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UX INTERVIEW WORKSHOP TRAVEL APP EDITION™ MARK MCFARLANE TACCHI STUDIOS WWW.TACCHISTUDIOS.COM/JOBS ;)

Ux Talk Tokyo - UX Interview Workshop

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Page 1: Ux Talk Tokyo - UX Interview Workshop

UX INTERVIEW WORKSHOP

TRAVEL APP EDITION™MARK MCFARLANE ● TACCHI STUDIOS ● WWW.TACCHISTUDIOS.COM/JOBS ;)

Page 2: Ux Talk Tokyo - UX Interview Workshop

TODAY'S CLASS1. BRIEF OVERVIEW OF QUESTIONING

TECHNIQUES2. MOCK INTERVIEWS

Page 3: Ux Talk Tokyo - UX Interview Workshop

WHY INTERVIEW?

Page 4: Ux Talk Tokyo - UX Interview Workshop

WELL, HOW DO YOU KNOW WHEN YOUR PRODUCT IS

USEFUL & USABLE?WITHOUT THESE YOUR TARGET USERS WON'T SPEND THEIR TIME AND/OR MONEY USING IT!

Page 5: Ux Talk Tokyo - UX Interview Workshop

IT'S THE MOST NEGLECTED ASPECT OF APP PRODUCTION.

BECAUSE IT'S HARD!

Page 6: Ux Talk Tokyo - UX Interview Workshop

HOW?QUESTIONING TECHNIQUES

Page 7: Ux Talk Tokyo - UX Interview Workshop

Thank the user for their valuable time!

Explain that you're testing the product, not them. There is no "wrong answer".

Be casual and conversational.

Page 8: Ux Talk Tokyo - UX Interview Workshop

Have a list of points you want to learn about.

Ask the user to verbalize their thought process.

Where possible, cover your points with observations.

Have questions prepared to cover the areas that aren't covered naturally.

Don't number them. You could get fixated on the next point instead of digging deeper.

Try to memorize core points.

Page 9: Ux Talk Tokyo - UX Interview Workshop

Ask open ended questions - Who, What, Where, When, Why, How!

Try not to ask yes/no questions.

Wait, both for initial answer formation and elaboration.

Page 10: Ux Talk Tokyo - UX Interview Workshop

"What does this button do?"

"Well, what would you expect to happen if you tapped it?"

Page 11: Ux Talk Tokyo - UX Interview Workshop

LET'S HANDS-ON!

Page 12: Ux Talk Tokyo - UX Interview Workshop

Team up in pairs, assign A & B.

10 MINS - A INTERVIEWS B.5 MINS - GROUP DISCUSSION.

10 MINS - B INTERVIEWS A.5 MINS - MOAR GROUP DISCUSSION!

Page 13: Ux Talk Tokyo - UX Interview Workshop

Thanks for participaing!