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Page 1 of 18
Johns Hopkins Bloomberg School of Public Health
2014 Global Tobacco Control Leadership Program
Welcome! - On behalf of The Institute for Global Tobacco Control (IGTC) at the Johns Hopkins
Bloomberg School of Public Health (JHSPH) we welcome you to the 9th
Annual Global Tobacco
Control Leadership Program, a 10-day leadership training program aimed at building effective
leadership in tobacco control. As part of the Bloomberg Initiative to Reduce Tobacco Use, the
Program aims to develop and enhance leadership in countries experiencing the greatest burden of
disease from tobacco use. In this regard, the Program focuses on building capacity to develop,
implement and enforce effective tobacco control policy interventions.
The Program sessions emphasize leadership principles in relation to a range of tobacco control-
related topics structured around the components of the World Health Organization's MPOWER
package and delivered by a faculty comprised of international experts in tobacco control leadership,
policy, communications, research, advocacy and surveillance.
Program Objectives - The overall program objectives are to:
1. Enhance leadership and networking skills to affect policy development and implementation;
2. Apply principles and theories of leadership and best practices in tobacco control to address
country-specific issues and challenges;
3. Strengthen skills in policy intervention development and implementation and strategic
communication; and
4. Engage with and enhance collaboration among a wide range of partners in the tobacco control
movement.
At the completion of this Program, participants will:
Have enhanced leadership and networking skills to advocate for, enact and implement effective
policy change;
Be able to better utilize tobacco control-related evidence to advance policy development and
implementation;
Have strengthened skills in strategic communication;
Be able to better apply evidence-based best practices in tobacco control to address country-
specific issues and challenges; and
Have strengthened ties and linkages to international colleagues.
Competencies - At the conclusion of the Program, participants will have strengthened
competencies in:
Leadership and strategic communication in managing tobacco control change;
Building collaborative partnerships; and
MPOWER policy intervention design and implementation.
Page 2 of 18
Johns Hopkins Bloomberg School of Public Health
2014 Global Tobacco Control Leadership Program
Date/Time Session Title and Faculty Location
Saturday
June 7, 2014
Participant Arrival at Charles Commons
1:00-2:00 Lunch
Nolans Dining
Hall
6:00-7:00 Dinner
Sunday
June 8, 2014
Participant Registration & Orientation
7:30-8:30 Breakfast
Nolans Dining
Hall
1:00-2:00 Lunch
4:00-5:30
Participant Registration & Individual Photos
Charles
Commons
Multipurpose
Room
& 2nd
floor
Common Area
5:30-6:00 Orientation
Yasmeen Long, MA
Program Manager, Institute for Global Tobacco Control
Johns Hopkins Bloomberg School of Public Health (JHSPH)
Charles
Commons
Banquet A,B,C
6:00-7:00 Dinner Nolans Dining
Hall
Monday
June 9, 2014
Overview
7:30-8:30 Breakfast Nolans Dining
Hall
8:00-8:45 Speaker Registration Barber
Conference
Room
9:00-9:15 Opening and Welcome
Joanna Cohen, PhD, Director, Institute for Global Tobacco Control (IGTC), Johns
Hopkins Bloomberg School of Public Health (JHSPH)
Charles
Commons
Banquet A,B,C
Page 3 of 18
9:15-10:00 Keynote Address
The United States (US) Surgeon Generals 2014 Report: Expanding on the Health
Impacts of Tobacco Use
Jonathan M. Samet, MD, MS, Director, Institute for Global Health, University of
Southern California and Senior Scientific Editor of the 2014 Surgeon Generals
Report
Format: 30-minute presentation; 15 minutes for discussion
Learning objectives:
1. Provide an overview of the most recent findings regarding the health impacts of
tobacco use.
2. Develop an understanding of the continuing need for tobacco control in the
context of health impacts, disease burden and associated costs to society.
Charles
Commons
Banquet A,B,C
10:00-10:45 Strategic Partnerships in Stopping the Tobacco Epidemic
Dr. Gauden Galea, Director, Non-communicable Diseases and Health Promotion,
World Health Organization Regional Office for Europe (WHO-EURO)
Format: 30-minute presentation; 15 minutes for discussion
Learning objectives:
1. Provide an overview of the tobacco control-related outcomes of the United
Nations Summit on NCDs.
2. Develop an understanding of the opportunities for advancing tobacco control
through strategic partnerships with other programs.
3. Familiarize the participants with selected examples of successful country-specific
collaborations.
10:45-11:00 Tea Break
11:00-12:00 Panel Discussion: Accomplishing Change: Recent Success Stories in Global
Tobacco Control
Moderator: Tara Singh Bam, PhD, MPH, the Union
Panelists:
1) Gan Quan, Director, International Union Against Tuberculosis and Lung
Disease (IUATLD) China Office Pursuing smoke-free public places in China
2) Dr. Vishal Rao, Senior Consultant, BGS Global Hospital and Global Cancer
Institute, Bangalore, India Banning gutkha at the State level in India.
3) Mohammad Shahjahan, Director, Bangladesh Center for Communication
Programs Effectively amending the Bangladesh Tobacco Control Law.
4) Joshua Abrams, Director, Eurasia Programs, Campaign for Tobacco-Free Kids
When the impossible becomes possible in Russia!
Format: 5-minute introduction by the Moderator; four 10-minute presentations; 20
minutes for discussion
Learning objectives:
1. Familiarize participants with recent successes in tobacco control in China, India,
Bangladesh and Russia.
2. Highlight the key ingredients to these successes.
3. Identify key leaders and the roles they played in achieving these successes.
Page 4 of 18
12:00-1:00 Lunch
Nolans Dining
Hall
1:15-1:45 Bus transport to the Johns Hopkins Bloomberg School of Public Health (JHSPH) Corner of 33rd
& Charles
Streets
2:00-2:15 Welcome Remarks
Michael J. Klag, MD, MPH
Dean, Johns Hopkins Bloomberg School of Public Health
JHSPH,
Sommer Hall
(E2014)
2:15-3:00 Global Success in Tobacco Control and Tobacco Industry Responses
Matthew L. Myers, JD, President, Campaign for Tobacco-Free Kids
Format: 30-minute presentation; 15 minutes for discussion
Learning objectives:
1. Develop an understanding of the ingredients to overall global success in tobacco
control over the last five or so years.
2. Highlight the importance of leadership at all levels in achieving this success.
3. Develop an understanding of the mechanisms and extent of industry influence in
opposing tobacco control initiatives.
3:00-4:15 Panel Discussion: Leadership Experience in Tobacco Control and Lessons Learned
What works and what we need to do differently.
Moderator: Joanna Cohen, PhD, IGTC, JHSPH
Panelists: Matthew L. Myers, JD, CTFK; Dr. Gauden Galea, WHO-EURO; Sandra
Mullin, WLF; Tara Singh Bam, the Union; Bill Parra, CDC Foundation; and Kaul
Singh, Government of Himachal Pradesh, India
Format: Brief introduction by Moderator; 5-minute comments from each panelist;
and, 40 minutes for questions and answers
Learning objectives:
1. Enhance understanding of the leadership skills required to sustain progress in
tobacco control.
2. Highlight the importance of leadership at all levels in achieving success in
tobacco control.
4:30-6:00 Welcome Reception Feinstone Hall,
JHSPH
6:15 Bus Transportation to Charles Commons Corner of
Washington &
Monument
Streets
Tuesday
June 10, 2014
MPOWER-Strategic Approaches for Change
Monitoring Tobacco Use and Policies
7:30-8:30 Breakfast Nolans Dining
Hall
8:00-8:45 Speaker Registration
Barber
Conference
Room
Page 5 of 18
9:00-9:10 Morning Announcements Charles
Commons
Banquet A,B,C
9:10-9:45 Monitoring Tobacco Use and Tobacco Control Policies: Global Surveillance and
the WHO Report on the Global Tobacco Epidemic
Dr. Heba Fouad, Tobacco Free Initiative, WHO-EMRO
Format: 20-minute presentation; 15 minutes for discussion
Learning objectives:
1. Develop an understanding of the importance of surveillance, monitoring and
evaluation for tobacco control.
2. Enhance knowledge of basic surveillance principles and their application to
tobacco use, policy implementation, and tobacco industry activity.
3. Explore the scope of selected methods and types of data collected in tobacco
control.
9:45-10:15 Breakout Group Icebreaker
Facilitator: Steve Tamplin, MSE, Associate Scientist, Institute for Global Tobacco
Control, JHSPH
Format: 30-minute interactive exercise
Charles
Commons
Banquet A,B,C
& breakout
rooms
10:15-10:30 Tea Break
Charles
Commons
Banquet A,B,C 10:30-12:00 Leadership for Strategic Change
Ben Lozare, PhD, Associate Director, Center for Communication Programs, JHSPH;
and Dr. Annette David, Health Partners, LLC
Format: 90-minute interactive presentation
Learning objectives:
1. Explore how good leadership and strategic communication skills can be applied
to ensure that tobacco control efforts are effective, timely and resource efficient.
2. Understand different approaches to and styles of leadership.
3. Gain understanding of effective leadership techniques and their role in tobacco
control activities.
4. Gain a broad understanding of the steps in planning and implementing
integrated tobacco control strategies.
12:00-2:00 Lunch and JHMI Office of International Services (OIS) J-1 Visa Check-in Nolans Dining
Hall & Barber
Conference
Room
2:00-3:00
Group Exercise: Developing A Shared Vision for Tobacco Control Where do we
want to be?
Introduction: Steve Tamplin, MSE, JHSPH
Facilitators: Steve Tamplin, MSE, Dr. Annette David and JHSPH-CCP staff
Format: 60-minute interactive exercise
Charles
Commons
Banquet A,B,C
3:00-3:45 Group Exercise: Country MPOWER Status and Tobacco Control Milestones
Where are we now?
Facilitators: Steve Tamplin, MSE, Dr. Annette David and JHSPH-CCP staff
Format: 45-minute interactive exercise
3:45-4:00 Tea Break
4:00-4:45 Group Exercise: Country MPOWER Status and Tobacco Control Milestones
Where are we now? (contd)
Facilitators: Steve Tamplin, MSE, Dr. Annette David and JHSPH-CCP staff
Format: 45-minute interactive exercise
Page 6 of 18
4:45-5:30 Group Photo N. Charles
Street,
Homewood
Campus
6:00-7:00 Dinner
Nolans Dining
Hall
Wednesday
June 11, 2014
MPOWER-Protect People from Tobacco Smoke
7:30-8:30 Breakfast Nolans Dining
Hall
8:00-8:45 Speaker Registration Barber
Conference
Room
9:00-9:15 Morning Announcements Charles
Commons
Banquet A,B,C
9:15-10:00 Best Practices in Assessing Secondhand Smoke Exposure in Public Places
Ana Navas-Acien, MD, PhD, Associate Professor, Department of Environmental
Health Sciences, JHSPH
Format: 25-minute presentation; 20 minutes for discussion
Learning objectives:
1. Develop an understanding of the importance of surveillance, monitoring and
evaluation for tobacco control, in general, and assessing exposure to
secondhand smoke, in particular.
2. Enhance knowledge of basic monitoring and surveillance principles and their
application to assessing exposure to secondhand smoke.
3. Explore the scope of selected methods and types of data collected in assessing
exposure to secondhand smoke.
10:00-11:00 Promoting Best Practices in Smoke Free Environments China and Indonesia
Gan Quan, IUATLD-China; and, Tara Singh Bam, IUATLD-Indonesia
Format: Two 20-minute interactive presentations; 20 minutes for discussion
Learning objectives:
1. Identify the methods used to develop, implement and enforce effective smoke-
free policies.
2. Explore the challenges and lessons learned from the development,
implementation and enforcement of smoke-free policies and programs in
country-level, best-practice case studies.
11:00-11:15 Tea Break
Page 7 of 18
11:15-12:15 Making the Case for Smoke Free Environments Communicating with the media
and policymakers
Andriy Skipalski, Life Advocacy Center, Ukraine
Format: 30-minute presentation; 15 minutes for discussion
Learning objectives:
1. Explore the strategies for developing and effectively communicating with
journalists and policymakers.
2. Enable participants to make the best use of 10 minutes with a journalist or
policymaker.
3. Develop an understanding of the role of data in communicating with journalists
and policymakers.
12:00-2:00 Lunch & preparation for Cultural Dinner presentation
Nolans Dining
Hall
2:00-3:30
Tobacco Control Leadership: Where do we want to be? Where are we now? Why
is there a difference? - Deciding what you want to do.
Ben Lozare, PhD, Associate Director, Center for Communication Programs, JHSPH;
and JHSPH-CCP staff
Format: 90-minute interactive presentation
Learning objectives:
1. Develop understanding of the leadership challenges associated with deciding
among competing priorities. (Deciding whats important; whats most important)
2. Familiarize participants with the concept of audience segmentation.
3. Equip participants with concepts and tools that will enhance their ability to
identify target audiences and communicate with them effectively.
Charles
Commons
Banquet A,B,C
3:30-3:45 Tea Break
3:45-4:45 Group Exercise: Identifying the key constraints and root causes Why is there a
difference between where we want to be and where we are now?
Facilitators: Steve Tamplin, MSE, Dr. Annette David, Health Partners, and JHSPH-
CCP staff
5:30 Participants Meet at Buses 33rd Street and
Charles Street
5:45 Buses Depart Charles Commons for Cultural Dinner Cruise
6:30-10:00 Cultural Dinner Cruise (Baltimore Harbor) Spirit Cruises
561 Light Street
10:15 Buses Depart for Charles Commons
Page 8 of 18
Thursday
June 12, 2014
Policy Advocacy & Media Communications
7:30-8:30 Breakfast Nolans Dining
Hall
8:45-9:30 Speaker Registration Barber
Conference
Room
9:30-9:45 Morning Announcements Charles
Commons
Banquet A,B,C
9:45-10:30 Media Advocacy: Using Earned Media as Part of Your Policy Advocacy Campaign
Tom Lalley, Associate Director of International Communications, CTFK
Format: 30-minute presentation; 15 minutes for discussion
Learning objectives:
1. Develop an understanding of the importance of earned media to the success of
policy advocacy.
2. Enhance knowledge of how to go about establishing and nurturing earned
media relationships.
3. Provide examples of effective earned media contributions to successful policy
advocacy initiatives.
10:30-10:45 Tea Break
10:45-11:30 Policy Advocacy: One Approach to Countering the Tobacco Industry in India
Dr. Pankaj Chaturvedi, Voice of Tobacco Victims (India)
Format: 30-minute presentation; 15 minutes for discussion
Learning objectives:
1. Enhance knowledge of the significant burden of illness in some countries from
tobacco products other than cigarettes
2. Develop an understanding of the contribution of tobacco use victims in India to
enhancing tobacco control policy development and implementation and to
overcoming industry opposition to tobacco control.
11:30-12:30 Tobacco Control Leadership: What do we need to do? Designing Strategies for
Change
Ben Lozare, JHPSPH, and Dr. Annette David, Health Partners, LLC
Format: 60-minute interactive presentation
Learning objectives:
1. Familiarize participants with strategies for changing social norms in relation to
tobacco use.
2. Enhance understanding of the importance of networking in communicating to
affect change.
12:30-2:00 Lunch Nolans Dining
Hall
Page 9 of 18
2:00-3:00 Using Social Media for Mobilization and Advocacy in Tobacco Control
Stephen Hamill, Director, Advocacy and Communications, World Lung Foundation
Marita Hefler, Researcher, Menzies School of Public Health, Sydney University
Format: Two 20-minute presentations; 20 minutes for discussion
Learning objectives:
1. Develop understanding of how social media works and the challenges of using
social media.
2. Enhance knowledge of how social media can be used most effectively to
mobilize people and advocate change.
3. Explore the potential for using social media in tobacco control.
Charles
Commons
Banquet A,B,C
3:00-3:15 Tea Break
3:15-4:00 Tobacco Control Leadership: What do we need to do? Designing Strategies for
Change (contd)
Ben Lozare, PhD, JHSPH-CCP, and Dr. Annette David, Health Partners, LLC
Format: 45-minute interactive presentation
Learning objectives:
1. Equip participants with concepts and tools that will enhance their ability to
design effective strategies for change.
4:00-5:00 Group Exercise: Developing strategies for change.
Facilitators: Steve Tamplin, MSE, Dr. Annette David and JHSPH-CCP staff
Format: 60-minute interactive exercise
5:00-5:15 Introduction of week 1 program evaluation (to be completed by Monday
morning, June 16)
Yasmeen Long, MA, Program Manager, IGTC, JHSPH
6:00-7:00 Dinner Nolans Dining
Hall
Friday
June 13, 2014
Trip to New York City-Bloomberg LP
5:15-5:30 Box Breakfast on the Bus
33rd Street and
Charles Street
5:30 a.m. Depart Baltimore
10:00 Arrive NYC - Bloomberg LP 731 Lexington Avenue Bloomberg LP
731 Lexington
Avenue
10:00-10:30 Check-in/Breakfast
10:30-11:00
Welcome and Overview of Public Health Programs at Bloomberg Philanthropies
Betsy Fuller Matambanadzo
Bloomberg Philanthropies
*Learning objectives will be provided at the venue.
Page 10 of 18
11:00-11:30 Open Panel on the Bloomberg Initiative to Reduce Global Tobacco Use
Betsy Fuller Matambanadzo, Sarah England, and Neena Prasad
Bloomberg Philanthropies
*Learning objectives will be provided at the venue.
11:30-12:50 Panel Discussion: Established and Ongoing Efforts in Tobacco Control in
NYC
NYC Department of Health and Mental Hygiene Panelists: Kevin Schroth, Senior
Legal Counsel; Victoria Grimshaw, Senior Policy Analyst; Alia Udhiri, Senior Legal
Policy Analyst; Beth Kilgore, Director of Communications
Moderator: Lesley Stalvey, Special Projects Manager, NYC Department of Health and
Mental Hygiene
Format:
15 minutes of Comments from each Panelist
30 minutes of Questions from and Discussion with Participants
*Learning objectives will be provided at the venue.
12:50-1:45 Lunch
1:45-3:00
Panel Discussion: Lessons Learned in Tobacco Regulation, Taxation and Anti-
Smoking Media in New York City
NYC Department of Health and Mental Hygiene Panelists: Kevin Schroth, Senior
Legal Counsel; Victoria Grimshaw, Senior Policy Analyst; Alia Udhiri, Senior Legal
Policy Analyst; Beth Kilgore, Director of Communications
Moderator: Lesley Stalvey, Special Projects Manager, NYC Department of Health and
Mental Hygiene
Format:
15 minutes of Comments from each Panelist
30 minutes of Questions from and Discussion with Participants
*Learning objectives will be provided at the venue.
3:00-3:15 Closing Remarks
Betsy Fuller Matambanadzo
Bloomberg Philanthropies
3:30-7:45 Participant free time to explore NYC
8:00 p.m. Participants Meet at Bus, Bloomberg LP 731 Lexington Avenue (East 58th
Street between 3rd
and Lexington)
Bloomberg LP
731 Lexington
Avenue
8:15 Depart NYC
12:30 a.m. Arrive at Charles Commons 33rd Street and
Charles Street
Saturday &
Sunday, June
14-15, 2014
Weekend
Meals will be served as follows:
Breakfast: 7:30-8:30am
Lunch: 12:00-1:00pm
Dinner: 6:00-7:00pm
Nolans Dining
Hall
Page 11 of 18
Monday June
16, 2014
MPOWER - Offer to Help Quit Tobacco Use & Warn About
the Dangers of Tobacco
7:30-8:30 Breakfast Nolans Dining
Hall
8:00-8:45 Speaker Registration Barber
Conference
Room
9:00-9:15 Morning Announcements Charles
Commons
Banquet A,B,C
9:15-10:00
Cost of Smoking and Cost Effectiveness of Tobacco Control Interventions
Frank Chaloupka, PhD, University of Illinois
Format: 30-minute presentation; 15 minutes for discussion
Learning objectives:
1. Develop an understanding of the economic costs-benefits associated with
tobacco use.
2. Develop an understanding of the cost effectiveness of tobacco control.
Highlight country-specific examples of the cost effectiveness of tobacco control
interventions.
10:00-10:15 Tea Break
10:15-11:15 Tobacco Product Health Warnings: Best Practices
Dr. Angela Pratt, Tobacco Free Initiative, WHO-China
Format: 30-minute presentation; 30 minutes for discussion
Learning objectives:
1. Understand the evidence base around effective, best practice health warnings
on tobacco products.
2. Recognize industry tactics to weaken or delay health warnings.
3. Describe how health warnings on tobacco products support and reinforce other
elements of tobacco control programs.
11:15-12:00 Introduction to Tobacco Control Economics: Best Practices in Cigarette Taxation
Frank Chaloupka, PhD, University of Illinois
Format: 30-minute presentation; 15 minutes for discussion
Learning objectives:
1. Understand the importance and primary reasons for tobacco taxation.
2. Identify the various country-specific types of taxation on tobacco products and
their impact on tobacco product prices and consumption.
3. Improve understanding of Article 6 (Price and tax measures to reduce the
demand for tobacco) of the WHO FCTC.
4. Understand alternative strategies for successfully meeting tobacco taxation
policy challenges.
Charles
Commons
Banquet A,B,C
12:00-1:30 Lunch
Nolans Dining
Hall
Page 12 of 18
1:30-3:30
w/rolling tea break
Leaders and Communication: Understanding your constituency. Who are they
and what do you want them to do?
Ben Lozare, JHSPH-CCP
Format: 120-minute interactive presentation
Learning objectives:
1. Enable participants to better identify, empathize with and prioritize their key
constituencies.
2. Equip participants with concepts and tools that will enhance their ability to
communicate more effectively with different constituencies.
3. Enhance the participants understanding of different communication strategies
for overcoming key constraints in tobacco control.
Charles
Commons
Banquet A,B,C
3:30-5:30 Group Exercise: Developing a Country Leadership Action Plan
Facilitators: Steve Tamplin, MSE, Dr. Annette David, Health Partners, and JHSPH-
CCP staff
Format: 105-minute interactive exercise
6:00-7:00 Dinner Nolans Dining
Hall
Tuesday
June 17, 2014
Trip to Washington, DC- Johns Hopkins School of
International Studies (SAIS)
7:30-8:00 Breakfast Nolans Dining
Hall
8:15 Participants meet at bus 33rd Street and
Charles Street
8:30 Depart for Washington, DC
9:30 Arrive at Johns Hopkins University Paul H. Nitze School of Advanced International
Studies (SAIS)
Kenney
Auditorium
1740
Massachusetts
Avenue
9:30-10:00
Tea Break & Light Snacks
10:00-11:00 Global Health Partnerships and International Cooperation
Dr. Armando Peruga, Tobacco Free Initiative Program Manager, WHO-Geneva
Adriana Blanco, MD, Tobacco Free Initiative Advisor, Pan American Health
Organization
Format: Two 20-minute presentations; 20 minutes for discussion
Learning objectives:
1. Familiarize participants with global health partnerships and international
cooperation in tobacco control in the WHO-PAHO region.
2. Highlight selected success stories in selected Latin American countries.
Page 13 of 18
11:00-12:40 Panel Discussion: Influencing Policymakers and Neutralizing Tobacco Industry
Tactics
Moderator: Johana Birckmayer, Director, International Research, CTFK
Panelists:
Dr. Armando Peruga, Tobacco Free Initiative Program Manager, WHO-
Geneva
Stanton Glantz, Ph.D., Director, Center for Tobacco Control Research and
Education, University of California, San Francisco
Ricardo Sandoval Palos, Investigative Journalist
Laurent Huber, Director, Framework Convention Alliance
Format: 5-minute introduction by the Moderator; 10-minute presentations by each
of the panelists; and, 45 minutes for questions from the participants.
Learning objectives:
1. Develop an understanding of basic principles for effectively
communicating with policymakers and influencing the policy decision
making process.
2. Familiarize participants with tobacco industry lobbying tactics. 3. Highlight selected policymaking experiences - successes and failures -
drawing on the principles noted in #1.
12:45-1:30 Lunch
1:30-6:45 Participant Free Time to Explore Washington, DC; Dinner on own
7:00 p.m. Participants Meet at Buses 1740
Massachusetts
Avenue 7:15 Depart Washington, DC
8:30 Arrive at Charles Commons 33rd
& Charles
Wednesday
June 18, 2014
MPOWER - Enforce Bans on Tobacco Advertising, Promotion
and Sponsorship & Raise Taxes on Tobacco
7:30-8:30 Breakfast Nolans Dining
Hall
8:00-8:45 Speaker Registration Barber
Conference
Room
8:45-9:00 Morning Announcements
Charles
Commons
Banquet A,B,C
9:00-9:45
Best Practices in Tobacco Advertising, Promotion and Sponsorship Bans
Rob Cunningham, LLB, MBA, Senior Policy Analyst, Canadian Cancer Society
Format: 30-minute presentation; 15 minutes for discussion
Learning objectives:
1. Enhance knowledge of the techniques the tobacco industry uses to advertise and
market its products, and the role advertising plays in spreading the tobacco
epidemic.
2. Improve understanding of current best practice policy and legislation on
tobacco advertising, promotion and sponsorship, and the implications for
tobacco control.
Page 14 of 18
9:45-10:45
Cessation: Population Based Strategies
Dr. Annette David, MPH, Director, Health Consultancy Services, Health Partners LLC,
Guam
Format: 30-minute interactive presentation; 30 minutes for group exercise
Learning objectives:
1. Understand the value of population-based cessation strategy alternatives (e.g.,
quit lines, giving brief advice, etc.).
2. Learn techniques for giving brief advice.
10:45-11:30
w/rolling tea break
Tobacco Package Surveillance System
Carmen Washington, Research Program Manager, JHSPH
Format: 30-minute presentation; 15 minutes for discussion
Learning objectives:
1. Understand the evidence base developed through the JHSPH Tobacco Package
Surveillance System Project.
2. Develop an understanding of various industry tactics aimed at undermining
tobacco product health warning requirements.
11:30-12:15 Policy Advocacy for Taxation and TAPS Ban in India
Vandana Shah, JD, LLM, Director, South East Asia Programs, Campaign for
Tobacco-Free Kids
Format: 30-minute presentation; 15 minutes for discussion
Learning objectives:
1. Understand the importance of policy advocacy (in relation to both change and
implementation) in the context of tobacco control in India.
2. Explore the key opportunities and challenges that exist in relation to tobacco
control policy advocacy.
3. Improve understanding of the purpose and components of policy advocacy and
explore examples of its application in country-specific tobacco control.
12:15-1:45 Lunch Nolans Dining
Hall
1:45-2:45 Strategic Planning for Change - Deciding whats most important: THINK BIG, start
small, ACT NOW!
Ben Lozare, PhD, JHSPH-CCP staff
Format: 90-minute interactive presentation
Learning objectives:
1. Familiarize participants with the concepts of long-term thinking and short-term
planning and action.
2. Enhance understanding of the importance of implementation monitoring and
feedback mechanisms that aim to improve operational effectiveness.
3. Develop an appreciation for the value of lateral thinking in relation to plan
implementation.
Charles
Commons
Banquet A,B,C
Page 15 of 18
2:15-4:15
w/rolling tea break
Participants Materials Display
Yasmeen Long, MA, Program Manager, IGTC, JHSPH
Format: Round-table sessions for sharing country-specific tools and products. Also,
country presentations (e.g., videos, PowerPoint slides, etc.) may be shared on laptops
at designated tables.
4:15-6:00 Group Exercise: Out and About in Baltimore A photo assessment of
compliance with the smoke-free law in Baltimore
Dr. Annette David, Health Partners, and Participants
Format: 15- minute introduction of participatory photography concepts; 15-
minute overview of Baltimores smoke-free rules and regulations; 15 minutes for
Field Team organization; and several hours of taking pictures in Baltimore to
develop a photo-story of the extent to which venues and individuals are complying
(or not) with the smoke-free laws and relevant TAPS requirements.
Learning objectives:
1. Familiarize participants with the use of participatory photography as a tool to
assess compliance and promote regulatory change.
2. Provide the participants with experience in developing short photography-based
presentations to document progress and influence decision making.
6:00-7:00 Dinner Nolans Dining
Hall
Thursday
June 19, 2014
Strategic Design & Program Implementation
7:30-8:30 Breakfast
Nolans Dining
Hall
8:00-8:45 Speaker Registration Barber
Conference
Room
9:00-9:15 Morning Announcements; and JHSPH Web Resources and
Communication Forums
Asim Khan, MA, Communications Associate, IGTC, JHSPH
Rebecca Shillenn, Web Coordinator, IGTC, JHSPH
Charles
Commons
Banquet A,B,C
9:15-10:15 Field Team Presentations Photo assessment of compliance with the smoke-free
laws and TAPS ban requirements in Baltimore
Format: 5-minute Field Team presentations (5 PowerPoint slides or less) of photo
assessment results; and, 5 minutes for discussion and comments on each
presentation.
10:15-10:30 Tea Break
Page 16 of 18
10:30-12:00 Tobacco Control Leadership: How do we make things happen? Implementation
with Accountability
Dr. Annette David and Steve Tamplin
Format: 90-minute interactive presentation
Learning objectives:
1. Develop an understanding of the importance of opportunity and timing in
bringing about change.
2. Familiarize participants with mechanisms, tools and strategies for determining
what success looks like.
3. Enhance understanding of the importance of accountability in the context of
leadership.
12:00-1:30 Lunch Nolans Dining
Hall
1:30-3:00 Tobacco Control Leadership: How do we make things happen? Implementation
with Accountability (contd)
Sanjanthi Velu, PhD, JHSPH-CCP
Format: 90-minute interactive presentation
Learning objectives:
1. Develop an understanding of the importance of opportunity and timing in
bringing about change.
2. Familiarize participants with mechanisms, tools and strategies for determining
what success looks like.
3. Enhance understanding of the importance of accountability in the context of
leadership.
Charles
Commons
Banquet A,B,C
3:00-3:15 Tea Break
3:15-5:00 Group Exercise: Developing a Country Leadership Action Plan
Facilitators: Steve Tamplin, Dr. Annette David, Health Partners, and JHSPH-CCP
staff
Format: 105-minute interactive exercise
5:00-5:30 Week 2 and Overall Program Evaluations
Yasmeen Long, MA, Program Manager, IGTC, JHSPH
6:00 7:00 Dinner Nolans Dining
Hall
Friday
June 20, 2014
Leadership & Closing
7:30-8:30 Breakfast Nolans Dining
Hall
8:30-9:00 Loading of Participant Presentations
Charles
Commons
Banquet A,B,C
Page 17 of 18
9:00-11:30 Presentation of Country Leadership Action Plans
Country Groups (3 groups x 5 countries each)
Facilitators: Steve Tamplin, MSE, JHSPH, Dr. Annette David, Health Partners, and
JHSPH-CCP staff
Format: Parallel Sessions, with approximately 6 countries each; 5-minute (5
PowerPoint slides) presentations; 5 minutes for discussion
Charles
Commons
Banquet A,B,C
& associated
breakout rooms
11:30-11:45 Tea Break
Charles
Commons
Banquet A,B,C
11:45-12:30
Call to Action: Celebrate Whats Right with the World!
Steve Tamplin, MSE, JHSPH
Format: 25-minute video presentation; 20 minutes for discussion
12:30-12:45 Closing Remarks
Joanna Cohen, PhD, Director, IGTC, JHSPH
1:00-1:45 Certificate Ceremony
1:45-2:00 Tea break
2:00-3:30 Closing Reception and Lunch
Charles
Commons
Banquet A,B,C
& East Room
304
6:00 7:00 Dinner Nolans Dining
Hall
Saturday
June 21, 2014
Participant Departure
7:30-8:30 Breakfast Nolans Dining
Hall
12:00 PM Check Out from Charles Commons
Call Cab on Own and Travel to Airport
Charles
Commons
Front Desk
Page 18 of 18
CHARLES COMMONS FLOOR PLAN
3301 N. Charles St., Baltimore, MD 21218
JOHNS HOPKINS BLOOMBERG SCHOOL OF PUBLIC HEALTH
615 N. Wolfe Street, Baltimore, MD 21205
Second Floor; Panel Discussion on Monday, June 9
Sommer Hall, Room E2014