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2017 MEDIA KIT

2017 MEDIA KIT - JOSPT › pb-assets › jospt-site › New... · *Source: JOSPT 2016 Reader Survey; 1,082 respondents JOSPT 4.32 3.73 3.65 3.63 BJSM Manual Therapy JMMT #1 features

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Page 1: 2017 MEDIA KIT - JOSPT › pb-assets › jospt-site › New... · *Source: JOSPT 2016 Reader Survey; 1,082 respondents JOSPT 4.32 3.73 3.65 3.63 BJSM Manual Therapy JMMT #1 features

2017 MEDIA KIT

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Scholarly and peer reviewed, the Journal of Orthopaedic & Sports Physical Therapy (JOSPT) is the global resource for musculoskeletal health, injury, and rehabilitation.

JOSPT readers rank the Journal first in usefulness among 17 leading publications in related fields (on a scale of 1 to 5, where 5 is extremely useful)*

*Source: JOSPT 2016 Reader Survey; 1,082 respondents

JOSPT 4.32

3.73

3.65

3.63

BJSM

Manual Therapy

JMMT

#1features the latest evidence-based research and clinical

cases in this field, which includes physical therapy, orthopaedics, sports

medicine, and biomechanics. JOSPT offers original, immediately applicable

clinical research and useful supplementary information in a variety of formats,

from its print journal and comprehensive website to its Read for Credit

continuing education program and research-based webinars.

Led by Editor-in-Chief J. Haxby Abbott, DPT, PhD, FNZCP, the JOSPT editorial

team comprises 30+ preeminent physical therapists, researchers, and

educators from around the world who serve as editors, associate editors,

special features editors, and statistical consultants. Our editors engage in

initial screening, rejection, or acceptance of all submitted research and other

original manuscripts. For manuscripts passing the initial screen, the editors then

select, invite, and coordinate prestigious reviewers through rigorous peer-review

processes for each piece of scientific content JOSPT publishes.

CONTENT

Journal Impact Factor Rankings by Category

7 out of 65 Rehabilitation14 out of 74 Orthopedics14 out of 82 Sport Sciences

JOSPT

3.54 5-year Impact Factor2.55 Impact Factor (as of June 2015)

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JOSPT reaches a dedicated global audience of clinicians, researchers, practitioners, and academicians across 63 countries. Circulation is 100% paid.

Print + OnlineSubscribers

22,331

OnlineSubscribers

15,068 Audience Distribution

Total37,399

U.S. – 22,088

U.S. – 24,063

U.S. – 1,975

Orthopaedic Section – 15,111

Both Sections – 4,304

International Partners – 12,764

International – 243

International – 13,336

International – 13,093

Sports Section - 3,874

JOSPT/Ovid Subscribers – 1,346

CIRCULATION

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JOSPT’s online presence provides an essential resource for professionals practicing musculoskeletal and sports-related rehabilitation.

Sessions104,352

Number of Countries Reached168

Mobile Sessions26,663

Unique Users 72,004

e-TOC Subscribers 62,674

Twitter Followers28,749

Page Views 281,262

All statistics are monthly averages through September 2016

CIRCULATION

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CIRCULATION

NEW ZEALANDSports Physiotherapy New Zealand

(SPNZ), a special interest group of the New Zealand Society

of Physiotherapists

ISRAELIsraeli Physiotherapy

Society (IPTS)

TURKEYAssociation of Turkish Sports

Physiotherapists (ATSP)

European Society for Shoulder and Elbow

Rehabilitation (EUSSER)

PORTUGALAssociação Portuguesa

de Fisioterapeutas (APF)

NORWAYNorwegian Sport Physiotherapy

Group of the Norwegian Physiotherapist Association

AUSTRIAPhysio Austria (PA),

the Austrian Physiotherapy Association

FINLANDSuomen Ortopedisen Manuaalisen Terapian Yhdistys ry (SOMTY)

IRELANDChartered Physiotherapists in Sports and Exercise Medicine

(CPSEM), a clinical interest group of the Irish Society of Chartered Physiotherapists (ISCP)

SOUTH AFRICAOrthopaedic Manipulative Physiotherapy

Group (OMPTG), a special interest group of the South African Society

of Physiotherapy (SASP)

International Federation of Sports

Physical Therapy

International Federation of Orthopaedic Manipulative

Physical Therapists

UNITED KINGDOMThe Chartered Society

of Physiotherapy, United Kingdom

SWITZERLANDSwiss Sports Physiotherapy

Association (SSPA)

JOSPT currently has a special relationship with or offers special subscription rates for the members of the

following professional organizations:

CHILESociedad Chilena

de Kinesiologia del Deporte (SOKIDE)

AUSTRALIASports Physiotherapy Australia (SPA),

a national special group of the Australian Physiotherapy

Association (APA)–Titled Members

THE NETHERLANDSNederlandse Associatie Orthopedische Manuele

Therapie (NAOMT)

Sports Injury Section of the Hellenic Scientific

Society of Physiotherapy (HSSPT)

Association of Manipulative

Physiotherapists of Greece (AMPG)

GREECE

Sports Medicine Association

Singapore (SMAS)

SINGAPORESingapore

Physiotherapy Association (SPA)

GERMANYGerman Federal

Association of Manual Therapists (DFAMT)

BELGIUMBelgian Clinical Interest Group, Manual Therapy (AXXON BCIG,

MATHERA.be)

Sociedade Nacional de Fisioterapia Esportiva

(SONAFE)

MaisFisio Consultoria e Desenvolvimento

em Saúde

BRAZIL

Italian Sports Physical Therapy Association

(GIS Sport-AIFI)

Gruppo Di Terapia Manuale, a special interest group of Associazione Italiana

Fisioterapisti (AIFI)

ITALY LUXEMBOURGSociété Luxembourgeoise

de Kinésithérapie du Sport (SLKS)

Canadian Academy of Manipulative

Physiotherapy (CAMPT)

Canadian Orthopaedic Division, a component of

the Canadian Physiotherapy Association (CPA)

CANADA

ARGENTINAAsociación de

Kinesiología del Deporte (AKD)

INDONESIAIndonesia Sport

Physiotherapy Community

DENMARKDanish Musculoskeletal

Physiotherapy Association (DMPA)

Société Française des Masseurs-

Kinésithérapeutes du Sport (SFMKS)

Orthopaedic Manual

Therapy-France (OMT-France)

FRANCE

JOSPT is the official journal of the American Physical Therapy Association’s Orthopaedic Section

and Sports Physical Therapy Section.

The following international professional organizations currently provide online access to JOSPT for their members:

NORWAYNorwegian Manual

Therapy Group (NMTG) of the Norwegian

Physiotherapist Association

Ortopedisk Manuell

Terapi (OMT) Sweden

Sektionen för Fysisk Aktivitet

och Idrottsmedicin (FYIM)

SWEDEN

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Who are JOSPT’s readers?*

JOSPT readers are leaders in their field. They are loyal to the print Journal. But they’re increasingly interested in exploring and using JOSPT online.

55% of readers spend 30 or more minutes with every issue

66% of readers said they read most JOSPT articles in print

55% of readers keep issues of JOSPT for 1 or more years

55% of readers share their print issues with others

33% of readers said they prefer the print format of JOSPT

32% of readers said they prefer a combination of print and online

89% of readers visit JOSPT.org regularly

35% of readers said they prefer the online format of JOSPT

34% of readers said they read most JOSPT articles online

95% of JOSPT’s readers use a smartphone or a personal digital assistant

74% of JOSPT’s audience own a tablet

21% of readers follow JOSPT on Facebook and/or Twitter, compared to 4% in 2012

31% of readers manage or own their own enterprises

68% of readers work in outpatient facilities or private practice

77% of readers are working practitioners

55% of readers are responsible for staff development

75% of readers have worked in orthopaedics and/or sports for more than 4 years

83% of readers hold master’s or doctoral degrees

READERSHIP

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Why advertise with JOSPT?

*Source: JOSPT 2016 Reader Survey; 1,082 respondents. For complete survey results, please visit: http://ow.ly/OBk7305gqjv

Top 14 products readers buy

JOSPT readers make purchasing decisions. They routinely act on advertisements seen in JOSPT.

And they know what they want.

Therapeutic exercise/intervention

Heat therapy

Exam/testing tables & tools

Dry needling equipment

General equipment & supplies

Traction

Cold therapy

Manual therapy equipment

Ultrasound

Patient education materials

Orthoses-general

Education

Assistive devices

Electrotherapeutic modalities

61% of readers make or influence purchasing decisions for physical therapy products and services

64% of readers involved in purchasing either specify products or services for their organization or are the final authority on purchasing

70% of readers visit advertiser websites

44% of readers recommend the purchase of a product

38% of readers discuss advertisements

34% of readers contact an advertiser

READERSHIP

77%

67%

53%

48%

42%

31%

28%

68%

54%

49%

46%

37%

28%

28%

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What JOSPT Readers Say

This is the most useful of all the journals I receive.

I really appreciate the improvement in quality of the research articles over the years.

I’m very happy with JOSPT. It is one of three journals I use regularly.

One of the most read journals on my desk - thank you!

Love the online content. Completing this survey on a tablet right now!

JOSPT is my #1 PT journal. Keep up the good work. It’s come a long way.

As a staff educator, I encourage my students and colleagues to keep up with the Journal.

I share my print issue regularly. My goal is to keep my entire staff current on issues.

JOSPT is a great journal with exciting changes and global emphasis.

You do the profession proud.

It’s a great journal of very high quality.

JOSPT is wonderful - I have to admit I read it cover to cover more often than PTJ.

I think the Journal and its website are getting better and better.

READERSHIP

Very useful in clinical practice!

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Print Advertising Opportunities and Rates

Inserts

Cover Tip for Conference/Tradeshow Distribution

JOSPT can accommodate inserts in the print Journal. Pricing is tied to the rate card. A 2-page insert, for example, costs 2x the earned black-and-white page rate. Please contact JOSPT for specifications, scheduling, and pricing.

JOSPT offers a single advertiser a half-page tip to the cover of 500-1,000 copies of JOSPT to be distributed at the conferences/tradeshows where JOSPT exhibits. Please contact JOSPT for pricing.

Full Page8 x 10.5" Live Area8.25 x 10.75" Bleed

Half Page—Vertical4 x 10.5" Live Area4.25 x 10.75" Bleed

Quarter Page3.5 x 4.75" Live AreaNo Bleed

Half Page—Horizontal8 x 5.25" Live Area8.25 x 5.5" Bleed

RATES

Black & White Print Rates1x 4x 8x 12x

Full Page $1,895 $1,755 $1,630 $1,525

Half Page $1,500 $1,325 $1,275 $1,200

Quarter Page $1,045 $985 $905 $850

Premium Positions (Nonretractable)1x 4x 8x 12x

Cover 2$2,650 $2,450 $2,280 $2,130

(B/W rates plus 40% premium)

Cover 3$2,360 $2,195 $2,035 $1,905

(B/W rates plus 25% premium)

Back Cover$2,840 $2,630 $2,440 $2,290

(B/W rates plus 50% premium)

Page 1$2,460 $2,280 $2,120 $1,980

(B/W rates plus 30% premium)

Opposite Tableof Contents

$2,275 $2,105 $1,950 $1,830

(B/W rates plus 20% premium)

Opposite Perspectives for Patients (when available)

$2,275 $2,105 $1,950 $1,830

(B/W rates plus 20% premium)

Color charges: 4- and 3-color process = $525

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Digital Advertising Opportunities and Rates

Ask us how we can segment our list of subscribers to reach your target audience. We can segment by:

Region • Degree • Section/Specialty

Bonus distribution with Ahead-of-Print alerts

Don’t miss this opportunity to reach 62,674 engaged and loyal readers!

RATES

Dimensions Net/month Net/quarter Net/year

Website Leaderboard —Shared

728 × 90 px $1,260 $3,150 $12,600

Shared, run-of-site, rotating banner position at top of page with linking URL

Website Leaderboard —Exclusive

728 × 90 px $1,895 $4,735 $18,950

Exclusive, run-of-site, rotating banner position at top of page with linking URL

Website Right Rail—Shared

320 × 258 px $985 $2,525 $8,690

Shared, run-of-site, rotating position on right rail of page with linking URL

Website Right Rail—Exclusive

320 × 258 px $1,260 $3,150 $12,600

Exclusive, run-of-site, rotating position on right rail of page with linking URL

Vendor Video2 min. max $1,500 $3,950 $13,900

Run-of-site, targeted position on right rail of page

Mobile320 × 50 px $835 $2,050 $6,825

Rotating position at top of page with linking URL; targeted to mobile users

Custom e-Blast600 px wide $4,900 $12,900 $44,900

Custom e-mail sent by JOSPT to opt-in subscribers

e-Table-of-Contents Alert

300 × 150 px $925 $2,495 $9,600

Position at top of monthly e-mailed TOC alert with linking URL

Reach your target audience with JOSPT’s Custom e-Blast

62,000+ opt-in subscribers

20.6% unique open rate*

2.0% unique click-through rate*

61% of readers learn about new material published on JOSPT.org from the e-TOC alert

*Monthly averages through September 2016

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Consider using an integrated mix of JOSPT's advertising opportunities to maximize exposure efficiently and affordably.

RATES

Choose a print opportunity: • Cover 2

• Cover 3

• Back Cover

• Page 1

• Opposite Table of Contents

• Opposite Perspectives for Patients

• Insert

• Cover Tip

Choose a digital opportunity: • Website Leaderboard—Shared

• Website Leaderboard—Exclusive

• Website Right Rail—Shared

• Website Right Rail—Exclusive

• Vendor Video

• Mobile

• Custom e-Blast

• e-Table-of-Contents Alert

Customize your own advertising package!

Popular packages include:

Cover 2 (6x) + Custom e-Blast +

Mobile

Back Cover (12x) +

Website Leaderboard—Exclusive +

e-TOC Alert

Opposite TOC (4x) +

Website Right Rail—Exclusive +

Mobile

For details and reservations, please contact:

Tony CalamaroAdvertising DirectorPhone: 610-449-3490 (direct) or1-877-766-3450 (JOSPT office)E-mail: [email protected]

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2017 Editorial Calendar and Closing Dates*

Issue

December 2016

December 2017

February 2017

April 2017

June 2017

August 2017

October 2017

January 2017

January 2018

March 2017

May 2017

September 2017

November 2017

July 2017

Reservations Due

November 9, 2016

November 8

January 11, 2017

March 8

May 10

July 12

September 6

December 7, 2016

December 6, 2017

February 7

April 12

August 9

October 11

June 7

November 11, 2016

November 10

January 13, 2017

March 10

May 12

July 14

September 8

December 9, 2016

December 8, 2017

February 9

April 14

August 11

October 13

June 9

Bonus distribution at Sports Physical Therapy Section’s Team Concept Conference 2016, December 1-3, 2016, Las Vegas, NV

New Products

Bonus distribution at Sports Physical Therapy Section’s Team Concept Conference 2017, December, Las Vegas, NV

New Products

Bonus distribution at APTA’s CSM 2017, February 15-18, 2017, San Antonio, TX

Bonus distribution at Orthopaedic Section’s Annual Meeting 2017, April 20-22, 2017, San Diego, CA

New Products

TBD

JOSPT/JBJS Webinar — Topic TBD

Orthopaedic Section and Sports Physical Therapy Section research abstracts for APTA’s Combined Sections Meeting — CSM 2017, February 15-18, 2017, San Antonio, TX

Orthopaedic Section and Sports Physical Therapy Section research abstracts for APTA’s Combined Sections Meeting — CSM 2018, February 21-24, 2018, New Orleans, LA

*Please note that the editorial calendar is subject to change without notice. As additional special features are scheduled, they will be included in the calendar available on JOSPT.org.

JOSPT/JBJS Webinar — Topic TBD

New Products

Special Issue on Whiplash-Associated Disorders (Part II)

New Products

TBD

Bonus distribution at World Confederation for Physical Therapy (WCPT) Congress 2017, July 2-4, 2017, Cape Town, South Africa

Materials Due Advertising Opportunities

CALENDAR

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Production Specifications and Submission Guidelines

Print Specifications Trim Size

JOSPT’s final trim size is 8" x 10.5". For full-page ads, ensure at least 0.125" bleed if the ad contains content that extends to the trim edge, and at least 0.375" clearance (safe area) from the trim to the page elements inside the trim area. For fractional ads, check that the file trim size matches the size requested (see thumbnails to the right).

Binding and Paper Stock

• Perfect bound.• Inside pages are 50# Somerset Satin® FSC.• Covers are 100# Arbor Plus Matte® FSC.

Print Material Requirements

Please submit all ad materials in a digital format:• Adobe PDF, with associated high-resolution graphic files and

embedded fonts (preferred format).• Other native desktop application files (Adobe Illustrator,

Adobe Photoshop, Adobe InDesign, or Tiff/IT-PI) with associated high-resolution graphic files and embedded fonts (alternative formats).

Check that:• Fonts are not menu styled (don’t use the “bold” and “italic”

buttons in the measurements palette).• All images are linked and updated, and none are scaled to

more than 120% in the layout application.• Text and important images should be at least 0.375" from the

edge of the page.• All colors are converted to CMYK.

• Effective resolution of CMYK/grayscale/duotone images is 300 dpi (plus or minus 20%).

• Effective resolution of line-art graphics is between 1200 and 2400 dpi.

• When using Illustrator or InDesign, fonts are converted to outlines for maximum compatibility.

• Black and colors in your palette do not exceed 300 in total ink density (sum of CMYK values).

Generating PDFs

• When using InDesign or Illustrator, export PDF files directly from the application.

• When using Quark, write a postscript file and distill it using Adobe Acrobat Distiller.

• If your PDF-creation software provides control over formatting options, follow these guidelines:– Set registration marks (and bleed amounts, if necessary) for

full-page ads.– Embed high-resolution images and fonts (do not subset

fonts).– Set file resolution to 2400 dpi, and do not downsample

images lower than 300 dpi.– Set “color management option” to “off” or “leave

unchanged.”– Use compatibility setting “Adobe 4.0 (PDF 1.3).”– Do not crop in Acrobat. The crop function alters page

formatting and creates problems if the file is intended for high-quality printing.

– When creating fractional ads, set your document size equal to or a bit larger than the specified ad dimensions.

PDF File Preflight

• We recommend performing a preflight on your files. Acrobat Professional 6, 7, 8, 9, and X have a built-in Preflight function to check for missing fonts, low-resolution images, file corruption, and so on. There are also utilities available (such as Apago PDF/X) that will check PDF files.

• Visually check your final PDF. Be sure to open your final PDF and check it for quality problems and missing elements. When viewing PDF files in Acrobat 6, 7, 8, 9, or X, turn on “Overprint Preview” under the “Advanced” menu.

Media and Disposal of Materials

Digital files may be provided via e-mail or CD-ROM. Please label media with JOSPT, issue date, and advertiser name. Include a laser copy of the media directory with all contents. Note the contact person and phone number.

Online Specifications• JOSPT accepts either static images or Flash files.• Files may be provided either as GIFs or JPEGs.• Flash files should include the original SWF file. We reserve

the right to limit file size, if necessary.• Web advertisements are labeled “Advertisement,” must

conform to the standards of JOSPT.org, and are subject to approval by the publisher.

• Advertisements must open in an additional window and may not prevent the viewer from returning to JOSPT’s website.

SPECS

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Advertising Policies

1. All advertisements are subject to approval of the Journal of Orthopaedic & Sports Physical Therapy®, Inc. JOSPT® reserves the right to reject or cancel any ad at any time. JOSPT does not endorse the products and services of its advertisers.

2. All advertisements are accepted and published by publisher on the warranty of the agency and advertiser that both are authorized to publish the entire contents and subject matter of the advertisement.

3. In consideration of publication of an advertisement, the advertiser and the agency, jointly and severally, agree to indemnify and hold harmless publisher, its officers, agents and employees against expenses (including legal fees) and losses resulting from the publication of the contents of the advertisement, including, without limitation, claims or suits for libel, violation of privacy, copyright infringement, or plagiarism.

4. Publisher will not be liable for any failure to publish any advertisement accepted by publisher; however, publisher shall use reasonable efforts to place such advertisement in subsequent available space.

5. All advertisements must clearly and prominently identify the advertiser by trademark or signature.

6. With the exception of occasional special sponsorships, advertising precedes and follows the editorial section in print and is clearly identified as advertising on JOSPT.org. In addition, online advertisements must open in a new window and may not prevent the viewer from returning to JOSPT’s website.

7. Any references to publisher or its products or services in advertisements, promotional material, or merchandising by the advertiser or agency are subject to publisher’s written approval for such use.

8. Publisher is not responsible for incidental or consequential damage for errors in displaying or printing an ad.

9. Publisher may change the terms set forth here at any time, provided that no such change applies to ads whose closing date precedes the announcement of the change.

10. Publisher will not be bound by any condition, printed or otherwise, appearing on any insertion order or copy instructions when such conditions conflict with the conditions set forth in the rates provided here.

11. In the event of nonpayment, publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are past due and payable to publisher.

12. All advertisements must be clearly germane to the practice of musculoskeletal rehabilitation and movement.

13. Advertiser represents and warrants that all advertisements and products they advertise are compliant with all applicable laws, rules, and regulations in the countries where the advertisement will be seen.

14. Recruitment Ads: All advertisements for employment must be nondiscriminatory and comply with all applicable laws and regulations. Ads that discriminate against applicants based on sex, age, race, religion, marital status, or physical handicap will not be accepted. Non-US recruitment advertisers are required to confirm in writing that they are equal-opportunity employers.

15. Online Ads on JOSPT.org: Any use of JOSPT trademarks or copyrighted material for links to and from publisher’s website must be approved in advance by publisher. Any unauthorized linking is prohibited. Publisher does not endorse or support any product or organization linked to its website, nor is publisher responsible for the content of any website promoted in an ad published in JOSPT.

16. Online Cancellation Policies: Advertiser may cancel the entire Insertion Order, or any portion thereof, as follows: • Run-of-site banner programs: On written notice to

publisher given 21 or more days before the start date. With cancellations inside 21 days of the start date, advertiser will be responsible for 50% of the Insertion Order amount that was reserved for delivery.

• Flat fee-based or fixed placement programs (including, but not limited to, JOSPT e-table of contents and other sponsorships): On written notice to publisher given 30 or more days before the start date. With cancellations inside 30 days of the start date, advertiser will be responsible for 50% of the Insertion Order amount that was reserved for delivery.

POLICIES

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What JOSPT Advertisers Say

JOSPT has been a valuable source of generating interest in KinetaCore’s dry needling education for clinicians of all levels of experience and expertise. Our online and in-print ads continue to be a strong referral source for us, even in an age of digital ads and blogs. Thank you, JOSPT, for your support for KinetaCore!

We’ve found JOSPT custom e-blasts to be a great way to share our message with our ideal target audience. In the past year, they’ve proven to be integral in helping us meet our goal of generating qualified sales leads.

Our advertising program with JOSPT has given us greater visibility within the physiotherapy community. We attribute a good part of our success to it.

JOSPT’s influential audience continues to play a major role in Spinal Manipulation Institute’s worldwide growth and brand recognition.

Cincinnati SportsMedicine Research and

Education Foundation is in its 32nd year of

producing our renowned educational conference,

“Advances on the Knee and Shoulder,”

focusing on the diagnosis and treatment

of musculoskeletal problems for orthopaedists,

physical therapists, athletic trainers, and

many others. Because of its diversified

readership, JOSPT has been a mainstay in our

marketing plans for many years. We run full-

page, color print ads on page 1 of JOSPT and

send custom e-mail blasts to JOSPT’s readers

who have opted in to receiving these messages.

We believe the return on our investment in

marketing with JOSPT is second to none.

AM

ER

ICAN ACADEM

Y OF

MA

NIPULATIVE T HER

AP

Y

20 07

 

RESULTS

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Information & Resources For more information and reservations, contact:

Edith HolmesExecutive Director/PublisherPhone: 571-970-1148 (direct) or1-877-766-3450 (toll-free)E-mail: [email protected]

Anthony WillardManuscript & Marketing ManagerPhone: 571-312-8545 (direct) or1-877-766-3450 (toll-free)E-mail: [email protected]

Sarah WeathersPrint & Web Production ManagerPhone: 571-312-8823 (direct) or1-877-766-3450 (toll-free)E-mail: [email protected]

Tony Calamaro Advertising DirectorPhone: 610-449-3490 (direct) or1-877-766-3450 (JOSPT office)E-mail: [email protected]

JOSPT Advertiser Centerwww.jospt.org/page/advertisers