The concept of guerrilla marketing was invented as an unconventional system of promotions (creative ads) that relies on time, energy and imagination rather than a big spending.

Typically, guerrilla marketing campaigns are unexpected and unconventional; potentially interactive; and consumers are targeted in unexpected places.

The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral.

Guerrilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunts, any unconventional marketing intended to get maximum results from minimal resources.

More innovative approaches to Guerrilla marketing now utilize cutting edge mobile digital technologies to really engage the consumer and create a memorable brand experience.

Can anyone think of an example of a guerilla marketing which uses mobile technology?

Guerrilla marketing online — Guerrilla marketing on the Internet

Reverse Graffiti — clean pavement adverts Viral marketing — through social networks Grassroots marketing — tapping into the

collective efforts of brand enthusiasts Buzz marketing — word of mouth marketing Undercover marketing — subtle product

placement Experiential marketing — interaction with

product

“Guerilla Marketing Example - Coca-Cola Happiness” Youtube

“What Is Guerrilla Marketing?” Youtube

Get into groups of 3 people. Each group will choose one of the 6 types of

Guerilla marketing and research or study the particular type.

Each group will present to the class 15 minutes later.