CUV50311 Diploma of Graphic Design

Assessment 4: Present research

CUFDIG502A Design web environments

OC assessment code: 31189/02

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Assessment overviewIntroductionWelcome to the assessment for CUFDIG502A Design web environments. To prove competence in this unit you will work on two different assessments. The first is a web scenario where you design a web environment for a client. To do this you follow steps to assemble a design document that could be used to build a web environment for the client. You are not required to build the product but develop a design and concept that could be handed over to a team for production.The second assessment is about researching different aspects of web environments.Together the two events meet all the requirements for the unit. Both assessments are to be submitted at the end of the unit.

File namingOnce you feel confident that you have covered the learning materials for this unit, you are ready to attempt this assessment. To help Open Colleges manage your assessment, please use the following file-naming convention: [student number]_[assessment]_[assessment number].doc for example 12345678_21850a_01.doc.

Assessment submissionWhen you are ready to submit your assessment, upload the file in OpenSpace using the Assessment Upload links in the relevant study period of your course. The Student Lounge provides a ‘Quick Guide to Uploading Assessments’ if you need further assistance. Uploading assessments in OpenSpace will enable Open Colleges to provide you with the fastest feedback and grading on your assessment.It is important that you keep a copy of all assessment materials submitted to Open Colleges.

TipsWe strongly recommend you complete all activities and engage in the student forums throughout the module.

Elements and critical aspectsAssessment for this unit of competency is comprised of:

• Assessment 31189/01 – The Bag Lady• Assessment 31189/02 – Digging Deeper

Assessment 4 – Research project

Part A - Future delivery platformsNature of task: ResearchWord count: N/A

RequiredYou are required to complete progress challenge 2.

Recommended• Engage in forum discussion

Summary• Save your final work as a PDF for final submission.

Progress challenge 2: Future delivery platformsNOTE: This challenge will form part of assessment 4, which can be downloaded from the assessments page.

Digital content runs on different delivery platforms. You might consume or share content on your smart phone, Blue Ray player or on a desktop computer via the Internet. Research one new* deliver platform or device that is expected to change the way we share content. For example, you could research wearable devices. It could be a piece of equipment or a technology that is expected to change our future. (*New - currently being developed or released within the last 12 months.)Submit a 1-page poster about the platform or device. The poster should describe what it is, how it works and what it will bring us. This can be communicated in any way on the poster and you do not have to use text if you choose not to.

31189a - Progress challenge 02

AnswerI chose Smell-O-Vision, but I know it was something that failed dismally. According to Complex Magazine and their Top 50 list of worst Internet Start up fails1, the company ‘Digiscents’ ranked 32nd on the list. Year Of Birth: 1999 Year Of Demise: 2011 CEO: Joseph Deutsch Founded By: Dexter Smith and Joel Bellenson

Digiscents was a company that developed the iSmell, a device that plugged into

1 Evans, S (2012): ‘The 50 Worst Internet Start-up Fails of All Time, in Complex Magazine, http://au.complex.com/pop-culture/2012/10/the-50-worst-internet-startup-fails-of-all-time/ (Retrieved Friday, 9 December 2016 at 22:46 AEST).

a computer’s USB port and, in theory, generated different scents. Based on the online content being accessed by a user, the iSmell would emit an appropriate odour. Since the Internet is primarily used to watch porn and play World of War craft, the idea of an odour shamefully reminding you of your loneliness failed miserably. The Oakland-based technology company laid off all 70 of its employees in ‘11.

Complex also rated it the third worst ‘tech fail’ of all time2. Here is what they had to say about it:Launch date: 2001Fatal flaw(s): Ridiculous concept

For those of you that are unfamiliar, the iSmell was a product that sat on your desk and contained a cartridge with 128 “primary odours” that could be mixed together to form a smell that was supposedly emanating from a website you were visiting or e-mail you opened. Yes, this really existed. No, it was not a success. It. Was. A. Product. That. Let. You. Smell. The. Internet. It would be cool for food websites, or for perfume shopping for your girl, but besides those two infrequent Internet queries, we cannot see why anyone would need one of these. Well, we can, but eww.

Another device similar to Digiscents was The Madeleine: a device that was invented by Amy Radcliffe. Currently, this device is only a prototype3.2 Scott, D (2011): The 50 Worst Fails in Tech History, in Complex Magazine, http://au.complex.com/pop-culture/2011/04/the-50-worst-fails-in-tech-history/ (retrieved Friday, 9 December 2016 at 23:06)3 Wainright, O (2013): Scentography Camera Records Smells Memory, in The Guardian, https://www.theguardian.com/artanddesign/architecture-design-blog/2013/

Another device goes by the name, Olly: Again, this device is not available commercially either4.However, TV and movies with opportunities to smell and even touch things could be a reality by 20205.The ‘smelling screen’ has already been invented by the Japanese6; and odour-generating components may be available for TVs and mobile phones very shortly (http://jacobsschool.ucsd.edu/news/news_releases/release.sfe?id=1082). Imagine what this could do for The Bag Lady – the smell of new leather, for instance. Maybe even touch the bag (without having to buy it, of course). One can only imagine the joys of being able to touch a fluffy bag or smell a brand new leather one. J

Figure 1: iSmell Prototypes (image c/o Wikipedia)

jun/28/scentography-camera-records-smells-memory,4 Kooser, A (2011): Olly Can Make Tweets Smell Sweet, in CNET, https://www.cnet.com/news/olly-can-make-tweets-smell-sweet/5 Oswald, E (2006): 3D TV with Touch, Smell by 2020? In Beta News, http://betanews.com/2005/08/19/3d-tv-with-touch-smell-by-2020/6 Kooser, A (2013): Japanese Scientists Create Smell-o-vision Screen, in CNET, https://www.cnet.com/news/japanese-scientists-create-smell-o-vision-screen/; Smalley, E (2011): Playing on TVs of the future – Smell-o-Vision, https://www.cnet.com/news/playing-on-tvs-of-the-future-smell-o-vision/

Figure 2: The Madeline Prototype (image c/o The Guardian)

My own invention: The Yum-yum smelling screen

Introducing the Yum-yum – Smell-o-Vision for your home!Did you always want to smell your favourite recipes from Master Chef? Alternatively, find out what it is like to breathe the crisp mountain air of the Austrian Tyrol while watching The Sound of Music? Even catch a whiff of the ocean while keeping score of the Sydney to Hobart yacht races?Well, now you can; and you can do it in your own home, thanks to the Yum-yum Olfactory TV by LG (Life’s Good)7.Moreover, if you do not like the smells emanating from your screen while viewing Slum-dog Millionaire or Kenny, you can now switch off the olfactory function to block out those offensive odours.7 Disclaimer: This advertisement is for the purpose of a Progress Challenge for the Diploma of Graphic Design course with Open Colleges, and not for LG or any of its affiliated companies. For more information on LG and its products, please go to http://www.lg.com/au. If you are interested in television and home entertainment, please visit this page - http://www.lg.com/au/tvs/all-tvs.

So, get yours by December 2017 and you can win a free trip to India (if you are partial to the smell of curry or tandoori).

Owing to teacher feedback, I decided to change the Yum-yum Smell-o-Vision to what I call my own ‘reinvention’ of the iSmell by DigiScents.

Here is what my teacher/trainer, Wendy Campbell, had to say:

Me, being in a hurry to get this unit over and done with, accidentally uploaded this assignment without the suggested changes to the poster design. As a result, my assessment was marked ‘Incomplete’.

The next few pages consist of the ‘hero’ images and magazine ads (for a likely IT or graphic design magazine.

This ‘hero’ image consists of three groups of layers:• The iSmell background: pink and purple colour scheme (symbolises

nice smells which go with the colours of the iSmell prototypes, and also with a sunset or sunrise in the tropics), the gradient goes from darker to lighter.

• The iSmell Prototypes: three prototypes - The Drop (to symbolise the life-giving drop of water), The Genie Bottle (symbolising ‘wish fulfilment’) and The Dubai Sail (reminiscent of the Burj Al Arab Hotel which takes on the appearance of a sail boat).

• The iSmell text: Light heading and subheading on a dark background.

With the exceptions of the iSmell Prototype, the colour scheme of this image is the opposite of the previous one:• The iSmell background: Still a pink and purple colour scheme

but this colour scheme is more reminiscent of a sunset or sunrise, depending upon which direction you are looking, and what time of the day it is.

• The iSmell prototypes: same devices but different backgrounds.• The iSmell Text: Dark heading and subheading on a light background.

Part B - Theme Park platformsNature of task: ResearchWord count: N/A

RequiredYou are required to complete progress challenge 4.

Recommended• Engage in forum discussion

Summary• Save your final work as a PDF for final submission.

Progress challenge 4: Theme Park platformsNOTE: This challenge will form part of assessment 4, which can be downloaded from the assessments page.

Choose a popular theme park. It can be in Australia or overseas. Identify each web environment that is connected with the park. For example, it may have a main website, a mobile, app, social media presence, a game and so on. List each web environment and specify its individual interactive features, functionality and navigation and its relationship to the product being promoted. Determine if there are any levels of access permission needed. For example, a members-only section to reward paid members.Present this information in any creative way – chart, poster, written document (1-page).

31189a - Progress challenge 4

Theme park platformsNOTE: This challenge will help you complete assessment 4.Choose a popular theme park. It can be in Australia or overseas.Identify each web environment that is connected with the park.For example, it may have a main website, a mobile, app, social media presence, a game and so on. List each web environment and specify its individual interactive features, functionality and navigation, and its relationship to the product being promoted.Determine if there are any levels of access permission needed. For example, a members-only section to reward paid members.Present this information in any creative way – chart, poster, written document (one page).

AnswerI have chosen Disneyland8 – part of the well-known Disney ‘empire’, and one of the world’s most established theme parks9. There are no Disney theme parks yet here in Australia, the first two were in the USA (Anaheim and Orlando) and there were subsequent parks in Paris, Hong Kong and Japan, amongst others10.I found the official site for the original Disneyland Park here: https: / /d isneyland.disney.go.com/dest inat ions/disneyland/ .

8 Wikipedia (2017): Disneyland, https://en.wikipedia.org/wiki/Disneyland, https://en.wikipedia.org/wiki/Disneyland9 Wikipedia (2017): Disneyland, https://en.wikipedia.org/wiki/Disneyland10 Disney Parks (2017): Resorts, Parks, Destinations https://disneyparks.disney.go.com/resorts-parks-destinations/

Social media presences can be found through Facebook11, Twitter12, Instagram13, and YouTube; and they have a blog as well14. Both the official site and blog have videos you can watch to help plan for your trip there15. There is also a Disney App16, which you can buy either through the Apple Store or through Google Play.Overall, I find the website and blog easy to access and navigate. For the official site, there are navigation panels at both the top and bottom ends

11 Disneyland (2012): Facebook Page, https://www.facebook.com/disneyland/12 Disneyland (2015): Twitter Page, https://twitter.com/disneyland13 Disneyland (2017): Instagram Page, http://instagram.com/disneyland14 Disney Parks (2017): Disney Parks Blog, https://disneyparks.disney.go.com/blog/15 Disneyland (2017): Watch Free Disney Planning Videos, https://www.disneyplanning.com/destinations/16 Disney World (2017): Shop Authentic Disney Theme Park Merchandise, https://disneyworld.disney.go.com/guest-services/shop-disney-parks-mobile-app/

– the top one has pull-down menus for ‘Destinations’ and for ‘Topics’. The bottom one has links for privacy policies, help, ‘About Disney’, careers with the Disney Corporation, a contact page, a Disney family blog, Terms of Use, Legal notices, California Privacy Rights, Children’s Privacy Policy and Interest Based Ads.I have not yet tried the phone apps: I do not normally use my iPod touch – which is like an iPhone without the actual ‘phone’ part – for Disney, unless I wanted to visit the resort and had to use the app to find where I am going. The last (and only) time I have been there, I had a guidebook (The Rough Guide to the USA) to help me with that. Situated below is a site map for the official site.

And this is a site map for the official blog: Here is what the ‘sign up’ page looks like:

You can sign up to a Disney account, which will give you access to extra information about planning your holiday there: https://disneyland.disney.go.com/login/This is what the page looks like.

Above: Disneyland Castle, c/o https://disneyland.disney.go.com/destinations/disneyland/

Part C - Natural History MuseumNature of task: ResearchWord count: N/A

RequiredYou are required to complete progress challenge 5

Recommended• Engage in forum discussion

Summary• Save your final work as a PDF for final submission.

Progress challenge 5: Natural History MuseumNOTE: This challenge will form part of assessment 4, which can be downloaded from the assessments page.

Choose a website for a popular Natural History Museum and construct a diagram of the site’s navigation structure. Examine the menu system and explore the different levels. You do not have to read all the content but take note of the page names. Perhaps there is a site map to help with this. Your diagram should reflect content and where to find it. • What types of content are most effective on the site?• Now do a search for “T Rex” or other fossil. Is it in the section that

you were expecting?• How would you rate the site out of 10 for Usability and also for

Content? Discuss. • What suggestions would you make to improve the structure and

information architecture of the site?Record your findings and once again your research should be a minimum of 1 page.

AnswerI chose The Australian Museum for this challenge17. Anyone who has an interest in natural history is sure to find it worthwhile.We can see in this screenshot (on the home page), there is a navigation menu below the header. This has eight sections: a home page, what’s on, our science, cultures, education, animals, blog and ‘about us’.The bottom of the home page has a footer, which has another navigation menu in the bottom left corner. This has four sections: a site map18, privacy19, copyright20, and accessibility21.I clicked on the animals section and found ‘dinosaurs’22 amongst the thumbnail shots. I then followed the link stating ‘Tyrannosaurs’23, and then followed the prompts on the Tyrannosaurs ‘family tree’ (the technical name being ‘raptorex’ for this species, according to the upload on the site)24.There is also a search bar in the top right corner. I typed‘t-rex’ in there and found 37 results in total. I could click on any link, depending upon the information I was after. I clicked on ‘Giant T-Rex Gifted to Australian Museum’25. Finally, I was able to find the exact section it was related to (Media Centre)26. The Media Centre can also be accessed in the page’s

17 The Australian Museum (2016): Home Page, http://australianmuseum.net.au/18 The Australian Museum (2016): Site Map, http://australianmuseum.net.au/sitemap19 The Australian Museum (2016): Australian Museum Privacy Statement, http://australianmuseum.net.au/privacy20 The Australian Museum (2016): Copyright Notice, http://australianmuseum.net.au/copyright21 The Australian Museum (2016): Accessibility Statement, http://australianmuseum.net.au/accessibility22 The Australian Museum (2016): Dinosaurs and their Relatives, http://australianmuseum.net.au/dinosaurs-and-their-relatives23 The Australian Museum (2016): More about Tyrannosaurs, http://australianmuseum.net.au/more-about-tyrannosaurs24 The Australian Museum (2016): Tyrannosaurs Family Tree, http://australianmuseum.net.au/uploads/documents/29739/tyrannosaur%20family%20tree.jpg25 The Australian Museum (2016): Media Release – Giant T-Rex Gifted to Australian Museum, http://australianmuseum.net.au/media/giant-t-rex-gifted-to-australian-museum26 The Australian Museum (2016): Media Centre, http://australianmuseum.net.au/

footer.Out of all these sections, I found the search bar the most effective in terms of finding specific information, and the site map (which arranges the names in alphabetical order) the least effective. The reason is that you have to scroll down the lists before you find the information you need. That can be annoying if you are pushed for time. The useability and accessibility is good, I would probably rate it eight or 9 out of 10. The accessibility page shows you how to navigate the site. The information is well presented and would especially appeal to children and young people (so it is educational). For people who may have difficulty reading the text, you can go to the accessibility page and find out how to change the size of the text to suit your reading needs.I would not change anything about the site, except the site map (I would arrange it in some kind of hierarchy that would make it easier to know where to look). Hence, if I wanted to find a particular item on the T-Rex, I would know exactly where to look.

media-resourcesAbove: Tyrannosaurs Family Tree (with the species ‘Raptorex’ ), http://australianmuseum.net.au/uploads/documents/29739/tyrannosaur%20family%20tree.jpg

SUBMISSIONInstructions

• Incorporate any peer and/or trainer feedback received in your progress challenges and forum discussions.

• Collate parts A-C into a single ZIP file.• Follow file-naming conventions.• Navigate to your Assessments page to submit.

Below: Tyrannosaurus Rex, Image by HIVE, 2013 (c) Australian Museum; in https://australianmuseum.net.au/image/tyrannosaurus-rex

• Disney Parks (2017): Disney Parks Blog, https://disneyparks.disney.go.com/blog/

• Disney Parks (2017): Resorts, Parks, Destinations, https://disneyparks.disney.go.com/resorts-parks-destinations/

• Disney World (2017): Shop Authentic Disney Theme Park Merchandise, https://disneyworld.disney.go.com/guest-services/shop-disney-parks-mobile-app/

• Disneyland (2012): Facebook Page, https://www.facebook.com/disneyland/

• Disneyland (2015): Twitter Page, https://twitter.com/disneyland

• Disneyland (2017): Disneyland Park, https://disneyland.disney.go.com/destinations/disneyland/

• Disneyland (2017): Instagram Page, http://instagram.com/disneyland

• Disneyland (2017): Sign In, https://disneyland.disney.go.com/login/

• Disneyland (2017): Watch Free Disney Planning Videos, https://www.disneyplanning.com/destinations/

• Evans, S (2012): ‘The 50 Worst Internet Start-up Fails of All Time, in Complex Magazine, http://au.complex.com/pop-culture/2012/10/the-50-worst-internet-startup-fails-of-all-time/ (Retrieved Friday, 9 December 2016 at 22:46 AEST).

• Kooser, A (2011): Olly Can Make Tweets Smell Sweet, in CNET, https://www.cnet.com/news/olly-can-make-tweets-smell-sweet/

• Kooser, A (2013): Japanese Scientists Create Smell-o-vision Screen, in CNET, https://www.cnet.com/news/japanese-scientists-create-smell-o-vision-screen/;

• Life’s Good, Home Page, http://www.lg.com/au.

• Life’s Good, TV’s – All TV’S, http://www.lg.com/au/tvs/all-tvs.

• Oswald, E (2006): 3D TV with Touch, Smell by 2020? In Beta News, http://betanews.com/2005/08/19/3d-tv-with-touch-smell-by-2020/

• Scott, D (2011): The 50 Worst Fails in Tech History, in Complex Magazine, http://au.complex.com/pop-culture/2011/04/the-50-worst-fails-in-tech-history/ (retrieved Friday, 9 December 2016 at 23:06)

• Smalley, E (2011): Playing on TVs of the future – Smell-o-Vision, https://www.cnet.com/news/playing-on-tvs-of-the-future-smell-o-vision/

• The Australian Museum (2016): Media Centre, http://australianmuseum.net.au/media-resources

• The Australian Museum (2016): Accessibility Statement, http://australianmuseum.net.au/accessibility

• The Australian Museum (2016): Australian Museum Privacy Statement, http://australianmuseum.net.au/privacy;

• The Australian Museum (2016): Copyright Notice, http://australianmuseum.net.au/copyright

• The Australian Museum (2016): Dinosaurs and their Relatives, http://australianmuseum.net.au/dinosaurs-and-their-relatives

• The Australian Museum (2016): Home Page, http://australianmuseum.net.au/

• The Australian Museum (2016): Image – Tyrannosaurus Rex, https://australianmuseum.net.au/image/tyrannosaurus-rex

• The Australian Museum (2016): Image Gallery – The Tyrannosaur Family, https://australianmuseum.net.au/the-tyrannosaur-family

• The Australian Museum (2016): Media Release – Giant T-Rex Gifted to Australian Museum, http://australianmuseum.net.au/media/giant-t-rex-gifted-to-australian-museum

• The Australian Museum (2016): More about Tyrannosaurs, http://australianmuseum.net.au/more-about-tyrannosaurs

• The Australian Museum (2016): Site Map, http://australianmuseum.net.au/sitemap

• The Australian Museum (2016): Tyrannosaurs Family Tree http://australianmuseum.net.au/uploads/documents/29739/tyrannosaur%20family%20tree.jpg;

• Wainright, O (2013): Scentography Camera Records Smells Memory, in The Guardian, https://www.theguardian.com/artanddesign/architecture-design-blog/2013/jun/28/scentography-camera-records-smells-memory,

• Wikipedia (2017), Disneyland, https://en.wikipedia.org/wiki/Disneyland

References