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info.nl goes SXSWimpressions
Photography by Local Androids
We are:
Iskander Smit - @iskandr Rene Samsen - @renesamsen
Won van Kalsbeek - @wonvankalsbeek
AMS
Salons: every 1st Friday, starting April 1, next conference December 2, 2016
Tool: development
Research & valorisation with TaSST projectPhotography by Local Androids, Model Leonie Baauw
making IoT work
connectable .io
Austin eXperience
Statistics SXSW Interactive
1.250 sessies
3,825 participants from 85 foreign countries
2.700 speakers
Media in Attendance: 3,389
Exhibition
Form follows me
Form follows function
Form follows emotion
Form follows me
Digital self
Living two lives
Intergrated reality
Sell 1 computer for $1000,-
Sell 1000 computer for $1,-
Single function computers
Single function computers
New responsibilities designers
Iron Man Interfaces, next generation interfaces
Zero learning curve computing
VR vs AR
“Computers are so amazing we forget about who terrible they are”
- Meron Gribetz
New role designers
Human-Centered Design: Why Empathy Isn't EnoughDesigning Experiences Offline and Online
Happiness = reality - expectations
“Now that we can do anything, what should we do?”
- Bill Buxton
Design for friction
Design for skill-building
Design for skill-building
Design for collisions
Design for collisions
Design for self-reflection
Design for self-reflection
Design for confrontation
New duty designers
Get the Message! The Rise of Conversational UI
Social media vs messaging apps
App design vs Bot design
“Kids, today, think every screen is a touchscreen. Tomorrow they will be expecting any machine to answer like Siri”
- Chris Messina
New opportunities designers
Personal insights
SapientNitro
Share the storyData drivenCaring for the end user
Airbnb
Share the storyData driven designCaring for end user
Netflix
FrustrationsData driven designCaring for end user
Teams
New responsibilities designers New role designers New duty designers
New opportunities designers
2016. The year of BigAI Reflections on SXSW, Iskander Smit
And a year of new interactions
Parihug
The AlphaGo Moment
January 2016 tipping point: Google AIs beat number 1 Go PlayerThe moment Artificial Intelligence became more than just a helpful tool
But it is a bumpy road
Tay.ai of Microsoft discontinued after turning into a racist
The Conversational UI
Uber in Messenger
Works 2 ways: computers understand people
communication, and people become more
understanding of computer logic.
Uber via Amazon EchoThe Verge:https://www.youtube.com/watch?v=o26xCTP6n2Q
We are going from utilities to service. Phone as portal into the service. App
design becomes service design
”“Speaking to things
the next generation will do withWhat this generation does with touch,
Chris Messina, Uber, SXSW 2016
conversations with things
Grote titel van twee regelsOndertitel van maximaal 1 regel
Jibo
Is it human or is it a bot? We don’t know. The bots become part of the
life. Is it human if you have a relation?
IoT is crucial for conversational UI. Use everything that is available to
understand the user.
It’s a machine world
On machine learning
A new paradigm
Machine learning for designers
We are still far away from real understanding AIs. Big data is not enough. Other concepts needed
The AI should be designed by designers not (only) engineers optimising existing processes.
Robots
Asian domination
What is a robot? Is everything AI a robot? Or should it have a kind of presence and act. Does it matter?
Becoming our next best friend?
Robots have a low status as servants/slaves.
Research Wendy Ju
Wearables? Fashion tech.
Grote titel van twee regelsOndertitel van maximaal 1 regel
Grote titel van twee regelsOndertitel van maximaal 1 regel
Haptics, notifications are the killer function for wearables. Not from yourself per se but on a distance
Adaptive & haptic products
Workshop
You need to make wearables that make it possible to create meaning
with it. Making sense out of the sensor.
Looking forward to 2017
The Hardware Startup
Is hard.
Hardware then and now. It becomes more lean and flexible like software. In it’s own way.
The Hardware Startup
Hardware as a platform
Every product
Product as a platform
Bosch SoftTec
Product as a platform
Home Depot
To conclude
Everything AI
Partnering with our technology
Using unintended interfaces
Post digital has arrived and IoT found its meaning
Thanks!
Get in touch with us!
[email protected] | t: +31 20 530 91 00 St. Antoniesbreestraat 16
1011 HB Amsterdam, The Netherlands
www.info.nl
