Keeping Visitors Interested and Engaged in

Your Real Estate Website

The Must-Have Secrets for Success

Second Self Virtual Assistance – When There Isn’t Enough of You to Go Around!

Visit our website at www.ThinkSecondSelf.com

Benefits & Information Provide Benefits

What’s in it for them? What can they find on your website? Provide Information Anticipate Questions Guide Them to Helpful Information DO NOT use your website as a place to brag about

yourself and your achievements Offer a Freebie in Exchange for Contact Information

Must-Have Pages

Home Page Service Page Contact Page About Us/Me Page Testimonials School Information Page Community Page(s)

Helpful Numbers and Links Community Information Calendar of Events

Home PageThe information on your home page is your opportunity to

grab your website visitor’s attention.  Give them a brief overview of what they will find there. You will be going into more detail within the pages of your site. So, don’t overwhelm them with a lot of text.

Paragraphs should be divided into small, easily digestible chunks. Use headlines to alert the visitor about the content of each chunk.

Use unique content with appropriate keywords, tags and descriptions for search engine optimization.

Service Page

Do you have special designations? Describe what the designation means. Tell them what education was involved in

getting the designation. Tell them how your designations will benefit

them.

Contact PageInstant Gratification - How can you be reached? Make contact information visible throughout

your website. Get a toll-free phone number and post it on

your website. Put a text widget on your website. Put an appointment-setting widget on your

website.

About Me/Us

This is your place to shine. List Achievements List Designations List Community Involvement List Education List Personal Information

TestimonialsShowcase what past clients have to say about

you. Success Stories Customer Service Real Estate Knowledge Expertise Include Client Name and Photo (preferably in

front of their new home)

Community Page

Offer information that will help them make a decision about the area they want to live in.

Helpful Phone Numbers Information and Links to City Offices Highlight the Community Calendar of Events

School Information

List Area Schools Provide Direct Links to Area Schools List Schools’ Academic Achievements Provide Maps to Area Schools

Give Them What They Want

Buyer Information Seller Information MLS Property Search Featured Listings Current and Sold Property

Statistics

Buyer Information Provide a Checklist Mortgage Information and Calculator Prequalification Information Building a Home and Builder Information Hints on Finding a Home Offers and Contracts Information

Seller Information Provide a Checklist Setting the Value on the Home Offers and Contracts Information Getting the Home Ready to Show Choosing the Right Realtor® Appraisal and Inspection Information

MLS Property Search Provide an IDX Link to MLS Divide links into categories:

ForeclosuresShort SalesArea

Provide a Sign-Up Form for Automatic Property Notices

Add an MLS Widget to Your Page

Featured Listings List Your Properties Create Custom Page for each Listing with

Full Details and Photos Include a Contact Form Include a Slideshow Includes Links to Schools Create a YouTube Video

Current and Sold Property Statistics Show Clear Vision of Real Estate Market Report Sold and For Sale Properties What is the Market Doing Now? Local Market Data Financial Analysis What is Property Worth Today?

Then Give Them More

Frequently Asked Questions Helpful Links/Resources Site Map Privacy Policy Copyright Information

Frequently Asked QuestionsThink about the questions you’ve been asked by

your Buyers and Sellers.

Create a list of those questions and supply the answers.

Be as informative as possible. Dazzle them with your brilliance!

Helpful Links and ResourcesCreate a page that is divided into categories with

links, phone numbers and contacts. Churches Construction and Repair Trades Schools Government Departments Restaurants

Site Map

A Site Map is a guide or outline of your website. It helps your visitors find what they are looking for.

Site maps are great for search engine optimization, too!

Privacy PolicyWebsite visitors are often timid about offering their

name, email and/or phone number.

Alleviate those fears by providing a short and concise Privacy Policy Statement.

Privacy Policies can be shortened to, “We will never share your private information with anyone.”.

Copyright Information

Protect your website content. Never copy/paste information from another website. Always get permission to use another person’s

content. Always use your own photos or purchase them

online. Always write your own content in your own words.

Talk to Them

Blog E-zine Feedback Form Contact Information Social Media Links Videos/Slideshows Social Network

BlogBlogs are a great way to share your information and

knowledge with people interested in way you have to say.

Benefits include: Showcasing your knowledge and expertise. Search engine optimization Profile and website links Networking

E-zineJust like a newsletter, your e-zine is a great way

to connect with your contacts. Providing valuable information will ensure a

good “open” rate. Showcase listings. Provide a Calendar of Events Provide links to your website and profile.

Feedback FormMake sure you are providing the information

your website visitors are looking for by including a Feedback Form.

Encourage visitors to let you know what they are looking for so you can make sure to include that information on your website and other marketing materials.

Contact InformationMake sure your website visitors can find out how to contact you

without having to look for that information. Put contact information on every page.

Include: Office Phone Number Direct Phone Number Cell Phone Number Email Address Social Media Links Office Address Website Address

Social Media LinksIf you aren’t taking part in the social media boom, you are

missing out!

At the very least, create accounts in: Facebook LinkedIn Twitter Active Rain Realtown

Make sure your profile links back to your website. Make sure your website links to your social media sites.

Videos and SlideshowsVideos and slideshows are extremely helpful tools for

your website. They tell a story and provide valuable information at the click of a button.

Many free resources are available for creating videos and slideshows.

Create a YouTube account to promote your listings and yourself. These are then easily embedded into your website for viewing.

Social NetworkSocial networks take time, energy and a lot of

knowledge. However, if you are willing to do what it takes, you can create a following of dedicated prospects.

Don’t overlook the possibility of outsourcing this task to your Real Estate Virtual Assistant.

Second Self Virtual AssistanceWhen There Isn’t Enough of You to Go Around!

Please feel free to contact me for your free ½ Hour Plan of Action Consultation.

Pamela CendejasCertified Real Estate Support Specialist

www.ThinkSecondSelf.com Email: info@ThinkSecondSelf.com

866-921-5364 – Toll Free * 928-692-3235 – Direct