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UX and

User Experience and Thales

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UX and

Thalēs ~ 624 - 546 BC

Philosopher MathematicianAstronomer

A

C

E

B

D

ADAB

DEBC=

“Give advice to someone else”

~ Thalēs

KEY FIGURES

1,800 500 M € 80%staff members in the Netherlands

worth sales in 2015 of which is export

Professional electronics

Defence and security applications

Railroad infrastructure

Public transport systems

Radar and communication systems

Wouter HoogstraDelftEnschede

ZuidlarenInterfaces

Ermelo

SnowboardingItalian foodSpinning

Movies

in DELFT

Human Factors

Human Factors SpecialistEngineering Psychologist

Industrial Design Engineer

KEY FIGURES

1,800 500 M € 80%staff members in the Netherlands

worth sales in 2015 of which is export

3

UX?Helicopter

Emergency Medical Service

VS.

User experience encompasses all aspects of the end-user's interaction with the company, its services, and its products.

~ Norman and Nielsen

Degr

ees

of fr

eedo

m

System discussion Cosmetics

Development time

Design options

User research

Ethnography

Experience mapping

Wireframing

Interaction design

Graphic design

Field researchUsability testing

Prototyping

Use cases

Personas

Task analysisBrainstormingDesign

patterns

Workflow

StoryboardingUser

documentation

Agile development

Product backlogSprint planning

Shippable productSprint backlog

USERRESEARCH

ASSESS

ADAPT

DESIGN

USERRESEARCH

ASSESS

ADAPT

DESIGNAgile

Scenario

Use case

Prototype

Requirements

Time

Human factors

End users

Developers

Time

Scenario

Use case

Prototype

Requirements

Time

Scenarios

Users

Problem

Environment

Scenario

Use case

Prototype

Requirements

Time

Use cases

Goals

Preconditions

Interactions

Scenario

Use case

Prototype

Requirements

Time

Workflow

Skeletal frameworkLayout

ContentInteraction

Physical prototype

DemonstrationTangible

Low effort and costFeedback

Human factors

End users

Developers

Time

Usability testing

Targeted userObserve and analyse

FixPrioritise

Nice and all, but what can I expect?

Try-fail-retryTest

Start earlyUser-centered

Wrap-up

Thanks for listening!