2013 TAC Workshop on Social Technology

Final Report

Recap

Objective: Develop Goals, Strategies, & Tactics to advance goals of NEM through use of Social Tech Relevance, Integration, Professional Development

and Interaction, Financial Viability, “Must Attend,” +remote access

Over 100 participants from TC/PC leadership and AIAA staff

Comprehensive written report with attachments has been generated and submitted to TAC. 2

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Final Report – Table of Contents

• Executive Summary• Background

Past Studies/Initiatives Review of Current AIAA Utilization

• Overview of Workshop Planning Breakout Session

• Data Analysis Common Themes

• Implementation Plan Low-Hanging Fruit Looking Ahead

• Online Engagement Group

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Data Analysis – Common Themes

• Three main themes emerged from analysis of TAC workshop data Social media

– Easiest to implement because it is inexpensive and readily available. AIAA is making progress toward Social Media goals

Program improvement– AIAA is adding functionality to the new 2014 Forum

websites which will allow for easier integration of goals Remote access

– Currently ad hoc. Strategy under development.

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Social Media Theme

Select NEM Tier Select Event Phase Goal Strategy Tactics Select Timeframe

Discipline Pre-EventIncrease social media awareness Offer a social media training

YouTube video; pre-event emails; have a Social Media Session Chair; integrate FourSquare check-ins Near Term (1-2 yrs)

Discipline During EventIncrease social media activity

Encourage speakers, exhibitors, and other keynote attendees to participate

Advertise highlights from exposition hall (giveaways, presentations); advertise "best papers"; plenary hashtag to encourage Q&A or feedback; last-minute cancellations; contests/incentives Near Term (1-2 yrs)

Program Improvement Theme

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Select NEM Tier Select Event Phase Goal Strategy Tactics Select Timeframe

Plenary During Event

More objective and thorough selection of "best papers"

Enable breadth of input into "best of session" and "best of track" paper/presentation voting

Text-in voting? Polling websites? Clickers? Allow attendees to view active poll Near Term (1-2 yrs)

Discipline Pre-EventProvide a more meaningful conference

Gain feedback from attendees/members

Create a discussion board on the AIAA website for members to voice what they want to get out of the sessions; Virtual Exhibit Hall Near Term (1-2 yrs)

Discipline During EventProvide a more meaningful conference

Gain feedback from attendees/members

Crowdsourcing; reach audience on hot-topic issue of relevance to the aero-industry; more hands-on learning (eg Design, Build, Fly competition) Near Term (1-2 yrs)

Discipline Post-EventProvide a more meaningful conference

Gain feedback from attendees/members

Post event summaries emailed to attendees; Archive event website; Create a discussion board on the AIAA website for further discussions; YouTube highlight reel and announce theme for next year Near Term (1-2 yrs)

Remote Access Theme

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Select NEM Tier Select Event Phase Goal Strategy Tactics Select Timeframe

Plenary During Event Increase participation

Offer remote access for members who are not able to attend

YouTube sessions; Stream presentations from Expo Hall; Virtual courses; Allow presenters to use Skype; Record all paper presentations; Allow online questions during session for livestream viewers to participate; Livestream/Facetime/Skype TC meetings Near Term (1-2 yrs)

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Low-Hanging Fruit – Test-bed opportunities

• 2013 ADS Conference @ADS_TC Twitter account, #aiaadaytona, how-to Twitter

bulk email, preconference buzz, impromptu remote access via telecon for day long seminar, need for Social Media chair

• 2013 JPC/IECEC Exec committee includes a Social Media chair, TC members

to actively promote activities via social media, preconference buzz, #aiaaPropEnergy, Twitter live feed display, Live steaming of plenary speeches, video highlight reel. Need for remote access.

• AVIATION 2013 & SPACE 2013 In planning

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Looking Ahead

• 2014 Forums AIAA staff evaluating overarching technology requirements

for future forums to enable use of new tools to increase engagement and collaboration

Recommendations from TAC workshop report and test-bed activities will be used in decision making

Remote access recommendation considered critical given current government travel restrictions and industry cost cutting.

– Multiple options are being explored.– A business plan and strategy will be developed and implemented in

near term

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Many Thanks to Workshop Team Members

• Stephen Rizzi – Co-Chair, Workshop Organizing Team• Ben Tutt – Co-Chair, Workshop Organizing Team

• Lauren Appleton – Marketing Coordinator, AIAA• Craig Day – Director, Product Development, AIAA• Jon DiPietro – Consultant, Domesticating IT• Sharon Grace – Managing Director, Marketing & Communications, AIAA• Betty Guillie – TAC Staff Liaison, AIAA • Priya Jaswal – YP Committee• Greg Johnston – YP Committee, TAC Co-Liaison• Zachary Krevor – YP Committee• Peter Montgomery – Chair, NIS• Ryan Rudy – YP Committee• Jessica Sun – YP Committee

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