Social Networking Sites:LinkedIn, Facebook, and twitter

A Brief History

http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html

Early Example

http://techcrunch.com/2010/01/11/friendster-strikes-deal-with-yahoo-southeast-asia/

Then: Dating site used for music fans, then general socializing

Now: bought out by a Malaysian company in 2009, 90% of traffic these days comes from Southeast Asia.

Line, by Mandiehttp://www.flickr.com/photos/37893441@N00/80904987/

Photo by Rebecca Laderhttp://www.flickr.com/photos/rebeccalader/3234452137/

MySpace: Teens Online

Then: Designed for bands to connect with fans, it was overrun with teens who loved to customize their pages and build long lists of friends

Now: Losing ground to Facebook, still has many useful features for music fans

Facebook:

(screenshot from 2004)

Photo by Joel Carranzahttp://www.flickr.com/photos/stillthedudeabides/92315311/

Photo by “The eErin”http://www.flickr.com/photos/theeerin/336962281/

LinkedIn: Business Model

(screenshot from August 2006)

Then: Designed for personal, professional networking

Now: Same, with more features – groups, Q&A tools, company profiles, and more coming soon.

Contacts by J. Aaron Farrhttp://www.flickr.com/photos/jaaronfarr/1404738465/

Networking Event by Official GDChttp://www.flickr.com/photos/46982319@N06/4895973474/

Rolodex by Ged Carrollhttp://www.flickr.com/photos/renaissancechambara/3122900531/

Portfolio Mailer by Scott Kellumhttp://www.flickr.com/photos/devoinregress/3505849251/

Photographer´s gone wild!! by Sebastián Dariohttp://www.flickr.com/photos/12817132@N07/2726271853/

Gradua by Uriel Akira Chay Castillohttp://www.flickr.com/photos/25395345@N00/2741445331/

The Big Family Portrait by Kristen Holden http://www.flickr.com/photos/26334329@N02/3138083817/

Oxford Gospel Choir by Ed Whttp://www.flickr.com/photos/68688301@N00/718279721/

Photo by Michellehttp://www.flickr.com/photos/25918695@N00/4092106372/

Hello Oz by Lars Plougmannhttp://www.flickr.com/photos/criminalintent/2229569056/

Who do you know?

What do you talk about?

Social Sites = Social Issues

• Etiquette • Privacy• Security

Etiquette

Annoying Noises Prohibitted [sic] by Patrick Fitzgeraldhttp://www.flickr.com/photos/barelyfitz/2898020303/

Dog Fouling Sign by Roy Steadhttp://www.flickr.com/photos/that_james/2885939802/

Privacy

“Cone of Silence” from Get Smart:http://www.wouldyoubelieve.com/cone.html

Security

Etiquette Issues:

TMI (too much information) http://www.cnn.com/2010/SHOWBIZ/04/09/tmi.celeb.tweets/index.html

Intrusiveness (spamming invites, etc.)http://theoatmeal.com/comics/facebook_suck

Inconsiderate • public gossip• unflattering photos• etc.

Privacy Issues

• Private information (phone numbers, etc.)

• Private conversations (sensitive issues)

• TMI – where you’ve been, what you’ve been doing (photos, especially)

Security Issues

• Viruses

• Stolen Passwords

• Private Information

LinkedIn

• Etiquette: prevention vs. cure

• Privacy: content & settings

• Security: be careful what you open

facebook

• Etiquette: Know your options, know your friends

• Privacy: Review settings, read updates

• Security: be careful what you open

twitter

• Etiquette: Think about timing & content

• Privacy: Only 2 options (private vs. public)

• Security: be careful with apps & link shorteners

Professional Use

• Get updated information• Highlight your expertise• Networking opportunities• Q&A Services – find experts & answers• Look for activity, or start your own

April 18, 2023 24

Power User Tips

– Groups, Companies, Career Path

– Lists, Pages, Groups

– Lists, Hashtags, Apps

Marketing

• Know your audience• Know your tools• Keep it interesting• Be flexible