THE WORLD’S LARGEST PROCESS & OPERATIONAL …showcase your solutions. BRANDED CONTENT HUB Gain powerful brand exposure in an exclusively branded dedicated hub that serves as a key

MEDIA KIT 2017/ 2018

www.processexcellencenetwork.com

THE WORLD’S LARGEST PROCESS & OPERATIONAL EXCELLENCE NETWORK


OUR VISION

The leading process & operational excellence platform providing premium content and insight from the world’s foremost thought leaders online and across our industry leading events.

With over 140,000 members, the Process Excellence Network (PEX) is the largest and most established community of process & operational excellence professionals in the world. Over the last 9 years we have helped process focused solution providers to increase their pipeline and grow their business in the Process Excellence and BPM arena. We have helped companies such as IBM, Minitab, OpenText, PEGA Systems, K2, BonitaSoft, Signavio, i-nexus and Flippen Group get exposure to and identify valuable prospects within our online community, currently 140,000+ strong.

Our members are senior process professionals of leading companies. These include Heads of BPM, IT Directors, CIO’s, Data Analysts, Data Architects, Project Owners / Portfolio Managers, Directors of Operational Excellence, Global Heads of Business Transformation and EnterpriseArchitects.

OUR CLIENTS INCLUDE

For more information contact the PEX team: [email protected]


DEMOGRAPHICS

AUDIENCE BY SENIORITY AUDIENCE BY REGION

11% 8%4%

22%23%

9%

41%

78%

Manager/Other North America

C-level EuropeAfricaVP/Director/Head

APAC South & Central

America


Our event delegates are key decision makers in their fields and qualified buyers who travel the world to attend our events and network with their peers. Their influence and status is what makes our events the world’s leading operational process excellence event series.

140,000+OPT-IN

MEMBERS

55,000+ SOCIAL

FOLLOWERS

32,000+

8,000+ followers

2,400+ likes

Our community members are more loyal to our brand and engaged than our other delegates. These qualified professionals spend more time accessing our content and interacting across our social channels. Critically this high-value audience also spend more money online.

2.2M+ GLOBAL

DATABASE

10,000+ EVENT

DELEGATES

UNAWARE

AWARE/INACTIVE

ACTIVE

PILOT

PURCHASE WINDOW

Build brand awareness and begin generating leads

Position your brand as thought leader and generate leads

Help prospects compare, evaluate, and connect

Invite prospects to sample and experience the solution

Facilitate purchase

•Highlight the prospect’s challenge•Create awareness of your brand and solution•Present your product as a solution to the challenge

•Reiterate the problem/challenge•Educate prospect about features & benefits•Reaffirm value proposition•Establish top-of-mind awareness

• Differentiate solution from competitors during comparison & evaluation process

•Nurture relationship

•Allow prospect to “test drive” product•Build prospect’s confidence in solution

•Turn prospect into a customer

BUYING STAGE OPPORTUNITY SOLUTION


THE JOURNEY


PEX Network connects the entries global community though a variety of channels. Many of PEX Network’s partners take a blended approach to how they interact with our membership base of 140,000 practitioners. Over the last 3 years, PEX Network has been driving awareness and thought leadership at our market-leading Physical Events. As the way our members are conducting their pre-purchase due diligence changes – so must our approach.

PEX Network allows an exclusive number of partners to host engaging and evocative content on our site – which in turn means that delegates at events are no longer just coming over to exchange business cards – but come armed with an understanding of our partners’ value propositions leading to much better engagement at our conferences. Their ongoing membership of PEX Network completes a full 365 experience that encompasses offline events, digital events, multimedia and our active social channels. PEX Network is with our members throughout their entire process.

ATTENDING OUR

PHYSICAL EVENTS

ONLINE MEMBERSHIP

VIEW WEBINARS

ACCESS CONTENT

ATTEND DIGITAL EVENTS


OUR PRODUCTS


As the largest process and operational excellence community – PEX Network strives to give our partners a clear voice in crowded spectrum. Over the past five years we have generated over 20,000 marketing qualified leads through targeted campaigns. As a leading process excellence platform we can help you meet your specific business goals and objectives through a variety of fully customizable products and packages. Give us your aims and we will build a customised package to help you achieve your goals.

WEBINARSEngage with a captive audience for an hour-long live webinar. You’ll have the opportunity to present a case study with one of your customers and share the benefits of your solution with attendees.

DIGITAL EVENTSBe part of a week-long, digital event where you will own a live webinar session made up of a customer case study, Q&A and demonstration of your solution. And receive the leads from ALL sessions, including your own.

WHITE PAPERS/EBOOKSProvide us with your existing thought leading white paper, ebook or non-promotional case study for a high visibility lead generation marketing campaign. Don’t have the editorial resources to produce a white paper? We can also help with the research and analysis to help you create a landmark white paper.

OUR MARKET REPORTSAlign your brand with one of our topic specific reports to generate leads and position yourself as an industry thought leader.

PODCASTSEach week our Podcast Network discusses ingenuity, inspiration, leadership, and precisely what has brought each subject to this moment in time. Our Podcasts reach educated, affluent and mobile listeners every month who are open to hearing your brand message in a singularly intimate format when your customers want it. Our host will work with you to ensure that he understands the key points of your message and weaves your message into the show.

CUSTOM SURVEY AND INFOGRAPHICSWe will survey our audience on a topic aligned with your messaging to create and promote an infographic.

SOCIAL MEDIA OUTREACHWe are perfectly positioned to help amplify your Social Media presence. Connect with our 7,000+ social media followers across multiple channels for a community engagement campaign that ensure all prospective clients are aware of your company’s solutions and successes.

REMARKETINGAmong the most effective forms of digital advertising, retargeting uses “cookies” to track the CX Network visitors and present them with ads on other sites. This opportunity increases your brand exposure and adds additional influence to your online marketing campaign prior to the event. You can also retarget prospects you didn’t get to meet at our events. You provide the ad creative, we take care of the rest!

BANNER ADVERTISINGWith 10k+ Website views a month and over 12k+ E-Newsletters subscribers banner advertising across our site and newsletter is a highly visible way to showcase your solutions.

BRANDED CONTENT HUBGain powerful brand exposure in an exclusively branded dedicated hub that serves as a key destination for the community to find all of your content across all formats. Your content hub can include press releases, webinars, articles, blogs, reports, videos, contributor profiles and other mixed media. Your hub can evolve throughout your campaign to highlight your latest content and by collating your content in a dedicated repository you can build maximum brand credibility and loyalty from an engaged audience eager to download multiple pieces of content! We can also help you develop the content and establish thought leadership in your key topic area.

Although webinar, digital events, infographics can provide branding opportunities, their main point is for lead gen and thought leadership. Retargeting, banner advertising and podcast sponsorship gives maximum branding exposure.

Double tick highlights a key strength of the inventory.

BRANDINGLEAD GEN THOUGHT

LEADERSHIP

Webinar

Digital Event

Whitepaper

Infographic

Banners

Podcasts

Branded Content Hub

Social Media

Market Reports

Remarketing


IQPC DIGITAL


1m+OPT-IN PORTAL

MEMBERS

12m+ GLOBAL

DATABASE

400k+ SOCIAL

FOLLOWERS

OUR REACH

OUR CONNECTED COMMUNITIES

PEX Network is part of the IQPC Digital network which unites more than 11 industry specific portals which serve over 1 million opt-in members. Our leading portals each boast over 100,000 senior decision & budget holders amongst their ranks.

Members of our online community receive complimentary access to additional resources such as our growing library of webinars from industry leaders, white papers, tailored research, data products, email newsletters and special member only digital events.

As well as producing high quality content for our audience we power the world’s leading B2B real world conferences and digital events. By working with PEX Network you can tap into IQPC Digital’s wider membership and global database for a true cross-sector campaign.


EDITORIAL CALENDAR


JANUARY

• State Of OPEX in Europe Report

• eBook: OPEX in Financial Services

FEBRUARY

• OPEX Leaders Evolution

MARCH

• The Essential OPEX Toolkit

• eBook: Spotlight on Robotic Process Automation

APRIL

• eBook: Spotlight on BPM

• Key OPEX Week Europe Takeaways Report

MAY

• Using Data Analytics & Automated Tools to Boost Business Performance

• Building a Data-Informed Culture

JUNE

• The Evolution of OpEx

JULY

• eBook: Aligning Operational Excellence to Customer Experience Management

• Leveraging the Voice of the Customer

AUGUST

• Top BPM Process Mapping & Modelling Companies

• OPEX Week Annual Report

SEPTEMBER

• Robotic Process Automation & AI – The PEX Perspective

• Build integrated process governance framework

OCTOBER

• Building an Integrated Process Governance Framework

NOVEMBER

• Culture of Innovation

• Winning Recipes for Cultural Transformation

DECEMBER

• PEX Predictions for 2018

• Using OPEX to improve customer experience


EVENT CALENDAR


PEX Network events are hosted throughout the year in a variety of locations across the globe. Our events are carefully tailored to provide delegates with senior level networking, cutting edge learning and targeted business development opportunities.

USASEPT

USA UKSEPT SEPT UKOCT The NetherlandsOCT

P R O C E S S E X C E L L E N C E

USANOV

UKNOV UAE SingaporeDEC DECSingapore UKDEC DEC

USA USAJAN JAN UKFEB USAFEB USAMAR

LondonMAR Sweden UKAPR APR USAAUG


MEET THE TEAM

Barry McIntyre, Marketing DirectorWith over 13 years experience in B2B marketing Barry heads up the European digital marketing team in London. The responsibilities of the team, in conjunction with the wider global team, include North America and EMEA client communications and marketing, the delivery of the successful PEX Network digital event series and our ever growing social media following across LinkedIn and Twitter. Barry has been part of IQPC since 2013 with roles including both marketing manager and sponsorship sales manager before moving into his current position in London overlooking three divisions’ marketing responsibilities.

Edward Wells, Head of Online SalesEdward is the Head of Online Sales for PEX Network. Anyone who has met or spoken with Edward will understand that he has a true passion and understanding for helping and advising his customers on the best way to approach the ever expanding digital landscape. By adopting an open-minded approach to sales and marketing initiatives with his 5 years of B2B and B2C sales, he has carved out a number of bespoke digital campaigns for some of the leading software and consulting organisations in the Process and Operational excellence spaces to great effect. Edward has an enthusiasm for technology and ensures his finger is always on the pulse when it comes to all the latest digital technologies, trends and platforms.

David Robinson, Managing EditorDavid is in charge of content on IQPC Digital’s suite of B2B portals and manages a team of editors. He is an experienced business journalist and editor who has worked at the Financial Times and has written for the Guardian and the Telegraph among other publications. He spent a number of years working as a journalist in Asia.

Oliver Slot, Digital Marketing ManagerOliver is the Digital Marketing Manager for PEX Network and is responsible for PEX Network’s online presence and for utilizing digital marketing channels and tools including social media, SEO and email to grow membership, support sponsored campaigns and engage network members.

Aya Gharbawi, Marketing ExecutiveAya is the Marketing Executive of PEX Network and is responsible for assisting in the digital marketing activities to support PEX Network’s online presence worldwide. She assists the PEX Network marketing team in areas such as member acquisition and social media.



GET INVOLVED

Contact Edward Wells now

[email protected]+ 44 207 368347

Our focus on the contact that matters most makes us the primary resource for executives to turn to.

We understand you need to maximise ROI on digital marketing and you need to get your message in front of the right audience at the right time. We help you establish and sustain your position with your target audience online, reinforcing your brand and establish a profitable funnel for new customers.

Our full-service solutions enable you to quickly organize and execute a content marketing campaign. Our packages include a full suite of production, platform, hosting and audience development services. We provide continuous lead and audience data capture while delivering a highly engaging experience for viewers.

We’re happy to walk you through the products and channels available and help create a bespoke package just for you.

For more information on how PEX Network is uniquely placed to help you shape and deliver your message to a targeted audience contact us now!

Documents

THE WORLD’S LARGEST PROCESS & OPERATIONAL …showcase your solutions. BRANDED CONTENT HUB Gain powerful brand exposure in an exclusively branded dedicated hub that serves as a key