2013 Frost & Sullivan Asia Pacific Smart City Solutions Provider of the Year

© 2013 Frost & Sullivan 2 “We Accelerate Growth”

2013 Frost & Sullivan Asia Pacific Smart City Solutions Provider of the Year Overview of the Smart City Solutions Market in Asia Pacific Massive expansion of cities driven by urbanization and migration of people from rural areas in several countries in the Asia Pacific region creates mega cities that are beset with environmental issues, resource management concerns and pressure on infrastructure. Identifying and overcoming these issues with efficient planning and optimum utilization of technology has become increasingly relevant in such scenarios. Volatile growth of cities has far-reaching implications - cutting across industries - which demand cities to be both smart and green. Smart cities are an evolved state of urbanization where application of technology integrates diverse individual entities such as buildings, utilities, authorities, infrastructure and industries. To target cities as a customer and to tap the vast business opportunities it presents, companies need to internally revamp their in-house competencies and products/service portfolio. The global city infrastructure market is expected to provide $2.2 trillion market opportunities in 2025. Each city is unique in terms of infrastructure demands, offering cross-sector micro implications and opportunities in the following industries: mobility, healthcare, energy, logistics, retail, security, and smart products. Globally, as cities grow to wield economic and investment clout on par with countries, companies that offer customized and innovative city solutions gain a competitive advantage.

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Award Description The Frost & Sullivan Award for Company of the Year is presented each year to the company who exhibits excellence in Growth Strategy and Implementation, Degree of Innovation with New Products and Technologies, Leadership in Customer Value and Market Penetration. This company is perceived to exhibit outstanding management and consistent growth. The company must offer high quality products and/or services and have positive social and economic impact on local and national communities. The company should reflect overall and proven excellence in taking advantage of market changes by capturing and solidifying market presence, or through execution of innovative strategies within the existing competitive landscape. The contenders of this Award were evaluated on the following key criteria:

• Growth Strategy and Implementation Excellence • Degree of Innovation with Products and Technologies • Leadership in Customer Value • Leadership in Market Penetration

Methodology To choose the recipient of this award, the analyst team tracks all companies in the industry segment and benchmarks them with respect to the criteria for evaluation. The evaluation criteria include Market share and Market share growth, Revenue growth, Strategic and profitable partnerships/alliances, Market reach and presence, Innovation and product integration. The selection process includes interviewing market participants and extensive primary and secondary research. The data obtained is then compared and ranked for determining relative positions, and the company that secures the highest rating in terms of the criteria established, is awarded the number one industry ranking.

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Award Analysis for Hitachi, Ltd.

The award for 2013 Frost & Sullivan Asia Pacific Smart City Solutions Provider of the Year is presented to Hitachi, Ltd., a Japan-based conglomerate that has an established market position in several industries worldwide. With its strong R&D team, the company has developed a wide and impressive portfolio of products and solutions cutting across industries driven by a universal philosophy of ‘sustainable development and enhanced comfort’ for the growing number of population living in cities. The company is also far-sighted to develop technologies to solve the complex issues in urban management. Smart city business is identified as the prime mover behind Hitachi’s ‘Social Innovation Business’ division that was established in 2010. This division works as a coordinating organization for diverse industries that are inclusive to smart city development such as transportation, information and telecommunication (ICT), urban development, power, public industry, and information and control. As a smart city solution provider, Hitachi has demonstrated clear plans to establish itself as a ‘one-stop’ service provider that is capable of rendering end-to-end solutions ranging from design, engineering, production, installation, financing, servicing, to system operation and maintenance. To fulfill its vision, the company actively engages and works closely with partner companies, local companies and others to build smart cities.

© 2013 Frost & Sullivan 5 “We Accelerate Growth”

Macro-to-micro Implications of Urbanization

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Technology is widely acknowledged as a key enabler to solve various challenges associated with sustainable development. Hitachi’s vast global experience and unmatched technological expertise in several products has enabled the company gain remarkable reputation worldwide. The company is acknowledged in the industry as a leading smart city solutions provider with its cutting-edge technologies that is capable of integrating industries and inter-linking service and urban infrastructure. This factor significantly helps the company to work on highly challenging smart city projects partnering with wide stakeholders such as real estate companies, construction companies, manufacturers, trading concerns, and others who form a part of the urban development value chain. Following are the list of smart city projects that Hitachi is currently undertaking: Asia-Pacific:

Japan • Kashiwa-no-Ha Smart City Project • Yokohama Smart City Project • Provision of Infrastructure for EV Use in Okinawa Operation of EV

Charging Management System • Future City Model Project in Hitachi • Smart Grid Demonstration Project in Rokkasho Village

China

• Dalian Resources Recycling and Low Carbon Economy • Tianjin Eco-City Construction of Model Environmentally Conscious

City • Construction of Guangzhou Knowledge City

Rest of the World:

• Japan-US Island Grid Project in Hawaii • Japan-US Smart Grid Demonstration Project in New Mexico • Smart Community Demonstration Project in Malaga, Spain

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Hitachi’s role in the above mentioned demonstration projects are a testament to its strong capabilities in the smart city solution market delivering value for its customers. Operating in uncertain economic climate has forced many global companies to create a balance between profitability and sustainability. ‘Hitachi’s Vision of the Smart City’ has redefined how companies and individuals perceive sustainability issues in an urban environment and seeks to create a society that is based on the core principles of ‘comfort, safety, convenience, and well-being’ with the effective use of ICT technology and integration of infrastructure. The company’s relentless pursuit to excel as a smart city solutions provider not only in Japan but also world-wide and undertaking collaborative initiatives to fulfill its powerful vision, Hitachi is considered the worthy recipient as the 2013 Frost & Sullivan Asia Pacific Smart City Solutions Provider of the Year.

© 2013 Frost & Sullivan 8 “We Accelerate Growth”

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