GUERRILLA JOB SEARCH SECRETS · PDF filefJbH t ?for Job Hunters? Guerrilla = Unconventional ... A Guerrilla Job Search lasts ... Emails? Awards? 3)

GUERRILLA JOB SEARCH GUERRILLA JOB SEARCH SECRETS REVEALED!SECRETS REVEALED!SECRETS REVEALED!SECRETS REVEALED!

by Kevin Donlinby Kevin Donlin

Why Listen to This Guy?Why Listen to This Guy?Why Listen to This Guy?Why Listen to This Guy?

More than 10,000 people helped in all 50 states since 1996in all 50 states since 1996.Minneapolis Star Tribunejobs column since 2000.22 Seminars at Star Tribune22 Seminars at Star TribuneCareer Expos since 2001

Why Listen to This Guy?Why Listen to This Guy?Why Listen to This Guy?Why Listen to This Guy?

What is What is G ill M k iG ill M k iGuerrilla MarketingGuerrilla Marketingf J b H t ?f J b H t ?for Job Hunters?for Job Hunters?

GuerrillaGuerrilla = = UnconventionalUnconventionalUnconventionalUnconventional

In doubt? Try the oppositeIn doubt? Try the opposite

MarketingMarketing ==MarketingMarketing = = Finding and sellingFinding and sellingFinding and sellingFinding and selling

Marketing 101 is Job Search Marketing 101 is Job Search 401401!!

A A conventionalconventional job search lasts job search lasts jj30.2 weeks 30.2 weeks –– 7.5 months7.5 months

A Guerrilla Job Search lasts A Guerrilla Job Search lasts 77--12 weeks = 6012 weeks = 60--75% Faster75% Faster

Get Ready ForGet Ready ForGet Ready ForGet Ready For77 PowerfulPowerful7 7 PowerfulPowerful

Guerrilla Job SearchGuerrilla Job SearchGuerrilla Job Search Guerrilla Job Search SecretsSecretsSecrets …Secrets …

7 Ways to Get Hired Fast7 Ways to Get Hired Fast7 Ways to Get Hired Fast7 Ways to Get Hired Fast

1) Start with clarity1) Start with clarity1) Start with clarity1) Start with clarity2) Stop “networking”2) Stop “networking”3) Let other people “sell” you3) Let other people “sell” you4) Send a Guerrilla Resume4) Send a Guerrilla Resume4) Send a Guerrilla Resume4) Send a Guerrilla Resume5) Send a Guerrilla Cover Letter5) Send a Guerrilla Cover Letter6) T th “C ff C C ”6) T th “C ff C C ”6) Try the “Coffee Cup Caper”6) Try the “Coffee Cup Caper”7) Start work 7) Start work beforebefore you’re hiredyou’re hired)) yy


“If you don’t know where you’re going, “If you don’t know where you’re going, o might ind p someplace else”o might ind p someplace else”you might wind up someplace else” you might wind up someplace else”

-- Yogi Berra Yogi Berra gg

#1 Start with clarity#1 Start with clarity#1 Start with clarity #1 Start with clarity

Start With ClarityStart With ClarityStart With ClarityStart With Clarity

2 ways to start with clarity …2 ways to start with clarity …

1) Job Title (or 3 skills)1) Job Title (or 3 skills)2) 10 Employers2) 10 Employers

New jobs are like new cars …New jobs are like new cars …

Stop “Networking”Stop “Networking”Stop NetworkingStop Networking

#2 #2 StopStop “networking” and …“networking” and …

StartStart being usefulbeing usefulStartStart being usefulbeing usefulto other peopleto other peopleto other peopleto other people


How to be useful to other people … How to be useful to other people …

1) Research to find their needs1) Research to find their needs2) Offer your help!2) Offer your help!


Tactic: Choose now …Tactic: Choose now …1) The 5 most1) The 5 most connected peopleconnected people1) The 5 most1) The 5 most--connected people connected people 2) Something 2) Something specificspecific to help them:to help them:) g) g… your … your knowledgeknowledge, , skillsskills, an , an introduction introduction

to someoneto someone industryindustry newsnews youryour timetimeto someoneto someone, , industryindustry newsnews, your , your timetime


Let Other People “Sell” YouLet Other People “Sell” YouLet Other People Sell YouLet Other People Sell You

Not comfortable selling yourself? Not comfortable selling yourself? N blN blNo problem …No problem …

#3 L t#3 L t thth ll#3 Let #3 Let otherother people people “sell” you!“sell” you!“sell” you!“sell” you!


How can other people “sell” you?How can other people “sell” you?

Testimonials!Testimonials!Testimonials!Testimonials!


From aFrom a student’sstudent’s profile onprofile on LinkedInLinkedInFrom a From a student sstudent s profile on profile on LinkedInLinkedIn

“Bob impressed me as articulate,“Bob impressed me as articulate,Bob impressed me as articulate, Bob impressed me as articulate, intelligent, and selfintelligent, and self--motivated. More than motivated. More than that I’ve seen ample evidence that Bobthat I’ve seen ample evidence that Bobthat, I ve seen ample evidence that Bob that, I ve seen ample evidence that Bob gets things done.” February 20, 2009gets things done.” February 20, 2009


rere--used on yourused on your résumérésumé… re… re--used on your used on your résumérésumé ……

Reviewer saidReviewer said: “Bob impressed me as: “Bob impressed me asReviewer saidReviewer said: Bob impressed me as : Bob impressed me as articulate, intelligent, and selfarticulate, intelligent, and self--motivated. motivated. More than that I’ve seen ample evidenceMore than that I’ve seen ample evidenceMore than that, I ve seen ample evidence More than that, I ve seen ample evidence that Bob gets things done.” (2009)that Bob gets things done.” (2009)


and in yourand in your cover lettercover letter!!… and in your … and in your cover lettercover letter!!

P.S.P.S. –– Call me today to learn why oneCall me today to learn why oneP.S. P.S. Call me today to learn why one Call me today to learn why one reviewer said: “Bob impressed me as reviewer said: “Bob impressed me as articulate intelligent and selfarticulate intelligent and self motivatedmotivatedarticulate, intelligent, and selfarticulate, intelligent, and self--motivated. motivated. More than that, I’ve seen ample evidence More than that, I’ve seen ample evidence th t B b t thi d ” (2009)th t B b t thi d ” (2009)that Bob gets things done.” (2009)that Bob gets things done.” (2009)


Tactic: Get 1 testimonial!Tactic: Get 1 testimonial!

1) Got LinkedIn? 1) Got LinkedIn? 2) Got letters? Emails? Awards?2) Got letters? Emails? Awards?3) Call someone to ask3) Call someone to ask3) Call someone to ask3) Call someone to ask

Send a Guerrilla ResumeSend a Guerrilla ResumeSend a Guerrilla ResumeSend a Guerrilla Resume

Don’t send a resume …Don’t send a resume …

#4 Send a #4 Send a Guerrilla Resume!Guerrilla Resume!

Send a Guerrilla ResumeSend a Guerrilla ResumeSend a Guerrilla ResumeSend a Guerrilla Resume

Two Essential Parts:Two Essential Parts:

1. Logos1. Logos or or GraphicsGraphicsemployers schools organizationsemployers schools organizationsemployers, schools, organizationsemployers, schools, organizations

2 Quotes2 Quotes2. Quotes2. Quotesmanagers, vendors, clientsmanagers, vendors, clients

Send a Guerrilla Cover LetterSend a Guerrilla Cover LetterSend a Guerrilla Cover LetterSend a Guerrilla Cover Letter

Don’t send a cover letter …Don’t send a cover letter …

#5 Send a #5 Send a Guerrilla Cover Letter!Guerrilla Cover Letter!


How? Start reading yourHow? Start reading yourJUNK MAILJUNK MAIL f idf idJUNK MAIL JUNK MAIL for ideasfor ideas


#1 Focus on the Reader#1 Focus on the Reader

Change all Change all I, me, my, I, me, my, totoYou, You, YOU!You, You, YOU!


Wrong:Wrong:““II am applying for a job wheream applying for a job where mymy 10 years’10 years’II am applying for a job where am applying for a job where mymy 10 years 10 years

experience will be rewarded with…”experience will be rewarded with…”Right:Right:Right:Right:““YouYou will benefit from my 10 years’ experience, will benefit from my 10 years’ experience,

which can grow profits forwhich can grow profits for youryour team ”team ”which can grow profits for which can grow profits for youryour team…team…


#2 Include a P.S.#2 Include a P.S.

Examples:Examples:P SP S Please call me today to learn how I savedPlease call me today to learn how I savedP.S. P.S. –– Please call me today to learn how I saved Please call me today to learn how I saved $97,455 for my employer in 2008. $97,455 for my employer in 2008. P SP S Call me today to learn why one reviewerCall me today to learn why one reviewerP.S. P.S. –– Call me today to learn why one reviewer Call me today to learn why one reviewer said: “I’ve seen ample evidence that Bob gets things said: “I’ve seen ample evidence that Bob gets things done, a quality lacking in most people.” (2009)done, a quality lacking in most people.” (2009)done, a quality lacking in most people. (2009)done, a quality lacking in most people. (2009)

Try the “Coffee Cup Caper”Try the “Coffee Cup Caper”Try the Coffee Cup CaperTry the Coffee Cup Caper

What’s the #1 marketing sin?What’s the #1 marketing sin?gg

Being boringBeing boringBeing boring.Being boring.Don’t be InsteadDon’t be InsteadDon t be. Instead …Don t be. Instead …

“Try the Coffee Cup Caper”“Try the Coffee Cup Caper”


“Coffee Cup Caper” Results:“Coffee Cup Caper” Results:Jann FritzHuspen, St. Paul, MNJann FritzHuspen, St. Paul, MN3 boxes mailed = 3 phone interviews3 boxes mailed = 3 phone interviews3 boxes mailed = 3 phone interviews3 boxes mailed = 3 phone interviewsHIREDHIRED as a Director in 34 daysas a Director in 34 daysOther successes: Chicago, Detroit, Other successes: Chicago, Detroit, Los Angeles, Toronto, Pittsburgh, Los Angeles, Toronto, Pittsburgh, Washington DC …Washington DC …


T ti C ff C CT ti C ff C CTactic: Coffee Cup CaperTactic: Coffee Cup Caper

1) Choose 1 target company.1) Choose 1 target company.

Find the name of the Find the name of the jobjoband theand the hiring managerhiring manager..and the and the hiring managerhiring manager. .


2) On Monday, send the following 2) On Monday, send the following in a FedE 2Da boin a FedE 2Da boin a FedEx 2Day box:in a FedEx 2Day box:

C ff (St b k C ib t )C ff (St b k C ib t )Coffee cup (Starbucks, Caribou, etc.)Coffee cup (Starbucks, Caribou, etc.)Customized cover letterCustomized cover letterResume (Guerrilla Resume is best!)Resume (Guerrilla Resume is best!)


3) Wednesday:3) Wednesday: Call and say, Call and say, “Hi, “Hi, I’ th h t thI’ th h t thI’m the person who sent you the I’m the person who sent you the coffee cup. I think you just got it.”coffee cup. I think you just got it.”p y j gp y j g

Write, practice and use a script, Write, practice and use a script, in case you get voicemailin case you get voicemailin case you get voicemailin case you get voicemailAsk to meet for coffee, in person or Ask to meet for coffee, in person or

☺☺by phone (they HAVE a cup by phone (they HAVE a cup ☺☺))


Now an answer to the questionNow an answer to the questionNow, an answer to the question …Now, an answer to the question …

“What if everyone in Minnesota “What if everyone in Minnesota at e e yo e esotaat e e yo e esotamails a damn coffee cup?!”mails a damn coffee cup?!”

P i hP i h llllPaper weight + Paper weight + callcallAspirin taped to cover letter + Aspirin taped to cover letter + callcallTh kTh k t +t + llll (ALWAYS CALL)(ALWAYS CALL)ThankThank--you note + you note + callcall (ALWAYS CALL)(ALWAYS CALL)

In doubt? Test it outIn doubt? Test it outIn doubt? Test it out.In doubt? Test it out.


How do you ace How do you ace thisthis job interview?job interview?

Start Work Before You’re HiredStart Work Before You’re HiredStart Work Before You re HiredStart Work Before You re Hired

The same way a Guerrilla The same way a Guerrilla aces an job inter ieaces an job inter ieaces any job interview …aces any job interview …

#7 Start work #7 Start work beforebefore you’re hired!you’re hired!


1.1. Research the companyResearch the company ---- find out find out needs problems and opportunitiesneeds problems and opportunitiesneeds, problems, and opportunities …needs, problems, and opportunities …

2.2. Research the jobResearch the job ---- find out about find out about the work you would do …the work you would do …

33 Start workStart work beforebefore you’re hired:you’re hired:3.3. Start work Start work beforebefore you re hired:you re hired:Perform Perform oror Prove Prove it!it!


ExamplesExamples::

Sales rep Sales rep ---- got sales leads (got sales leads (PerformPerform))M k tiM k ti t (t (PP ))Marketing manager Marketing manager ---- quotes (quotes (ProveProve))



Final Tactic: Final Tactic: What can What can YOU YOU dodo before before you’re hired to prove your skills?you’re hired to prove your skills?you re hired to prove your skills?you re hired to prove your skills?

1) Wh t’1) Wh t’ t l bl killt l bl kill??1) What’s your 1) What’s your most valuable skillmost valuable skill??2) How can you 2) How can you performperform or or proveprove it?it?) y) y pp pp3) What will you do next?3) What will you do next?

How to Get Hired Faster …How to Get Hired Faster …How to Get Hired Faster …How to Get Hired Faster …

Basic Help =Basic Help = DVDDVDBasic Help Basic Help DVD DVD (save $19.95)(save $19.95)

Complete Help =Complete Help = CoachingCoachingComplete Help Complete Help CoachingCoaching(save 13(save 13--18+ paychecks)18+ paychecks)

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GUERRILLA JOB SEARCH SECRETS · PDF filefJbH t ?for Job Hunters? Guerrilla = Unconventional ... A Guerrilla Job Search lasts ... Emails? Awards? 3)