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Why
STRONG IDEOLOGY
STRATEGIST
MAN OF ACTION
“Guerrilla” means “little war” in Spanish.
“Guerrilla” means “little war” in Spanish.
Guerrilla Theatre Guerrilla Advertising
Guerrilla Gardening Guerrilla Warfare
Guerrilla engineeringrelies on
TIME
Guerrilla engineeringrelies on
ENERGY
Guerrilla engineeringrelies on
IMAGINATION
Guerrilla engineeringrelies on
PERSONALINVESTMENT
Here’s an example…
We decided to make a flying machine
It was like a glider
We called it the Cullinan Bird
It was made from little pieces
It was made from little pieces
And we had to put it all together
We were lucky that it all fitted together
It was pretty big!
We jumped off a ramp in front of 80,000 people
And it flew!
And it flew! 38.5m!
The journey
You can find the Cullinan Bird on youtube
Sounds like hard work…
(It was.)
(And we don’t get paid.)
So why do we do it?
Because…
Making is everything.
These guys love making…
They enjoy the small details
Because they make everything work
relies on time, energy, imagination and personal investment.
1. The work is carried out by small but agile groups of passionate individuals with the support of locals.
Guerrilla engineering
relies on time, energy, imagination and personal investment.
2. The outcomes are unexpected, unconventional, and often temporary.
Guerrilla engineering
relies on time, energy, imagination and personal investment.
3. The intention is to create maximum buzz for little resource.
Guerrilla engineering
Some other stuff we’ve made…
Something called The Carbon Cube
where people and their kids…
turn these…
into these…
and these
Something called Oculus
which transformed a car park into a public space
We laid every sand bag ourselves!
To create the unexpected
1. Tight timescales
2. Personal investment & resourcefulness
3. Self-initiated & motivated
1) Small in scale
2) Temporary in nature
3) Low in cost
4) Create a buzz
Characteristics
Recommendations(The Approach)
1.Understanding the brief and plan from the outset.
Recommendations(The Approach)
1. Understanding the brief and plan from the outset.
2.Recruit a passionate, dedicated and agile team.
Recommendations(The Approach)
1. Understanding the brief and plan from the outset.
2. Recruit a passionate, dedicated and agile team.
3.Enjoy the broader design context and agenda.
Recommendations(The Approach)
1. Understanding the brief and plan from the outset.
2. Recruit a passionate, dedicated and agile team.
3. Enjoy the broader design context and agenda.
4.Get the most out of a 3D model.
Recommendations(The Approach)
1. Understanding the brief and plan from the outset.
2. Recruit a passionate, dedicated and agile team.
3. Enjoy the broader design context and agenda.
4. Get the most out of a 3D model.
5.Make everything at least once.
Recommendations(The Approach)
1. Understanding the brief and plan from the outset.
2. Recruit a passionate, dedicated and agile team.
3. Enjoy the broader design context and agenda.
4. Get the most out of a 3D model.
5. Make everything at least once.
6.Call to action, advertise, and celebrate.
THANK YOU
