New Media Symposium :: The World of Content Strategy

April 25, 2009

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L t’ t HUGE fLet’s get HUGEy for a sec

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Wh t d C t tWhat does a Content Strategist do?Strategist do?

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A website can be compared to the human body

IA/ID creates the structure CS creates the lifebloodMotion via 2D space Makes the site feel ‘alive’

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pCreates spatial (functional) conditions and limitations Creates meaningful content program and makes

rules for relationships between digital objects

User Experience roles spectrump p

VD copywritingID IA CS

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What is a Content Strategist?

• A curator of digital objects

g

A curator of digital objects

• A “preditor”A preditor

• An innovator of interaction design / layout:• An innovator of interaction design / layout:“an ID without owning wireframes”

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E d i f !Everyday is fun!

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Product strategyProduct strategy

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Site inventories and audits

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Taxonomies and site structure

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Editorial strategiesg

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Content placement on wireframesp

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Analytics for planning & assessingy p g g

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Other core responsibilities

1. Stakeholder & user research

p

2. SEO strategies

3. Metadata strategies

4. Migration plansg p

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G tti i t th biGetting into the biz.

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Finding the right fit

1. Consider your subject matter expertise

g g

1. Consider your subject matter expertise

2. Find an agency or company that builds the

type of sites you want to work on

3 Know the basic deliverables you will have to3. Know the basic deliverables you will have to

create

4. Get involved in local networking groups

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NYC CS Facebook Groupp

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Linked-In Groupp

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Thank you!

www.hugeinc.com45 Main Street, 2nd floorBrooklyn, NY 11201

Call us.Phone: +1 718 625 4843Fax: +1 718 625 5157info@hugeinc.com

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