Let the Adventures Begin. 2014 Popcorn Kickoff WELCOME!

Let the Adventures Begin.

2014 Popcorn Kickoff

WELCOME!

2014 Bucks County CouncilPopcorn Sale Kickoff

Today’s Agenda

• Timeline• Commission Structure• 2014 Product Line• What’s New?• Growing Your Sale• The Importance of Goal-Setting• Scout Training & Sales Incentives• Wawa Show & Sells• Show & Sell Returns• Best Practices• Points of Contact• Questions

Note: We cover the following separately in a special presentation for new Popcorn Kernels: Why Sell Popcorn, Having a Successful Sale, Goal-Setting, Three Ways to Sell

Timeline

June11 Council Popcorn Planning Meeting

AugustTBA Additional Popcorn Kickoff and Sales Training Meetings1 Council mails Take Order forms to all registered youth

Scouts can start selling as soon as they have it!25 Unit Show & Sell/Show & Deliver popcorn orders due

September5 Show & Sell/Show & Deliver: delivery, sorting and early pick-up6 Show & Sell/Show & Deliver: distribution/regular pick-up

Timeline

October18-19 Wawa Sales weekend27-31 Show & Sell/Show & Deliver popcorn returns31 Unit Take Order popcorn order due (through Popcorn System)

November14 Take-Order sale: delivery, sorting and early pick-up15 Take-Order sale: distribution/regular pick-up15 Popcorn check payment to Council (Unit checks may be postdated for 12/1/14)22 Unit Prize Order due (Scholarship Form due to Council by 1/5/15)

December1 Popcorn payment to Council due 8 Popcorn Late Payment Fee in effect (3% increase in amount due by unit)

PLEASE TAKE NOTE OF THIS!

Commission Structure

Do This Get This Here’s Your Total So Far

Attend and sign in at council/district popcorn kickoff training

Submit your Take Order unit order and return any unneeded Show N Sell product

by the week of October 27

Add 2% commission 32%

Sell one bag of popcorn Add 1% commission 33%

Reach $2,500 in sales Add 1% commission 34%



Have a 5% increase over your 2013 sale Add 3% commission 40%

There are two ways to reach 40% Commission!!

Method One: Reach $10,000 in sales, attend a training and meet your deadlines.Your Unit receives a 40% commission automatically!

Method Two: Start with your Base Commission of 30% and add to it. These commissions are cumulative – earn as many as you can.

2014 Product Line

Popcorn for Our Troops

$30 Silver Level Donation

Operation Popcorn:Over 1.3 million donations

since 2007

$50 Gold Level Donation

What’s New?

• Chocolatey Caramel Crunch is back as a stand-alone item!

• Cheese Lover's Collection contains Buffalo Cheddar instead of Sour Cream & Cheese Corn. It still contains White Cheddar Cheese and Golden Cheddar Cheese.

• Kettle Corn is available both in a bag and in an 18-pack Microwaveable Box.

• Buffalo Cheddar will be in bags, not tins.• Butter Toffee Caramel Corn, Jalapeno Cheddar, Sour

Cream & Onion, White Chocolatey Pretzels and the Premium Chocolate Lover’s Collection have been removed from the product list.

Growing Your Sale

Have a high-energy, fun-filled Kick-Off• Activities, theme• Door Prizes• Popcorn Samples• Information & Calendar for Parents• Extra Forms and Show & Sell Sign-ups• Context: This lets us have FUN!

And for Parents: What’s In It For Me? Scouting can be free!

Offer your own incentives to motivate the Scouts

Participate in Take Order, Show & Sell and Online Ordering

Celebrate success of all scouts and the Unit!

Why are goals important?• Key to success – in scouting and in life• Give us clear direction• Drive us forward• Make us accountable – to ourselves and others

In scouting:• Advance in rank• Complete service projects• Earn belt loops• Learn skills

The Importance of Goal-Setting

And in popcorn:• Scouts who set goals: Average sale of $626

Scouts with no goal: Average sale of $304• Units that set sales goals sell twice as much as units

without goals• Only 44% of parents said their sons set sales goals

Encourage goals!• Set and publicize the Unit Goal• Help scouts set individual goals (dollars/prizes, #

customers, # hours, # houses/asks)

The Importance of Goal-Setting

Scout Training& Sales Incentives

Review sales methods, instructions and techniques• Always wear your Class A Uniform.• Always sell with an adult and/or with a group.• Never enter anyone’s home.• Do not sell after dark.• Always stay on the sidewalks and driveways.• Collect money when taking orders.• Never carry large amounts of cash.

Let the scouts share tips and best practices

Train parents, too!• It’s about the scouts: support them to be successful• Order forms at work: best with a scout!• Online selling

Scout Training& Sales Incentives

Prize Program• Very popular last year• Special prize for Scouts selling $600 or more: Air-

Launched Sky Rocket, which comes with five rockets, two of which light up for playing with at night!

Fill It Up / Full Sheet Bonus:• All Scouts who fill the Popcorn Order form (30 orders)

will receive $10 in Scout Bucks! College Scholarship for $2,500 Sellers

Wawa Show & Sells

Wawa schedules Show & Sells over ONE SINGLE Weekend.

• They have specific requirements, which we will disseminate.

• You may not contact your local Wawa to schedule a Show & Sell independently.

Show & SellOrders & Returns

Initial Orders:• Units with a prior sales history may order 10% over last year’s actual Show

and Sell product sales. • Units with no prior sales history may order based on $100 of product per

registered Scout selling. Additional products will be available for sale in the event the unit runs short or out of product.

Units may return Show and Sell popcorn prior to November 2 to the Council Service Center for redistribution to other units.• Chocolate Products are not returnable.• All returns to the office must be scheduled in advance. The Bucks County Council reserves the right to adjust unit orders as needed.

Best Practices

Tips and training are available at boyscoutpopcornsale.blogspot.com

Best Practices:Take Order Sales

• Collect money up front so you can deliver if people aren’t home.• Coordinate scouts in neighborhoods and among units.• Reassign neighborhoods to scouts if their neighborhoods aren’t

good for selling.• • • • • • • • • •

Best Practices:Show & Sells

• Stick to 2 scouts per shift. You don’t make much more money with more scouts and so they each receive less credit for the time.

• Leave No Trace: leave it better than you found it• You can split Cheese Lovers and Sweet & Savory Collections• When scheduling, ask the manager if any other scout groups are

scheduled and if they are, check with that troop/pack to make sure you are not double-booked.

• • • • • • • •

Best Practices:Online Sales

• Send your own email using the link on Trails End, instead of their template. It is more personal that way.

• Email a thank you note right after someone makes a purchase. (Last year, trail’s End didn’t notify scouts of purchases, so you have to check the site regularly.)

• • • • • • • •

Sale Timing

$250

$125

$-

$50

$100

$150

$200

$250

$300

Sales per Hour

Take Order Show-n-Sell

70%

29%

0%

10%

20%

30%

40%

50%

60%

70%

80%

% of People Who Purchased


More consumer “yes” Higher $ per container More sales per hour

$17.50

$14.50

$-

$2.00

$4.00

$6.00

$8.00

$10.00

$12.00

$14.00

$16.00

$18.00

$20.00

Average Sale per Container


Which Method Is Best?

Points of Contact

Council Support:

Adrienne Rubin, Council Kernel

[email protected], 609-252-9129

John Erskine, Council Staff Advisor


Antoinette Layton, Council Office Support


Points of Contact

District Kernels:

Hunterdon Arrowhead – Steve & Lisa Waddell:


Lenape – Barry Sokolowski


Mercer Area – Adrienne Rubin:


Pennsbury – Joel Perkins:


Playwicki – Tyler Yankey:


Tophendel – AJ Esposito:


Important Dates (Again)

June 11 Popcorn Orientation

August 25 Show and Sell Orders Due

September 5 Show and Sell Sorting

September 6 Show and Sell Distribution

October 18-19 WaWa Weekend

October 27-31 Show and Sell Return Dates

October 31 Final Orders Due Online

November 14 Popcorn Sorting

November 15 Popcorn Distribution

November 22 Prize Orders Due

December 1 Popcorn Payments Due

December 8 Popcorn Late Fees Go Into Effect

Questions?

Adrienne RubinBucks County Council & Mercer Area District Popcorn Kernel

Princeton Troop 43 Assistant [email protected]

Documents

Let the Adventures Begin. 2014 Popcorn Kickoff WELCOME!