UX Frontier - expectations meet reality

Grigor Grigorovhttp://bg.linkedin.com/in/ggrigorov

UX Frontier Expectations meet Reality

http://bg.linkedin.com/in/ggrigorov


Grigor Grigorov● UX/UI Designer @ MentorMate● Empathy● KISS

About MeZen Mind, Beginner's Mind

Grigor Grigorov

http://bg.linkedin.com/in/ggrigorovUX Frontier Expectations meet Reality

We are here to share :)

IntroductionHakuna matata :)

Grigor Grigorov


Grigor Grigorov


MOTIVATION behind this research is to answer a question

In July 2014 there were around 1.3 mil applications only in the Apple store. To have a gorgeous design is not enough any more. You need to have a stunning idea, awesome design and incredibly smart usability architecture. But most important of all is to listen to the crowd, to understand their needs and to change everything that was "clever" but didn't meet users expectations.

How to measure the success of the products and services that we help create ?

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Questions we often ask

1. Where is the balance between creativity and conformity?

2. Am I big enough to make the difference ?

3. How to find the root cause of unknown problem?

4. How to differentiate the right from wrong decision?

5. Can I learn from the past ?


What was your first cellphone? ;)

STORY oneFrom Hero to Zero

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Grigor Grigorov



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The Nokia 8110

● Originally released in 1996● the Nokia 8110 was a business-oriented device with

a mechanical slider. ● Three years later, it featured heavily in the 1999

movie The Matrix (Won 4 Oscars), further driving Nokia's popularity at the time.

source: http://www.theverge.com/2013/9/3/4689034/nokia-iconic-mobile-phone-photo-essay

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The Nokia 3310

● The 3310 struck the perfect balance between desirability and affordability!

● Nokia went on to sell over 125 million worldwide.


“

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The N-GageThe short-lived N-Gage line was a serious attack on Nintendo's handheld gaming monopoly.


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The 7610● Released mid-2004● the 7610 baffled users' thumbs everywhere thanks to

a distinctive keypad layout.


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The 7710● The 7710 was Nokia's first attempt at a touch screen

device. ● In 2004, the strange shape and lack of a keypad

confused many, and the device failed to gain traction.


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The 770 Internet Tablet● Released in 2005● the Nokia 770 Internet Tablet was the company's

first device to run on Maemo (later renamed MeeGo), the operating system that was supposed to be the future of the company.


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The Nokia N95● The original "iPhone killer" ● This Symbian handset was Nokia's big release for

2007.● Apple released iPhone 1

○ Time’s N1 in Top 10 Everything of 2007 (Top 10 Gadgets)


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The Nokia 5800● Nokia has launched its first touch-screen in 2009,

two years after iPhone 1● It is set to be a real contender to Apple's iPhone.


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From NOKIA● You are never too big to fail● Not everything that fail today, will fail tomorrow● Listen to the crowd and never ignore

Expectations - We know the rules, we make the rules!

Reality - People make the rules, people change!


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Did you know? :)When was the first touchscreen phone invented?

When was the first touchscreen phone invented?● The IBM Simon● The first touchscreen phone was launched in 1992

by IBM.

source: http://www.spinfold.com/first-touchscreen-phone/

640K ought to be enough for anybody.- Bill Gates, 1981

STORY twoBack to the start

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Grigor Grigorov



Windows 8While previous versions of Windows mainly ran on desktop and laptop computers, Windows 8 is also designed to run on tablets. Because of this, the interface has been simplified so that it will work with touchscreens.

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Grigor Grigorov



Windows 8 - Interface ChangesThe all-new Metro interface includes features like ● the Start screen● Live Tiles● Charms Bar● Hot Corners● No Start Button!!!

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Market share held by the leading computer operating systems worldwide from January 2012 to March 2015

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Windows 10● Start button● User Centered Design approach● better collaboration between different UI● Service oriented

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From Microsoft● Turning your computer Off and On again helps!● Offer a service rather than a product● Listen to the crowd and try to understand● Research - Design - Develop - Usability Tests - Repeat

Expectations We have something better for you, let us teach you

Reality People were not ready for this, and Microsoft did a step back



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Did you know? :)Bill Gates tries to understand everybody, especially the female students

Bill Gates wrote a class scheduling program for his school. He tweaked the program’s code so that he was placed in classes with mostly female students.

source: http://www.spinfold.com/first-touchscreen-phone/

the story of AirBnBinfographic by Anna Vital

STORY threeto be or not to be

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Grigor Grigorov


STORY threeto be or not to be (the story of airbnb)

Joe and Briantwo guys from San Francisco can’t pay the rent

source: http://notes.fundersandfounders.com/post/82297315548/how-airbnb-started

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The Ideathey think to rent out 3 air mattresses on floor to and serve breakfast


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airbedandbreakfast.comthey make a simple web site (a blog with maps)


2007

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First customers2 men, 1 women showed up, paying $80 each.


2007

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Feedback analysisafter guests left they thought this could be a big idea


:)

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Long story short● they invited former roommate as co-founder(Nathan)● launched as SXSW - got two bookinds :(● were searching for fundings● 2008 sold “Obama O’s” cereal, got $30k● 2009 got $20k in first funding from Y Combinator


2007-2009

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NOT GROWING !!!they were making $200 a week for months.


Houston,we have a problem!

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After asking everybody for everythingthey realized that

photos of places were not pretty


problem FOUND!

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Lets do more!went door-to-door in NYC and took photos of listed houses

One week later:● made $400 a week ● started to grow


problem SOLVED!

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Grigor Grigorov



2014 - Lesson learned

They did it with User Centered Design :) without knowing.

Expectations People should be able to share their space with others :) and this could be a million $ Idea

Reality You were wrong, it’s a Billion $ Idea :)


$10 BILLION VALUATION

UX research methods answer a wide range of questions.by Christian Rohrer

HOW ?When to Use Which User-Experience Research Methods

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Grigor Grigorov


EYETRACKINGto precisely measure where participants look as they perform tasks

source: http://www.nngroup.com/articles/which-ux-research-methods/

HOW ?UX Research methods

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Interviewsa researcher meets with participants one-on-one to discuss in depth what the participant thinks about the topic in question.



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Card Sortinga quantitative or qualitative method that asks users to organize items into groups and assign categories to each group. This method helps create or refine the information architecture of a site by exposing users’ mental models.



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Ethnographic Field Studiesresearchers meet with and study participants in their natural environment, where they would most likely encounter the product or service in question.



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Focus Groupsgroups of 3-12 participants are lead through a discussion about a set of topics, giving verbal and written feedback through discussion and exercises.



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Customer Feedbackopen-ended and/or close-ended information provided by a self-selected sample of users, often through a feedback link, button, form, or email.



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Usability Benchmarkingtightly scripted usability studies are performed with several participants, using precise and predetermined measures of performance.



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● Desirability Studies

● Card Sorting

● Clickstream Analysis

● A/B Testing

● Unmoderated UX Studies

● True-Intent Studies

● Intercept Surveys

● Email Surveys



● Participatory Design

● Interviews

● Usability Benchmarking

● Moderated Remote Usability Studies

● Unmoderated Remote Panel Studies

● Concept Testing

● Diary/Camera Studies

● Customer Feedback

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Learn from the masters

When to Use Which User-Experience Research Methodsby CHRISTIAN ROHRER on October 12, 2014

http://www.nngroup.com/articles/which-ux-research-methods/


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Grigor Grigorov




Grigor Grigorov


Lessons Learned

● You are never too big to fail, never too small to succeed● Everything is changing

○ technology○ software○ people’s needs and behavior patterns

● Pro-active UX Research can make the difference● Think global, act local● Learn from others● Don’t be afraid of doing mistakes


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Afraid of making a mistake.

There are no mistakes in the tango, not like life. It's simple. That's what makes the tango so great. If you make a mistake, get all tangled up, just tango on. Why don't you try ? Will you try it?

All right. I'll give it a try.


Grigor Grigorovhttp://bg.linkedin.com/in/ggrigorov

Thank you :)

