logStarting aB

How to blog • comment • manage your brand

Don’t hurt your reputation (or anyone else’s)

Blogging Rules:1

Google is the new resume So watch your

spelling and

grammer!

Google is the new resume So watch your

spelling and

grammer!a

Check your factsBlogging Rules:2

Don’t say anything you wouldn’t say in person

Blogging Rules:3

Blogging Rules:

4Watch your language

Disclose potential conflicts of interest

Blogging Rules:5

6Respect confidentialityBlogging Rules:

Hallmarks ofood BloggersG

• Post frequently

• Use catchy headlines

• Have developed their public voice

• Don’t ramble

• Link to other bloggers

• Cater to a niche audience

• Interact with their readers

• Actively participate in the blogosphere

commentsoodHow to writeG

commentsoodHow to writeG

1. Disagree respectfully

commentsoodHow to writeG

1. Disagree respectfully 2. Extend the conversation

commentsoodHow to writeG

1. Disagree respectfully 2. Extend the conversation3. Go beyond “great post”, “I agree”

commentsoodHow to writeG

1. Disagree respectfully 2. Extend the conversation3. Go beyond “great post”, “I agree”4. Comment within a day or two

commentsoodHow to writeG

1. Disagree respectfully 2. Extend the conversation3. Go beyond “great post”, “I agree”4. Comment within a day or two5. Read comments before posting

commentsoodHow to writeG

1. Disagree respectfully 2. Extend the conversation3. Go beyond “great post”, “I agree”4. Comment within a day or two5. Read comments before posting6. Stay on topic

commentsoodHow to writeG

1. Disagree respectfully 2. Extend the conversation3. Go beyond “great post”, “I agree”4. Comment within a day or two5. Read comments before posting6. Stay on topic7. Link to your sources

commentsoodHow to writeG

1. Disagree respectfully 2. Extend the conversation3. Go beyond “great post”, “I agree”4. Comment within a day or two5. Read comments before posting6. Stay on topic7. Link to your sources8. Only link to yourself if relevant

commentsoodHow to writeG

1. Disagree respectfully 2. Extend the conversation3. Go beyond “great post”, “I agree”4. Comment within a day or two5. Read comments before posting6. Stay on topic7. Link to your sources8. Only link to yourself if relevant9. USe email for private comments

Attractingblog comments

Ask readers for input

Attractingblog comments

Ask readers for input

Respond to comments

Attractingblog comments

Ask readers for input

Respond to comments

Respond quickly

Attractingblog comments

Ask readers for input

Respond to comments

Respond quicklyReturn the favor

Attractingblog comments

Attractinga blog audience

Share origi

nal content

Attractinga blog audience

Share origi

nal content

Link to others

Attractinga blog audience

Share origi

nal content

Link to others

Tag for SEO

Attractinga blog audience

Share origi

nal content

Link to others

Tag for SEO

Comment on blogs

Attractinga blog audience

Personal Brand

Managing your

Find theSkeletonsin your cyber closet

Expelthe skeletons

Expelthe skeletons

• Remove compromising pics

Expelthe skeletons

• Remove compromising pics

• Clean up Facebook & Co.

Expelthe skeletons

• Remove compromising pics

• Clean up Facebook & Co.

• Bury what you can’t remove in lower GoogleRanks

Expelthe skeletons

• Remove compromising pics

• Clean up Facebook & Co.

• Bury what you can’t remove in lower GoogleRanks

• Buy your domain name

Expelthe skeletons

• Remove compromising pics

• Clean up Facebook & Co.

• Bury what you can’t remove in lower GoogleRanks

• Buy your domain name

• Don’t use unprofessional email userids

Expelthe skeletons

• Remove compromising pics

• Clean up Facebook & Co.

• Bury what you can’t remove in lower GoogleRanks

• Buy your domain name

• Don’t use unprofessional email userids

• Monitor your digital identity

Expelthe skeletons

• Remove compromising pics

• Clean up Facebook & Co.

• Bury what you can’t remove in lower GoogleRanks

• Buy your domain name

• Don’t use unprofessional email userids

• Monitor your digital identity

• Set up a vanity Google alert

Remember:

Your actions leave a record

Remember:

Your actions leave a record

Google has a good memory!

Remember:

Credits:Dr. Corinne WeisgerberSt. Edward’s University

Blog: http://socialmediaprclass.blogspot.comEmail: corinnew@stedwards.edu