---------------------------------------------------------- · _57001 ssrc survey archive questionnaire/code book p. 1_-----

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 1_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC C001 _ _57001 _NATIONAL READERSHIP SURVEY _DEPOSITOR: INSTITUTE OF PRACTITIONERS IN ADVERTISING _SPONSOR: INSTITUTE OF PRACTITIONERS IN ADVERTISING _CONDUCTED BY: RESEARCH SERVICES LIMITED _SCHEDULES COMPLETED MARCH 11TH 1957 - APRIL 27TH 1957 _POPULATION: ALL ADULTS AGED 16 OR OVER LIVING IN _ HOUSEHOLDS INDICATED BY ELECTORAL _ REGISTERS OF 2 POLLING DISTRICTS IN EACH _ OF 160 PARLIAMENTARY CONSTITUENCIES _SAMPLE: STRATIFIED BY LABOUR/NON-LABOUR VOTING _ RATIO & SIZE FOR CONSTITUENCIES AND BY _ SIZE FOR POLLING DISTRICTS;RANDOM,FIXED _ INTERVALS FOR ELECTORS AND THEIR _ HOUSEHOLDS IN WHICH NON-ELECTORS CHOSEN _ AT RANDOM _N=6030 O=3880 S=333 T=4213 _ORAL INTERVIEWS _R.AGE (GROUPED 16-24,25-34,35-44,45-64,65+),SEX,MARITAL _STATUS,EDUCATION(AGE WHEN FINISHED),OCCUPATION _WHETHER HH.,CONSTITUENCY,POLLING DISTRICT _HH.CLASS(AB-C1-C2-DE) _R.'S FAMILY.REFRIGERATOR,WASHING MACHINE,TELEPHONE, _LAWN MOWER,PAID HOME HELP,MOTOR CYCLE,*CAR OWNERSHIP _HOUSEHOLD COMPOSITION & FULL TIME JOBS,HOUSING(TYPE OF _OWNERSHIP) _>56001 _>57002,57003,57004,58001 _ 58002,58003,58004,59001,59002,59003,59004 _ _------------------------------------------------------------------------------------------------------------------------

UK Data Archive Study Number 57001National Readership Surveys, 1957 1st Quarter

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 2_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC C002 _ _FROM "IPA NATIONAL READERSHIP SURVEY", 1956: _ _THE SAMPLING PLAN _ _ TO MAKE THE SELECTION OF FIRST STAGE UNITS, THE CONSTITUENCIES IN EACH _REGION ARE FIRST LISTED IN ORDER OF THE LABOUR/NON-LABOUR VOTING RATIO, WITH _TOWNS OF 200,000 AND OVER LISTED SEPARATELY FROM OTHER AREAS. THE LISTS ARE _THEN DIVIDED INTO STRATA OF APPROXIMATELY EQUAL SIZES. THE ELECTORATES OF THE _CONSTITUENCIES IN A STRATUM ARE THEN CUMULATED, AND A SELECTION OF TWO MADE _BY REFERENCE TO A TABLE OF RANDOM NUMBERS. THE EFFECT OF THIS IS THAT ANY _CONSTITUENCY'S CHANCES OF BEING SELECTED ARE PROPORTIONAL TO ITS SIZE. AS THE _NUMBERS OF CONSTITUENCIES IN REGIONS ARE SOMETIMES ODD NUMBERS, IT WAS _NECESSARY TO PUT THREE CONSTITUENCIES INTO A FEW STRATA. _ _[FROM "THE NATIONAL READERSHIP SURVEYS", 1ST ED. 1957 AND 2ND ED. 1958: _ PARAGRAPH A AND B PAGE 4.] _ _ (A) CONSTITUENCIES SITUATED IN TOWNS OF 200,000 POPULATION AND OVER _ WERE PLACED IN A SEPARATE GROUP, AND WERE LISTED IN THE ORDER OF THE RATIO _ OF THE LABOUR/NON-LABOUR VOTE IN THE 1955 GENERAL ELECTION. _ _ (B) THE REMAINING CONSTITUENCIES WERE LISTED USING THE SAME RATIO _ (LABOUR/NON-LABOUR VOTE) TO ESTABLISH A RANKING ORDER. _ _ SELECTION OF TWO POLLING DISTRICTS FROM EACH CONSTITUENCY FOLLOWS ALONG _SIMILAR LINES. ALL THE POLLING DISTRICTS IN A CONSTITUENCY ARE LISTED IN ORDER _OF THE J. INDEX (THE PROPORTION OF JURORS IN A POLLING DISTRICT). THE LIST IS _THEN DIVIDED INTO TWO STRATA OF APPROXIMATELY EQUAL SIZE, AND A SELECTION _(PROPORTIONAL TO SIZE OF POLLING DISTRICT) MADE FROM EACH HALF OF THE LIST. IN A _FEW CASES NEIGHBOURING POLLING DISTRICTS HAVE HAD TO BE AMALGAMATED TO GET _UNITS OF WORKABLE SIZE. NO J. INDEX EXISTS IN SCOTLAND. IN THIS REGION THE _SECOND STAGE UNITS ARE RANDOMIZED BEFORE BEING DIVIDED INTO STRATA. _ _ IN EACH POLLING DISTRICT SO CHOSEN, A SYSTEMATIC SELECTION OF INDIVIDUALS _HAS BEEN MADE, THAT IS BY TAKING EVERY NTH NAME. IN THE FIRST QUARTER 24 NAMES _WERE TAKEN. THIS PROCEDURE GIVES A SATISFACTORY SAMPLE OF ELECTORS, BUT PERSONS _AGED 16 TO 21 AND A FEW PEOPLE OVER 21 DO NOT APPEAR IN THE REGISTERS, AND _SPECIAL PROVISIONS HAVE TO BE MADE TO INCLUDE THEM. _ _ THIS IS DONE BY TREATING THE SAMPLE OF INDIVIDUALS TEMPORARILY AS THOUGH _IT WERE A SAMPLE OF HOUSEHOLDS. CERTAIN ADDRESSES (EVERY OTHER ONE IN THE FIRST _QUARTER) ARE "STARRED". THIS MEANS TO THE INVESTIGATOR THAT IF THERE PROVES _TO BE A NON-ELECTOR AT THAT ADDRESS SHE IS TO INTERVIEW HIM IN ADDITION TO THE _NAMED ELECTOR. IF THERE IS MORE THAN ONE NON-ELECTOR, THEN A RANDOM SELECTION

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 3_------------------------------------------------------------------------------------------------------------------------ _OF ONE IS TO BE MADE, AND THE SYSTEM USED IS TO SELECT THAT NON-ELECTOR WHOSE _BIRTHDAY COMES NEXT AFTER THE DATE OF THE INTERVIEW. _ _ TWO WEIGHTING PROCESSES ARE HOWEVER NECESSARY TO MAKE THIS SAMPLE OF _NON-ELECTORS GENUINELY RANDOM IN THE SENSE THAT EACH NON-ELECTOR HAS AN EQUAL _CHANCE OF BEING CHOSEN. IN THE FIRST PLACE THE CHANCES OF CHOOSING ANY ONE _HOUSEHOLD ARE PROPORTIONAL TO THE NUMBER OF ELECTORS IN THE HOUSEHOLD. THEN TOO _THE CHANCES OF CHOOSING ANY INDIVIDUAL NON-ELECTOR IN A PARTICULAR HOUSEHOLD _ARE PROPORTIONAL TO THE NUMBER OF NON-ELECTORS: TO CORRECT FOR THE BIAS THUS _INHERENT IN THE METHOD THE SAMPLE OF NON-ELECTORS HAD TO BE WEIGHTED BY M/N, _WHERE M IS THE NUMBER OF NON-ELECTORS AND N IS THE NUMBER OF ELECTORS. _ _ THE SECOND WEIGHTING PROCESS IS NECESSARY TO GET THE SAMPLE OF NON-ELECTORS _INTO THE CORRECT PROPORTION TO THE SAMPLE OF ELECTORS. WE RECORD FOR EVERY _HOUSEHOLD IN THE SAMPLE (WHETHER STARRED OR NOT) THE NUMBER OF ELECTORS AND _OF NON-ELECTORS. AN ANALYSIS OF THESE FIGURES SHOWS HOW MANY NON-ELECTORS _THERE SHOULD BE. CARDS ARE REPRODUCED OR REJECTED AT RANDOM TO BRING THE NUMBER _OF NON-ELECTORS TO THE CORRECT PROPORTION. _ _ A SIMILAR PROCESS IS USED TO FIND NON-ELECTORS WHO LIVE IN "INSTITUTIONS". _ANY ADDRESS AT WHICH 6 OR MORE ELECTORS ARE FOUND TO BE LIVING IS DESCRIBED, FOR _THE PURPOSES OF THIS SURVEY, AS AN "INSTITUTION". IN ALL SUCH INSTITUTIONS A _NON-ELECTOR IS INTERVIEWED (IN ADDITION TO THE NAMED ELECTOR) IF THERE IS ONE _AT THE ADDRESS; THE "BIRTHDAY RULE" IS APPLIED IF THERE IS MORE THAN ONE. A _SIMILAR (BUT SEPARATE) DOUBLE WEIGHTING PROCESS IS CARRIED OUT FOR INTERVIEWS _WITH NON-ELECTORS IN INSTITUTIONS AS IS USED FOR NON-ELECTORS IN HOUSEHOLDS. _ _ SUBSTITUTES ARE ALLOWED IN TWO TYPES OF CIRCUMSTANCE:- _ _ (A) IF A COMPLETE HOUSEHOLD IS FOUND TO HAVE MOVED, AND A SECOND COMPLETE _ HOUSEHOLD HAS TAKEN ITS PLACE, THEN A MEMBER OF THE NEW HOUSEHOLD (CHOSEN _ AGAIN BY THE "BIRTHDAY RULE") IS ACCEPTED. IT WAS FELT THAT AS BOTH THE _ OLD AND THE NEW HOUSEHOLDS WERE BY DEFINITION MEMBERS OF A SPECIAL MOBILE _ POPULATION, THIS WAS PERMISSIBLE. _ _ (B) IF AN ELECTOR IN AN INSTITUTION PROVES TO HAVE MOVED, A RANDOMLY _ CHOSEN SUBSTITUTE IS ACCEPTED. AGAIN THE JUSTIFICATION WAS THAT INSTITUTIONS _ TEND TO CONTAIN A MOBILE POPULATION. _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 4_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC C003 _ _ EIGHTY-EIGHT INVESTIGATORS AND SIX SUPERVISORS WERE USED AT ONE TIME OR _ANOTHER DURING THE FIRST 6 MONTHS FIELDWORK. A SERIES OF BRIEFING CONFERENCES _WAS HELD, AND INTERVIEWERS HAD AN OPPORTUNITY TO TAKE PRELIMINARY TRIAL _INTERVIEWS TO ACCUSTOM THEMSELVES TO THE QUESTIONNAIRE. MORE THAN ONE INTERVIEW _IN TEN WAS CHECKED, EITHER BY A LATER RECALL BY A SUPERVISOR, OR BY THE _SUPERVISOR ACTUALLY BEING PRESENT AT THE INTERVIEW. _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 5_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC C004 _ _THE QUESTIONNAIRE _ _INFORMANTS ARE HANDED A BOOKLET IN WHICH THE TITLE BLOCKS OF THE PUBLICATIONS _ARE REPRODUCED IN BLACK AND WHITE, ONE NAME TO A PAGE. THE BOOKLET IS 6 INCHES _BY 3 INCHES, AND IS PRINTED ON THIN CARD. IN ALL 96 DIFFERENT VERSIONS OF THE _BOOKLET ARE USED. THERE IS A DIFFERENT LIST OF PUBLICATIONS FOR EACH OF THE _TWELVE REGIONS. PUBLICATIONS ARE KEPT WITHIN THEIR GROUPS, THAT IS TO SAY ALL _DAILY PAPERS APPEAR ONE AFTER THE OTHER AND ARE NOT MIXED UP WITH OTHER TYPES OF _PUBLICATIONS. WITHIN EACH GROUP THERE ARE TWO DIFFERENT ORDERS OF THE _PUBLICATIONS, ONE THE REVERSE OF THE OTHER. IN ADDITION THE ORDER OF THE GROUPS _THEMSELVES IS SYSTEMATICALLY VARIED AS FOLLOWS: _ _ DAILIES MONTHLIES WEEKLIES SUNDAYS _ _ SUNDAYS DAILIES MONTHLIES WEEKLIES _ _ WEEKLIES SUNDAYS DAILIES MONTHLIES _ _ MONTHLIES WEEKLIES SUNDAYS DAILIES _ _THUS IN ALL THERE ARE DIFFERENT BOOKLETS FOR EACH REGION; EACH BOOKLET APPEARS _IN FOUR DIFFERENT ORDERS OF GROUPS OF PUBLICATIONS, AND THE PUBLICATIONS IN EACH _GROUP THEMSELVES APPEAR IN TWO DIFFERENT ORDERS. THE TOTAL NUMBER OF VARIATIONS _IS THUS 12 X 4 X 2 = 96. _ _AN INTERVIEWER IN A GIVEN AREA USES ONE BOOKLET FOR THE WHOLE OF HER WORK THERE _IN THE FIRST QUARTER. WHEN SHE COMES TO TAKE THE SECOND QUARTER'S INTERVIEW SHE _WILL USE A DIFFERENT BOOKLET. THE BOOKLETS USED ON THE ASSIGNMENTS FOR ANY ONE _QUARTER ARE CONTROLLED SO THAT ALL THE EIGHT BASIC ORDERS ARE USED IN EACH _REGION. _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 6_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC C013 _ _FROM "IPA NATIONAL READERSHIP SURVEYS", 1957 PART 1 _ _PROVINCIAL PAPERS _ _ IT HAS ALWAYS BEEN THE PURPOSE OF THE SURVEY TO PROVIDE INFORMATION ABOUT _AS WIDE A RANGE OF PUBLICATIONS AS POSSIBLE TO THE STANDARD OF ACCURACY REQUIRED _BY WORKING SPACE BUYERS. FOR NATIONAL PUBLICATIONS THIS OBJECTIVE HAS BEEN _ACHIEVED; HOWEVER A DETAILED STATISTICAL EXAMINATION OF THE RESULTS FOR _PROVINCIAL PAPERS SHOWS THAT THE INEVITABLY UNEVEN NATURE OF THE CIRCULATION _PATTERN OF SUCH PAPERS MAKES IT DIFFICULT FOR A SAMPLING METHOD, DESIGNED _BASICALLY TO MEASURE NATIONAL READERSHIP PATTERNS, TO PROVIDE FOR INDIVIDUAL _PROVINCIAL PAPERS FIGURES WHICH ARE NOT SUBJECT TO UNACCEPTABLY LARGE TOLERANCE _LIMITS. IN OTHER WORDS IF A PROVINCIAL PAPER HAS AN UNEVEN DISTRIBUTION OVER A _LIMITED AREA, THE CHANCE SELECTION OF ONE CONSTITUENCY RATHER THAN ANOTHER AS _AN INTERVIEWING AREA NECESSARILY AFFECTS THE ESTIMATE OF ITS READERSHIP. _ _ FOR THIS REASON IT HAS BEEN DECIDED BY THE INSTITUTE, ON THE ADVICE OF ITS _RESEARCH COMMITTEE AND ITS STATISTICAL ADVISER, NOT IN FUTURE TO INCLUDE TABLES _ABOUT THE READERSHIP OF PROVINCIAL PUBLICATIONS. _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 7_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC C005 _ _FROM "IPA NATIONAL READERSHIP SURVEY", 1956: APPENDIX C. _ _ CHANGES IN THE NATURE OF PUBLICATIONS _ _THE FOLLOWING CHANGES TOOK PLACE BETWEEN APRIL 23RD, 1956, AND JANUARY 5TH, _1957. _ _WOMAN AND BEAUTY INCORPORATED GOOD TASTE IN OCTOBER, 1956. THE PRICE DROPPED _ FROM 2/- TO 1/6 AND THE STYLE CHANGED, ALTHOUGH THE TITLE REMAINED _ UNALTERED. _ _WIFE AND HOME INCORPORATED MOTHER AND HOME IN NOVEMBER, 1956, INCORPORATING _ IT IN THE TITLE. THE GENERAL STYLE OF THE PUBLICATION HAS NOT CHANGED _ GREATLY. _ _BIRMINGHAM POST ABSORBED THE BIRMINGHAM GAZETTE EARLY IN NOVEMBER, 1956, TAKING _ THE NEW TITLE "BIRMINGHAM POST AND GAZETTE". THIS NEW TITLE WAS FIRST USED _ IN INVESTIGATORS' BOOKLETS TEN DAYS AFTER THE CHANGE-OVER. _ _MIRABELLE FIRST APPEARED IN SEPTEMBER, 1956, AND WAS INCLUDED IN THE THIRD _ CYCLE OF INTERVIEWS FROM OCTOBER 1ST TO JANUARY 5TH. _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 8_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC C014 _ _FROM "IPA NATIONAL READERSHIP SURVEYS", 1957 PART 1 _ _PUBLICATIONS ADDED TO THE SURVEY _ _ IN THIS QUARTER, IT HAS BEEN FOUND POSSIBLE TO ADD CERTAIN PUBLICATIONS _WHICH HAD NOT PREVIOUSLY BEEN INCLUDED. THESE ARE: _ _ PICTURE SHOW _ _ PICTUREGOER _ _ PHOTOPLAY _ _ PRACTICAL MOTORIST _ _ SCOTTISH FIELD _ _ IN ADDITION, THE REMAINING TWO MAGAZINES OF THE FEMININE SIX WERE ALSO _INCLUDED SO THAT READERSHIP OF THIS GROUP AS A WHOLE CAN BE CALCULATED. _THESE ARE: _ _ MY WEEKLY _ _ WEEKLY WELCOME _ _ A NEW PUBLICATION WHICH FIRST APPEARED ON 19TH JANUARY 1957, AND WAS ALSO _INCLUDED IN THIS CYCLE, WAS: _ _ VALENTINE _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 9_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC C006 _ _FROM "THE NATIONAL READERSHIP SURVEYS",1ST ED. 1957 AND 2ND ED. 1958 _ _ SUCCESS RATE AND WEIGHTING FACTORS _ _ THE FOLLOWING TABLES SHOW THE RESULTS OF ATTEMPTED _ INTERVIEWS WITH ELECTORS, BY QUARTER, FOR THE 1956 AND 1957 _ SURVEYS. _ _ APR - OCT - MAR - MAY - JUL - OCT - _ _ SEP'56 DEC'56 APR'57 JUN'57 SEP'57 DEC'57 _ _TOTAL NAMES ISSUED 12,160 6,480 5,440 5,440 4,800 4,320 _ _LESS:MOVED OR AWAY 779 313 362 421 238 243 _ _ DEAD 195 86 96 118 63 48 _ _ PREMISES EMPTY _ (DEMOLISHED) 242 108 102 139 67 85 _ _ NOT KNOWN AT _ ADDRESS GIVEN 116 53 42 60 31 46 _ _ 1,332 560 602 738 399 422 _ _EFFECTIVE NAMES ON LIST 10,828 5,920 4,838 4,702 4,401 3,898 _ _LESS:SICK, DEAF, SENILE 206 149 122 87 82 124 _ _ INFORMATION _ REFUSED 678 368 248 235 315 245 _ _ OUT, 3 OR MORE _ CALLS 424 205 510 77 17 251 _ _ MISCELLANEOUS _ REASONS FOR NOT _ CONTACTING 31 39 7 5 2 8 _ _ 1,339 761 887 404 416 628 _ _SUCCESSFUL INTERVIEWS _WITH ELECTORS 9,489 5,159 3,951 4,298 3,985 3,270

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 10_------------------------------------------------------------------------------------------------------------------------ _ _SUCCESSFUL INTERVIEWS _AS PERCENTAGE OF _EFFECTIVE NAMES ON LIST 87% 87% 82% 91% 90% 84% _ _ IT IS NOT POSSIBLE TO GIVE SUCH DETAILED RESULTS OF THE _ SUCCESS RATE FOR NON-ELECTORS. THE TABLE BELOW GIVES THE _ SUCCESS RATE DEFINED AS THE PROPORTION OF NON-ELECTORS _ CONTACTED IN HOUSEHOLDS WHERE IT WAS KNOWN THAT THERE WAS A _ NON-ELECTOR IN THE HOUSEHOLD. _ _ APR - OCT - MAR - MAY - JUL - OCT - _ _ SEP'56 DEC'56 APR'57 JUN'57 SEP'57 DEC'57 _ _NON-ELECTORS IN HOUSE- _HOLD. 1,209 635 590 508 496 441 _ _ NON-ELECTORS _ INTERVIEWED 845 520 443 446 418 340 _ _ SUCCESS RATE FOR _ NON-ELECTORS 70% 82% 75% 88% 84% 77% _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 11_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC C007 _ _FROM "THE NATIONAL READERSHIP SURVEYS",1ST ED. 1957 AND 2ND ED. 1958 _ _ DEFINITIONS USED IN THE SAMPLE AND THE INTERVIEW _ _REGION _ _ SURVEY REGION REGISTRAR GENERAL'S STANDARD REGIONS _ _ LONDON AND THE SOUTH EAST GREATER LONDON _ _ SOUTH EASTERN _ _ SOUTHERN _ _ EASTERN _ _ SOUTH WEST AND WALES SOUTH WESTERN _ _ WALES _ _ MIDLANDS MIDLAND _ _ NORTH MIDLAND _ _ NORTH WEST NORTH WESTERN _ _ NORTH EAST AND NORTH NORTHERN _ _ EAST AND WEST RIDINGS _ _ SCOTLAND SCOTLAND _ _ 8 CONURBATIONS: _ _1. CLYDESIDE ) _ _2. TYNESIDE ) _ _3. WEST YORKSHIRE ) AS DEFINED BY THE REGISTRAR _ _4. SOUTH EAST LANCASHIRE) GENERAL IN CENSUS 1951, _ _5. MERSEYSIDE ) GENERAL REPORT. _

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 12_------------------------------------------------------------------------------------------------------------------------ _6. WEST MIDLAND ) _ _7. GREATER LONDON ) _ _8. SOUTH WALES THE COUNTY OF GLAMORGAN _ _ NEWPORT CB _ _ LLANELLY MB _ _ ABERCARN UD _ _ ABERTILLERY UD _ _ BEDWAS AND MACHEN UD _ _ BEDWELLTY UD _ _ BRYNMAWR UD _ _ CAERLEON UD _ _ CWMBRAN UD _ _ EBBW VALE UD _ _ MYNYDDISLWYN UD _ _ NANTYGLO AND BLAINA UD _ _ RHYMNEY UD _ _ RISCA UD _ _ TREDEGAR UD _ _ MAGOR AND ST. MELLONS RD _ _URBAN/RURAL _ _ AS DEFINED BY THE REGISTRAR GENERAL, I.E. WHETHER THE _LOCAL GOVERNMENT AUTHORITY IS A RURAL DISTRICT OR NOT. _ _MARITAL STATUS _ _ SINGLE - INCLUDING WIDOWED AND DIVORCED _ _ MARRIED - INCLUDING SEPARATED

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 13_------------------------------------------------------------------------------------------------------------------------ _ _HOUSEHOLD _ _ A HOUSEHOLD IS (A) A GROUP OF PERSONS, USUALLY MEMBERS _OF ONE FAMILY, LIVING TOGETHER WHOSE FOOD AND HOUSEHOLD _EXPENSES ARE MANAGED AS ONE UNIT. _ _ (B) ONE PERSON LIVING ALONE. _ _LODGERS WHO LIVE WITHIN THE FAMILY UNIT OF THEIR LANDLORD AND _SHARE ITS MEALS ARE INCLUDED IN THE HOUSEHOLD, OTHERWISE _THEY ARE TREATED AS SEPARATE HOUSEHOLDS. _ _HOUSEWIFE _ _ THE HOUSEWIFE IS THE FEMALE PERSON IN A PRIVATE HOUSEHOLD _WHO IS IN CHARGE OF THE HOUSEHOLD ARRANGEMENTS SUCH _AS MARKETING, COOKING AND CLEANING; SHE MAY OR MAY NOT _DO THE HOUSEHOLD CHORES HERSELF; SHE MAY OR MAY NOT ALSO _BE A FULL TIME EMPLOYEE GOING OUT TO WORK. _ _ (THE PURPOSE OF DEFINING A GROUP OF WOMEN AS HOUSEWIVES _IS MAINLY TO IDENTIFY THE READING HABITS OF WOMEN WITH _HOUSEHOLD PURCHASING RESPONSIBILITY. THE DEFINITION USED _IN THE INSTRUCTION TO INTERVIEWERS IS SHOWN ABOVE. THE PURPOSE _IS NOT TO MAKE AN ESTIMATE OF THE TOTAL NUMBER OF _HOUSEHOLDS IN THE COUNTRY; TO MAKE SUCH AN ESTIMATE A MORE _DETAILED SERIES OF QUESTIONS WOULD BE REQUIRED.) _ _HEAD OF HOUSEHOLD _ _ THE HEAD OF A PRIVATE HOUSEHOLD IS THE MEMBER OF THE _HOUSEHOLD WHO EITHER OWNS THE HOUSE OR IS RESPONSIBLE FOR _THE RENT. THE HEAD OF HOUSEHOLD CAN BE EITHER A MAN OR A _WOMAN. _ _INSTITUTION _ _ FOR THE PURPOSE OF THE SURVEY AN INSTITUTION WAS DEFINED _AS "ANY LISTED DWELLING WHICH CONTAINED SIX OR MORE _ELECTORS" - NOT SIX OR MORE PERSONS BUT SIX OR MORE ELECTORS. _ _SOCIAL GRADE _ _ SOCIAL GRADE IS BASED ON THE OCCUPATION OF THE HEAD OF _THE HOUSEHOLD, SUPPLEMENTED, WHERE NECESSARY BY THE _TRAINED OBSERVATION OF THE INVESTIGATOR AND SUPERVISOR. SIX _SOCIAL GRADES ARE USED [A, B, C1, C2, D, E].

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 14_------------------------------------------------------------------------------------------------------------------------ _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 15_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC C008 _ _FROM "THE NATIONAL READERSHIP SURVEYS",1ST ED. 1957 AND 2ND ED. 1958 _ _ LIST OF CONSTITUENCIES SAMPLED BY QUARTER _ ----------------------------------------- _ _ (NOTE: THE CONSTITUENCIES LISTED IN THE FIRST COLUMN _ ARE THOSE USED DURING THE 1956 AND 1957 SURVEYS. IN 1958 _ AND SUBSEQUENTLY A SEPARATE CONSTITUENCY SAMPLE WILL BE _ USED FOR EACH QUARTER AS SHOWN BELOW.) _ _JANUARY-MARCH APRIL-JUNE JULY-SEPTEMBER OCTOBER-DECEMBER _ _ GREATER LONDON _ -------------- _ _ESSEX _----- _ _WEST HAM S EPPING EAST HAM S BARKING _ _ WALTHAMSTOW E WEST HAM N CHIGWELL _ _ WOODFORD DAGENHAM _ _ ILFORD N _ _ ILFORD S _ _ LEYTON _ _ EAST HAM N _ _HERTFORDSHIRE _------------- _ _ BARNET _ _KENT _---- _ _BEXLEY BROMLEY CHISLEHURST BECKENHAM _ _ORPINGTON ERITH & CRAYFORD _

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 16_------------------------------------------------------------------------------------------------------------------------ _LONDON _------ _ _BATTERSEA NORTH BETHNAL GREEN BATTERSEA S BARONS COURT _ _CITY OF LONDON & CITY OF LONDON & CAMBERWELL BERMONDSEY _ WESTMINSTER WESTMINSTER PECKHAM _ _ CAMBERWELL DULWICH _ _HACKNEY CENTRAL FULHAM DEPTFORD CHELSEA _ _HAMMERSMITH N GREENWICH HAMPSTEAD _ _ISLINGTON N ISLINGTON E KENSINGTON N _ _ HOLBORN & ST. _ PANCRAS S _ _ISLINGTON S.W LAMBETH VAUXHALL LAMBETH NORWOOD LAMBETH BRIXTON _ _KENSINGTON S LEWISHAM W LEWISHAM S ST. MARYLEBONE _ _LAMBETH NORWOOD PADDINGTON N WOOLWICH E _ _LEWISHAM N PADDINGTON S _ _ SHOREDITCH & _ FINSBURY _ _POPLAR SOUTHWARK _ _ST. PANCRAS N _ _ STOKE NEWINGTON & SHOREDITDH & _ HACKNEY NORTH _ _WANDSWORTH CEN. STEPNEY _ _ ST. PANCRAS N WANDSWORTH PUTNEY _ _ WANDSWORTH _ CLAPHAM _ _ WANDSWORTH _ STREATHAM WOOLWICH W _ _MIDDLESEX

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 17_------------------------------------------------------------------------------------------------------------------------ _--------- _ _EALING N ENFIELD E ACTON _ _ BRENTFORD & _ CHISWICK _ _EDMONTON FINCHLEY EALING S ENFIELD W _ _FINCHLEY HARROW CENTRAL EDMONTON HARROW E _ _HAYES & HARLINGTON RUISLIP NORTHWOOD FELTHAM HENDON N _ _HESTON & ISLEWORTH SOUTHALL HARROW W HORNSEY _ _TWICKENHAM SOUTHGATE HENDON S TOTTENHAM _ _WEMBLEY N TOTTENHAM WILLESDEN W _ _WEMBLEY S WOOD GREEN _ _WILLESDEN E _ _UXBRIDGE _ _SURREY _------ _ _CROYDON S CARSHALTON CROYDON N.E CARSHALTON _ _ESHER CROYDON S CROYDON N.W CROYDON N.E _ _RICHMOND MITCHAM EAST SURREY KINGSTON-UPON-THAMES _ _ SUTTON & CHEAM EPSOM MERTON & MORDEN _ _ SURBITON _ _ WIMBLEDON _ _ SOUTH EASTERN _ ------------- _ _EAST SUSSEX _----------- _ _ BRIGHTON KEMPTOWN LEWES BRIGHTON PAVILION _

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 18_------------------------------------------------------------------------------------------------------------------------ _ HOVE RYE EASTBOURNE _ _ EAST GRINSTEAD _ _KENT _---- _ _

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 19_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _---- _ _CANTERBURY FAVERSHAM ASHFORD MAIDSTONE _ _DARTFORD FOLKESTONE & HYTHE GILLINGHAM ROCHESTER & CHATHAM _ _DOVER GRAVESEND _ _ISLE OF THANET ROCHESTER & CHATHAM _ _TONBRIDGE SEVENOAKS _ _SURREY _------ _ _DORKING GUILDFORD WOKING CHERTSEY _ _ REIGATE WOKING _ _WEST SUSSEX _----------- _ _ CHICHESTER HORSHAM _ _ARUNDEL & ARUNDEL & _ SHOREHAM SHOREHAM _ _WORTHING HORSHAM _ _ SOUTHERN _ -------- _ _BERKSHIRE _--------- _ _ABINGDON NEWBURY WOKINGHAM WINDSOR _ _READING _ _BUCKINGHAMSHIRE _--------------- _ _AYLESBURY BUCKINGHAM ETON & SLOUGH S. BUCKINGHAMSHIRE _ _ ETON & SLOUGH WYCOMBE _

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 20_------------------------------------------------------------------------------------------------------------------------ _DORSET _------ _ _POOLE NORTH DORSET S. DORSET _ _ W. DORSET _ _HAMPSHIRE _--------- _ _BASINGSTOKE BASINGSTOKE ALDERSHOT EASTLEIGH _ _BOURNEMOUTH W GOSPORT & FAREHAN SOUTHAMPTON ITCHEN _ _NEW FOREST PETERSFIELD WINCHESTER _ _ BOURNEMOUTH E & _ CHRISTCHURCH _ _ PORTSMOUTH W SOUTHAMPTON ITCHEN _ _ SOUTHAMPTON TEST _ _PORTSMOUTH _ LANGSTONE _ _PORTSMOUTH S _ _OXFORD _------ _ _ OXFORD BANBURY _ _ HENLEY _ _ EASTERN _ ------- _ _BEDFORDSHIRE _------------ _ _ LUTON MID. BEDFORDSHIRE BEDFORD _ _ S. BEDFORDSHIRE _ _CAMBRIDGE _--------- _

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 21_------------------------------------------------------------------------------------------------------------------------ _ CAMBRIDGE _ _ CAMBRIDGESHIRE _ _ESSEX _----- _ _BILLERICAY COLCHESTER HORNCHURCH MALDON _ _CHELMSFORD HORNCHURCH ROMFORD _ _HARWICH SAFFRON WALDEN S.E. ESSEX _ _SOUTHEND E SOUTHEND W _ _THURROCK _ _HERTFORDSHIRE _------------- _ _HITCHIN S.W. HERTFORDSHIRE HEMEL HEMPSTEAD _ _WATFORD HERTFORD E. HERTFORDSHIRE _ _ S.W. HERTFORDSHIRE _ _HUNTINGDONSHIRE _--------------- _ _ HUNTINGDONSHIRE _ _ISLE OF ELY _----------- _ _ ISLE OF ELY ISLE OF ELY _ _NORFOLK _------- _ _CENTRAL NORFOLK S.W. NORFOLK N. NORFOLK NORWICH N _ _KING'S LYNN NORWICH S YARMOUTH _ _ S. NORFOLK _ _SUFFOLK _------- _

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 22_------------------------------------------------------------------------------------------------------------------------ _IPSWICH EYE SUDBURY & WOODBRIDGE _ _ LOWESTOFT BURY ST. EDMUNDS _ _ SOUTH WESTERN _ ------------- _ _

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 23_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _ ------------- _ _CORNWALL _-------- _ _BODMIN NORTH CORNWALL _ _TRURO _ _ FALMOUTH & _ CAMBORNE _ _ ST. IVES _ _DEVONSHIRE _---------- _ _HONITON N. DEVON PLYMOUTH SUTTON EXETER _ _PLYMOUTH SUTTON TORRINGTON TAVISTOCK PLYMOUTH DEVONPORT _ _TIVERTON TORQUAY _ _ TOTNES _ _GLOUCESTERSHIRE _--------------- _ _BRISTOL N.E BRISTOL N.W BRISTOL S.E BRISTOL CENTRAL _ _S. GLOUCESTERSHIRE BRISTOL SOUTH W. GLOUCESTERSHIRE CHELTENHAM _ _ BRISTOL WEST _ _ CIRENCESTER & _ TEWKESBURY _ _ GLOUCESTER _ _ STROUD _ _SOMERSET _-------- _ _WELLS BATH N. SOMERSET N. SOMERSET _

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 24_------------------------------------------------------------------------------------------------------------------------ _ BRIDGWATER TAUNTON _ _ YEOVIL WESTON-SUPER-MARE _ _WILTSHIRE _--------- _ _DEVIZES CHIPPENHAM _ _SALISBURY WESTBURY _ _ WALES _ ----- _ _ANGLESEY _-------- _ _ ANGLESEY _ _BRECON & RADNOR _--------------- _ _ BRECON & RADNOR _ _CAERNARVONSHIRE _--------------- _ _CONWAY CAERNARVON _ _CARDIGANSHIRE _------------- _ _ CARDIGAN _ _CARMARTHENSHIRE _--------------- _ _ LLANELLY CARMARTHEN CARMARTHEN _ _DENBIGHSHIRE _------------ _ _DENBIGH _ _WREXHAM _ _FLINTSHIRE _----------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 25_------------------------------------------------------------------------------------------------------------------------ _ _ EAST FLINT WEST FLINT _ _GLAMORGANSHIRE _------------- _ _ABERDARE BARRY RHONDDA E ABERAVON _ _CARDIFF W CARDIFF N SWANSEA W CAERPHILLY _ _NEATH MERTHYR TYDFIL CARDIFF N _ _OGMORE PONTYPRIDD CARDIFF S.E _ _SWANSEA E GOWER _ _MONMOUTHSHIRE _------------- _ _NEWPORT BEDWELLTY _ _ EBBW VALE _ _ PONTYPOOL _ _MONTGOMERYSHIRE _--------------- _ _ MONTGOMERY _ _PEMBROKESHIRE _------------- _ _ PEMBROKE _ _ MIDLANDS _ -------- _ _HEREFORDSHIRE _------------- _ _HEREFORD LEOMINSTER _ _SHROPSHIRE _---------- _ _SHREWSBURY THE WREKIN LUDLOW _

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 26_------------------------------------------------------------------------------------------------------------------------ _ OSWESTRY _ _STAFFORDSHIRE _------------- _ _BILSTON BURTON LEEK _ _

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 27_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _BILSTON BURTON LEEK _ _BRIERLEY HILL CANNOCK STAFFORD & STONE _ _ LICHFIELD & _ TAMWORTH _ _SMETHWICK LEEK STOKE-ON-TRENT CEN. _ _STOKE-ON-TRENT N WALSALL S _ _ NEWCASTLE-UNDER- ROWLEY REGIS & _ LYME TIPTON _ _ STOKE-ON-TRENT S WALSALL N _ _ WEDNESBURY WEST BROMWICH _ _ WOLVERHAMPTON S.W _ _ WOLVERHAMPTON N.E _ _WARWICKSHIRE _------------ _ _BIRMINGHAM ALL BIRMINGHAM BIRMINGHAM BIRMINGHAM HALL _ SAINTS EDGBASTON HANDSWORTH GREEN _ _BIRMINGHAM PERRY BIRMINGHAM SMALL BIRMINGHAM BIRMINGHAM SMALL _ BARR HEATH LADYWOOD HEATH _ _BIRMINGHAM ASTON BIRMINGHAM STECHFORD _ _BIRMINGHAM SELLY BIRMINGHAM BIRMINGHAM _ OAK SPARKBROOK NORTHFIELD _ _ COVENTRY S _ _BIRMINGHAM YARDLEY NUNEATON COVENTRY N _ _ BIRMINGHAM SELLY _ OAK _ _ RUGBY _ _MERIDEN SOLIHULL COVENTRY E WARWICK & LEAMINGTON

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 28_------------------------------------------------------------------------------------------------------------------------ _ _STRATFORD SUTTON COLDFIELD _ _WORCESTERSHIRE _-------------- _ _DUDLEY BROMSGROVE OLDBURY & HALESOWEN DUDLEY _ _WORCESTER KIDDERMINSTER S. WORCESTERSHIRE _ _ NORTH MIDLANDS _ -------------- _ _DERBYSHIRE _---------- _ _CHESTERFIELD BELPER BELPER BOLSOVER _ _S.E. DERBYSHIRE DERBY S ILKESTON DERBY N _ _ ILKESTON N.E. DERBYSHIRE _ _ W. DERBYSHIRE _ _LEICESTERSHIRE _-------------- _ _HARBOROUGH BOSWORTH LEICESTER S.W _ _ LEICESTER S.E MELTON _ _ LEICESTER N.E _ _ LEICESTER N.W _ _ LOUGHBOROUGH _ _LINCOLNSHIRE (PARTS OF HOLLAND) _------------------------------- _ _ HOLLAND WITH BOSTON _ _LINCOLNSHIRE (PARTS OF KESTEVEN) & RUTLANDSHIRE _----------------------------------------------- _ _ GRANTHAM _ _ RUTLAND & STAMFORD

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 29_------------------------------------------------------------------------------------------------------------------------ _ _LINCOLNSHIRE (PARTS OF LINDSEY) _------------------------------- _ _GRIMSBY HORNCASTLE LINCOLN BRIGG _ _LOUTH GAINSBOROUGH _ _ GRIMSBY _ _NORTHAMPTONSHIRE _---------------- _ _KETTERING PETERBOROUGH NORTHAMPTON WELLINGBOROUGH _ _S. NORTHANTS _ _NOTTINGHAMSHIRE _--------------- _ _ASHFIELD NEWARK CARLTON MANSFIELD _ _BASSETLAW NOTTINGHAM CENTRAL NOTTINGHAM N _ _NOTTINGHAM S NOTTINGHAM W _ _NOTTINGHAM W RUSHCLIFFE _ _ NORTH WESTERN _ ------------- _ _CHESHIRE _-------- _ _CHEADLE ALTRINCHAM & SALE ALTRINCHAM & SALE CHEADLE _ _CITY OF CHESTER BIRKENHEAD BEBINGTON CREWE _ _MACCLESFIELD STOCKPORT S KNUTSFORD NANTWICH _ _NORTHWICH WALLASEY RUNCORN STALYBRIDGE & HYDE _ _STOCKPORT N WALLASEY _ _WIRRAL _ _DERBYSHIRE _----------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 30_------------------------------------------------------------------------------------------------------------------------ _ _ HIGH PEAK _ _LANCASHIRE _---------- _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 31_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _ASHTON UNDER LYNE BLACKBURN BARROW IN FURNESS ACCRINGTON _ _BLACKPOOL N BLACKPOOL S BOLTON W BURY & RADCLIFFE _ _FARNWORTH BOLTON E BURNLEY DARWEN _ _INCE BOOTLE CHORLEY HUYTON _ _LIVERPOOL GARSTON LIVERPOOL TOXTETH CLITHEROE LANCASTER _ _ CROSBY LEIGH _ _ ECCLES LIVERPOOL GARSTON _ _LIVERPOOL MANCHESTER _ WAVERTREE ARDWICK _ _LIVERPOOL W. DERBY HEYWOOD & ROYTON LIVERPOOL SCOTLAND _ _ MANCHESTER _ OPENSHAW _ _ LEIGH LIVERPOOL WALTON _ _MANCHESTER MANCHESTER LIVERPOOL EDGE _ CHEETHAM WITHINGTON HILL _ _ MANCHESTER GORTON _ _ NELSON & COLNE LIVERPOOL EXCHANGE MANCHESTER ARDWICK _ _MANCHESTER MORECAMBE & _ EXCHANGE LONSDALE _ _ OLDHAM E LIVERPOOL KIRKDALE _ _MANCHESTER MANCHESTER _ WYTHENSHAW _ _ SALFORD W ORMSKIRK _ _OLDHAM E SOUTH FYLDE PRESTON N _ _OLDHAM W SOUTHPORT ROSSENDALE _ _ROCHDALE STRETFORD SALFORD EAST

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 32_------------------------------------------------------------------------------------------------------------------------ _ _ MANCHESTER MOSS _ SIDE _ _ST. HELENS WESTHOUGHTON WARRINGTON _ _WIDNES WIGAN _ _ MIDDLETON & _ PRESTWICH _ _ NEWTON _ _ PRESTON S _ _ NORTHERN _ -------- _ _CUMBERLAND _---------- _ _WHITEHAVEN CARLISLE WORKINGTON _ _DURHAM _------ _ _CHESTER-LE-STREET CONSETT BISHOP AUCKLAND CONSETT _ _HOUGHTON-LE-SPRING DURHAM BLAYDON DARLINGTON _ _ GATESHEAD E DARLINGTON N.W. DURHAM _ _ SOUTH SHIELDS GATESHEAD W EASINGTON _ _ HARTLEPOOLS STOCKTON-ON-TEES _ _ SEDGEFIELD SUNDERLAND S _ _ SUNDERLAND NORTH _ _NORTHUMBERLAND _-------------- _ _BERWICK UPON TWEED _ _HEXHAM TYNEMOUTH _ _NEWCASTLE UPON TYNE NEWCASTLE UPON TYNE

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 33_------------------------------------------------------------------------------------------------------------------------ _ CENTRAL WEST _ _ NEWCASTLE UPON NEWCASTLE UPON _ TYNE NORTH TYNE N _ _NEWCASTLE UPON TYNE _ EAST _ _WALLSEND _ _WESTMORLAND _----------- _ _ WESTMORLAND _ _YORKSHIRE _--------- _ _CLEVELAND MIDDLESBROUGH E MIDDLESBROUGH E _ _MIDDLESBROUGH W RICHMOND (YORKS) SCARBOROUGH & WHITBY _ _ THIRSK & MALTON _ _ EAST AND WEST RIDINGS _ --------------------- _ _EAST RIDING _----------- _ _BRIDLINGTON HALTEMPRICE KINGSTON-UPON-HULL W _ _HOWDEN _ _KINGSTON-UPON-HULL KINGSTON-UPON- KINGSTON-UPON _ EAST HULL NORTH HULL NORTH _ _WEST RIDING _----------- _ _BRADFORD E BARNSLEY BARKSTON ASH BRADFORD N _ _COLNE VALLEY BRADFORD S BATLEY & MORLEY _ _DONCASTER DEARNE VALLEY _ _ BRIGHOUSE & SPEN- BRIGHOUSE & SPEN- _ BOROUGH BOROUGH

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 34_------------------------------------------------------------------------------------------------------------------------ _ _LEEDS E DON VALLEY DON VALLEY _ _LEEDS N.W DEWSBURY HALIFAX HEMSWORTH _ _NORMANTON GOOLE HUDDERSFIELD E KEIGHLEY _ _

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 35_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _NORMANTON GOOLE HUDDERSFIELD E KEIGHLEY _ _ROTHER VALLEY HARROGATE HUDDERSFIELD W LEEDS S _ _SHEFFIELD HEELEY LEEDS S.E LEEDS S.E RIPON _ _ LEEDS W LEEDS N.E ROTHERHAM _ _ PONTEFRACT PENISTONE SHEFFIELD BRIGHTSIDE _ _SHEFFIELD HILLS- _ BOROUGH _ _YORK PUDSEY SOWERBY SHEFFIELD HEELEY _ _ SHEFFIELD PARK _ _ SHIPLEY _ _ SHEFFIELD ATTER- _ CLIFFE _ _ SHEFFIELD HALLAM WAKEFIELD _ _ SKIPTON _ _ SCOTLAND _ -------- _ _ABERDEENSHIRE _------------- _ _E. ABERDEENSHIRE ABERDEEN S _ _ABERDEEN N W. ABERDEENSHIRE _ _ANGUS AND KINCARDINE _-------------------- _ _DUNDEE W DUNDEE E _ _ S. ANGUS _ _ARGYLL _------ _

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 36_------------------------------------------------------------------------------------------------------------------------ _ ARGYLL _ _AYRSHIRE AND BUTE _----------------- _ _S. AYRSHIRE BUTE & N. AYRSHIRE AYR _ _ CENTRAL AYRSHIRE _ _BANFFSHIRE _---------- _ _ BANFF _ _BERWICK AND E. LOTHIAN _---------------------- _ _BERWICK AND E. LOTHIAN _ _CITY OF EDINBURGH _----------------- _ _EDINBURGH E EDINBURGH LEIGH EDINBURGH CENTRAL EDINBURGH PENTLANDS _ _ EDINBURGH N EDINBURGH S EDINBURGH W _ _CITY OF GLASGOW _--------------- _ _GLASGOW CATHCART GLASGOW BRIDGETON GLASGOW CENTRAL GLASGOW GORBALS _ _GLASGOW PROVAN GLASGOW HILLHEAD GLASGOW CRAIGTON GLASGOW GOVAN _ _GLASGOW WOODSIDE GLASGOW SCOTSTOUN GLASGOW MARYHILL GLASGOW SHETTLESTON _ _ GLASGOW POLLOK _ _DUNBARTONSHIRE _-------------- _ _E. DUNBARTONSHIRE W. DUNBARTONSHIRE _ _DUMFRIES _-------- _ _DUMFRIES _ _FIFE

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 37_------------------------------------------------------------------------------------------------------------------------ _---- _ _ WEST FIFE _ _ DUNFERMLINE BURGHS _ _ KIRKCALDY BURGHS _ _INVERNESSHIRE AND ROSS AND CROMARTY _----------------------------------- _ _ INVERNESS _ _KIRKCUDBRIGHTSHIRE AND WIGTOWNSHIRE _----------------------------------- _ _GALLOWAY _ _LANARKSHIRE _----------- _ _ LANARK BOTHWELL _ _ MOTHERWELL HAMILTON _ _COATBRIDGE & _ AIRDRIE _ _ N. LANARKSHIRE _ _ RUTHERGLEN _ _MIDLOTHIAN, PEEBLES, ROXBURGH, SELKIRKS _--------------------------------------- _ _ ROXBURGH, SELKIRK, MIDLOTHIAN _ _ PEEBLES _ _PERTHSHIRE AND KINROSS _---------------------- _ _KINROSS AND WEST PERTH AND EAST _ PERTHSHIRE PERTHSHIRE _ _RENFREWSHIRE _------------ _

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 38_------------------------------------------------------------------------------------------------------------------------ _E. RENFREWSHIRE W. RENFREWSHIRE PAISLEY GREENOCK _ _STIRLING & CLACKMANNAN _---------------------- _ _CLACKMANNAN & STIRLING AND _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _ E. STIRLINGSHIRE FALKIRK BURGHS _ _ W. STIRLINGSHIRE _ _WEST LOTHIAN _ _------------- _ _ W. LOTHIAN _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC C011 _ _J.728/4 EDITION 2 MARCH 1957 _ _RESEARCH SERVICES LIMITED, 91, SHAFTESBURY AVENUE LONDON W.1 _ _NATIONAL READERSHIP SURVEY _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 39_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001+ _ _NOTES:- DISREGARD ANY READING ON THE DAY OF THE INTERVIEW. _ _ASK QUESTION 1 ABOUT ALL PUBLICATIONS ON ALL PAGES FIRST; THEN GO BACK TO THE _FIRST SHEET AND WORK THROUGH THE LIST AGAIN,ASKING QUESTION 2 ABOUT EVERY _PUBLICATION SHOWN AS LOOKED AT IN THE PAST 3 MONTHS (CODE A). _ _Q.1.I WANT YOU TO GO THROUGH THIS BOOKLET WITH ME AND TELL ME,FOR EACH PAPER, _ WHETHER YOU HAPPEN TO HAVE LOOKED AT ANY COPY OF IT IN THE PAST THREE _ MONTHS,IT DOESN'T MATTER WHERE. _ _Q.2.WHEN WAS THE LAST TIME YOU LOOKED AT A COPY OF ..............? _ _ (NAME IN TURN PUBLICATIONS CLAIMED AS LOOKED AT IN PAST 3 _ MONTHS). _ _ PUBLICATION [=1] _ _ Q.1. IN PAST 3 MONTHS LOOKED AT [=2] _ _ Q.1. IN PAST 3 MONTHS NOT LOOKED AT [=3] _ _ Q.2. (IF CODE A) WHEN LAST LOOKED AT OVER 4 WEEKS [=4] _ _ Q.2. (IF CODE A) WHEN LAST LOOKED AT 8 DAYS TO 4 WEEKS [=5] _ _ Q.2. (IF CODE A) WHEN LAST LOOKED AT 2 DAYS TO 7 DAYS [=6] _ _ Q.2. (IF CODE A) WHEN LAST LOOKED AT YESTERDAY _ (SAT.FOR MONDAY INTERVIEWS) [=7] _ _ [1] [2] [3] [4] [5] [6] [7] _ _ NEWS CHRONICLE AND _ DAILY DISPATCH A B C D E 1 _ _ DAILY EXPRESS A B C D E 2 _ _ DAILY MIRROR A B C D E 3 _ _ DAILY SKETCH A B C D E 4 _ _ DAILY MAIL A B C D E 5 _ _ DAILY HERALD A B C D E 6

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 40_------------------------------------------------------------------------------------------------------------------------ _ _ THE TIMES A B C D E 7 _ _ DAILY TELEGRAPH A B C D E 8 _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001+ _ _REGIONS- _ _LONDON _ _SOUTH EAST _ _EAST _ _SOUTHERN _ _ WHEN WAS THE LAST TIME YOU LOOKED AT A COPY OF...............? _ _ (NAME IN TURN PUBLICATIONS CLAIMED AS LOOKED AT IN PAST 3 _ MONTHS). _ _ [1] [2] [3] [4] [5] [6] [7] _ _ MANCHESTER GUARDIAN A B C D E 0 _ _ EVENING STANDARD A B C D E 1 _ _ EVENING NEWS A B C D E 2 _ _ STAR A B C D E 3 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 41_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001+ _ _REGION- _ _SCOTLAND _ _ WHEN WAS THE LAST TIME YOU LOOKED AT A COPY OF...............? _ _ (NAME IN TURN PUBLICATIONS CLAIMED AS LOOKED AT IN PAST 3 _ MONTHS). _ _ [1] [2] [3] [4] [5] [6] [7] _ _ MANCHESTER GUARDIAN A B C D E 0 _ _ DUNDEE COURIER AND _ ADVERTISER A B C D E 3 _ _ GLASGOW HERALD A B C D E 6 _ _ GLASGOW DAILY RECORD A B C D E 5 _ _ GLASGOW BULLETIN A B C D E 4 _ _ GLASGOW EVENING _ CITIZEN A B C D E 2 _ _ GLASGOW EVENING _ TIMES A B C D E 4 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 42_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001+ _ _REGION- _ _NORTHERN _ _ WHEN WAS THE LAST TIME YOU LOOKED AT A COPY OF...............? _ _ (NAME IN TURN PUBLICATIONS CLAIMED AS LOOKED AT IN PAST 3 _ MONTHS). _ _ [1] [2] [3] [4] [5] [6] [7] _ _ MANCHESTER GUARDIAN A B C D E 0 _ _ NEWCASTLE JOURNAL A B C D E 8 _ _ NEWCASTLE EVENING _ CHRONICLE A B C D E 3 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 43_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001+ _ _REGION- _ _EAST AND WEST RIDING _ _ WHEN WAS THE LAST TIME YOU LOOKED AT A COPY OF...............? _ _ (NAME IN TURN PUBLICATIONS CLAIMED AS LOOKED AT IN PAST 3 _ MONTHS). _ _ [1] [2] [3] [4] [5] [6] [7] _ _ MANCHESTER GUARDIAN A B C D E 0 _ _ SHEFFIELD TELEGRAPH A B C D E X _ _ YORKSHIRE POST AND _ LEEDS MERCURY A B C D E Y _ _ SHEFFIELD STAR A B C D E 3 _ _ YORKSHIRE EVENING _ POST A B C D E 5 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 44_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001+ _ _REGION- _ _NORTH WESTERN _ _ WHEN WAS THE LAST TIME YOU LOOKED AT A COPY OF...............? _ _ (NAME IN TURN PUBLICATIONS CLAIMED AS LOOKED AT IN PAST 3 _ MONTHS). _ _ [1] [2] [3] [4] [5] [6] [7] _ _ MANCHESTER GUARDIAN A B C D E 0 _ _ LIVERPOOL DAILY _ POST A B C D E 7 _ _ LIVERPOOL ECHO A B C D E 1 _ _ MANCHESTER EVENING _ CHRONICLE A B C D E 3 _ _ MANCHESTER EVENING _ NEWS A B C D E 4 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 45_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001+ _ _REGION- _ _NORTH MIDLAND _ _ WHEN WAS THE LAST TIME YOU LOOKED AT A COPY OF...............? _ _ (NAME IN TURN PUBLICATIONS CLAIMED AS LOOKED AT IN PAST 3 _ MONTHS). _ _ [1] [2] [3] [4] [5] [6] [7] _ _ MANCHESTER GUARDIAN A B C D E 0 _ _ SHEFFIELD TELEGRAPH A B C D E X _ _ SHEFFIELD STAR A B C D E 3 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 46_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001+ _ _REGION- _ _MIDLAND _ _ WHEN WAS THE LAST TIME YOU LOOKED AT A COPY OF...............? _ _ (NAME IN TURN PUBLICATIONS CLAIMED AS LOOKED AT IN PAST 3 _ MONTHS). _ _ [1] [2] [3] [4] [5] [6] [7] _ _ MANCHESTER GUARDIAN A B C D E 0 _ _ BIRMINGHAM POST AND _ GAZETTE A B C D E 1 _ _ BIRMINGHAM EVENING _ DISPATCH A B C D E 1 _ _ BIRMINGHAM MAIL A B C D E 2 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 47_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001+ _ _REGION- _ _WALES _ _ WHEN WAS THE LAST TIME YOU LOOKED AT A COPY OF...............? _ _ (NAME IN TURN PUBLICATIONS CLAIMED AS LOOKED AT IN PAST 3 _ MONTHS). _ _ [1] [2] [3] [4] [5] [6] [7] _ _ MANCHESTER GUARDIAN A B C D E 0 _ _ CARDIFF WESTERN MAIL A B C D E 2 _ _ LIVERPOOL DAILY POST A B C D E 7 _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001+ _ _REGIONS- _ _SOUTH WESTERN _ _ WHEN WAS THE LAST TIME YOU LOOKED AT A COPY OF...............? _ _ (NAME IN TURN PUBLICATIONS CLAIMED AS LOOKED AT IN PAST 3 _ MONTHS). _ _ [1] [2] [3] [4] [5] [6] [7] _ _ MANCHESTER GUARDIAN A B C D E 0 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 48_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001+ _ _Q.1.I WANT YOU TO GO THROUGH THIS BOOKLET WITH ME AND TELL ME,FOR EACH PAPER, _ WHETHER YOU HAPPEN TO HAVE LOOKED AT ANY COPY OF IT IN THE PAST THREE _ MONTHS,IT DOESN'T MATTER WHERE. _ _Q.2.WHEN WAS THE LAST TIME YOU LOOKED AT A COPY OF ..............? _ _ (NAME IN TURN PUBLICATIONS CLAIMED AS LOOKED AT IN PAST 3 _ MONTHS). _ _ PUBLICATION [=1] _ _ Q.1. IN PAST 3 MONTHS LOOKED AT [=2] _ _ Q.1. IN PAST 3 MONTHS NOT LOOKED AT [=3] _ _ Q.2. (IF CODE A) WHEN LAST LOOKED AT OVER 4 WEEKS [=4] _ _ Q.2. (IF CODE A) WHEN LAST LOOKED AT 8 DAYS TO 4 WEEKS [=5] _ _ Q.2. (IF CODE A) WHEN LAST LOOKED AT WITHIN PAST 7 DAYS [=6] _ _ [1] [2] [3] [4] [5] [6] _ _ NEWS OF THE WORLD A B C D 1 _ _ EMPIRE NEWS AND _ SUNDAY CHRONICLE A B C D 2 _ _ SUNDAY TIMES A B C D 3 _ _ SUNDAY EXPRESS A B C D 4 _ _ SUNDAY PICTORIAL A B C D 5 _ _ SUNDAY GRAPHIC A B C D 6 _ _ OBSERVER A B C D 7 _ _ PEOPLE A B C D 8 _ _ SUNDAY DISPATCH A B C D 9 _ _ REYNOLDS NEWS A B C D 0 _

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 49_------------------------------------------------------------------------------------------------------------------------ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC C012 _ _NO PROVINCIAL SUNDAY PAPERS FOR REGIONS- _ _GREATER LONDON _ _SOUTH EAST _ _SOUTHERN _ _EASTERN _ _SOUTH WEST _ _NORTH MIDLANDS _ _WALES _ _NORTH WEST _ _EAST AND WEST RIDING _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001 _ _REGION- _ _NORTHERN _ _ WHEN WAS THE LAST TIME YOU LOOKED AT A COPY OF...............? _ _ (NAME IN TURN PUBLICATIONS CLAIMED AS LOOKED AT IN PAST 3 _ MONTHS). _ _ [1] [2] [3] [4] [5] [6] _ _ NEWCASTLE SUNDAY SUN A B C D 1 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 50_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001+ _ _REGION- _ _MIDLAND _ _ WHEN WAS THE LAST TIME YOU LOOKED AT A COPY OF...............? _ _ (NAME IN TURN PUBLICATIONS CLAIMED AS LOOKED AT IN PAST 3 _ MONTHS). _ _ [1] [2] [3] [4] [5] [6] _ _ BIRMINGHAM SUNDAY _ MERCURY A B C D 2 _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001+ _ _REGION- _ _SCOTLAND _ _ WHEN WAS THE LAST TIME YOU LOOKED AT A COPY OF...............? _ _ (NAME IN TURN PUBLICATIONS CLAIMED AS LOOKED AT IN PAST 3 _ MONTHS). _ _ [1] [2] [3] [4] [5] [6] _ _ GLASGOW SUNDAY POST A B C D 3 _ _ GLASGOW SUNDAY MAIL A B C D 4 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 51_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001+ _ _[ALL REGIONS] _ _Q.1.I WANT YOU TO GO THROUGH THIS BOOKLET WITH ME AND TELL ME,FOR EACH PAPER, _ WHETHER YOU HAPPEN TO HAVE LOOKED AT ANY COPY OF IT IN THE PAST THREE _ MONTHS,IT DOESN'T MATTER WHERE. _ _Q.2.WHEN WAS THE LAST TIME YOU LOOKED AT A COPY OF ..............? _ _ (NAME IN TURN PUBLICATIONS CLAIMED AS LOOKED AT IN PAST 3 _ MONTHS). _ _ PUBLICATION [=1] _ _ Q.1. IN PAST 3 MONTHS LOOKED AT [=2] _ _ Q.1. IN PAST 3 MONTHS NOT LOOKED AT [=3] _ _ Q.2. (IF CODE A) WHEN LAST LOOKED AT OVER 4 WEEKS [=4] _ _ Q.2. (IF CODE A) WHEN LAST LOOKED AT 8 DAYS TO 4 WEEKS [=5] _ _ Q.2. (IF CODE A) WHEN LAST LOOKED AT WITHIN PAST 7 DAYS [=6] _ _ [1] [2] [3] [4] [5] [6] _ _ PUNCH A B C D 1 _ _ MID-WEEK REVEILLE A B C D 2 _ _ WEEK-END REVEILLE A B C D 3 _ _ JOHN BULL A B C D 4 _ _ UNIVERSE A B C D 5 _ _ EVERYBODY'S A B C D 6 _ _ ILLUSTRATED A B C D 7 _ _ CHRISTIAN HERALD A B C D 8 _ _ T.V. TIMES A B C D 9 _ _ T.V. MIRROR A B C D 0

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 52_------------------------------------------------------------------------------------------------------------------------ _ _ TITBITS A B C D X _ _ WEEKLY NEWS (GLASGOW _ WEEKLY NEWS IN _ SCOTLAND) A B C D Y _ _ LISTENER A B C D 1 _ _ WEEK-END MAIL A B C D 2 _ _ BLIGHTY A B C D 3 _ _ RADIO TIMES A B C D 4 _ _ PICTURE POST A B C D 5 _ _ PICTUREGOER A B C D 6 _ _ PICTURE SHOW A B C D 7 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 53_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001+ _ _Q.1.I WANT YOU TO GO THROUGH THIS BOOKLET WITH ME AND TELL ME,FOR EACH PAPER, _ WHETHER YOU HAPPEN TO HAVE LOOKED AT ANY COPY OF IT IN THE PAST THREE _ MONTHS,IT DOESN'T MATTER WHERE. _ _Q.2.WHEN WAS THE LAST TIME YOU LOOKED AT A COPY OF ..............? _ _ (NAME IN TURN PUBLICATIONS CLAIMED AS LOOKED AT IN PAST 3 _ MONTHS). _ _ PUBLICATION [=1] _ _ Q.1. IN PAST 3 MONTHS LOOKED AT [=2] _ _ Q.1. IN PAST 3 MONTHS NOT LOOKED AT [=3] _ _ Q.2. (IF CODE A) WHEN LAST LOOKED AT OVER 4 WEEKS [=4] _ _ Q.2. (IF CODE A) WHEN LAST LOOKED AT 8 DAYS TO 4 WEEKS [=5] _ _ Q.2. (IF CODE A) WHEN LAST LOOKED AT WITHIN PAST 7 DAYS [=6] _ _ [1] [2] [3] [4] [5] [6] _ _ ORACLE A B C D 1 _ _ GLAMOUR A B C D 2 _ _ SECRETS A B C D 3 _ _ HOME NOTES A B C D 4 _ _ FAMILY STAR A B C D 5 _ _ MARILYN A B C D 6 _ _ WOMAN'S SUNDAY MIRROR A B C D 7 _ _ WOMAN A B C D 8 _ _ WOMAN'S COMPANION A B C D 9 _ _ WOMAN'S WEEKLY A B C D 0 _ _ SILVER STAR A B C D X

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 54_------------------------------------------------------------------------------------------------------------------------ _ _ WOMAN'S OWN A B C D Y _ _ WOMAN'S ILLUSTRATED A B C D 1 _ _ HOME CHAT A B C D 2 _ _ RED STAR A B C D 3 _ _ RED LETTER A B C D 4 _ _ PEOPLE'S FRIEND A B C D 5 _ _ LUCKY STAR A B C D 6 _ _ MIRACLE A B C D 7 _ _ MIRABELLE A B C D 8 _ _ VALENTINE A B C D 9 _ _ MY WEEKLY A B C D 0 _ _ WEEKLY WELCOME A B C D Y _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 55_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001+ _ _Q.1.I WANT YOU TO GO THROUGH THIS BOOKLET WITH ME AND TELL ME,FOR EACH PAPER, _ WHETHER YOU HAPPEN TO HAVE LOOKED AT ANY COPY OF IT IN THE PAST THREE _ MONTHS,IT DOESN'T MATTER WHERE. _ _Q.2.WHEN WAS THE LAST TIME YOU LOOKED AT A COPY OF ..............? _ _ (NAME IN TURN PUBLICATIONS CLAIMED AS LOOKED AT IN PAST 3 _ MONTHS). _ _ PUBLICATION [=1] _ _ Q.1. IN PAST 3 MONTHS LOOKED AT [=2] _ _ Q.1. IN PAST 3 MONTHS NOT LOOKED AT [=3] _ _ Q.2. (IF CODE A) WHEN LAST LOOKED AT OVER 4 WEEKS [=4] _ _ Q.2. (IF CODE A) WHEN LAST LOOKED AT DURING PAST 4 WEEKS [=5] _ _ [1] [2] [3] [4] [5] _ _ LILLIPUT A B C 1 _ _ PRACTICAL HOUSEHOLDER A B C 2 _ _ ARGOSY A B C 3 _ _ READER'S DIGEST A B C 4 _ _ IDEAL HOME A B C 5 _ _ HOUSE BEAUTIFUL A B C 6 _ _ HOMES AND GARDENS A B C 7 _ _ WIDE WORLD A B C 8 _ _ MEN ONLY A B C 9 _ _ PHOTOPLAY A B C 0 _ _ PRACTICAL MOTORIST A B C X _ _ SCOTTISH FIELD A B C Y


_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 57_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001+ _ _Q.1.I WANT YOU TO GO THROUGH THIS BOOKLET WITH ME AND TELL ME,FOR EACH PAPER, _ WHETHER YOU HAPPEN TO HAVE LOOKED AT ANY COPY OF IT IN THE PAST THREE _ MONTHS,IT DOESN'T MATTER WHERE. _ _Q.2.WHEN WAS THE LAST TIME YOU LOOKED AT A COPY OF ..............? _ _ (NAME IN TURN PUBLICATIONS CLAIMED AS LOOKED AT IN PAST 3 _ MONTHS). _ _ PUBLICATION [=1] _ _ Q.1. IN PAST 3 MONTHS LOOKED AT [=2] _ _ Q.1. IN PAST 3 MONTHS NOT LOOKED AT [=3] _ _ Q.2. (IF CODE A) WHEN LAST LOOKED AT OVER 4 WEEKS [=4] _ _ Q.2. (IF CODE A) WHEN LAST LOOKED AT DURING PAST 4 WEEKS [=5] _ _ [1] [2] [3] [4] [5] _ _ WOMAN AND BEAUTY A B C 1 _ _ VOGUE A B C 2 _ _ MY HOME A B C 3 _ _ TRUE ROMANCES A B C 4 _ _ MODERN WOMAN A B C 5 _ _ SHE A B C 6 _ _ GOOD HOUSEKEEPING A B C 7 _ _ HOME A B C 8 _ _ VANITY FAIR A B C 9 _ _ TRUE MAGAZINE A B C 0 _ _ WOMAN AND HOME A B C X _ _ WIFE AND HOME A B C Y

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 58_------------------------------------------------------------------------------------------------------------------------ _ _ TRUE STORY A B C 1 _ _ STITCHCRAFT A B C 2 _ _ WOMAN'S JOURNAL A B C 3 _ _ EVERYWOMAN A B C 4 _ _ HOUSEWIFE A B C 5 _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC D030 _ _CLASSIFICATION DATA (COMPLETE AT END OF INTERVIEW) _ _ NAME _ _ ADDRESS _ _ [THESE DATA WERE NOT CODED] _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC D005 _ _ CONSTITUENCY _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC D006 _ _ WARD AND NAME, LETTER _ OR NUMBER OF POLLING DISTRICT................ _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 59_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC D008 _ _ [STATE] DAY (DATE) _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC D009 _ _ SERIAL NUMBER _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC D010 _ _ BOOKLET USED _ _ (ENTER NUMBER IN CODING COLUMN) _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC D011 _ _ SEX AND HOUSEHOLD STATUS _ _ MALE - H/H _ _ MALE - NOT H/H _ _ FEMALE-H/W _ _ FEMALE-NOT H/W _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 60_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC D012 _ _ INVESTIGATOR'S NUMBER _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC D013 _ _ CLASSIFY INFORMANT AND HOUSEHOLD:- _ _ ELECTOR _ _ NON ELECTOR _ _ ORIGINAL _ _ SUBSTITUTE _ _ INSTITUTION _ _ ORDINARY HOUSEHOLD _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC D014 _ _ MARITAL STATUS OF INFORMANT:- _ _ MARRIED _ _ SINGLE, WIDOWED OR DIVORCED _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 61_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC D015 _ _ EXACT AGE _ _ (ENTER OVER DOTS) _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC D016 _ _ AGE GROUP _ _ 16 - 24 _ _ 25 - 34 _ _ 35 - 44 _ _ 45 - 64 _ _ 65 AND OVER _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC D017 _ _ HOW OLD WERE YOU WHEN YOU FINISHED YOUR FULL-TIME EDUCATION? _ _ 15 OR UNDER _ _ 16 - 18 _ _ 19- 23 _ _ 24 AND OVER _ _ STILL AT SCHOOL OR COLLEGE _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 62_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC D019 _ _ COMPOSITION OF HOUSEHOLD _ _ NO. OF ADULTS 16+ _ _ NO. OF CHILDREN 5 - 15 _ _ NO. OF INFANTS 0 - 4 _ _ TOTAL _ _ (CHECK WITH INFORMANT) _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC D021 _ _ HOW MANY OF THEM HAVE FULL TIME JOBS? _ _ (ENTER NUMBER IN CODING COLUMN) _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 63_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC D023 _ _ OCCUPATION OF HEAD OF HOUSEHOLD _ _ INDUSTRY OF HEAD OF HOUSEHOLD _ _ OCCUPATION OF INFORMANT (IF NOT HEAD) _ _ INDUSTRY OF INFORMANT (IF NOT HEAD) _ _ SOCIAL GRADE OF HOUSEHOLD _ _ A _ _ B _ _ C1 _ _ C2 _ _ D _ _ E _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC D025 _ _ INFORMANT IS _ _ OCCUPIED _ _ RETIRED _ _ UNOCCUPIED _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 64_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q002 _ _3. HOW OFTEN THESE DAYS DO YOU GO TO THE CINEMA? _ _ TWICE A WEEK OR MORE OFTEN _ _ ONCE A WEEK _ _ ONCE A FORTNIGHT _ _ ONCE A MONTH _ _ LESS OFTEN _ _ NEVER GO THESE DAYS _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q003 _ _ASK ALL _ _4. HOW MANY TIMES HAVE YOU BEEN IN THE PAST WEEK? _ _ (ENTER NUMBER IN CODING COLUMN;ENTER 0 IF CINEMA NOT VISITED) _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 65_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q004+ _ _#SSRC Q004-01 _ _5. _ _A) DO YOU HAVE A TELEVISION SET AT HOME YET? _ _B) CAN YOU GET BOTH THE B.B.C AND THE NEW INDEPENDENT TELEVISION STATION ON IT _ OR NOT? _ _ NO SET _ _ B.B.C ONLY _ _ B.B.C AND I.T.V. _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q005 _ _ASK ALL _ _6. HOW OFTEN THESE DAYS DO YOU WATCH B.B.C. TELEVISION? AND WHAT ABOUT _ INDEPENDENT TELEVISION? _ _ B.B.C [=1] _ _ I.T.V [=2] _ _ [1] [2] _ _ 5 OR MORE DAYS A WEEK 1 6 _ _ 3 OR 4 DAYS A WEEK 2 7 _ _ ONCE OR TWICE A WEEK 3 8 _ _ LESS OFTEN 4 9 _ _ NEVER VIEW B.B.C./I.T.V. 5 0 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 66_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q006 _ _7. DID YOU VIEW EITHER STATION YESTERDAY? _ _ (RING TWO CODES IF NECESSARY) _ _ NEITHER VIEWED 0 _ _ VIEWED B.B.C. 1 _ _ VIEWED I.T.V. 2 _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q007+ _ _ASK ALL _ _8. ABOUT HOW OFTEN THESE DAYS DO YOU LISTEN TO RADIO LUXEMBOURG? _ _ 5 OR MORE DAYS A WEEK _ _ 3 OR 4 DAYS A WEEK _ _ ONCE OR TWICE A WEEK _ _ LESS OFTEN _ _ NEVER LISTEN TO R. LUX. _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q007-01 _ _ASK ALL _ _9. HOW MANY TIMES HAVE YOU LISTENED TO RADIO LUXEMBOURG IN THE PAST WEEK? _ _ (ENTER NUMBER IN CODING COL, 0 IF NOT LISTENED) _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 67_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC D027 _ _10. WHICH OF THE FOLLOWING DO YOU HAVE AT HOME? _ _ DO NOT HAVE [=1] _ _ HAVE [=2] _ _ [1] [2] _ _ REFRIGERATOR A 1 _ _ WASHING MACHINE B 2 _ _ TELEPHONE C 3 _ _ LAWN MOWER D 4 _ _ PAID HOME HELP EITHER PART _ OR FULL TIME E 5 _ _ MOTOR CYCLE F 6 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 68_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q008+ _ _#SSRC Q008-01 _ _#SSRC Q008-02 _ _11. DO YOU HAVE A CAR AT HOME? _ _ NO CAR _ _ HAVE CAR _ _ IF CAR: _ _ ARE YOU THE PERSON WHO BUYS MOST OF THE PETROL? _ _ YES _ _ NO _ _ IS THE CAR USED FOR:- _ _ BUSINESS ONLY _ _ BUSINESS AND PLEASURE _ _ PLEASURE ONLY _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC D029 _ _12. DO YOU OR YOUR FAMILY RENT OR OWN THE PLACE YOU LIVE IN? _ _ RENT _ _ OWN (OR ARE BUYING) _ _ LIVE RENT FREE _ _ INSTITUTION (HOTEL,HOSTEL,ETC) _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 69_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q009 _ _13. DO YOU LIVE IN: _ _ A COMPLETE HOUSE _ _ A SHARED HOUSE _ _ FLAT _ _ INSTITUTION _ _ OTHER (DESCRIBE)................. _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 70_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001-01 _ _#SSRC Q001-02 _ _#SSRC Q001-03+ _ _#SSRC Q001-03-01+ _ _#SSRC Q001-03-01-1 _ _#SSRC Q001-04 _ _YOU SAY YOU READ (QUOTE ANY NATIONAL DAILY PAPERS READ YESTERDAY - SEE PAGE 3) _YESTERDAY. JUST ONE OR TWO FURTHER QUESTIONS:- _ _(A) I WONDER, CAN YOU REMEMBER WHERE YOU WERE WHEN YOU LAST LOOKED AT THE _ ........... YESTERDAY? _ _(B) WAS THAT THE ONLY TIME THAT YOU LOOKED AT THE................ YESTERDAY? _ _(C) ABOUT HOW LONG IN TOTAL WOULD YOU SAY YOU SPENT LOOKING AT THE.............. _ YESTERDAY? _ _IF "FIVE MINUTES" OR LESS _ _(D) DID YOU ACTUALLY READ IT OR JUST GLANCE THROUGH THE PAPER? _ _IF "GLANCED THROUGH" _(E) DO YOU MEAN LITERALLY 'GLANCED THROUGH' - I.E. YOU JUST LOOKED AT THE _ HEADLINES AND THE PICTURES - OR DID YOU READ SOME SPECIFIC ITEM, SAY A NEWS _ PARAGRAPH OR AN ARTICLE? _ _ASK ALL _ _(F) HOW DID YOU COME BY THE COPY YOU LOOKED AT? _ _ (NOTE THAT GRIDS ARE NOT IN THE ORDER OF THE QUESTIONS) _ _ PAPER [=1] _ _ WHERE LOOKED AT (VERBATIM REPLY) [=2] _ _ HOW LONG SPENT (VERBATIM REPLY) [=3] _ _ PAPER WAS - GLANCED AT LITERALLY [=4] _

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 71_------------------------------------------------------------------------------------------------------------------------ _ PAPER WAS - READ ITEM [=5] _ _ PAPER WAS - READ [=6] _ _ NO. OF TIMES LOOKED AT - ONCE [=7] _ _ NO. OF TIMES LOOKED AT MORE THAN ONCE [=8] _ _ PAID FOR BY SOMEONE IN HOUSEHOLD [=9] _ _ PAID FOR BY SOMEONE OUTSIDE HOUSEHOLD [=0] _ _ RING IF NOT LOOKED WITHIN PERIOD [=-] _ _ [1] [2] [3] [4] [5] [6] [7] [8] [9] [0] [-] _ _ NEWS _ CHRONICLE 6 7 8 1 2 3 4 R _ _ EXPRESS 6 7 8 5 6 7 8 S _ _ MIRROR 6 7 8 9 0 X Y T _ _ SKETCH 6 7 8 1 2 3 4 U _ _ MAIL 6 7 8 5 6 7 8 V _ _ HERALD 6 7 8 9 0 X Y W _ _ TIMES 6 7 8 1 2 3 4 X _ _ TELEGRAPH 6 7 8 5 6 7 8 Y _ _ MANCHESTER _ GUARDIAN 6 7 8 9 0 X Y Z _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 72_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC D031 _ _A INFORMANT HIMSELF/HERSELF IS:- _ _ ELECTOR _ _ NON ELECTOR _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC D032 _ _B INFORMANT LIVES IN _ _ HOUSEHOLD _ _ INSTITUTION _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC D033 _ _C IF INSTITUTION RECORD _ _ NUMBER OF ELECTORS _ _ NUMBER OF NON ELECTORS _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 73_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC D034 _ _D IF HOUSEHOLD AT B, RECORD:- _ NAMES AND INITIALS OF ALL ELECTORS IN HOUSEHOLD WHO ARE SHOWN ON THE _ QUOTA ISSUE SHEET _ _ 1.......................... _ _ 2.......................... _ _ 3.......................... _ _ 4.......................... _ _ 5.......................... _ _ NAMES AND INITIALS AND AGE OF ALL MOVED ELECTORS I.E. PERSONS _ DESCRIBED AS ELECTORS BY INFORMANT WHO WERE NOT RESIDENT AT THIS _ ADDRESS IN NOVEMBER 1955 _ _ AGE [=1] _ _ 1.......................... _ _ 2.......................... _ _ 3.......................... _ _ 4.......................... _ _ 5.......................... _ _ NAMES AND INITIALS AND AGE OF ALL NON-ELECTORS AGED 16+ IN HOUSEHOLD _ AS GIVEN BY INFORMANT _ _ AGE [=1] _ _ 1.......................... _ _ 2.......................... _ _ 3.......................... _ _ 4.......................... _ _ 5..........................

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 74_------------------------------------------------------------------------------------------------------------------------ _ _ NAMES AND INITIALS AND AGE OF ALL PERSONS DESCRIBED AS ELECTORS BY _ INFORMANT WHO DO NOT APPEAR ON QUOTA ISSUE SHEET AND WERE RESIDENT AT _ THIS ADDRESS IN NOVEMBER 1955 _ _ AGE [=1] _ _ 1.......................... _ _ 2.......................... _ _ 3.......................... _ _ 4.......................... _ _ 5.......................... _ _ TOTAL NUMBER OF ELECTORS (SHOWN ON QIS) _ _ TOTAL NUMBER OF MOVED ELECTORS _ _ TOTAL NUMBER OF CORRECTLY DESCRIBED NON-ELECTORS _ _ TOTAL NUMBER OF NON-ELECTORS DESCRIBED AS ELECTORS _ _ TOTAL PERSONS IN HOUSEHOLD AGED 16+ _ _ [THESE DATA WERE NOT CODED.] _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC D009 _ _ [01]02-[01]05 _ _ SERIAL NUMBER _ _ [THE SERIAL NUMBER IS A FOUR DIGIT CODE IN COLUMNS 02, 03, 04 AND 05 OF _ CARD 01. IT IS PRECEDED BY THE SURVEY IDENTIFIER 4, IN COLUMN 01 OF CARD _ 01. THE CARD IDENTIFIER IS A SINGLE CODE 1, 2, 3 OR 4 IN COLUMN 80 OF CARD _ 01, 02, 03 AND 04. THE MARGINALS ARE AVAILABLE FOR ANALYSIS WHEN _ REQUIRED.] _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 75_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC D001 _ _ [02]69 _ _ WHETHER OR NOT MORNING PAPERS READ _ _ NO MORNING PAPER READ AT ALL (1) 553 _ _ ANY MORNING PAPER READ (NATIONAL/PROVINCIAL). (2) 3660 _ _ [02]70 _ _ TYPE OF MORNING PAPERS READ. _ _ NATIONAL AND PROVINCIAL PAPER/PAPERS READ (3) 366 _ _ NATIONAL PAPER/PAPERS ONLY READ (4) 3108 _ _ PROVINCIAL PAPER/PAPERS ONLY READ (5) 186 _ _ [02]79 _ _ WHETHER OR NOT EVENING PAPERS READ _ _ NO EVENING PAPER READ (1) 2664 _ _ ANY EVENING PAPER READ (LONDON/PROVINCIAL). (2) 1549 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 76_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001+ _ _#/1/YES/0/NOT MENTIONED/ (1) (0) _ _ WHEN WAS THE LAST TIME YOU LOOKED AT A COPY OF...............? _ _ [THESE DATA WERE ONLY CODED FOR THOSE NATIONAL DAILY NEWSPAPERS _ WHICH WERE "LOOKED AT YESTERDAY (SAT.FOR MONDAY INTERVIEWS)"] _ _ NEWS CHRONICLE AND DAILY DISPATCH [02]71 488 3725 _ _ DAILY EXPRESS [02]72 1324 2889 _ _ DAILY MIRROR [02]73 1584 _ _ DAILY SKETCH [02]74 479 3734 _ _ DAILY MAIL [02]75 698 3515 _ _ DAILY HERALD [02]76 636 3577 _ _ THE TIMES [02]77 98 4115 _ _ DAILY TELEGRAPH [02]78 298 3915 _ _ MANCHESTER GUARDIAN [03]01 76 4137 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 77_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001+ _ _#/1/YES/0/NOT MENTIONED/ (1) (0) _ _ WHEN WAS THE LAST TIME YOU LOOKED AT A COPY OF...............? _ _ [THESE DATA WERE ONLY CODED FOR THOSE EVENING NEWSPAPERS WHICH _ WERE "LOOKED AT YESTERDAY (SATURDAY FOR MONDAY INTERVIEWS)"] _ _ [REGION - GREATER LONDON, SOUTH EAST, EAST AND SOUTHERN] _ _ EVENING STANDARD [03]12 217 3996 _ _ EVENING NEWS [03]13 413 3800 _ _ STAR [03]14 298 3915 _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001+ _ _#/1/YES/0/NOT MENTIONED/ (1) (0) _ _ WHEN WAS THE LAST TIME YOU LOOKED AT A COPY OF...............? _ _ [THESE DATA WERE ONLY CODED FOR THOSE NEWSPAPERS WHICH WERE _ "LOOKED AT YESTERDAY (SATURDAY FOR MONDAY INTERVIEWS)"] _ _ [REGION - SCOTLAND] _ _ DUNDEE COURIER AND ADVERTISER [03]04 36 4177 _ _ GLASGOW HERALD [03]07 33 4180 _ _ GLASGOW DAILY RECORD [03]06 128 4085 _ _ GLASGOW BULLETIN [03]05 54 4159 _ _ GLASGOW EVENING CITIZEN [03]15 95 4118 _ _ GLASGOW EVENING TIMES [03]16 119 4094 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 78_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001+ _ _#/1/YES/0/NOT MENTIONED/ (1) (0) _ _ WHEN WAS THE LAST TIME YOU LOOKED AT A COPY OF...............? _ _ [THESE DATA WERE ONLY CODED FOR THOSE NEWSPAPERS WHICH WERE _ "LOOKED AT YESTERDAY (SATURDAY FOR MONDAY INTERVIEWS)"] _ _ [REGION - NORTHERN] _ _ NEWCASTLE JOURNAL [03]09 76 4137 _ _ NEWCASTLE EVENING CHRONICLE [03]17 127 4086 _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001+ _ _#/1/YES/0/NOT MENTIONED/ (1) (0) _ _ WHEN WAS THE LAST TIME YOU LOOKED AT A COPY OF...............? _ _ [THESE DATA WERE ONLY CODED FOR THOSE NEWSPAPERS WHICH WERE _ "LOOKED AT YESTERDAY (SATURDAY FOR MONDAY INTERVIEWS)"] _ _ [REGION - EAST AND WEST RIDINGS] _ _ SHEFFIELD TELEGRAPH [03]10 38 4175 _ _ YORKSHIRE POST AND LEEDS MERCURY [03]11 46 4167 _ _ SHEFFIELD STAR [03]18 66 4147 _ _ YORKSHIRE EVENING POST [03]19 76 4137 _ _ [THE MARGINALS FOR THE "SHEFFIELD TELEGRAPH" AND "SHEFFIELD STAR" REFER TO _ THE REGIONS EAST AND WEST RIDINGS AND NORTH MIDLAND] _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 79_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001+ _ _#/1/YES/0/NOT MENTIONED/ (1) (0) _ _ WHEN WAS THE LAST TIME YOU LOOKED AT A COPY OF...............? _ _ [THESE DATA WERE ONLY CODED FOR THOSE NEWSPAPERS WHICH WERE _ "LOOKED AT YESTERDAY (SATURDAY FOR MONDAY INTERVIEWS)"] _ _ [REGION - NORTH WESTERN] _ _ LIVERPOOL DAILY POST [03]08 42 4171 _ _ LIVERPOOL ECHO [03]20 94 4119 _ _ MANCHESTER EVENING CHRONICLE [03]21 87 4126 _ _ MANCHESTER EVENING NEWS [03]22 128 4085 _ _ [THE MARGINALS FOR THE LIVERPOOL DAILY POST REFER TO REGIONS WALES AND _ NORTH WESTERN] _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001+ _ _#/1/YES/0/NOT MENTIONED/ (1) (0) _ _ WHEN WAS THE LAST TIME YOU LOOKED AT A COPY OF...............? _ _ [THESE DATA WERE ONLY CODED FOR THOSE NEWSPAPERS WHICH WERE _ "LOOKED AT YESTERDAY (SATURDAY FOR MONDAY INTERVIEWS)"] _ _ [REGION - MIDLAND] _ _ BIRMINGHAM POST AND BIRMINGHAM GAZETTE [03]02 44 4169 _ _ BIRMINGHAM EVENING DISPATCH [03]23 69 4144 _ _ BIRMINGHAM MAIL [03]24 123 4090 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 80_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001+ _ _#/1/YES/0/NOT MENTIONED/ (1) (0) _ _ WHEN WAS THE LAST TIME YOU LOOKED AT A COPY OF...............? _ _ [THESE DATA WERE ONLY CODED FOR THOSE NEWSPAPERS WHICH WERE _ "LOOKED AT YESTERDAY (SATURDAY FOR MONDAY INTERVIEWS)"] _ _ [REGION - WALES] _ _ CARDIFF WESTERN MAIL [03]03 30 4183 _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC D002 _ _ [03]25 _ _ WHETHER OR NOT SUNDAY PAPERS READ _ _ NO SUNDAY PAPER READ AT ALL (1) 273 _ _ ANY SUNDAY PAPER READ (NATIONAL/PROVINCIAL) (2) 3940 _ _ [03]26 _ _ TYPE OF SUNDAY PAPER READ _ _ NATIONAL AND PROVINCIAL SUNDAY PAPER/PAPERS READ (3) 488 _ _ NATIONAL SUNDAY PAPER/PAPERS ONLY READ (4) 3366 _ _ PROVINCIAL SUNDAY PAPER/PAPERS ONLY READ (5) 86 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 81_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001+ _ _#/1/YES/0/NOT MENTIONED/ (1) (0) _ _ WHEN WAS THE LAST TIME YOU LOOKED AT A COPY OF...............? _ _ [THESE DATA WERE ONLY CODED FOR THOSE NATIONAL SUNDAY NEWSPAPERS _ WHICH WERE "LOOKED AT WITHIN PAST 7 DAYS"] _ _ NEWS OF THE WORLD [03]27 2180 2033 _ _ EMPIRE NEWS AND SUNDAY CHRONICLE [03]28 738 3475 _ _ SUNDAY TIMES [03]29 214 3999 _ _ SUNDAY EXPRESS [03]30 1061 3152 _ _ SUNDAY PICTORIAL [03]31 1619 2594 _ _ SUNDAY GRAPHIC [03]32 361 3852 _ _ OBSERVER [03]33 231 3982 _ _ PEOPLE [03]34 1532 2681 _ _ SUNDAY DISPATCH [03]35 666 3547 _ _ REYNOLDS NEWS [03]36 151 4062 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 82_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC C012 _ _NO PROVINCIAL SUNDAY PAPERS FOR REGIONS- _ _GREATER LONDON _ _SOUTH EAST _ _SOUTHERN _ _EASTERN _ _SOUTH WEST _ _NORTH MIDLANDS _ _WALES _ _NORTH WEST _ _EAST AND WEST RIDING _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001+ _ _#/1/YES/0/NOT MENTIONED/ (1) (0) _ _ WHEN WAS THE LAST TIME YOU LOOKED AT A COPY OF...............? _ _ [THESE DATA WERE ONLY CODED FOR THOSE NEWSPAPERS WHICH WERE _ "LOOKED AT WITHIN PAST 7 DAYS"] _ _ [REGION - NORTHERN] _ _ NEWCASTLE SUNDAY SUN [03]37 101 4112 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 83_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001+ _ _#/1/YES/0/NOT MENTIONED/ (1) (0) _ _ WHEN WAS THE LAST TIME YOU LOOKED AT A COPY OF...............? _ _ [THESE DATA WERE ONLY CODED FOR THOSE NEWSPAPERS WHICH WERE _ "LOOKED AT WITHIN PAST 7 DAYS"] _ _ [REGION - MIDLAND] _ _ BIRMINGHAM SUNDAY MERCURY [03]38 95 4118 _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001+ _ _#/1/YES/0/NOT MENTIONED/ (1) (0) _ _ WHEN WAS THE LAST TIME YOU LOOKED AT A COPY OF...............? _ _ [THESE DATA WERE ONLY CODED FOR THOSE NEWSPAPERS WHICH WERE _ "LOOKED AT WITHIN PAST 7 DAYS"] _ _ [REGION - SCOTLAND] _ _ GLASGOW SUNDAY POST [03]39 372 3841 _ _ GLASGOW SUNDAY MAIL [03]40 232 3981 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 84_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC D003 _ _ _ _[ALL REGIONS] _ _ [03]41 _ _ WHETHER OR NOT GENERAL MAGAZINES READ _ _ NO GENERAL MAGAZINE READ AT ALL (1) 605 _ _ ANY GENERAL MAGAZINE READ (WEEKLY/MONTHLY) (2) 3608 _ _ [03]42 _ _ TYPE OF GENERAL MAGAZINE READ _ _ GENERAL WEEKLY/WEEKLIES AND MONTHLY/MONTHLIES READ (3) 1551 _ _ GENERAL WEEKLY/WEEKLIES ONLY READ (4) 1942 _ _ GENERAL MONTHLY/MONTHLIES ONLY READ (5) 115 _ _ [03]43 _ _ WHETHER OR NOT WOMEN'S MAGAZINES READ _ _ NO WOMEN'S MAGAZINES READ AT ALL (1) 164 _ _ ANY WOMEN'S MAGAZINE READ (WEEKLY/MONTHLY) (2) 2572 _ _ [03]44 _ _ TYPE OF WOMEN'S MAGAZINES READ _ _ WOMEN'S WEEKLY/WEEKLIES AND MONTHLY/MONTHLIES READ (3) 1063 _ _ WOMEN'S WEEKLY/WEEKLIES ONLY READ (4) 1175 _ _ WOMEN'S MONTHLY/MONTHLIES ONLY READ (5) 334 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 85_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001+ _ _#/1/YES/0/NOT MENTIONED/ (1) (0) _ _ WHEN WAS THE LAST TIME YOU LOOKED AT A COPY OF...............? _ _ [THESE DATA WERE ONLY CODED FOR THOSE GENERAL WEEKLY _ MAGAZINES WHICH WERE "LOOKED AT WITHIN PAST 7 DAYS".] _ _ PUNCH [03]45 162 4051 _ _ MID-WEEK REVEILLE [03]46 860 3353 _ _ WEEK-END REVEILLE [03]47 1134 3079 _ _ JOHN BULL [03]48 539 3674 _ _ UNIVERSE [03]49 89 4124 _ _ EVERYBODY'S [03]50 340 3873 _ _ ILLUSTRATED [03]51 493 3720 _ _ CHRISTIAN HERALD [03]52 51 4162 _ _ TV TIMES [03]53 748 3465 _ _ TV MIRROR [03]54 172 4041 _ _ TITBITS [03]55 448 3765 _ _ WEEKLY NEWS (GLASGOW WEEKLY NEWS IN SCOTLAND) [03]56 368 3845 _ _ LISTENER [03]57 94 4119 _ _ WEEKEND MAIL [03]58 702 3511 _ _ BLIGHTY [03]59 142 4071 _ _ RADIO TIMES [03]60 2543 1670 _ _ PICTURE POST [03]61 477 3736 _ _ PICTUREGOER [03]62 248 3965 _ _ PICTURE SHOW [03]63 114 4099


_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 87_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001+ _ _#/1/YES/0/NOT MENTIONED/ (1) (0) _ _ WHEN WAS THE LAST TIME YOU LOOKED AT A COPY OF...............? _ _ [THESE DATA WERE ONLY CODED FOR THOSE WOMEN'S WEEKLY _ MAGAZINES WHICH WERE "LOOKED AT WITHIN PAST 7 DAYS".] _ _ ORACLE [03]64 42 4171 _ _ GLAMOUR [03]65 84 4129 _ _ SECRETS [03]66 83 4130 _ _ HOME NOTES [03]67 118 4095 _ _ FAMILY STAR [03]68 70 4143 _ _ MARILYN [03]69 178 4035 _ _ WOMAN'S SUNDAY MIRROR [03]70 381 3832 _ _ WOMAN [03]71 1281 2932 _ _ WOMAN'S COMPANION [03]72 96 4117 _ _ WOMAN'S WEEKLY [03]73 480 3733 _ _ SILVER STAR [03]74 70 4143 _ _ WOMAN'S OWN [03]75 1086 3127 _ _ WOMAN'S ILLUSTRATED [04]01 316 3897 _ _ HOME CHAT [04]02 105 4108 _ _ RED STAR [04]03 116 4097 _ _ RED LETTER [04]04 134 4079 _ _ PEOPLE'S FRIEND [04]05 143 4070 _ _ LUCKY STAR [04]06 73 4140 _ _ MIRACLE [04]07 60 4153

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 88_------------------------------------------------------------------------------------------------------------------------ _ _ MIRABELLE [04]08 151 4062 _ _ VALENTINE [04]09 156 4057 _ _ MY WEEKLY [04]10 47 4166 _ _ WEEKLY WELCOME [04]11 26 4187 _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001+ _ _#/1/YES/0/NOT MENTIONED/ (1) (0) _ _ WHEN WAS THE LAST TIME YOU LOOKED AT A COPY OF...............? _ _ [THESE DATA WERE ONLY CODED FOR THOSE GENERAL MONTHLY MAGAZINES _ WHICH WERE "LOOKED AT DURING PAST 4 WEEKS"] _ _ LILLIPUT [04]12 192 4021 _ _ PRACTICAL HOUSEHOLDER [04]13 447 3766 _ _ ARGOSY [04]14 113 4100 _ _ READER'S DIGEST [04]15 877 3336 _ _ IDEAL HOME [04]16 337 3876 _ _ HOUSE BEAUTIFUL [04]17 76 4137 _ _ HOMES AND GARDENS [04]18 268 3945 _ _ WIDE WORLD [04]19 131 4082 _ _ MEN ONLY [04]20 143 4070 _ _ PHOTOPLAY [04]21 152 4061 _ _ PRACTICAL MOTORIST [04]22 231 3982 _ _ SCOTTISH FIELD [04]23 56 4157 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 89_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001+ _ _#/1/YES/0/NOT MENTIONED/ (1) (0) _ _ WHEN WAS THE LAST TIME YOU LOOKED AT A COPY OF...............? _ _ [THESE DATA WERE ONLY CODED FOR THOSE WOMEN'S MONTHLY _ MAGAZINES WHICH WERE "LOOKED AT DURING PAST 4 WEEKS".] _ _ WOMAN AND BEAUTY [04]24 153 4060 _ _ VOGUE [04]25 330 3883 _ _ MY HOME [04]26 160 4053 _ _ TRUE ROMANCES [04]27 240 3973 _ _ MODERN WOMAN [04]28 152 4061 _ _ SHE [04]29 137 4076 _ _ GOOD HOUSEKEEPING [04]30 367 3846 _ _ HOME [04]31 131 4082 _ _ VANITY FAIR [04]32 130 4083 _ _ TRUE MAGAZINE [04]33 123 4090 _ _ WOMAN AND HOME [04]34 330 3883 _ _ WIFE AND HOME [04]35 162 4051 _ _ TRUE STORY [04]36 266 3947 _ _ STITCHCRAFT [04]37 158 4055 _ _ WOMAN'S JOURNAL [04]38 169 4044 _ _ EVERYWOMAN [04]39 190 4023 _ _ HOUSEWIFE [04]40 189 4024 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 90_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC D004 _ _ [01]06 _ _ REGIONS _ _ NORTHERN (1) 274 _ _ EAST AND WEST RIDINGS (2) 339 _ _ NORTH MIDLAND (3) 307 _ _ EASTERN (4) 265 _ _ SOUTH EASTERN (EXCLUDING LONDON) (5) 217 _ _ SOUTHERN (6) 230 _ _ SOUTH WESTERN (7) 269 _ _ WALES (8) 239 _ _ MIDLAND (9) 386 _ _ NORTH WESTERN (0) 558 _ _ SCOTLAND (-) 426 _ _ GREATER LONDON (&) 703 _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC D005 _ _ [01]07-[01]08 _ _ CONSTITUENCY _ _ [THE CONSITUENCIES WERE CODED AS A TWO DIGIT CODE IN COLUMNS 07 AND 08 OF _ CARD 01. THE MARGINALS ARE AVAILABLE FOR ANALYSIS WHEN REQUIRED.] _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 91_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC D006 _ _ [01]09 _ _ POLLING DISTRICT _ _ FIRST DISTRICT CHOSEN IN CONSTITUENCY (1) 2108 _ _ SECOND DISTRICT CHOSEN IN CONSTITUENCY (2) 2105 _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC D007 _ _ [01]10 _ _ TOWN SIZE _ _ GREATER LONDON (1) 703 _ _ OTHER MAJOR CONURBATIONS (2) 1036 _ _ OTHER URBAN (3) 1614 _ _ OTHER RURAL (4) 860 _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC D031 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 92_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC D032 _ _ [01]11-[01]13 _ _ PERCENTAGE OF LABOUR TO NON-LABOUR VOTES IN THE CONSTITUENCY _ _ [01]14-[01]15 _ _ PERCENTAGE OF JURORS TO ELECTORATE IN THE POLLING DISTRICT _ _ [TWO FURTHER STRATIFICATIONS OF THE SAMPLE WERE MADE. FIRST: THE PERCENTAGE _ OF LABOUR TO NON-LABOUR VOTES IN THE CONSTITUENCY. THESE DATA ARE A _ 3 DIGIT CODE IN COLUMNS 11, 12, AND 13. _ SECONDLY: THE PERCENTAGE OF JURORS TO ELECTORATE IN THE POLLING DISTRICT. _ THESE DATA BEING A TWO DIGIT CODE IN COLUMNS 14 AND 15. _ THE CODE 00 INDICATES NONE OR LESS THAN 1%, THAT OF -- INDICATES SCOTTISH _ CONSTITUENCIES, WHERE NO J. INDEX EXISTED. _ THE MARGINALS ARE AVAILABLE FOR ANALYSIS WHEN REQUIRED.] _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC D008 _ _ [01]16 _ _ DAY OF INTERVIEW _ _ MONDAY (1) 462 _ _ TUESDAY (2) 724 _ _ WEDNESDAY (3) 896 _ _ THURSDAY (4) 849 _ _ FRIDAY (5) 701 _ _ SATURDAY (6) 581 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 93_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC D008 _ _ [01]17-[01]18 _ _ DATE _ _ [THE DATE IN THE MONTH WAS CODED AS A TWO DIGIT CODE IN COLUMNS 17 AND 18 OF _ CARD 01. THE MARGINALS ARE AVAILABLE FOR ANALYSIS WHEN REQUIRED.] _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC D008 _ _ [01]19 _ _ MONTH OF YEAR _ _ FEBRUARY (2) 1 _ _ MARCH (3) 1935 _ _ APRIL (4) 2277 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 94_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC D010 _ _ [01]20 _ _ BOOKLET USED _ _ 1 (1) 550 _ _ 2 (2) 490 _ _ 3 (3) 616 _ _ 4 (4) 451 _ _ 5 (5) 573 _ _ 6 (6) 467 _ _ 7 (7) 571 _ _ 8 (8) 495 _ _ [EACH QUESTIONNAIRE CONSISTS OF TWELVE PAGES, OF WHICH PAGES 3 - 10 WILL BE _ ARRANGED IN FOUR DIFFERENT WAYS. THE PAPERS LISTED ON PAGES 4 AND 6, ALSO _ VARY ACCORDING TO THE REGION IN WHICH THE INTERVIEWING IS TAKING PLACE. _ EACH INTERVIEWER IS ISSUED WITH TWO BOOKLETS CONTAINING THE TITLE-HEADINGS _ OF THE PAPERS AND MAGAZINES. THE GROUP ORDER OF THE PAPERS AND MAGAZINES _ IN THE SECOND BOOKLET IS THE SAME AS THAT IN THE FIRST BOOKLET BUT WITHIN _ THE GROUP THEY ARE REVERSED. THESE MUST BE USED ON ALTERNATE DAYS. THERE _ ARE THEREFORE EIGHT BOOKLETS NUMBERED 1 - 8 (EXCLUDING THE REGIONAL _ DIFFERENCES)] _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 95_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC D011 _ _ [01]21 _ _ SEX AND HOUSEHOLD STATUS _ _ MALE - HEAD OF HOUSEHOLD (1) 1489 _ _ MALE - NOT HEAD OF HOUSEHOLD (2) 383 _ _ FEMALE - HOUSEWIFE (3) 1963 _ _ FEMALE - NOT HOUSEWIFE (4) 378 _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC D012 _ _ [01]22-[01]24 _ _ INVESTIGATOR'S NUMBER _ _ [THE INVESTIGATOR'S NUMBER IS A THREE DIGIT CODE IN COLUMNS 22, 23 AND 24 _ OF CARD 01.] _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 96_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC D013 _ _ [01]25-[01]27 _ _ CLASSIFY INFORMANT AND HOUSEHOLD:- _ _ [01]25 _ _ ELECTOR OR NON-ELECTOR _ _ ELECTOR (1) 3870 _ _ NON ELECTOR (2) 343 _ _ [01]26 _ _ ORIGINAL OR SUBSTITUTE _ _ ORIGINAL (3) 3880 _ _ SUBSTITUTE (4) 333 _ _ [01]27 _ _ INSTITUTION OR ORDINARY HOUSEHOLD _ _ INSTITUTION (5) 63 _ _ ORDINARY HOUSEHOLD (6) 4150 _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC D014 _ _ [01]28 _ _ MARITAL STATUS OF INFORMANT:- _ _ MARRIED (-) 2999 _ _ SINGLE, WIDOWED OR DIVORCED (&) 1214 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 97_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC D015 _ _ [01]29-[01]31 _ _ EXACT AGE _ _ [THE EXACT AGE WAS CODED AS A TWO DIGIT CODE IN COLUMNS 29 AND 30. IF THE _ EXACT AGE WAS ESTIMATED THIS WAS INDICATED BY A SYMBOL - PUNCHED IN COLUMN _ 31. THE CODE && INDICATED NO ANSWER, OR INFORMANT REFUSED. THE MARGINALS _ ARE AVAILABLE FOR ANALYSIS WHEN REQUIRED.] _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC D016 _ _ [01]32 _ _ AGE GROUP _ _ 16 - 24 (1) 525 _ _ 25 - 34 (2) 708 _ _ 35 - 44 (3) 831 _ _ 45 - 64 (4) 1514 _ _ 65+ (5) 635 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 98_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC D017 _ _ [01]33 _ _ HOW OLD WERE YOU WHEN YOU FINISHED YOUR FULL-TIME EDUCATION? _ _ 15 OR UNDER (6) 3369 _ _ 16 - 18 (7) 635 _ _ 19- 23 (8) 111 _ _ 24 AND OVER (9) 32 _ _ STILL AT SCHOOL (0) 49 _ _ NOT APPLICABLE OR INFORMANT REFUSED (&) 17 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 99_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC D019 _ _ [01]34-[01]37 _ _ COMPOSITION OF HOUSEHOLD _ _ [01]34 _ _ NUMBER OF ADULTS 16+ _ _ 1 (1) 329 _ _ 2 (2) 2105 _ _ 3 (3) 1095 _ _ 4 (4) 468 _ _ 5 (5) 153 _ _ 6 (6) 46 _ _ 7 (7) 11 _ _ 8 (8) 6 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 100_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC D019 _ _ [01]35 _ _ NUMBER OF CHILDREN 5 - 15 _ _ NONE (0) 2699 _ _ 1 (1) 873 _ _ 2 (2) 448 _ _ 3 (3) 145 _ _ 4 (4) 31 _ _ 5 (5) 11 _ _ 6 (6) 3 _ _ 7 (7) 2 _ _ 8 (8) 1 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 101_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC D019 _ _ [01]36 _ _ NUMBER OF INFANTS 0 - 4 _ _ NONE (0) 3519 _ _ 1 (1) 503 _ _ 2 (2) 166 _ _ 3 (3) 20 _ _ 4 (4) 4 _ _ 5 (5) 1 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 102_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC D019 _ _ [01]37 _ _ TOTAL NUMBER IN HOUSEHOLD _ _ 1 (1) 309 _ _ 2 (2) 1075 _ _ 3 (3) 1072 _ _ 4 (4) 915 _ _ 5 (5) 491 _ _ 6 (6) 187 _ _ 7 (7) 87 _ _ 8 (8) 44 _ _ 9 (9) 18 _ _ TEN (-) 8 _ _ ELEVEN OR MORE (&) 7 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 103_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC D020 _ _ [01]38 _ _ TYPE OF HOUSEHOLD _ _ ADULTS ONLY (1) 2368 _ _ ADULTS AND CHILDREN (2) 1151 _ _ ADULTS AND INFANTS (3) 331 _ _ ADULTS, CHILDREN AND INFANTS (4) 363 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 104_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC D021 _ _ [01]39 _ _ HOW MANY OF THEM HAVE FULL TIME JOBS? _ _ NONE (0) 491 _ _ 1 (1) 1954 _ _ 2 (2) 1136 _ _ 3 (3) 427 _ _ 4 (4) 112 _ _ 5 (5) 36 _ _ 6 (6) 7 _ _ 7 (7) 2 _ _ 8 (8) 1 _ _ INSTITUTION (-) 38 _ _ NOT APPLICABLE, DON'T KNOW (&) 9 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 105_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC D023 _ _ OCCUPATION OF HEAD OF HOUSEHOLD _ _ INDUSTRY OF HEAD OF HOUSEHOLD _ _ OCCUPATION OF INFORMANT (IF NOT HEAD) _ _ INDUSTRY OF INFORMANT (IF NOT HEAD) _ _ [CODED AS:] _ _ [01]40 _ _ SOCIAL GRADE OF HOUSEHOLD _ _ A (1) 132 _ _ B (2) 460 _ _ C1 (3) 750 _ _ C2 (4) 1384 _ _ D (5) 1166 _ _ E (6) 321 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 106_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC D025 _ _ [01]41 _ _ INFORMANT OCCUPIED OR NOT _ _ OCCUPIED (1) 2241 _ _ RETIRED (2) 207 _ _ UNOCCUPIED (3) 1764 _ _ NO ANSWER (-) 1 _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q002 _ _ [01]42 _ _ HOW OFTEN THESE DAYS DO YOU GO TO THE CINEMA _ _ TWICE A WEEK OR MORE OFTEN (1) 377 _ _ ONCE A WEEK (2) 580 _ _ ONCE A FORTNIGHT (3) 183 _ _ ONCE A MONTH (4) 307 _ _ LESS OFTEN (5) 1097 _ _ NEVER GO THESE DAYS (0) 1669 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 107_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q003 _ _ [01]43 _ _ HOW MANY TIMES HAVE YOU BEEN IN THE PAST WEEK? _ _ NONE (0) 3184 _ _ 1 (1) 740 _ _ 2 (2) 192 _ _ 3 (3) 61 _ _ 4 (4) 27 _ _ 5 (5) 5 _ _ 6 (6) 4 _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q004+ _ _#SSRC Q004-01 _ _ [01]44 _ _ DO YOU HAVE A TELEVISION SET AT HOME YET? _ CAN YOU GET BOTH THE BBC AND THE NEW INDEPENDENT TELEVISION STATION ON IT OR _ NOT? _ _ NO SET (0) 1955 _ _ BBC ONLY (1) 1166 _ _ BBC AND ITV (2) 1091 _ _ HAS SET, DON'T KNOW WHICH (&) 1 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 108_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q005 _ _ [01]45 _ _ HOW OFTEN THESE DAYS DO YOU WATCH BBC TELEVISION? _ _ 5 OR MORE DAYS A WEEK (1) 1434 _ _ 3 OR 4 DAYS A WEEK (2) 437 _ _ ONCE OR TWICE A WEEK (3) 820 _ _ LESS OFTEN (4) 816 _ _ NEVER VIEW BBC (5) 703 _ _ NO ANSWER (-) 3 _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q005 _ _ [01]46 _ _ AND WHAT ABOUT INDEPENDENT TELEVISION _ _ 5 OR MORE DAYS A WEEK (6) 834 _ _ 3 OR 4 DAYS A WEEK (7) 188 _ _ ONCE OR TWICE A WEEK (8) 326 _ _ LESS OFTEN (9) 482 _ _ NEVER VIEW ITV (0) 2370 _ _ NO ANSWER (&) 13 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 109_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q006 _ _#/1/YES/0/NOT MENTIONED/ (1) (0) _ _ DID YOU VIEW EITHER STATION YESTERDAY _ _ NEITHER VIEWED [01]47 2211 2002 _ _ VIEWED BBC [01]48 1628 2585 _ _ VIEWED ITV [01]49 880 3333 _ _ NO ANSWER [01]50 2 4211 _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q007+ _ _ [01]51 _ _ ABOUT HOW OFTEN THESE DAYS DO YOU LISTEN TO RADIO LUXEMBOURG? _ _ 5 OR MORE DAYS A WEEK (4) 723 _ _ 3 OR 4 DAYS A WEEK (5) 265 _ _ ONCE OR TWICE A WEEK (6) 838 _ _ LESS OFTEN (7) 494 _ _ NEVER LISTEN TO RADIO LUXEMBOURG (8) 1893 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 110_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q007-01 _ _ [01]52 _ _ HOW MANY TIMES HAVE YOU LISTENED TO RADIO LUXEMBOURG IN THE PAST WEEK? _ _ HAVE NOT LISTENED (0) 2507 _ _ 1 (1) 587 _ _ 2 (2) 256 _ _ 3 (3) 163 _ _ 4 (4) 131 _ _ 5 (5) 89 _ _ 6 (6) 135 _ _ 7 (7) 345 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 111_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC D027 _ _#/1/YES/0/NOT MENTIONED/ (1) (0) _ _ WHICH OF THE FOLLOWING DO YOU HAVE AT HOME? _ _ REFRIGERATOR [01]53 466 3747 _ _ WASHING MACHINE [01]54 1085 3128 _ _ TELEPHONE [01]55 859 3354 _ _ LAWN MOWER [01]56 1836 2377 _ _ PAID HOME HELP EITHER PART [01]57 380 3833 _ OR FULL TIME _ _ MOTOR CYCLE [01]58 315 3898 _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q008+ _ _ [01]59 _ _ DO YOU HAVE A CAR AT HOME? _ _ NO CAR (0) 3208 _ _ HAVE CAR (1) 1005 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 112_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q008-02 _ _ [01]60 _ _ ARE YOU THE PERSON WHO BUYS MOST OF THE PETROL? _ _ YES (2) 463 _ _ NO (3) 542 _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q008-01 _ _ [01]61 _ _ IS THE CAR USED FOR:- _ _ BUSINESS ONLY (0) 28 _ _ BUSINESS AND PLEASURE (-) 553 _ _ PLEASURE ONLY (&) 415 _ _ NO ANSWER, DON'T KNOW (9) 9 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 113_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC D029 _ _ [01]62 _ _ DO YOU OR YOUR FAMILY RENT OR OWN THE PLACE YOU LIVE IN? _ _ RENT (1) 2619 _ _ OWN (OR ARE BUYING) (2) 1452 _ _ LIVE RENT FREE (3) 92 _ _ INSTITUTION (HOTEL,HOSTEL,ETC) (4) 40 _ _ NO ANSWER (&) 10 _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q009 _ _ [01]63 _ _ DO YOU LIVE IN: _ _ A COMPLETE HOUSE (6) 3443 _ _ A SHARED HOUSE (7) 155 _ _ FLAT (8) 573 _ _ INSTITUTION (0) 39 _ _ OTHER (9) 2 _ _ NO ANSWER (-) 1 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 114_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001-01 _ _#/1/YES/0/NOT MENTIONED/ (1) (0) _ _ I WONDER CAN YOU REMEMBER WHERE YOU WERE WHEN YOU LAST LOOKED AT THE _ NEWS CHRONICLE YESTERDAY? _ _ AT HOME [01]64 356 3857 _ _ AT WORK [01]65 93 4120 _ _ IN CAFE,RESTAURANT,ETC, [01]66 1 4212 _ _ OTHER PLACES (INCLUDING SOMEONE ELSE'S HOME) [01]67 40 4173 _ _ NO ANSWER, DON'T KNOW [01]68 0 4213 _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001-02 _ _ [02]43 _ _ WAS THAT THE ONLY TIME YOU LOOKED AT THE NEWS CHRONICLE YESTERDAY? _ _ ONCE (1) 267 _ _ MORE THAN ONCE (2) 224 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 115_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001-03+ _ _#SSRC Q001-03-01+ _ _#SSRC Q001-03-01-1 _ _ [01]69 _ _ ABOUT HOW LONG IN TOTAL WOULD YOU SAY YOU LOOKED AT THE NEWS CHRONICLE _ YESTERDAY? _ _ 6 - 5 MINUTES OR LESS (GLANCED AT) (6) 46 _ _ 7 - 5 MINUTES OR LESS (READ ITEM) (7) 9 _ _ 8 - 5 MINUTES OR LESS (READ) (8) 0 _ _ 6 - 15 MINUTES (9) 121 _ _ 16 - 30 MINUTES (0) 141 _ _ 31 PLUS MINUTES (-) 168 _ _ NO ANSWER, DON'T KNOW (&) 5 _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001-04 _ _ [02]44 _ _ HOW DID YOU COME BY THE COPY YOU LOOKED AT? _ _ PAID FOR BY SOMEONE IN HOUSEHOLD (3) 390 _ _ PAID FOR BY SOMEONE OUTSIDE HOUSEHOLD (4) 101 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 116_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001-01 _ _#/1/YES/0/NOT MENTIONED/ (1) (0) _ _ I WONDER CAN YOU REMEMBER WHERE YOU WERE WHEN YOU LAST LOOKED AT THE _ EXPRESS YESTERDAY? _ _ AT HOME [01]70 977 3236 _ _ AT WORK [01]71 249 3964 _ _ IN CAFE,RESTAURANT,ETC, [01]72 3 4210 _ _ OTHER PLACES (INCLUDING SOMEONE ELSE'S HOME) [01]73 96 4117 _ _ NO ANSWER, DON'T KNOW [01]74 0 4213 _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001-02 _ _ [02]45 _ _ WAS THAT THE ONLY TIME YOU LOOKED AT THE EXPRESS YESTERDAY? _ _ ONCE (5) 758 _ _ MORE THAN ONCE (6) 567 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 117_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001-03+ _ _#SSRC Q001-03-01+ _ _#SSRC Q001-03-01-1 _ _ [01]75 _ _ ABOUT HOW LONG IN TOTAL WOULD YOU SAY YOU LOOKED AT THE EXPRESS YESTERDAY? _ _ 6 - 5 MINUTES OR LESS (GLANCED AT) (6) 80 _ _ 7 - 5 MINUTES OR LESS (READ ITEM) (7) 32 _ _ 8 - 5 MINUTES OR LESS (READ) (8) 5 _ _ 6 - 15 MINUTES (9) 384 _ _ 16 - 30 MINUTES (0) 429 _ _ 31 PLUS MINUTES (-) 379 _ _ NO ANSWER, DON'T KNOW (&) 16 _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001-04 _ _ [02]46 _ _ HOW DID YOU COME BY THE COPY YOU LOOKED AT? _ _ PAID FOR BY SOMEONE IN HOUSEHOLD (7) 1065 _ _ PAID FOR BY SOMEONE OUTSIDE HOUSEHOLD (8) 261 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 118_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001-01 _ _#/1/YES/0/NOT MENTIONED/ (1) (0) _ _ I WONDER CAN YOU REMEMBER WHERE YOU WERE WHEN YOU LAST LOOKED AT THE _ MIRROR YESTERDAY? _ _ AT HOME [02]01 1172 3041 _ _ AT WORK [02]02 292 3921 _ _ IN CAFE,RESTAURANT,ETC, [02]03 7 4206 _ _ OTHER PLACES (INCLUDING SOMEONE ELSE'S HOME) [02]04 112 4101 _ _ NO ANSWER, DON'T KNOW [02]05 2 4211 _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001-02 _ _ [02]47 _ _ WAS THAT THE ONLY TIME YOU LOOKED AT THE MIRROR YESTERDAY? _ _ ONCE (9) 919 _ _ MORE THAN ONCE (0) 667 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 119_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001-03+ _ _#SSRC Q001-03-01+ _ _#SSRC Q001-03-01-1 _ _ [02]06 _ _ ABOUT HOW LONG IN TOTAL WOULD YOU SAY YOU LOOKED AT THE MIRROR YESTERDAY? _ _ 6 - 5 MINUTES OR LESS (GLANCED AT) (6) 103 _ _ 7 - 5 MINUTES OR LESS (READ ITEM) (7) 53 _ _ 8 - 5 MINUTES OR LESS (READ) (8) 6 _ _ 6 - 15 MINUTES (9) 480 _ _ 16 - 30 MINUTES (0) 544 _ _ 31 PLUS MINUTES (-) 392 _ _ NO ANSWER, DON'T KNOW (&) 7 _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001-04 _ _ [02]48 _ _ HOW DID YOU COME BY THE COPY YOU LOOKED AT? _ _ PAID FOR BY SOMEONE IN HOUSEHOLD (-) 1284 _ _ PAID FOR BY SOMEONE OUTSIDE HOUSEHOLD (&) 301 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 120_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001-01 _ _#/1/YES/0/NOT MENTIONED/ (1) (0) _ _ I WONDER CAN YOU REMEMBER WHERE YOU WERE WHEN YOU LAST LOOKED AT THE _ SKETCH YESTERDAY? _ _ AT HOME [02]07 267 3946 _ _ AT WORK [02]08 159 4054 _ _ IN CAFE,RESTAURANT,ETC, [02]09 4 4209 _ _ OTHER PLACES (INCLUDING SOMEONE ELSE'S HOME) [02]10 50 4163 _ _ NO ANSWER, DON'T KNOW [02]11 1 4212 _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001-02 _ _ [02]49 _ _ WAS THAT THE ONLY TIME YOU LOOKED AT THE SKETCH YESTERDAY? _ _ ONCE (1) 339 _ _ MORE THAN ONCE (2) 142 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 121_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001-03+ _ _#SSRC Q001-03-01+ _ _#SSRC Q001-03-01-1 _ _ [02]12 _ _ ABOUT HOW LONG IN TOTAL WOULD YOU SAY YOU LOOKED AT THE SKETCH YESTERDAY? _ _ 6 - 5 MINUTES OR LESS (GLANCED AT) (6) 52 _ _ 7 - 5 MINUTES OR LESS (READ ITEM) (7) 29 _ _ 8 - 5 MINUTES OR LESS (READ) (8) 0 _ _ 6 - 15 MINUTES (9) 184 _ _ 16 - 30 MINUTES (0) 148 _ _ 31 PLUS MINUTES (-) 65 _ _ NO ANSWER, DON'T KNOW (&) 3 _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001-04 _ _ [02]50 _ _ HOW DID YOU COME BY THE COPY YOU LOOKED AT? _ _ PAID FOR BY SOMEONE IN HOUSEHOLD (3) 299 _ _ PAID FOR BY SOMEONE OUTSIDE HOUSEHOLD (4) 182 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 122_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001-01 _ _#/1/YES/0/NOT MENTIONED/ (1) (0) _ _ I WONDER CAN YOU REMEMBER WHERE YOU WERE WHEN YOU LAST LOOKED AT THE _ MAIL YESTERDAY? _ _ AT HOME [02]13 506 3707 _ _ AT WORK [02]14 128 4085 _ _ IN CAFE,RESTAURANT,ETC, [02]15 4 4209 _ _ OTHER PLACES (INCLUDING SOMEONE ELSE'S HOME) [02]16 58 4155 _ _ NO ANSWER, DON'T KNOW [02]17 2 4211 _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001-02 _ _ [02]51 _ _ WAS THAT THE ONLY TIME YOU LOOKED AT THE MAIL YESTERDAY? _ _ ONCE (5) 384 _ _ MORE THAN ONCE (6) 314 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 123_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001-03+ _ _#SSRC Q001-03-01+ _ _#SSRC Q001-03-01-1 _ _ [02]18 _ _ ABOUT HOW LONG IN TOTAL WOULD YOU SAY YOU LOOKED AT THE MAIL YESTERDAY? _ _ 6 - 5 MINUTES OR LESS (GLANCED AT) (6) 58 _ _ 7 - 5 MINUTES OR LESS (READ ITEM) (7) 19 _ _ 8 - 5 MINUTES OR LESS (READ) (8) 1 _ _ 6 - 15 MINUTES (9) 171 _ _ 16 - 30 MINUTES (0) 249 _ _ 31 PLUS MINUTES (-) 194 _ _ NO ANSWER, DON'T KNOW (&) 6 _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001-04 _ _ [02]52 _ _ HOW DID YOU COME BY THE COPY YOU LOOKED AT? _ _ PAID FOR BY SOMEONE IN HOUSEHOLD (7) 533 _ _ PAID FOR BY SOMEONE OUTSIDE HOUSEHOLD (8) 165 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 124_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001-01 _ _#/1/YES/0/NOT MENTIONED/ (1) (0) _ _ I WONDER CAN YOU REMEMBER WHERE YOU WERE WHEN YOU LAST LOOKED AT THE _ HERALD YESTERDAY? _ _ AT HOME [02]19 446 3767 _ _ AT WORK [02]20 114 4099 _ _ IN CAFE,RESTAURANT,ETC, [02]21 2 4211 _ _ OTHER PLACES (INCLUDING SOMEONE ELSE'S HOME) [02]22 73 4140 _ _ NO ANSWER, DON'T KNOW [02]23 3 4210 _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001-02 _ _ [02]53 _ _ WAS THAT THE ONLY TIME YOU LOOKED AT THE HERALD YESTERDAY? _ _ ONCE (9) 406 _ _ MORE THAN ONCE (0) 232 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 125_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001-03+ _ _#SSRC Q001-03-01+ _ _#SSRC Q001-03-01-1 _ _ [02]24 _ _ ABOUT HOW LONG IN TOTAL WOULD YOU SAY YOU LOOKED AT THE HERALD YESTERDAY? _ _ 6 - 5 MINUTES OR LESS (GLANCED AT) (6) 56 _ _ 7 - 5 MINUTES OR LESS (READ ITEM) (7) 22 _ _ 8 - 5 MINUTES OR LESS (READ) (8) 2 _ _ 6 - 15 MINUTES (9) 207 _ _ 16 - 30 MINUTES (0) 181 _ _ 31 PLUS MINUTES (-) 166 _ _ NO ANSWER, DON'T KNOW (&) 4 _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001-04 _ _ [02]54 _ _ HOW DID YOU COME BY THE COPY YOU LOOKED AT? _ _ PAID FOR BY SOMEONE IN HOUSEHOLD (-) 472 _ _ PAID FOR BY SOMEONE OUTSIDE HOUSEHOLD (&) 166 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 126_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001-01 _ _#/1/YES/0/NOT MENTIONED/ (1) (0) _ _ I WONDER CAN YOU REMEMBER WHERE YOU WERE WHEN YOU LAST LOOKED AT THE _ TIMES YESTERDAY? _ _ AT HOME [02]25 52 4161 _ _ AT WORK [02]26 37 4176 _ _ IN CAFE,RESTAURANT,ETC, [02]27 1 4212 _ _ OTHER PLACES (INCLUDING SOMEONE ELSE'S HOME) [02]28 9 4204 _ _ NO ANSWER, DON'T KNOW [02]29 0 4213 _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001-02 _ _ [02]55 _ _ WAS THAT THE ONLY TIME YOU LOOKED AT THE TIMES YESTERDAY? _ _ ONCE (1) 64 _ _ MORE THAN ONCE (2) 35 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 127_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001-03+ _ _#SSRC Q001-03-01+ _ _#SSRC Q001-03-01-1 _ _ [02]30 _ _ ABOUT HOW LONG IN TOTAL WOULD YOU SAY YOU LOOKED AT THE TIMES YESTERDAY? _ _ 6 - 5 MINUTES OR LESS (GLANCED AT) (6) 8 _ _ 7 - 5 MINUTES OR LESS (READ ITEM) (7) 4 _ _ 8 - 5 MINUTES OR LESS (READ) (8) 0 _ _ 6 - 15 MINUTES (9) 36 _ _ 16 - 30 MINUTES (0) 24 _ _ 31 PLUS MINUTES (-) 25 _ _ NO ANSWER, DON'T KNOW (&) 2 _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001-04 _ _ [02]56 _ _ HOW DID YOU COME BY THE COPY YOU LOOKED AT? _ _ PAID FOR BY SOMEONE IN HOUSEHOLD (3) 56 _ _ PAID FOR BY SOMEONE OUTSIDE HOUSEHOLD (4) 43 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 128_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001-01 _ _#/1/YES/0/NOT MENTIONED/ (1) (0) _ _ I WONDER CAN YOU REMEMBER WHERE YOU WERE WHEN YOU LAST LOOKED AT THE _ TELEGRAPH YESTERDAY? _ _ AT HOME [02]31 216 3997 _ _ AT WORK [02]32 45 4168 _ _ IN CAFE,RESTAURANT,ETC, [02]33 1 4212 _ _ OTHER PLACES (INCLUDING SOMEONE ELSE'S HOME) [02]34 35 4178 _ _ NO ANSWER, DON'T KNOW [02]35 1 4212 _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001-02 _ _ [02]57 _ _ WAS THAT THE ONLY TIME YOU LOOKED AT THE TELEGRAPH YESTERDAY? _ _ ONCE (5) 132 _ _ MORE THAN ONCE (6) 166 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 129_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001-03+ _ _#SSRC Q001-03-01+ _ _#SSRC Q001-03-01-1 _ _ [02]36 _ _ ABOUT HOW LONG IN TOTAL WOULD YOU SAY YOU LOOKED AT THE TELEGRAPH _ YESTERDAY? _ _ 6 - 5 MINUTES OR LESS (GLANCED AT) (6) 24 _ _ 7 - 5 MINUTES OR LESS (READ ITEM) (7) 9 _ _ 8 - 5 MINUTES OR LESS (READ) (8) 0 _ _ 6 - 15 MINUTES (9) 45 _ _ 16 - 30 MINUTES (0) 76 _ _ 31 PLUS MINUTES (-) 137 _ _ NO ANSWER, DON'T KNOW (&) 7 _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001-04 _ _ [02]58 _ _ HOW DID YOU COME BY THE COPY YOU LOOKED AT? _ _ PAID FOR BY SOMEONE IN HOUSEHOLD (7) 245 _ _ PAID FOR BY SOMEONE OUTSIDE HOUSEHOLD (8) 53 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 130_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001-01 _ _#/1/YES/0/NOT MENTIONED/ (1) (0) _ _ I WONDER CAN YOU REMEMBER WHERE YOU WERE WHEN YOU LAST LOOKED AT THE _ MANCHESTER GUARDIAN YESTERDAY? _ _ AT HOME [02]37 54 4159 _ _ AT WORK [02]38 14 4199 _ _ IN CAFE,RESTAURANT,ETC, [02]39 0 4213 _ _ OTHER PLACES (INCLUDING SOMEONE ELSE'S HOME) [02]40 6 4207 _ _ NO ANSWER, DON'T KNOW [02]41 4 4209 _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001-02 _ _ [02]59 _ _ WAS THAT THE ONLY TIME YOU LOOKED AT THE MANCHESTER GUARDIAN YESTERDAY? _ _ ONCE (9) 44 _ _ MORE THAN ONCE (0) 35 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 131_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001-03+ _ _#SSRC Q001-03-01+ _ _#SSRC Q001-03-01-1 _ _ [02]42 _ _ ABOUT HOW LONG IN TOTAL WOULD YOU SAY YOU LOOKED AT THE MANCHESTER GUARDIAN _ YESTERDAY? _ _ 6 - 5 MINUTES OR LESS (GLANCED AT) (6) 7 _ _ 7 - 5 MINUTES OR LESS (READ ITEM) (7) 1 _ _ 8 - 5 MINUTES OR LESS (READ) (8) 0 _ _ 6 - 15 MINUTES (9) 13 _ _ 16 - 30 MINUTES (0) 23 _ _ 31 PLUS MINUTES (-) 28 _ _ NO ANSWER, DON'T KNOW (&) 6 _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC Q001-04 _ _ [02]60 _ _ HOW DID YOU COME BY THE COPY YOU LOOKED AT? _ _ PAID FOR BY SOMEONE IN HOUSEHOLD (-) 60 _ _ PAID FOR BY SOMEONE OUTSIDE HOUSEHOLD (&) 20 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 132_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC D031 _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC D013 _ _ INFORMANT HIMSELF/HERSELF IS:- _ _ ELECTOR _ _ NON-ELECTOR _ _ [THESE DATA ARE CODED AT CARD 01 COLUMN 25] _ _ INFORMANT LIVES IN:- _ _ HOUSEHOLD _ _ INSTITUTION _ _ [THESE DATA ARE CODED AT CARD 01 COLUMN 27] _ _ _------------------------------------------------------------------------------------------------------------------------_------------------------------------------------------------------------------------------------------------------------_ _#SSRC D033 _ _ [02]61-[02]63 _ _ NUMBER OF ELECTORS AT INSTITUTIONS _ _ [02]64-[02]66 _ _ NUMBER OF NON-ELECTORS AT INSTITUTION _ _ [THE MARGINALS FOR THESE DATA ARE AVAILABLE FOR ANALYSIS WHEN REQUIRED] _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 133_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC D034 _ _ [02]67 _ _ NUMBER OF ELECTORS IN HOUSEHOLD _ _ NONE (0) 7 _ _ 1 (1) 478 _ _ 2 (2) 2631 _ _ 3 (3) 750 _ _ 4 (4) 225 _ _ 5 (5) 58 _ _ 6 (6) 1 _ _ [02]68 _ _ NUMBER OF NON ELECTORS IN HOUSEHOLD _ _ NONE (0) 3044 _ _ 1 (1) 820 _ _ 2 (2) 221 _ _ 3 (3) 48 _ _ 4 (4) 14 _ _ 5 (5) 1 _ _ 6 (6) 1 _ _ 7 (7) 1 _ _ _------------------------------------------------------------------------------------------------------------------------

_------------------------------------------------------------------------------------------------------------------------_57001 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 134_------------------------------------------------------------------------------------------------------------------------ _------------------------------------------------------------------------------------------------------------------------_ _#SSRC C999 _ _ THE FOLLOWING INVALID CODINGS HAVE BEEN NOTED IN THE DATA:- _ _ CARD01COL.11 WILD _ CARD01COL.24 WILD _ CARD01COL.30 WILD _ _------------------------------------------------------------------------------------------------------------------------

***** END OF CODE BOOK *****

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