Future of Guerrilla marketing copy Unconventional Marketing Strategy High Energy and Imagination Taking

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  • The Future of Guerrilla Marketing In a Digital World

    Presentation by Priscilla Dominguez

    1

  • Unconventional Marketing Strategy

    High Energy and Imagination

    Taking the Consumer By Surprise

    Social Buzz

    Indelible Impression

    Creative Guerrilla Marketing, 2014 2

  • The Curious Case of McDonald’s

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  • Why? !

    Creative Interactive Shocking Innovative

    Simple

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  • Oreos The Daily Twist

    https://www.youtube.com/watch?v=ZDSc0V3AEnk \

    9 (AdWeek, 2013)

    https://www.youtube.com/watch?v=ZDSc0V3AEnk

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  • Different Captivated people’s attention

    Nostalgic Online

    Cultural Associations Awards

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  • The Explosion of Digital

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    http://takethethrone.com

    http://takethethrone.com

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    Luna Corona

    http://www.youtube.com/watch?v=bJsEum_nfLI (PSFK, 2013)

    http://www.youtube.com/watch?v=bJsEum_nfLI

  • How can they be fused together for Truth?

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  • Let’s take a look back !

    http://www.creativeguerrillamarketing.com/guerrilla-marketing/top-40-creative- ads-made-to-stop-you-smoking/

    !

    http://bestdesignoptions.com/?p=13522

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    http://www.creativeguerrillamarketing.com/guerrilla-marketing/top-40-creative-ads-made-to-stop-you-smoking/ http://bestdesignoptions.com/?p=13522

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    https://www.youtube.com/watch?v=jcyBkylYnqU

    https://www.youtube.com/watch?v=jcyBkylYnqU

  • What’s missing?

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  • Guerrilla + Digital = New Creative

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  • Thank you!

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  • Questions?

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