2014 Annual Report

2014 Season

• Saturday, June 7th – Monday, September 1st

• 87 operation days

• 26th season

• 4th season since last expansion

• Average Temperature: 80.1˚

• Closed early: 12 cold/wet days

• Did not open: 3 days

• Hours in staff savings: 56.25 hours

Summer WeatherSummary

Monthly Attendance

2014 2013 2012 2011

June 11,184 13,902 26,731 14,838

July 36,954 45,122 56,941 55,842

August 38,532 47,520 38,958 41,5483

September 923 540 5,828 5,483

Total 87,593 107,084 128,458 117,493

Monthly Revenue ($)

2014 2013 2012 2011

June 344,029 340,542 485,000 355,697

July 595,744 618,375 677,174 740,755

August 522,322 597,809 375,538 463,863

September 8,059 6,440 56,782 43,454

Total 1,472,010 1,570,182 1,609,162 1,580,829

Sales Comparisons• 2,008 Season Passes

• 1,751 sold in 2013

• 25 Punch Cards sold• 34 in 2013

• 111 Cardio Club Season Passes

• 21 sold in 2013

• 1,682 Cardio Club participants• 2,041 in 2013

• 143 Aqua Zumba participants• 96 in 2013

Group Rentals and Parties

• 17,810 Group Guests

• 14,591 in 2013

• 147 Twilight Birthday Party participants

• 223 in 2013

• 140 Cabana Rentals

• 176 in 2013

• 10 South Beach Shelter Rentals

• 8 in 2013

SmarteCarte Locker Rentals

2014

• 2,106 locker rentals

• 953 Large / 1153 Small

• Net Revenue $ 7,840

• Audience Surveyed:178 Surveys

71% Daily Admissions

15% Season Pass Holders

14% With a Group

1. How did you hear about Bunker Beach?• 4% Facebook/Social Media

• 8% Coupon/Advertisement

• 9% Internet search

• 33% Other

• 46% From a friend

2014 Customer Survey Results

2. Ease of locating of the Facility:• 1% Poor

• 1% Fair

• 27% Good

• 71% Excellent

3. Parking at Bunker Beach:• 1% Poor

• 4% Fair

• 30% Good

• 65% Excellent

Scale of 1-4

1 = low satisfaction

4 = high satisfaction

Services:

Safety/First Aid 3.8

Customer Service 3.7

Cleanliness 3.4

Concessions:

Variety of Items 3.6

Cost of Items 2.9

Quality of Items 3.3

Speed of Service 3.5

Twins Yearbook Digital Billboard –

Clear Channel 35W N & S

Marketing

• MRPA Booth

• Anoka County License Centers

Occurrences• 24 Lifeguard Jump-In’s

• 37 in 2013

• Ambulance Visits: 8 – 1 transported

• 11 in 2013

• Employee Occurrences: 6

• 6 in 2013

2015 Goals / Initiatives

• New Log Rolling Program

• New Website!

• USA Cup Partnership

• Transition to Max Galaxy POS

• Asset Management Program