SOCIAL MEDIA & CONTENT MKTG

2014 PREDICTIONS

MKT 3210

Dr. Jim Barry

Jan. 2014

Impacts on Strategy Entrepreneurial Strategy Development

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MKT 59552014: A YEAR OF THE OXYMORON

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MKT 59552014: A YEAR OF THE OXYMORON

1. Open Secrets

2. Personalized Anonymity

3. Erasable Relationships

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MKT 59552014: A YEAR OF THE OXYMORON

4. Paid Trust

5. Unwinding Fatigue

6. Longer but Shorter-

Form Content

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MKT 59552014: A YEAR OF THE OXYMORON

7. Smaller Use of Big Data

8. Interrupting Permission

Marketing

9. Edutainment

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MKT 59552014: A YEAR OF THE OXYMORON

10. More Exact Estimates

11. Social Technology

12. Acting Naturally

13. A Pretty Ugly Facebook

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MKT 59552014 SOCIAL MEDIA GROWTH FACTORS

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MKT 5955INFRASTRUCTURE

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MKT 5955STRATEGY

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MKT 5955SUCCESS MODELS

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MKT 5955SOCIAL EXPERIENCE

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MKT 59552014 KEY DYNAMICS

Big Data ROI Analytics

Infobesity

Content Curation

Micro-Content

Social Pay-for-Play

Real-Time Marketing

Mobile Friendliness

Context Marketing

Social Business

Platform Specific Content

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MKT 59552014 RISING STARS

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MKT 59552014 REBOUNDERS

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MKT 59552014 RIPs

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MKT 59552014 MARGINALS

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MKT 5955CONCLUSION

• 2014 Will Be About Content Context Marketing

• Measurable, well-targeted marketing efforts

• Micro-content, real-time and mobile friendly

• Visual oriented

• Brands Will Qualify Their Investments

• Pay-to-Play

• Storytelling

• Subscription-based

• Social ROI