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2018/19 – OUR 14th SEASON OF LAUGHS OUR AUDIENCE …€¦ · 2018/19 – OUR 14th SEASON OF LAUGHS MARCH 6-17, 2019 | #TOSKETCHF ST19 IS UNIQUE. EVERY LAUGH ADD YOURS! SLIDE SHOW

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Page 1: 2018/19 – OUR 14th SEASON OF LAUGHS OUR AUDIENCE …€¦ · 2018/19 – OUR 14th SEASON OF LAUGHS MARCH 6-17, 2019 | #TOSKETCHF ST19 IS UNIQUE. EVERY LAUGH ADD YOURS! SLIDE SHOW
Page 2: 2018/19 – OUR 14th SEASON OF LAUGHS OUR AUDIENCE …€¦ · 2018/19 – OUR 14th SEASON OF LAUGHS MARCH 6-17, 2019 | #TOSKETCHF ST19 IS UNIQUE. EVERY LAUGH ADD YOURS! SLIDE SHOW

MARCH 6-17, 2019 www.torontosketchfest.com

2018/19 – OUR 14th SEASON OF LAUGHS#TOSKETCHF ST19MARCH 6-17, 2019 |

IS UNIQUE.EVERY LAUGH

ADD YOURS!

SOURCE: 2018 sales data and audience surveys

DOWNTOWN BASE, GTA DRAW OUR AUDIENCE ... YOUNG AND URBAN

GENDER

66% M4, M5, M6

10% M Postal Codes

11%Other Ontario,

Canada, USA and International

13% L Postal Codes

7,000+ Projected 2019 attendance

63% Return TOsketchfest fans

75% Spend avg. $50 in pre-post show meals and drinks

20% See 5 or more TOsketchfest shows

63%FEMALE

MALE

NON BINARY

35%

2%

AGE

5%under 18 yrs

5%Over 55 yrs

11%46 - 55 yrs

16%36 - 45 yrs

16%19 - 25 yrs

47%26 - 35 yrs

63%19 - 35 yrs

16% Visitors to Toronto

73% Likely to change buying behaviour based on TOsketchfest sponsorship

79% “Very likely” or “Extremely likely” to recommend TOsketchfest to friends

69% TOsketchfest is primary reason for visiting Toronto

Page 3: 2018/19 – OUR 14th SEASON OF LAUGHS OUR AUDIENCE …€¦ · 2018/19 – OUR 14th SEASON OF LAUGHS MARCH 6-17, 2019 | #TOSKETCHF ST19 IS UNIQUE. EVERY LAUGH ADD YOURS! SLIDE SHOW

MARCH 6-17, 2019 www.torontosketchfest.com

2018/19 – OUR 14th SEASON OF LAUGHS#TOSKETCHF ST19MARCH 6-17, 2019 |

IS UNIQUE.EVERY LAUGH

ADD YOURS!

TOSKETCHFEST 2019

The Theatre Centre (Queen St. W.) cap. 180, 80

Comedy Bar (Bloorcourt) cap. 110, 50

Streetcar Crowsnest (Leslieville) cap. 120

The Great Hall (Queen St. W.) cap. 320, 390

... plus more

NEW VENUE

TOsketchfest19 is shaping up to be loaded with festival highlights:

80+ total ticketed performances

7,000+ est. attendance

80+ acts from across North America and the UK

Headliner Series Includes: Sasheer Zamata (Saturday Night Live), Scott Thompson (The Kids in the Hall) , K. Trevor Wilson (Letterkenny), Adam Ruins Everything (TruTV, CollegeHumour), The Grawlix (Those Who Can’t, TruTV), and The Laughing Drum (APTN) The return of the TOsketchfest Film Festival

A series of panels and workshops for artists and the public

NEW – Launch of the TOsketchfest19 mobile app

Our 2019 Festival Venues:

Page 4: 2018/19 – OUR 14th SEASON OF LAUGHS OUR AUDIENCE …€¦ · 2018/19 – OUR 14th SEASON OF LAUGHS MARCH 6-17, 2019 | #TOSKETCHF ST19 IS UNIQUE. EVERY LAUGH ADD YOURS! SLIDE SHOW

MARCH 6-17, 2019 www.torontosketchfest.com

2018/19 – OUR 14th SEASON OF LAUGHS#TOSKETCHF ST19MARCH 6-17, 2019 |

IS UNIQUE.EVERY LAUGH

ADD YOURS!

SLIDE SHOW ADVERTISEMENTSThe energy is high, the vibes are good. As the audience takes their seats, the in-theatre slide show plays before every. single. show.

7000+ comedy lovers make up the captive audience for your advertising message.

SLIDE SHOW ADVERTISING OPTIONS

8- Second Still Advertisement $500 (In rotation, every show) 30 Second Video Advertisement $1,000 - $4,000 (Based on # of screenings minimum 20 screenings)

IN-THEATRE ADVERTISING

Page 5: 2018/19 – OUR 14th SEASON OF LAUGHS OUR AUDIENCE …€¦ · 2018/19 – OUR 14th SEASON OF LAUGHS MARCH 6-17, 2019 | #TOSKETCHF ST19 IS UNIQUE. EVERY LAUGH ADD YOURS! SLIDE SHOW

MARCH 6-17, 2019 www.torontosketchfest.com

2018/19 – OUR 14th SEASON OF LAUGHS#TOSKETCHF ST19MARCH 6-17, 2019 |

IS UNIQUE.EVERY LAUGH

ADD YOURS!

NEW MOBILE APP

TOsketchfest travels with our audience:

3,500 est. downloads

280K est. app pageviews

498K est. impressions

Lots of in-app visibility:

Interstitial ad on app load

Native branding available

Push Notifications (incl Geo Targeted)

Banner ads

Sponsor placement

SOURCES 2018: Greencopper Cross-platform Event Publishing / The Sponsorship Collective

Page 6: 2018/19 – OUR 14th SEASON OF LAUGHS OUR AUDIENCE …€¦ · 2018/19 – OUR 14th SEASON OF LAUGHS MARCH 6-17, 2019 | #TOSKETCHF ST19 IS UNIQUE. EVERY LAUGH ADD YOURS! SLIDE SHOW

MARCH 6-17, 2019 www.torontosketchfest.com

2018/19 – OUR 14th SEASON OF LAUGHS#TOSKETCHF ST19MARCH 6-17, 2019 |

IS UNIQUE.EVERY LAUGH

ADD YOURS!

IN THE PALM OF THEIR HANDSThe TOsketchfest mobile app is the official headquarters of the festival with schedules, comedian profiles, interactive features and, lucky you: advertising opportunities.

MOBILE APP ADVERTISING OPTIONS

Own the App: Native Branding Throughout $5,000 **Complete sponsorship package with full suite of ads and branding in-app, plus presence in the TOsketchfest 2019 marketing campaign and live event

Custom Push Notification $400 To all app users, estimated downloads: 3,500 Geo-Targeted notifications are available to reach users near your business

Load Screen - Full Screen Ad $400

Banner Ad $300

MOBILE APP ADVERTISING

Page 7: 2018/19 – OUR 14th SEASON OF LAUGHS OUR AUDIENCE …€¦ · 2018/19 – OUR 14th SEASON OF LAUGHS MARCH 6-17, 2019 | #TOSKETCHF ST19 IS UNIQUE. EVERY LAUGH ADD YOURS! SLIDE SHOW

MARCH 6-17, 2019 www.torontosketchfest.com

2018/19 – OUR 14th SEASON OF LAUGHS#TOSKETCHF ST19MARCH 6-17, 2019 |

IS UNIQUE.EVERY LAUGH

ADD YOURS!

SUPER PACKAGE #1 INCLUDES:

In-Theatre: 8- Second Still Advertisement $500

Mobile App: Custom Push Notification $400

6 Ticket Vouchers for Festival Series Shows $100

$1000

PACKAGE PRICE: $750

PACKAGE DEALS

SUPER PACKAGE #2 INCLUDES:

In-Theatre: 8- Second Still Advertisement $500

Mobile App: Custom Push Notification $400

Mobile App: Load Screen Advertisement $400

Enewsletter Advertorial (9000 subcribers) $300

6 Ticket Vouchers for Festival Series Shows $100

$1700

PACKAGE PRICE: $1275

SAVE ON MULTI-CHANNEL CAMPAIGNSChoose one of our Super Packages below to save 25% on your campaign, or combine any two or more advertising opportunities from our menu and save 15%.