Attracting Your Audience

7 Steps to Social Sales Success

1. Define your brand.2. Locate your audience.3. Attract audience.4. Captivate attention.5. Bond with audience.6. Convert into clients.7. Engage continuously.

Your Audience

Your Stage is Your Network

What Attracting An Audience Does for YOU

• Increases social proof• Increases your reach• Builds your popularity• Spreads your brand message• Gets you more leads• Helps you make more sales• Helps you make more money

Attention Economy

Noise vs. Signal

Step 3: Attract Your Audience

• Energy• Leadership• Authenticity• Value• Consistency• Courtesy• Shock• Social Proof

Energy

Leadership

• Build Community• Lead Tribe

Authenticity

• Be Yourself• Be Open• Share Positive Beats• Mental Currency• Boldness• Come to Life

Value Content

• Educational• Engaging• Entertaining

Photos

Your Lure (Bait) is Your Content

Consistency

• Predictability• Message• Ritual• Builds Trust

Courtesy

• Congruency• Agreement• Availability• Accessibility• Respect• Responsiveness

Shock

• Shock Marketing • Brocca’s Area• Stand Out from Crowd

Be Different!!!

Social Proof

• Influence• Herding Principal• Tipping Point• 100th Monkey• Social Validation Theory