Embed Size (px)
DESCRIPTION
2014 popcorn kickoff. The How & the why. Tonight we are going to show you how to sell popcorn and why it matters. Why is our Unit selling popcorn?. Popcorn = program. program costs money. We have to raise the money needed to fund our 2014-15 scouting program. - PowerPoint PPT Presentation
Citation preview
2014 POPCORN KICKOFF
THE HOW & THE WHY
TONIGHT WE ARE GOING TO SHOW
YOU HOW TO SELL POPCORN AND
WHY IT MATTERS
WHY IS OUR UNIT SELLING
POPCORN?
POPCORN = PROGRAM
PROGRAM COSTS MONEY
WE HAVE TO RAISE THE MONEY
NEEDED TO FUND OUR 2014-15
SCOUTING PROGRAM
OUR UNIT’S
2014-15 PROGRAM
PARENTS: WHAT’S IN IT FOR
YOU!
HANDOUT
OUR UPCOMING PROGRAM AND
THE COSTS
WHY YOUR SCOUT
SHOULD PARTICIPATE IN
POPCORN SALES
• HE LEARNS TO “EARN HIS OWN
WAY”
• QUALITY PROGRAM FOR THE
ENTIRE UNIT
• NO OUT-OF-POCKET EXPENSE
FOR PARENTS!
UNIT GOAL
PER-SCOUT GOAL
HIT THIS – THEN YOUR SON’S SCOUTING IS
FREE FOR THE YEAR!
$10,303
$515
HOW ARE WE
GOING TO SELL POPCORN?
A FEW THINGS TO ENSURE SELLING
SUCCESS…
SCOUT
SALESMANSHIP
WE HAVE TO TAKE THE PROPER
APPROACH
LET’S ROLE-PLAY!
SCOUT
SALESMANSHIP
• DO NOT SAY “DO YOU WANT TO
BUY SOME POPCORN ?” RIGHT AT
THE START
• THAT GIVES THE CUSTOMER AN
EASY WAY TO SAY “NO !”
SCOUT
SALESMANSHIP
INSTEAD, TRY THIS APPROACH….
• HI ! MY NAME IS ____ .
• WE’RE TRYING TO FUND OUR
WAY TO CAMP BY SELLING
POPCORN .
• WILL YOU HELP ME ?
HOW = WHERE TO SELL
STORE FRONT – SHOW N SELL
DOOR-TO-DOOR IN YOUR
NEIGHBORHOOD
PARENTS’ OFFICE / WORKPLACE
BUSINESSES IN YOUR AREA
ONLINE AT WWW.TRAILS-END.COM
WHO LIKES PRIZES ?
COUNCIL-SPONSORED PRIZE
PROGRAM
GOAL-BASED EXTRA INCENTIVES
ADDITIONAL UNIT INCENTIVES
TRAIL’S END SCHOLARSHIP
WHO LIKES PRIZES ?
FILL IT UP INCENTIVE
$600 CLUB PRIZE
TOP-SELLER DISTRICT PRIZES
WHO LIKES PRIZES ?
KICKOFF VIDEO CONTEST
WIN - $500
PLACE - $250
SHOW - $100
NUTS & BOLTS OF OUR SALE
CAMPAIGN DATES
CHECK YOUR PACKET FOR ALL THE
ORDERING DEADLINES, PRODUCT
PICKUP DAYS & TIMES, AND MONEY
TURN IN
NUTS & BOLTS OF OUR SALE
COMMISSIONS
BASE COMMISSION: 30%
ATTEND A KICKOFF: 3%
SUBMIT A BUDGET: 2%
NUTS & BOLTS OF OUR SALE
50% BONUS
COMMISSION ON ALL
GROWTH FOR 2014!
NUTS & BOLTS OF OUR SALE
FOR ORDER SUBMISSION
AND PRODUCT PICK UP
CHECK THE LEADERS
GUIDE!
WHO’S UP FOR SOME FUN ?
HAVE FUN &
GOOD LUCK THIS FALL !
STICK AROUND FOR “BEHIND THE
SCENES” TO MAKE YOUR UNIT’S 2014
POPCORN SALE A SUCCESS !
TO BE SUCCESSFUL ,
TIE THE POPCORN
SALE DIRECTLY TO
YOUR SCOUTING PROGRAM
DO THE “IDEAL YEAR OF SCOUTING”
THE IDEAL YEAR OF
SCOUTING APPROACH
1. PLAN
2. BUDGET
3. GOAL SET
4.
COMMUNICAT
E
5. TRAIN
6. DELIVER
THE IDEAL YEAR OF
SCOUTING : PLANNING
• GET WITH UNIT LEADERSHIP
• DETERMINE THE UPCOMING PROGRAM
• FEEDBACK FROM SCOUTS & FAMILIES IS
SUGGESTED
THE IDEAL YEAR OF
SCOUTING : BUDGETING
• ASSIGN A COST TO EACH ACTIVITY
• ADVANCEMENTS, UNIFORMS, ETC. CAN BE
INCLUDED
• YOU CAN BUDGET FOR LEADER EXPENSES AS
WELL
• ADD IT UP AND MULTIPLY FOR EVERY SCOUT IN
THE UNIT
• NOW YOU KNOW THE COST OF THE ENTIRE
UPCOMING PROGRAM
THE IDEAL YEAR OF
SCOUTING : GOAL SETTING
3,000$ / 30% = 10,000$
Budget GoalUnit
Commission
Unit Sales
Goal
10,000$ / 20 = 500$
Sales GoalNumber of
ScoutsScout Goal
THE IDEAL YEAR OF SCOUTING :
COMMUNICATE
• PRIMARY COMMUNICATION WILL TAKE PLACE AT
THE KICKOFF
• KICKOFF IS FIRST EXPOSURE TO POPCORN FOR
MANY SCOUTS & THEIR FAMILES
• KICKOFF SHOULD BE A SEPARATE EVENT THAT IS
FUN & INFORMATIVE !
THE IDEAL YEAR OF SCOUTING :
COMMUNICATE
• ILLUSTRATE TO PARENTS & SCOUTS THE HOW
AND THE WHY
• PARENTS MUST UNDERSTAND “ WHAT’S IN IT
FOR ME “
• SCOUTS MUST BE TRAINED HOW TO PROPERLY
SELL
THE IDEAL YEAR OF
SCOUTING : TRAINING
YOUR SALES FORCE
• THE HARDEST SALE TO MAKE IS THE 1ST ONE !
• HAVE THE SCOUTS “MAKE THEIR 1ST SALE“ BY
ROLE PLAYING WITH THEIR UNIT LEADER
DURING THE KICKOFF
• THIS IS ESSENTIAL TO THEIR SELLING SUCCESS
• MAKE SURE THIS TAKES PLACE AT THE KICKOFF
THE IDEAL YEAR OF
SCOUTING : TRAINING
YOUR SALES FORCE• HI ! MY NAME IS ______ .
• I’M A C/B SCOUT IN P/T __ .
• WE’RE SELLING TRAIL’S END GOURMET
POPCORN TO GO TO ___ .
• WILL YOU HELP US GET THERE ?GREAT SALESMEN AREN’T BORN –THEY’RE MADE !
THE IDEAL YEAR OF
SCOUTING : DELIVER THE PROGRAM
• KEEP THE CAMPAIGN IN FRONT OF THE PARENTS
& SCOUTS
• REMIND THEM WEEKLY OF THE GOALS AND THE
BENEFITS ONCE THEY ARE REACHED
• CELEBRATE SUCCESSES
• DELIVER THE PROGRAM TO THE SCOUTS AND
THEIR FAMILIES !
THANKS FOR YOUR TIME & ATTENTION !
THAT’S ALL FOLKS !
