Huskers Illustrated Is• In30thseasonofproduction

• Morethan7,000subscribers

• Passalongreadershiprateof3.0personspercopy

• Nearly30,000readersseeeachissue

Magazine& Yearbook

nearly 30,000 readers see each issue

SPRINGPREVIEW5 Questions toAnswer This Spring

A P R I L 2 0 1 0 | V O L U M E 3 0 | N O . 4 | $ 3 . 9 5

CRICK Takes OverB L A C K S H I R T B R E A K D O W N

Who’s the QB?O F F E N S E A N A L Y S I S

FRESHFACES5 Hottest FreshmenThis Spring

M A Y 2 0 1 0 | V O L U M E 3 0 | N O . 5 | $ 3 . 9 5

SUH DraftedO N T O T H E R A M S

Peso DEFENSEN E W B L A C K S H I R T S

including Taylor Martinez

Magazine& Yearbook

Free Pullout Poster & 64 Player Bios

Huskers Eye Return to Nation’s Top 10

J U N E / J U L Y 2 0 1 0 | V O L U M E 3 0 | N O . 6 | $ 1 2 . 9 9

Devaney EraA Y E A R - B Y - Y E A R L O O K

BIG REDRISING

Free Pullout Poster & 60 Player BiosP L U S

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Prince Amukamara

and Eric Hagg

Annual Football Yearbook Features• PreseasonPredictions

• Teambreakdown

• RecruitingAnalysis

• Featurearticles

• Big12Preview

• Top25Poll

• HistoricalFeatures

Yearbook Reach• Print25,000yearbooks

• Readbyover75,000readers

• Distributedtobookstores

acrossthestate

• Includedinannualsubscription

• Collector’sItem

HuskersIllustratedoffersbreakingrecruitingnewsandgamecoverageforourinternetsubscribersatHuskersIllustrated.com.

Thewealsofeaturesfeaturesphotogalleries,recruitingvideoprofilesandthemostpopularmessageboarddedicatedtoNebraskaathletics.

Homepage,insidepages,messageboardbanner,andvideoadsareavailable.

• Over120millionpageviewseachyear

• 4thlargestsiteontheRivals.comnetwork

• Nearly8,000paidsubscribersonthesite

• Nearly30,000registeredusers

Inaddition,newopportunitiesexistwiththeBabcock&Babcock.comblogandtheiPadapp.

on THeWeb

more than 120 million page views each year

NEW BaBcock & BaBcock Blog (lauNchEd SummEr 2010)

Social opportunitiesInadditiontoitsdestinationwebtraffic,HuskersIllustratedhasastrongpresenceinsocialmediawithmorethan15,000combinedfollowersonTwitterandFacebook.

12,000Email-

NEWSlEttErSuBScriBErS

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huSkErSilluStratEd.com With rEd SEa ScrollS - multiplE ad SpacES availaBlE

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NEW ipad SuBScriptioN SErvicE With iNtEractivE ad opportuNitiES

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HuskersIllustratedRadioShowdebutedinSeptember2008

• BroadcastonESPN1620inOmaha• Streamedliveonwww.1620thezone.com• Availableforfreeonhuskersillustrated.com• AvailableasapodcastthroughiTunesStore

HostedbyChrisSchmidtandMikeBabcockInterviewswithformerandfutureHuskersandsomeofthenation’stopexperts

raDioBroadcast On ESPN 1620 In Omaha

OpportunitiesareavailabletobeinvolvedwiththeHuskersIllustratedTailgateParty(debutingin2009)aswellasrecruitingdinners,featurespecialspeakers.Opportunitiesarealsoavailableforgolftournaments,autographsigningsandothercustomizedevents.

eVenT SPonSorSHiP

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WiNNiNgESt programSiN collEgE FootBallSiNcE 1972

NEBraSka 384

ohio StatE 354

oklahoma 352

pENN StatE 348

michigaN 346

general Statistics:• 82%ofreadersare“veryinterested”inadvertising

forHuskerMerchandise.• 81%ofreaders“wouldbeinclinedtodobusiness

withacompanythatsponsorNebraskasports”• 61%purchasedHuskermerchandiseinthepast

12months“BecauseofadvertisinginHuskersIllustrated”

• 79%purchasedforthemselves

household activities (last 12 months):• TraveledtoNebraskagamesbycar-73%• AttendedNebraskahomegames-70%• Usedathleticequipment-59%• Participatedinasportsevent-50%• AttendedNebraskaroadgame-46%• ParticipatedinaNebraskatailgateparty-46%• SpentthenightinahotelenroutetoaNebraska

game-43%• TraveledtoaNebraskagamebyair-43%

longevity & loyalty Statistics:• 67%ofourreadershavebeensubscribingfor

oversevenyears• 35%ofourreadershavebeensubscribingover

over10years• 54%sharetheircopyofHuskersIllustratedwith

othersoutsideofhousehold• 87%ofreadersdidnotgraduatefromNebraska• 80%ofourreadersarenotHuskerBooster

Members• 43%havedonatedmoneytotheuniversitySubscriber demographics

• Male-87%• Female-13%• AverageAge-44• Averagehouseholdincome$100,000• HHincomeover$150,000-15%• OwnHome-80%• Fouryearcollegedegree-46%• Somecollege-43%• Businessowners-17%

eVenT SPonSorSHiP

DeMograPHiCS67% Have Been Subscribing More Than 7 Years

DemographicscompiledbyLCNIMarketingResearch

Huskers illustrated readers are extremely loyal. in fact 98% of readers would “recommend to others.” Most of these readers are college educated and have annual household income over $75,000. Find out more about this unique group.

Forover30years,HuskersIllustratedhasbeenthesportspublicationcoveringUniversityofNebraskaathletics.The19-publicationscheduleincludesmonthlyissuesJanuarythroughMayandAugust,bi-monthlyJune/JulyandweeklySeptemberthroughDecember(exceptopenfootballdates).

TheHuskersIllustratedsubscriptionlistincludesnearly7,000subscribersthroughthestateofNebraskaandall50states.Withapassalongreadershiprateof3.0personspercopy(documentedinourreadershipsurvey),over20,000readersseeeachissue.

AsubscriptiontoHuskersIllustrated,includingthepreseasonfootballyearbook,canbepurchasedatacostof$51.95.Firstclassmailingisavailableatanadditionalcharge.

Singlecopynewstandpriceformostissuesis$3.95withtheyearbookretailingfor$12.95.

mechanical SpecsFullpagebleedsize:8.25”x11”Magazinetrimsize:8”x10.75”1/2page(vertical):4/5”x6.75”1/2page(horizontal):7”x4.75”1/3page(vertical):2.125”x10”1/3page(vertical):4.5”x4.75”1/6page:2.25”x4.75”

mechanical requirements4-colorprocess.Allmaterialsshouldbeprovidedataminimumof133-linescreen.Alladsshouldbesubmittedascamera-readyPDFfilesviaemailorftptoaaron@huskersillustrated.com.

HuskersIllustratedisprintedon50-poundgloss(60-poundcoverandrelationpositions)stock.

TraDiTioncontact informationAaronBabcockGeneralManager7755S.23rdSt.LincolnNE68512402-613-2177aaron@huskersillustrated.com

AdvertisingSalesJeffTuder402-432-2310jefftuder@alltel.net

AdvertisingSalesManagerTimFrancis859-278-0447,ext.111tfrancis@lcni.com

7,000 Subscribers