Sports Social Media Predictions 2010

8/14/2019 Sports Social Media Predictions 2010

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December 2009 Compiled by Jason Peck

SPOR TS AND SOCI AL

MEDIA PREDICTIONS

2010



Sports and Social MediaPredictions 2010

Sports and Social Media Predictions 2010





Jason Peckhttp://www.jasonpeck.com

“ I’ve askedsome people Iknow to share

theirthoughts and

predictions or

sports and socialmedia in 2010.”

http://www.jasonfpeck.com/





http://www.partnershipactivation.com

“Social mediawill help brands“Go Local” and

“Go Global”simultaneously.

It’s pretty

amazing howthat happens,isn’t it?”

http://www.partnershipactivation.com/

http://www.partnershipactivation.com/




http://www.sponsorshipinsights.com/

“Teams andleagues will

attempt to buildcommunities

using their ownproprietary

networks, butFacebook,Twitter and

LinkedIn willcontinue to

dominatethrough their

alliances and newapplications.”






http://www.sportsagentblog.com

“ I hate the actthat my clientscan hurt their

image with onesilly Tweet,

but also enjoy

knowing that i they leveragethe platorms

eectively, theycan bring so

much additionalvalue to their

brand andpersona.”

http://www.sportsagentblog.com/

http://www.sportsagentblog.com/




http://blogswithballs.com/

“ Sportsblogging

personalities willgrow even moreprominent than

they currently

are - which isgood and baddepending on

the personality.”










http://www.zexsports.com

http://www.zexsports.com/

http://www.zexsports.com/




http://joeavorito.com/

“I think in 2010you will see

much less o the“phenomenon”o social media

and more

business fguringout i there isany way to make

money withbrands.”

http://joefavorito.com/

http://joefavorito.com/




http://www.twitter.com/khuda1

“Traditionalsports social

media channels(i.e. Facebook,

Twitter) willbecome more like

the traditionalmedia channels- by becomingless personal,less exclusive,and more PR-

oriented.”






http://www.sportsnetworker.com

“The leagues,teams and

athletes whowant to get

ahead o thegame will be

fnding new,creative waysto market

themselvesthrough social

media in 2010.”

http://www.sportsnetworker.com/

http://www.sportsnetworker.com/




http://sportsmarketing20.com/

“As ans andsponsors

have deeperinteractive

experiences inother categories

o lie, you can besure that sooneror later, they

will turn to theirsports teamsand say: why

can’t we have arelationship like

that? ”












http://www.PeterRobertCasey.com

“We’ll see manymore athletes

across all sportsembrace social

media next year,and the creative

bar on strategyand executionwill be raisedsignifcantly.”

http://www.peterrobertcasey.com/

http://www.peterrobertcasey.com/




http://www.twitter.com/robkatz

“In 2010, I thinkproperties will

begin to defneor evolve their

social mediapolicies - both

how they want tointeract directlyand what eortsi any they want

to support.”








http://www.TheBusinessOSports.com

“I 2009 wasthe year o “diving in,”then 2010will be the

year when weswim with a

purpose.”

http://www.thebusinessofsports.com/

http://www.thebusinessofsports.com/




http://ryanstephensmarketing.com/

“It’s time or allbrands, sports

included,to stop

participatingbecause o

the buzz andstart working

to defne theirgoals and

orthcomingstrategy as it

relates to social

media.”


http://www.marquetteminiplans.com/











http://www.activ8social.com

“Video isa natural

progressionor players

looking to lendauthenticity

to their socialmedia presenceand reach the

next level o anconnection.”

http://www.activ8social.com/





http://www.activ8social.com






http://sportanconnect.com/

“Eectivelyintegrating

social mediainto a marketing

mix requires acomplete change

in the way thatsports teamsand leagues

market to andcommunicatewith their an

base and theremust be someone

responsible or

ensuring theirsocial mediaeorts align withthe team/league

goals.”

http://sportfanconnect.com/





http://sportanconnect.com/






http://www.aneedr.com

“Purists mightsay that tweets

(or Facebookstatus updates)all ar short o

capturing the ull

experience, butknowing whatgoes on in games

is a particularsocial commodity

that is ungible,and can be

approximatedthrough social

media.”

http://www.fanfeedr.com/

http://www.fanfeedr.com/





“Happy Holidaysand I hope you

have a great2010!”

http://www.facebook.com/jasonpeck

http://www.linkedin.com/in/jasonpeck

http://www.twitter.com/jasonpeck




SPOR TS AND SOCI AL

MEDIA PREDICTIONS

2010

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Sports Social Media Predictions 2010