12. #cmworld Marketing Director Content Social Media Manager
Head of Design & Production Content Manager Promotions /
Product Manager Strategy & Analytics Online Advertising Media
Manager (Trad) Head of Comms (PR) Brand Manager Tactics
13. #cmworld Credit: @krismausser
14. #cmworld Our Content Production Content Strategy Social
Media Manager Head of Design & Production Content Manager
Promotions / Product Manager Strategy & Analytics Online
Advertising Media Manager (Trad) Head of Comms (PR) Brand Manager
Team Needs Content Creation Review / Approve Promote Gather
Analytics Team Analysis
15. #cmworld Reverse Content Engineering Audit and analyse find
out what content was crap, effective and ineffective Plan What are
the resources? Where? When? What types of content? etc Execute
Creation and Distribution Where do the ideas come from? Who will
create it? Where will it live?
16. #cmworld
17. #cmworld Nobody has a monopoly on great ideas. Barni Evans
Marketing Director, Sportsbet.com.au
18. #cmworld
19. #cmworld Customers Audiences Media Keyword research
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26. #cmworld This Became this
27. #cmworld Content Apps
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30. #cmworld Were a long way from being great at Content
Marketing But were learning and getting better