions (integrated marketing/branded merchandise)Hubtek (nearshore talent resources and strategy consulting)Ideabox (promotional products, print collateral, digital strategies)Intelestream (CRM product development, consulting, integration)KSM Transport Advisors (profit improvement for carriers)Luminaries Consulting (talent management, strategy development)Marlik (creative and digital marketing agency)Mastio & Company (market research for actionable data-driven solutions)MindShare Strategies (full-service marketing and association management)Roanoke Insurance Group (insurance, surety, risk management solutions)S.O. Creative (innovative strategy, marketing, impactful branding)SE10 (full-service B2B marketing services agency)shark&minnow (strategy and design consultancy)Sigma Press (provider of custom printing and related services)Sol de Naples Marketing (marketing services agency)Turbo Images (vehicle wraps and fleet graphics design)

Data Source: 2017-19 Membership

2020 SPONSORSHIP & MARKETING OPPORTUNITIES | Transportation Marketing and Sales Association

7

Build your business, your reputation, your brand through TMSA — with the following sponsorship choices and our deliverables:

DELIVERABLES Diamond Platinum Gold Silver Exhibit Only

Affiliate Membership 1 1 1 1 1

CONFERENCE

Registrations 4 4 3 2 1

Hotel Key Card* Yes Yes — — —

Event Tie-In Reception Lunch Breakfast — —

Profile in Program Yes Yes Yes Yes Yes

Speaker Opportunity Breakout Breakout Facilitator Facilitator —

Conference Microsite* Yes Yes Yes Yes —

Attendee List Yes Yes Yes Yes —

Paid Booth Space Yes Yes Yes Yes Yes

Entrance Sign* Yes Yes Yes Yes Yes

Build relationships with business leaders and key decision-makers — throughout the year.

* Your logo featured

Becoming a sponsor has helped to build our brand and reputation among targeted marketing and sales decision-makers. Our ROI and business relationships built through TMSA have been incredible.“ ”

2020 SPONSORSHIP & MARKETING OPPORTUNITIES | Transportation Marketing and Sales Association

8

BRANDING Diamond Platinum Gold Silver Exhibit Only

Webinar Sponsorship Yes Yes Yes — —

Profile on Resource Guide Yes Yes Yes Yes Yes

Social Media Recognition Yes Yes Yes Yes Yes

Bylined Column (Blog) Yes Yes Yes Yes —

Whitepaper Library Yes Yes Yes — —

E-News Banner Ad Yes Yes — — —

Total Investment (U.S.$) $11,900 $9,900 $7,900 $5,900 $2,700

A LA CARTE - CONFERENCE (U.S.$)

Lanyard $3,900

Wifi $3,500

Conference App $3,500

Floor/Window Clings $2,500

Conference Bags $2,500

Game Card $2,300

Learning Journals $2,300

Presentation Library $2,100

Pens $950

Roundtable Topic $500

Connections Event $500

Webinar (Live & On-Demand) $1,500

DIGITAL BRANDING (U.S.$)

Bylined Column (1X Blog) $500

E-newsletter Banner Ad (1X) $500

Website Ad (30 days) $500

Social Post: (1X on LinkedIn, Twitter) $300

Exclusive Member Eblast $1,000

Note – Special Frequency Price: Buy 3, get 4th for free!

Build Your Business All Year Long. Become a Sponsor!

Exhibiting and participating in the 2020 TMSA Logistics

Marketing & Sales Conference is an excellent way to build

relationships and business. By becoming a TMSA sponsor

(Diamond, Platinum, Gold and Silver), you expand your

opportunity to reach decision-makers.

Build your brand, increase awareness of your value

through thought leadership, and ultimately generate

qualified leads – at the conference, in print, and online —

throughout the year!

QUESTIONS OR INTERESTED IN A CUSTOMIZED

SPONSORSHIP PACKAGE?

Contact TMSA Member Services

at 952.466.6270 x201 or email

Brian@TMSAtoday.org

?

Sponsorship choices and our deliverables (continued):

101 102

301 401

302 402

303 403

304 404

305 405

306 406

201

202

203

204

205

206

501 601

502 602

503 603

504 604

505 605

506 606

701

702

703

704

705

706

103 104 105STAGE 106 107 108 109

MAIN ENTRANCE

Sheraton Music City Hotel, Nashville, TN • June 7-10, 2020

FLOOR PLAN

LOGISTICS MARKETING & SALES CONFERENCE

2020 SPONSORSHIP & MARKETING OPPORTUNITIES | Transportation Marketing and Sales Association

Build Relationships at TMSA!Part of your strategy can include sponsorship and/

or exhibiting at the TMSA Logistics Marketing &

Sales Conference. Our “Integrated Conference and

Expo” concept ensures a strong brand presence,

constant marketing exposure, and opportunities

to dialogue with attendees. Check out the unique

floor plan (at right) and reserve your booth today!

The conference and expo takes place

at the Sheraton Music City Hotel in

Nashville, Tennessee. June 7-10, 2020.

Visit www.TMSAtoday.org.

What Do You Get For Your Membership?> Up to 10 individuals as part of your

Affiliate membership> Discounted Integrated Marketing Packages

to reach this unique market via on-line, in person, and in print – 24/7/365

> Discounted registration rates to all TMSA events (including sponsorships & exhibitor packages)

> Access to market intelligence via live and on-demand webinars, whitepapers, etc.

> Direct access to decision-makers through TMSA’s Online Member Directory

> Branding and marketing exposure through a corporate listing in the TMSA Online Resource Guide

> Thought leadership by providing your expertise through speaking (live events and webinars), bylined columns, etc.

> Discounted entry fee in the TMSA Compass Awards Program.

9Note: Membership does not include any paid conference registrationss, but all members receive discounted registration rates.

All booths are 8’ X 8’. Each booth includes pipe & drape, company sign, one draped table and two chairs.

2020 SPONSORSHIP & MARKETING OPPORTUNITIES | Transportation Marketing and Sales Association

As an Affiliate member and a sponsor of TMSA, I have access to legitimate, qualified decision- makers. My investment of time and marketing dollars in this organization has paid off in spades!

10

Reserve Your Sponsorship/Booth Today!

1. Initiate Your TMSA Sponsorship and/or Reserve Your Booth.

> Click here

2. Determine level of participation (Sponsorship package

or A La Carte) or Affiliate Exhibitor package (see previous page).

Questions? Contact TMSA Member Services at 952.466.6270 x201 or email Brian@TMSAtoday.org?

“”