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Sue Davis @suedavis68 10 Content strategy diagrams that changed the world

10 Content strategy visuals that changed the world

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Lightning talk slides from London Content Strategy Meetup 26 February 2013. Accompanying video of me talking through it is here: https://togetherlondon.com/talks/meetup/2013-02-26/davis

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Page 1: 10 Content strategy visuals that changed the world

Sue Davis@suedavis68

10 Content strategy diagrams that changed

the world

Page 2: 10 Content strategy visuals that changed the world

Part 1:Processes

Page 3: 10 Content strategy visuals that changed the world

Jesse James Garrett:The elements of user experience

(2002)

Page 4: 10 Content strategy visuals that changed the world

Erin Scime:The content lifecycle (2009)

Page 5: 10 Content strategy visuals that changed the world

Brian Traffic:Content strategy quad (2010)

Page 6: 10 Content strategy visuals that changed the world

Rahel Bailie:Content strategy maturity model

(2011)

Page 7: 10 Content strategy visuals that changed the world

John McCrory:Content audit template (2011)

Page 8: 10 Content strategy visuals that changed the world

Richard Ingram:Press release workflow (2011)

Page 9: 10 Content strategy visuals that changed the world

Sue Davis (from an idea by Karen McGrane):Mobile content strategy (2012)

Page 10: 10 Content strategy visuals that changed the world

Part 2:What is good

content?

Page 11: 10 Content strategy visuals that changed the world

Peter Morville:User experience honeycomb

(2004)

Page 12: 10 Content strategy visuals that changed the world

Jakob Nielsen:F-pattern of reading (2006)

Page 13: 10 Content strategy visuals that changed the world

Mark Smiciklas:The content strategy burger

(2011)

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What’s your favourite eureka

diagram?

See you at the bar