0 Table of Contents - IR Webcasting 2: Total assets, liabilities and net assets of FX business are 77,542 million yen, 67,919 million yen and 9,623 million yen, respectively. FX business

0

1

1 Overview of Consolidated Financial Results

SAP and Other Media Businesses

FX Business

Internet Advertisement Business

2

3

4

5

6

Business Forecast

Ameba Business

7 FY2013

Table of Contents


2

Overview of Consolidated Financial Results

(October 2012-December 2012)

ConsolidatedFinancialResults

AmebaBusiness

SAP Business

Internet Advertisement

Business

3

First Quarter Highlights (Oct. – Dec. 2012)

Sales: 40.8 billion yen (Increase 27% over the same quarter of the previous year)

Operating Profit: 1.5 billion yen (Decrease 68% over the same quarter of the previous year)( implemented a large-scale promotion of Ameba 2.95 billion yen)

Current Net Profit: 3.2 billion yen (Increase 58% over the same quarter of the previous year)

Starting the community and game SNS for smartphone “Ameba”

Smartphone PV: 12 billion PVs for December (3.4 times over the same month of the previous year)Spent amount for smartphone: Increase to 800 million for December (0.2 billion for September)


Healthy both inside and outside Japan.

Sales: 12.4 billion yen (Increase 286% over the same quarter of the previous year)

Sales: 18.8 billion yen (Increase 13% over the same quarter of the previous year)Composition ratio of smartphone advertisement: Increase to 33.3％

* The comparative figures for the same quarter of the previous year for Internet advertisement business are calculated on the same basis (figures announced in the financial report)

4


Unit: million yen Oct-Dec 2012 Oct-Dec 2011 Change

Net sales 40,825 32,146 27.0 ％

Gross margin 14,890 13,026 14.3 ％

SG&A expenses 13,346 8,110 64.6 ％

Operating profit 1,543 4,915 (68.6 ％)

Operating profit margin 3.8％ 15.3％ (11.5 points)

Ordinary profit 1,622 4,888 (66.8 ％)

Extraordinary income 6,328 25 25,212.0 %

Extraordinary loss 1,255 148 748.0 %

Current net pretax profit 6,695 4,766 40.5 ％

Current net profit 3,251 2,054 58.3 ％

●

Gains on sales of subsidiaries and affiliates' stock due to transfer of stock of Cygames Inc.: 6,068 million yen

●

Impairment of unprofitable businesses, etc.

P L

5


Increased 27% over the same quarter of the previous year

9,288 9,947

11,009

14,41913,696

14,799 15,17816,216

17,050 17,354 17,78319,155 18,67219,160

18,50119,038 19,704

22,441 22,767

24,413

26,702

28,72327,383

28,841 30,035

33,92733,792

39,209 40,825

3,373 3,195 3,010

3,370 3,781 3,789 2,915

2,769 2,898 2,914 3,104

3,101 3,448 3,292 3,239

3,160

614 715 561

613 610 774 710

768 853 1,008 859

1,015 1,223 1,247 1,359 1,556

1,715

1,797 1,844

1,968

2,068

1,958 1,786

2,116 2,111

2,037

13,27513,857

14,580

18,402 18,08719,362 18,803 19,753

20,801 21,276 21,74623,271 23,343 23,699 23,099 23,754

21,419

24,238 24,61126,381

28,770

30,681

29,169

30,95732,146

35,964

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

18,000

20,000

22,000

24,000

26,000

28,000

30,000

32,000

34,000

36,000

38,000

40,000

1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q

Quarterly Consolidated Sales(Unit: million yen)

Note 1: netprice.com, Ltd. was transitioned from consolidated subsidiary to our equity method affiliate in FY2010.Note 2: The stock of VOYAGE GROUP, Inc. was transferred in 3Q 2012, and so is no longer consolidated.

Sales excluding netprice.com, Ltd. and VOYAGE GROUP, Inc. Sales of netprice.com, Ltd. Sales of VOYAGE GROUP, Inc.

FY2006 FY2007 FY2008 FY2009 FY2010 FY2011 FY2012 FY2013

Quarterly Consolidated Sales

6


647990 1,649

3,198

4,354

7,327

9,478

15,765

20,108

2.2%3.2%

5.7%

10.3%

13.5%

20.4%

28.0%

40.2%

49.3%

0%

10%

20%

30%

40%

50%

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

10,000

11,000

12,000

13,000

14,000

15,000

16,000

17,000

18,000

19,000

20,000

1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q

FY2011 FY2013

Sales from Smartphones Smartphones Ratio

Note1: The sales from smartphones include ad fees, virtual content, and others (FX business).Note2: From 1Q of FY2013, sales from smartphone's affiliate advertising are added after confirmationNote3: Reference value before the deductions for intracompany transfers

Quarterly Sales from Smartphones Sales from smartphones: 20.1 billion yenRatio of sales from smartphones: Increased to 49.3% (13.5% for the same quarter of the previous year)

(Unit: million yen) Quarterly Sales from Smartphones

FY2012

196485

967

2,386

3,380

4,260

4,868

7,022

8,785

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q

7


Note1: From 1Q of FY2013, sales from smartphone's affiliate advertising are added after confirmationNote2: Reference value before the deductions for intracompany transfers

Quarterly Sales of Smartphone Advertisement

(Unit: million yen) Quarterly Sales of Smartphone Advertisement

FY2011 FY2012 FY2013

4 0 41 158410

2,387

4,020

8,108

10,579

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

10,000

11,000

1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q

8


*Reference value before the deductions for intracompany transfers

Quarterly Virtual Content Sales of Smartphone

Quarterly Virtual Content Sales of Smartphone

(Unit: million yen)

FY2011 FY2012 FY2013

64 68 74 74 75 74 70 71 71 72 65 62 70 72 92 93 9247 47 47 48 50 52 55 59 61 63 67 68 72 75 72 72 77

616 638 648 638 639 529 540 536 538 563 612 610 621 636 778 804 801586 574 630 622 594 577 621 623 632 671 732 676 669 720 833 859 592186 188 229 229 231 236 282 298 295 306 407 438 493 542 695 699 999

9

Note 1: The number of employees of netprice.com, Ltd. and VOYAGE GROUP, Inc. which had been a consolidated subsidiary is excluded.Note 2: From 1Q of 2013, the number of staff (245 persons) working in Internet business unit, which is integrated into Ameba business, are included in Ameba business.Note 3: The number of staff working in FX business, including investment development and FX business: 50

連結役職員数の推移（四半期）


319 new graduates are scheduled to join in April 2013.Quarterly Number of Employeesin Consolidated Companies

1,499 1,515

1,628 1,611 1,5891,468

1,568 1,587 1,5971,675

1,8831,854

1,9252,045

2,470 2,527 2,561

0

500

1,000

1,500

2,000

2,500

1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q

Quarterly Number of Employees in Consolidated Company(Unit: person)

FY2009 FY2010 FY2011 FY2012 FY2013

Headquarters (management)

FX & Investment development

SAP/Other media

Internet ad business

Ameba

Professional staff

(Engineer, creator etc.)

44.8%

General staff(Sales, planner, Operating group etc.)

55.2%

Professional staff(Engineer, creator etc)

38.3%

General staff

61.7%

Percentage distribution by job type (1Q of 2013)

Percentage distribution by job type (1Q of 2012)

(Sales, planner, Operating group etc.)

- - - - - - - 864 - - - 1,035 - - - 518 -1,048 857 906 796 574 577 1,325 911 1,188 1,177 1,649 1,417 1,142 1,585 1,864 2,179 4,3581,293 1,354 1,325 1,278 1,047 1,266 1,065 1,285 1,175 1,313 1,328 1,609 1,490 1,821 2,434 2,482 2,537

96 90 88 77 68 76 71 73 80 71 75 87 81 92 96 100 97615 670 656 667 529 412 328 361 352 382 411 455 487 546 648 793 826668 645 693 677 301 316 352 470 546 595 589 707 846 1,111 1,218 1,743 1,769

3,049 2,944 3,046 3,123 2,641 2,692 2,770 2,749 2,894 2,929 3,234 3,041 3,242 3,541 3,993 3,686 3,759

10


Advertisement expenses for Ameba: 2.95 billion yen (0.54 billion yen for the previous quarter)Quarterly SG&A Expenses

* The SG&A expenses of VOYAGE GROUP, Inc. which was a consolidated subsidiary until 2Q 2012 are not included in the above numbers.

6,769 6,560 6,713 6,619

5,159 5,3425,913

6,7146,236 6,467

7,289

8,353

7,291

8,696

10,254

11,502

13,346

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000


Quarterly SG&A Expenses(Unit: million yen)

FY2009 FY2010 FY2011 FY2012 FY2013

Earnings Incentives

OthersConsolidated adjustmentOffice costs

Sales related costs

Personnel

Advertisement costs

Existing Business From Advertising Business to Ameba Business

11

1

Note 1: From 1Q of 2013, the existing business is divided into SAP and other media businesses and Internet advertisement business.

Note 2: From 1Q of 2013, smartphone media development business under the Internet advertisement business is transferred into Ameba business.

Note 3: From 1Q of 2013, corporate allocation are also distributed to Ameba business based on specific rules as other business segments.

Operating profit

（）

Ameba Business

Internet Advertising Business

FX Business

Investment Development Business


From Advertising Business to Ameba Business

Promotion costs for Ameba

-332 -215 -98 49465 645

205 862

1,262 1,655 1,648

2,267 2,335 2,382 1,582

1,187 980 627 767 508

906710

1,175

871

1,769

1,822 1,707

643

1,364 1,552

2,936

927 1,592 1,931

1,012

494 743

584

8341,002

1,057

1,202

580

530 647

999

1,056 1,097

900

959 691

1,074

-71 -116 -38 -163 -63 -176

-56 -49

-56

45

-66 -142

-69 -70

24

-99

629

-864-1,035

-518

721 1,179 956 1,626 2,115 2,700 2,222 2,298 3,558 4,055 3,224 3,510 4,915 6,148 3,492 2,853 1,544

-1,128

-2,954

-4,000

-3,500

-3,000

-2,500

-2,000

-1,500

-1,000

-500

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

5,000

5,500

6,000

6,500


Overview of Consolidated Financial Results

Quarterly Operating Profit by Business Segments

(Unit: million yen) Quarterly Operating Profit by Business Segments

FY2009 FY2010 FY2011 FY2012 FY2013

Ameba Business Internet Advertising Business SAP and Other Media Businesses FX BusinessInvestment Development Business

Earnings Incentives Promotion costs for Ameba

12


Note 1: Income taxes payable of 3,158 million yen is recorded in liabilities.Note 2: Total assets, liabilities and net assets of FX business are 77,542 million yen, 67,919 million yen and 9,623 million yen, respectively. FX business will be sold on February 1,2013, and be excluded from consolidated earnings.

Unit: million yen End of Dec 2012 End of Sep 2012 Change

Current assets 121,016 116,268 4.1 %

(Cash deposits + Securities) 21,834 20,925 4.3 %

Fixed assets 20,505 20,097 2.0 %

Total assets 141,522 136,366 3.8 %

Current liabilities 94,764 91,579 3.5 %

Fixed liabilities 982 1,187 (17.3 %)

Net assets 45,770 43,594 5.0 %

B S

2 Business Forecast

13

Business Forecast

14

2 Business Forecast

(Forecast)

Sales(forecast) increase 20% over the previous fiscal year.

3,276 6,392 10,824

16,202

26,728

43,273

60,115

76,007

87,097

93,897 96,650

119,578

141,111

170,000

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000

100,000

110,000

120,000

130,000

140,000

150,000

160,000

170,000

FY2000 FY2001 FY2002 FY2003 FY2004 FY2005 FY2006 FY2007 FY2008 FY2009 FY2010 FY2011 FY2012 FY2013

Yearly Consolidated Sales

(Unit: million yen) Yearly Consolidated Sales

-1,636 -106 -278 -142

1,726

2,651

4,342

5,501

4,629 4,483

9,337

14,349

17,410

10,000

-2,000

-1,000

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

10,000

11,000

12,000

13,000

14,000

15,000

16,000

17,000

18,000

15

2 Business Forecast

Operating profit of 10 billion yen, by selling the FX business and with strategic investment for Ameba

(Unit: million yen) Yearly Operating Profit

(Forecast)

FY2000 FY2001 FY2002 FY2003 FY2004 FY2005 FY2006 FY2007 FY2008 FY2009 FY2010 FY2011 FY2012 FY2013

Yearly Operating Profit

Progress Rate with Respect to the Forecast for FY2013

Unit: million yen Sales Operating Profit

Ordinary Profit Net Profit

Forecast for FY2013 170,000 10,000 10,000 12,000

Results for 1Q FY2013 40,825 1,543 1,622 3,251

Progress rate 24.0 % 15.4 % 16.2 % 27.1 %

Progress rate with respect to the forecast for FY2013

16

Dividend Forecast

Dividend forecast for FY2013

Unit: yen Dividend per share Dividend increase rate (from the previous term)

Estimated dividend for FY2013 3,500 0 %

Dividend for FY2012 3,500 0 %

Dividend for FY2011 3,500 59 %

2 Business Forecast

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

FY2001 FY2002 FY2003 FY2004 FY2005 FY2006 FY2007 FY2008 FY2009 FY2010 FY2011 FY2012 FY2013

17

Purchase of Treasury Stock

2 Business Forecast

February 2002Purchase 1.5 billion yen

of treasury stock

November 2007Purchase 990 million yen of treasury stock

November 2011Purchase 1.99 billion yen

of treasury stock

Stock (unit: yen)

February 2013Planned to purchase

5 billion yen of treasury stock

*Purchase of treasury stock may not be partly made according to the market trends.

Planned to purchase 5 billion yen of treasury stock in February 2013.

18

3 Internet Advertisement Business

Internet Advertisement Business

19

Sales from smartphone advertising: 6.2 billion yen, with composition ratio: 33.3%

Note 1: From 1Q of FY2013, sales of Microad, Inc. and CyberBuzz, Inc. are included.Note 2: From 1Q of FY2013, sales from smartphone’s affiliate advertising are separated from PC’s.Note 3: From 1Q of FY2013, sales after deductions for intracompany transfers are described.

Quarterly Sales

10,899 10,88010,186 10,701 11,191

13,102 13,499 13,908

15,448

16,915

15,194 15,715 15,580 16,094

14,946

16,707

18,876

0.2% 0.3% 0.6% 0.6% 1.2%2.7%

5.2%

11.4%

16.6%

20.2%

22.7%

31.5%

33.3%

0.0%

10.0%

20.0%

30.0%

40.0%

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

18,000

20,000

１ Q 2Q 3Q 4Q １Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q

(Unit: million yen) Quarterly Sales of Internet Advertisement Business

FY2009 FY2010 FY2011 FY2012 FY2013

Smartphone ratio

1,346 1,467 1,480 1,684 1,660 2,150 2,306 2,403 2,832 3,385 2,812 2,648 1,663 1,329 1,061 740 6139,553 9,413 8,706 9,017 9,508 10,917 11,113 11,420 12,438 13,081 11,593 11,280 11,335 11,511 10,489 10,699 11,973

0 0 0 0 23 35 80 85 178 449 789 1,787 2,582 3,254 3,396 5,266 6,289PC

Feature phone

Smartphone


20

Restrengthening focused on smartphone advertisingInternet Advertisement Business

Ad Network Business

SEM Business

Advertisement Agency Business

NEW

Reward Advertising Business

Smartphone Field


21

4 SAP and Other Media Businesses


*SAP: An abbreviation of Social Application Provider (providing game or service to game platform operated by other company)

22

Quarterly Sales Sales increased 2.1 times from the same quarter of the previous year.


6,274 6,678 6,533 6,242

5,907 6,063 5,719

6,738 6,894 6,618 6,346 6,383

7,654

10,522

11,656

15,400 15,750

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

10,000

11,000

12,000

13,000

14,000

15,000

16,000

1Q 2Q 3Q 4Q １Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q

(Unit: million yen) Quarterly SAP and Other Media Businesses Sales

FY2009 FY2010 FY2011 FY2012 FY2013

6,274 6,678 6,533 6,242 5,670 5,571 5,094 5,499 5,208 4,890 4,630 4,543 4,442 4,357 4,251 3,931 3,338237 492 625 1,239 1,686 1,728 1,716 1,839 3,211 6,165 7,405 11,469 12,412SAP business

Others (Ads, commerce etc.)

Note 1: VOYAGE GROUP, Inc. was excluded from our group through share transfer in 3Q of 2012. Its performance so far was removed.Note 2: From 1Q of FY2013, sales after deductions for intracompany transfers are described.

230 454 572 1,159

1,599 1,635 1,609 1,719

3,066

6,008

6,650

9,349 9,510

7 38 53

80 87 93 107 120

145

157

754

2,120 2,902

237492 625

1,2391,686 1,728 1,716 1,839

3,211

6,165

7,405

11,469

12,412

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

10,000

11,000

12,000

13,000

１ Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q

Quarterly SAP Business Sales

Japan Overseas23

Quarterly SAP Business Sales Healthy both inside and outside JapanSales composition ratio from smartphone: 72%

4

Overseas sales ratio 23.4%


(Unit: million yen)

FY2010 FY2011 FY2012 FY2013

24

Leading titlesSAP Business


Provided by NAMCO BANDAI Games Inc.

Provided and developed by NAMCO BANDAI Games Inc. and Cygames Inc.

Provided by Cygames Inc.

Provided by Grenge, Inc. and Sumzap, Inc.

Provided by Applibot, Inc. Provided by Applibot, Inc.

MobageSmartphone ranking

4th(as of Jan. 30, 2013）

MobageSmartphone ranking

2nd(as of Jan. 30, 2013）

Provided by SEGA Corporation

Provided and developed by SEGA Corporation and Cygames Inc.

25

Overseas business with mainly card battle games.

“Rage of Bahamut*” was released in Asia, following the U.S. version. The number of subscribers exceeded 10 million ）

Cygames Inc.

U.S. version “Rage of Bahamut”

Overseas SAP Business

Applibot, Inc.

“LEGEND OF THE CRYPTIDS”

Ranked 6th in Google Play in South

Korea (as of Nov. 20, 2012)

South Korean version

(released on Aug. 30)

Ranked 4th in sales in Google Play in U.S.(as of Jan. 29, 2013)

Ranked 2nd in sales in Google Play in U.S.(as of Nov. 23, 2012)

Taiwanese, Hong Kong,

and Macau version

(released on Oct. 24)

Chinese version

(released on Oct. 10)


*Japanese title: “Shingeki-no-Bahamut”

26

5 FX Business

FX Business

1,389 1,415 1,437

1,633

1,7661,897

2,191

1,530 1,540

1,739

2,213 2,258

2,027 1,999

1,843

1,610

1,896

63,81171,263

85,71694,679

101,733110,345

119,061127,482

135,642

145,183154,889 164,724 171,345

181,969 188,455 193,556199,258

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

180,000

200,000

220,000

0

500

1,000

1,500

2,000

2,500


Sold for 21 billion yen to Yahoo Japan Corporation from the standpoint of reorganizing business.FX business is excluded from consolidated earnings from February 1, 2013.

27

5 FX Business

Quarterly FX Business Sales

FY2009 FY2010 FY2011 FY2012 FY2013

Sales Number of opened accounts

Asset on deposit as of the end of Dec.

67.1 billion yen (5.1% increase from the

previous quarter)

Quarterly Sales on FX business and number of opened account(Net sales unit: million yen) (Number of opened accounts)

1,389 1,415 1,437 1,633 1,766 1,897 2,191 1,530 1,540 1,739 2,213 2,258 2,027 1,999 1,843 1,610 1,896494 743 584 834 1,002 1,057 1,202 580 530 647 999 1,056 1,097 900 958 691 1,074

Sales

Note: FX Business is foreign exchange trading business operated by consolidated subsidiary, Cyber Agent FX, Inc.

Operating profit

6 Ameba Business

Ameba Business

28

2 3 3 5 7

9 9 11 13

17 20 21

28 30

35

45 47

61

67

76

83

91

99 104 103

109

120

133

0

20

40

60

80

100

120

140

29

Monthly Page Views from Smartphones

6

(Forecast)

Monthly page views of “Ameba”(Unit: hundred million PV)

Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan

FY2011 FY2012 FY2013

Ameba Business

Large-scale promotions were implemented from November 11, 2012 to January 3, 2013

114

208218

265

289

315

343 348

0

100

200

300

Jun Jul Aug Sep Oct Nov Dec Jan

FY2012 FY2013

Unit: 10,000 persons

MAU

Jun Jul Aug Sep Oct Nov Dec Jan

FY2012 FY2013

113

237

305

379

436

510

588

655

0

100

200

300

400

500

600

Unit: 10,000 personsMonthly Number of subscribers

The number of subscribers: 6.55 million in January (increased by 2.19 million compared to those in October)Percentage of males was increased among the new subscribers

30

Monthly Subscribers Using a Smartphone

6

*MAU refers the number of subscribers who logged in “Ameba smartphone” more than once per month.

Percentage of males among the new subscribers

December 2012

September 2012

(Forecast) (Forecast)

Male44%Female

56%

Male33%

Female67%

Ameba Business

31

Promotion The primary purpose is to spread the message that Ameba is smartphone service.

TV commercials Transportation advertisement (Advertising campaigns in Shibuya)

6 Ameba Business

32

Ameba Business Shift from blog service centered on PC to community and game SNS for smartphone “Ameba”

Community and game SNS “Ameba”Blog service “Ameba”

6 Ameba Business

Features

33

6

Browser version

→ Possible to operate/upgrade on a real-time basis

→ Possible to draw people to communities or games or make people roaming

→ Platform assets can be built

The Features of community and game SNS for smartphone “Ameba”

Ameba Business

Ameba事業売上高（四半期）

34

Ads, other sales40％

Virtual content sales60％

6Shift from feature phones to smartphones is in final phase.

Ameba Business

Quarterly Sales

Note 1: The sales from virtual content sales is calculated based on the virtual currency amount purchased and consumed by users.Note 2: From 1Q of FY2013, sales after deductions for intracompany transfers are described.Note 3: From 1Q of FY2013, a part of smartphone media dealt with by advertising business is integrated into Ameba business.

606 676 701 837 1,056 1,206 1,116 1,407

1,788 1,801 1,903

2,379 2,323

2,517 2,372 2,337 2,605

44 84 151 320

565 649 824

1,166

1,710 2,229

2,507

3,161

3,753

4,127 3,768 3,845

3,956

650 760 852 1,157

1,621 1,855 1,940

2,573

3,499

4,030 4,410

5,540

6,076

6,643

6,141 6,182

6,561

-

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

5,000

5,500

6,000

6,500


FY2009 FY2010 FY2011 FY2012 FY2013

Virtual content salesAds, other sales

Quarterly Ameba Business Sales(Unit: million yen)

35Note 1: From 1Q of FY2013, sales after deductions for intracompany transfers are described.Note 2: From 1Q of FY2013, a part of smartphone media dealt with by advertising business is integrated into Ameba business

Sales of smartphone advertising increased 3.6 times over the same quarter of the previous year.From 1Q of FY2013, a part of smartphone media dealt with by advertising business is integrated into Ameba business.

6 Ameba Business

Quarterly Advertising Sales of Ameba Business

23 82

344 398

720800

890

1,450

479 473 492 555 662771

731857

1,070 1,014

1,063

1,258 1,226

1,188 1,102

1,139

985

126 203 208282

394

433 385

544

715 764 757

776 700609 469 308

171

606 676 701

837

1,056

1,206 1,116

1,407

1,788 1,801 1,903

2,379 2,323

2,517

2,372 2,337

2,605

-

500

1,000

1,500

2,000

2,500


Smartphone Feature phonePC

FY2009 FY2010 FY2011 FY2012 FY2013

(Unit: million yen) Quarterly Advertising Sales of Ameba Business

Quarterly Spent Amount

36

Note 1: Spent amount is used amount of virtual currency

Note 2: From April 2012, the use of virtual currency by people under the age of 15 is limited

Monthly spent amount for smartphones

Oct

280 mil.

800 mil.

Spent amount for smartphones increased to 800 million in December on a single month basis.

360 mil.

Nov Dec

6

Sep Jan

250 mil.

1,000 mil.

(Forecast)

Ameba Business

61 256 403

660

1,453

8 22 114 290516

608 843

1,076

1,642 1,840 1,784

2,389

2,962

3,214

2,701

2,768 2,689

2271

109 156

258

467

890 1,175

1,328

1,413

1,495

1,349 1,262

1,077

313588

717 1,000

1,335

2,109

2,731 2,959

3,717

4,437

4,966

4,454 4,691

5,220

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

5,000

1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q １Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q

Unit: million virtual currency Quarterly Spent Amount in Ameba Business

FY2009 FY2010 FY2011 FY2012 FY2013

Smartphone Feature phonePC

37

6

ファーミー

2000万

Original Social Game

Spent amount ranking in January

TOP10

1位 Girl Friend (tentative)

2位 Tenka-toitsu-chronicle

3位 Tenku no Christaria

4th mogg

5th Farmy

6th Dengeki Cardroid Z

7th Seisenki Brave Nine

8th Gang Soul

9th Hugg Pet

10th Booshuka

Ameba Business

Original Social Games 38 titles as of the end of Jan. (77 titles with the inclusion of other companies’ games)

38

6

ファーミー

2000万

Original Community PV ranking in January

TOP10

1位 Kiiteyo! Mirucho

2位 Candy

3位 Simplog

4th GIRL'S TALK

5th Pashatto my Pet

6th Minnano Kokannikki wakka

7th Pekori

8th Tellme

9th Mainichi Furima

10th Commentator

Ameba Business

Original Community Services 32 services as of the end of Jan.

39

Original Services

6New services will be released one after another.

Ameba Business

Ni-yon-log – Blogging service to talk to themselvesDECOLINK – Message service for teens with free stamp functionPalette – SNS exclusive to love story for junior high and high school girls

Pigg fantasia – Fantasy game. “Ameba pigg” embark on an adventurous journey in the world of toys.

Aicon – Idol nurturing game. Players are divided into prefectural groups to play against one another.

Tsugiha-battle-no-jikandesu – Dice card game in which beautiful girl android appear.

Nega-Nega-Nega-Nyanko – Tweeting service where people talk to themselves

Bokura-no-Brave-Guardian – Real time battle game. Up to 40 players can play at the same time.

A’s Wonderland – Trump card game stirring a new sensation

FY2013

FY2013

40

7

Aim at a significant advance of “Ameba for smartphone”

→Concentrate on “DAKAIZEN”(breakthrough and improvement)” of the services→Increase PVs of community and spent amount for games

Ameba Business

Convert to be offensive

→Put the efforts into smartphone advertisement→While keeping focus on top clients, expand business proactively

Toward further growth

→An aggressive approach both inside and outside Japan→Create another hit title like “Rage of Bahamut”

Internet Advertisement

Business

SAP Business

41

FY20137Policy Strengthen the competitiveness in the field of “Smartphone”

-1,636 -106 -278 -142

1,726 2,651

4,342 5,501

4,629 4,483

9,337

14,349

17,410

10,000

FY2000 FY2001 FY2002 FY2003 FY2004 FY2005 FY2006 FY2007 FY2008 FY2009 FY2010 FY2011 FY2012 FY2013 2014 年

9月期

2015 年

9月期

2016 年

9月期

2017 年

9月期

2018 年

9月期

Unit: million yen

Full-year Consolidated Operating Profit

Mid-term vision

42

FY20137Aim to be the company with strong revenues, by making “Ameba for smartphone” the core business.

Profits are expected to decrease temporarily in FY2013 due to the sale of FX business and strategic investment for Ameba business.

*Mid-term vision of increasing profit is indicated by a arrow.

(Forecast)

43

We create the company that symbolizes the 21st century.

Documents

0 Table of Contents - IR Webcasting 2: Total assets, liabilities and net assets of FX business are 77,542 million yen, 67,919 million yen and 9,623 million yen, respectively. FX business