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True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
5 Social Media Predictionsfor 2013
I predict...
Thursday, January 10, 13
Jeff GibbardPresident & Chief Strategist at True Voice Media
Speaker, Blogger & Coach
True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency @jgibbard jeffgibbard.com/g
Thursday, January 10, 13
True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
Thursday, January 10, 13
True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
Social BusinessStrategyMarketingPolicyCollaborationTrainingListeningMeasurementContent CreationEngagementCustomer Service
True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
Thursday, January 10, 13
True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
My 5 Predictions For 2013
Thursday, January 10, 13
True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
#1Social CRM Drives The Conversation
Thursday, January 10, 13
True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
CRM
Thursday, January 10, 13
True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
CRM}
Thursday, January 10, 13
True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
#2If You’re Not Talking About Mobile,
You’re Irrelevant
Thursday, January 10, 13
True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
Facebook Has 1.07 Billion Users. 604 Million Of Them Are Mobile.
Thursday, January 10, 13
True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
40% Percent Check Their Phones On The Toilet.
90 % (18-36 Year Olds)Use Their Smartphone
First Thing In The Morning, Often Before They Get Out Of Bed
Thursday, January 10, 13
True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
#3The Year Of Bribes, Deals, & Offers
Thursday, January 10, 13
True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
This Used To Be Marketing Reach
Thursday, January 10, 13
True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
Now THIS IsMarketing Reach
Thursday, January 10, 13
True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
Quid Pro Quo ("This For That" In Latin)
Most Often Means A More-or-Less Equal
Exchange Or Substitution Of Goods Or Services
Thursday, January 10, 13
True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
Brands Want★ Personal Data
(to target ads so you’ll know who they are)
★ Exposure (so you’ll know where to buy stuff)
★ Leads (so they can talk to you about whether buying stuff is right for you)
★ Sales(so they can ask you to buy stuff)
Thursday, January 10, 13
True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
Customers Want★ Free or Discounted Stuff★ Interesting Content
Thursday, January 10, 13
True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
Quid Pro QuoFREE Stuff
FREE Stuff
FREE Stuff
Thursday, January 10, 13
True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
But WAIT
There’s More...Reasons Why Companies Will Bribe You
Thursday, January 10, 13
True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
Facebook’s EdgeRank
Thursday, January 10, 13
True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
Thursday, January 10, 13
True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
Instead Of...
Thursday, January 10, 13
True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
Promoted Posts
Thursday, January 10, 13
True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
Thursday, January 10, 13
True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
#4Email Marketing Continues To Shine.
Shows Everyone Why It’s About Integrated Marketing, Not Just Social Media Marketing.
Thursday, January 10, 13
True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
Email is:★ Trackable★ Opens★ Clicks★ Forwards★ Bounce★ Unsubcribe
Thursday, January 10, 13
True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
Social Media is not:★ Trackable★ Opens★ Clicks★ Forwards★ Bounce★ Unsubscribe
Thursday, January 10, 13
True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
Thursday, January 10, 13
True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
#5A Picture...
Drives More Results Than 1,000 Words
Thursday, January 10, 13
True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
Get ready for more...
InfographicsVideosPicturesPinsInstagrams
Thursday, January 10, 13
True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
Facebook★ People share videos 12 times more than links
and text posts combined.★ People "like" photos two times more than text
updates.★ Photos and videos drive the most
engagement on Facebook's top 10 brand pages.
Thursday, January 10, 13
True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
Facebook Reached 100 Million Users In Four
Years, But Instagram Is On Pace To Beat It.
Thursday, January 10, 13
True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
By February 2012, Pinterest Crossed The 10 Million-user Mark Faster Than Any Other
Standalone Site In History
Thursday, January 10, 13
It’s Q & A Time!
Submit a Testimonialjeffgibbard.com/feedback
True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency @jgibbard jeffgibbard.com/g
Resources: Slides, Links and Tools Mentionedtruevoicemedia.com/notes
Thank you!
Thursday, January 10, 13
