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WEBSITE REDESIGN | TOWN HALL MEE TINGJoan B. Kroc School of Peace Studies
• Team
• Project Overview and Timeline
• Goals and Objectives
• Target Audience
• Next Steps
• Questions and Comments
Introduction
Renata Berto Communications and Marketing Manager
Team Members
Michael O’Brien Project Advisor
Bryan Teague Server Administration
Joy Brunetti Project Advisor
David Schmidt Documentation and Training
ADDITIONAL SUPPORT
UNIVERSITY WEB SERVICES
University Communications Branding and Messaging
Ahmed Khan Development and Programming
Shay Baumgart Research and Discovery
Berta Roebuck Development and Programming
Cristina Cruz Concept and Design
Jen Jackson Content Strategist
Kim Grob Content Strategist
TimelineOCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP
20162015
Strategic Vision
TimelineOCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP
20162015
Strategic Vision
Research and Discovery
Content Audit and Writing
Information Architecture
TimelineOCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP
20162015
Strategic Vision
Research and Discovery
Content Audit and Writing
Information Architecture
TimelineOCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP
Design and Usability
20162015
Strategic Vision
Research and Discovery
Content Audit and Writing
Information Architecture
TimelineOCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP
Design and Usability
Development
20162015
Strategic Vision
Research and Discovery
Content Audit and Writing
Information Architecture
TimelineOCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP
Design and Usability
Development
Documentation
Training
20162015
Strategic Vision
Research and Discovery
Content Audit and Writing
Information Architecture
TimelineOCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP
Design and Usability
Development
Launch
Documentation
Training
20162015
Strategic Vision
Research and Discovery
Content Audit and Writing
Information Architecture
TimelineOCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP
Design and Usability
Development
Launch
Documentation
Training
20162015
Strategic Vision
Research and Discovery
Strategic Vision and Stakeholder Meetings
Office of the Dean Academic Unit Development
Institute for Peace and Justice
Trans-BorderInstitute
Center forPeace and Commerce
Faculty Current Students Donors
Strategic Vision and Stakeholder Meetings
Key Needs • Restructure navigation
• Improve visuals and aesthetic
• Highlight school
• Better communicate identity
• Showcase engaging stories
Strategic Vision and Stakeholder Meetings
Key Needs • Restructure navigation
• Improve visuals and aesthetic
• Highlight school
• Better communicate identity
• Showcase engaging stories
Insights • School reputation and atmosphere
• Professional appearance
• Inspiring programs
• Personal connection
• Real-world practical knowledge
Current Hurdles
• Duplicate Content
• Buried Information
• Restrictive Templates
• Program Confusion
Site Challenges
Current Hurdles
• Duplicate Content
• Buried Information
• Restrictive Templates
• Program Confusion
Site Challenges
Future Solutions
Current Hurdles
• Duplicate Content
• Buried Information
• Restrictive Templates
• Program Confusion
Site Challenges
Future Solutions
Streamlined Content
Current Hurdles
• Duplicate Content
• Buried Information
• Restrictive Templates
• Program Confusion
Site Challenges
Future Solutions
Streamlined Content
Restructured Navigation
Current Hurdles
• Duplicate Content
• Buried Information
• Restrictive Templates
• Program Confusion
Site Challenges
Future Solutions
Streamlined Content
Restructured Navigation
Dynamic and Flexible Layouts
Current Hurdles
• Duplicate Content
• Buried Information
• Restrictive Templates
• Program Confusion
Site Challenges
Future Solutions
Streamlined Content
Restructured Navigation
Dynamic and Flexible Layouts
Clear Messaging
• International Border Experiences
• Applied Justice
• Practice-based Learning
• Global Diversity
• Real-World Career Paths
Core Messaging Priorities
The Joan B. Kroc School of Peace Studies teaches students to actively engage in bringing peace and justice to the world. We do this with our unique focus on:
Changing the world, one peacebuilder
at a time
Goals and Objectives
Showcase Inspire
Engage Recruit
Understanding Our Target Audience
Target Audience
Target Audience
PROSPECTIVE STUDENTS
Target Audience
PROSPECTIVE STUDENTS
COMMUNITYPARTNERS
DONORS
Target Audience
PROSPECTIVE STUDENTS
COMMUNITYPARTNERS
DONORS
CURRENT STUDENTSFACULTY
STAFF & ADMIN
Target Audience
PROSPECTIVE STUDENTS
COMMUNITYPARTNERS
DONORS
ALUMNI
HIRING CORPS.
PROSPECT. FACULTY
CURRENT STUDENTSFACULTY
STAFF & ADMIN
Content Focus
Content Focus
Content Focus
Content Focus
Prospective Students
Content Focus
Content Focus
Prospective Students
Donors, Partners and Community
Content Focus
Content Focus
Current Students, Faculty and Staff
Prospective Students
Donors, Partners and Community
Content Focus
Content Focus
Current Students, Faculty and Staff
Prospective Students
Donors, Partners and Community
Hiring Corporations and Alumni
Considerations
Mobile Addiction is Real
100 82% 72%text messages sent per day
check their phones within 15 minutes of waking up
want personalized content across all platforms
Source: http://blog.invoca.com/40-smartphone-usage-stats-that-will-blow-your-mind/
Mobile Addiction is Real
100 82% 72%text messages sent per day
check their phones within 15 minutes of waking up
want personalized content across all platforms
8 SECONDSAVERAGE AMERICAN ATTENTION SPAN
(12 seconds in 2000)
Source: http://blog.invoca.com/40-smartphone-usage-stats-that-will-blow-your-mind/
iGenerationMillennialsGENERATION Y
1980 – 1995GENERATION Z
1996 – 2010
• Largest generation in history • Digital natives • 4 in 5 own a smartphone • Motivated to make a difference • Endured 9/11 and the Great Recession
Millennials
65% SAY LOSING THEIR PHONE WOULD HAVE GREATER IMPACT THAN LOSING THEIR CAR
Source: http://www.slideshare.net/Dice/using-social-to-engage-millennials
75% OF WORKFORCE BY 2025
Millennials
84%say making a difference
is more important than professional recognition
Source: http://www.slideshare.net/Dice/using-social-to-engage-millennials
iGeneration
• Mature, self directed and resourceful • Find access to answers and inspiration online • Increased focus on their personal connections • Speak emoji and are accustomed to autocorrect
Source: http://www.slideshare.net/sparksandhoney/generation-z-final-june-17 http://www.inc.com/larry-kim/forget-millennials-is-your-workplace-ready-for-generation-z-infographic.html
FOMOFEAR OF MISSING OUT
Live Streaming and Video Conferences are the preferred ways of communication
1 in 2 iGeneration
1 in 3 Millennials 1 in 4 Generation X
UNIVERSITY EDUCATED
iGeneration
• Mature, self directed and resourceful • Find access to answers and inspiration online • Increased focus on their personal connections • Speak emoji and are accustomed to autocorrect
Source: http://www.slideshare.net/sparksandhoney/generation-z-final-june-17 http://www.inc.com/larry-kim/forget-millennials-is-your-workplace-ready-for-generation-z-infographic.html
FOMOFEAR OF MISSING OUT
Live Streaming and Video Conferences are the preferred ways of communication
1 in 2 iGeneration
1 in 3 Millennials 1 in 4 Generation X
UNIVERSITY EDUCATED
iGeneration
60% want their jobs to make an impact
76% are concerned about humanity’s impact on the earth
78% are concerned about world hunger
DETERMINATION TO “MAKE A DIFFERENCE” AND “MAKE AN IMPACT”
Source: http://www.slideshare.net/sparksandhoney/generation-z-final-june-17 http://www.inc.com/larry-kim/forget-millennials-is-your-workplace-ready-for-generation-z-infographic.html
Millennials 1980-1995
Tech Savvy
2 Screens
Communicate with Text
Share Stuff
Now Focused
Optimistic
Want to be Discovered
Team Orientation
Want Dream Job
How are they different?
iGeneration 1996-2010
Tech Innate
5 Screens
Communicate with Images
Create Stuff
Future Focused
Realistic
Want to Work for Success
Collective Conscious
Want Financial Stability
Next Steps
TimelineOCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP
Content Audit and Writing
Information Architecture
Design and Usability
Development
Documentation
Launch
Training
20162015
Strategic Vision
Research and Discovery
TimelineOCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP
Content Audit and Writing
Information Architecture
Design and Usability
Development
Documentation
Launch
Training
20162015
Strategic Vision
Research and Discovery
Internal Data Analysis • Peer and Aspirational Schools • Heatmap Software • Google Analytics
External Surveys and Focus Groups • Prospective and Current Students • Faculty, Staff and Administrators • Donors • Alumni
Research and Discovery
