Sedgwick e0498336-d0105-sp7-module 01-30537a-assessment 01

A s s e s s m e n t 1 : m e e t i n g i n d u s t r y s t A n d A r d sC u V g r d 5 0 6 A d e V e l o p g r A p h i C d e s i g n p r A C t i C e

o C A s s e s s m e n t C o d e : 3 0 5 3 7 / 0 1

A l l r i g h t s r e s e r V e d . n o p A r t o f t h e m A t e r i A l p r o t e C t e d b y t h i s C o p y r i g h t m A y b e r e p r o d u C e d o r u t i l i s e d i n A n y f o r m o r b y A n y m e A n s , e l e C t r o n i C o r m e C h A n i C A l , i n C l u d i n g p h o t o C o p y i n g , r e C o r d i n g , o r b y A n y i n f o r m A t i o n s t o r A g e A n d r e t r i e V A l s y s t e m , w i t h o u t p e r m i s s i o n i n w r i t i n g f r o m t h e C o p y r i g h t o w n e r .

r e q u e s t s f o r p e r m i s s i o n t o m A k e C o p i e s o f A n y p A r t o f t h e w o r k s h o u l d b e m A i l e d t o C o p y r i g h t p e r m i s s i o n s , o p e n C o l l e g e s , p o b o x 1 5 6 8 , s t r A w b e r r y h i l l s n s w 2 0 1 2 .

A l l t e r m s m e n t i o n e d i n t h i s t e x t t h A t A r e k n o w n t o b e t r A d e m A r k s o r s e r V i C e m A r k s h A V e b e e n A p p r o p r i A t e l y C A p i t A l i s e d . u s e o f A t e r m i n t h i s t e x t s h o u l d n o t b e r e g A r d e d A s A f f e C t i n g t h e V A l i d i t y o f A n y t r A d e m A r k o r s e r V i C e m A r k .

© o p e n C o l l e g e s p t y l t d , 2 0 1 4

b y C o l l e e n s e d g w i C k ( e 0 4 9 8 3 3 6 )

Assessment overviewIntroductionYou are required to complete the Assessment 1 Industry research project, which includes:

• Part A: Researching your industry.• Part B: Legal issues relevant to your practice.• Part C: Researching trends.• Part D: Applying trends to your designs.• Part E: Industry trends portfolio.

File namingOnce you feel confident that you have covered the learning materials for this unit, you are ready to attempt this assessment. To help Open Colleges manage your assessment, please use the following file-naming convention: [student number]_[assessment]_[assessment number].doc For example: 12345678_21850a_01.doc.

Assessment submissionWhen you are ready to submit your assessment, upload the file in OpenSpace using the Assessment Upload links in the relevant study period of your course. The Student Lounge provides a ‘Quick Guide to Uploading Assessments’ if you need further assistance. Uploading assessments in OpenSpace will enable Open Colleges to provide you with the fastest feedback and grading on your assessment.It is important that you keep a copy of all assessment materials submitted to Open Colleges.

TipsWe strongly recommend you complete all activities and engage in the student forums throughout the module.

Elements and critical aspectsAssessment for this unit of competency is comprised of:

• CUVGRD506A Develop graphic design practice.

You will be assessed on your understanding of:• develop an industry focus for design practice• address key legal and safety requirements for graphic design

practice• research and evaluate graphic design trends• develop skills to meet trends• develop own response to changing trends and technologies.

SUBMISSIONInstructions

• Integrate any feedback you may have received from peers or your trainer into final work

• Collate parts A-E into a single PDF or ZIP file comprised of 5 PDFs.

• Follow file-naming conventions.• Navigate to your Assessments page to submit.

Assessment 1 – Industry reseArch Project PArt A – reseArchIng your Industry Nature of task: Research ProjectWord count: 500

requIred• You are required to complete Progress

challenge 1.• Integrate any peer and formative feedback

into finalised version.

recommended• Complete all activities.• Engage in forum discussion.

summAry• Save your final work as a PDF for final

submission.

ActIvIty

Progress chAllenge 1: reseArchIng your Industry

For this task you are required to conduct research into a design company within the field you wish to work in (e.g. a fashion magazine). You may conduct your research entirely from information online, but you may like to set up a meeting or start email correspondence with a representative from that company to acquire some of the facts needed to write this report. You must write a short response to all of the following questions:

• What is the name of the company you are researching? Within which industry to they fall? Why did you choose this company over similar companies within this industry?

• Who is the director/head of the company? Where did they work previous to this role, and when did they begin this role?

• What are the other roles within this company, and who currently fills them? What is their background, and for how long have they filled this position?

• What is the common pathway that these current employees took to gain their roles at this company? Did they all start out as interns, or does this company only hire designers with five years or more experience?

• Are there any current vacancies? Propose a strategy that you could implement to gain these positions.

• Does this company participate in any industry events, like conferences, talks or seminars? If so, where and when?

Answer

The CompanyIt is not purely a design company but I chose the ABC (Australian Broadcasting Commission). I would classify this industry under Media (i.e. mass media, broadcasting) – this may include coverage of a variety of topics like the performing arts, music, sport, education, and advertising.I have a myriad three main reasons for choosing the ABC:

1. Firstly, it has educational value; 2. Secondly, I believe the network attracts people who want

to work in the arts and media;3. Thirdly, I could also choose other broadcasting networks

- SBS, Channel 9, Fox – however, the ABC’s influence has been the most profound because I of the shows I used to watch and the music I used to listen to.

(126 words)

Who is The DireCTor or heaD of The Company?

mIchelle guthrIe (BA, llB) – mAnAgIng dIrector1

Studied an Arts/Law degree;Joined in May 2016;Background in both traditional broadcasting and digital

media;25 years’ of media experience;Companies she has worked for previously include B Sky B,

Google and Star TV.

1 Australian Broadcasting Commission (2016): About the ABC – Michelle Guthrie (BA, LLB), Managing Director, in http://about.abc.net.au/profile/michelle-guthrie/[7/03/2017 3:00:58 AM]

hon jAmes sPIgelmAn (Ac, qc) – chAIrmAn2

He served the ABC since the 1st April 2012 and will be finishing on the 31st March, 2017;

Also did an Arts/Law degree;His background is mostly legal – he worked for both the

NSW State Government and the Australian Commonwealth departments;

His experience in cultural and educational institutions included:

o Chair of the National Library of Australia between 2010 and 2012;

o Member of the Board of the Australian Film Finance Corporation between 1988 and 1992 (Chairman between 1990 and 1992);

o Member of the Board of the Art Gallery of New South Wales between 1980 and 1988 (Deputy Chairman between 1983 and 1988);

o President of the Museum of Applied Arts and Sciences between 1995 and 1998.

(174 words)

WhaT are The oTher roles aT The Company anD Who fills Them?

BoArd memBers

The ABC expects its Board members to have a background in at least one of the following fields3:

1. The media industry, including broadcasting, digital media 2 Australian Broadcasting Commission (2016): About the ABC – James Spigelman (AC, QC), Chairman, in http://about.abc.net.au/profile/the-hon-james-spigelman-ac-qc/[7/03/2017 3:00:19 AM]

3 Australian Broadcasting Commission (2013): (Selection criteria for the appointment of non-executive Directors) Determination 2013, in The Australian Government Federal Register of Legislation, https://www.legislation.gov.au/Details/F2013L02091[7/03/2017 4:08:59 AM]

and/or digital technologies; 2. Business or financial management; 3. Corporate governance, including managing large and/or

complex operations in the private, public or not-for-profit sectors;

4. Cultural industry and/or cultural policy, including its administration.

other emPloyment

Other employees fill roles as reporters, producers, broadcasters, camera operators, web/UX designers and digital media experts4.(81 words)

WhaT Common paThWays DiD These CurrenT employees Take To geT in There?One can get employment in the ABC through the following channels:

1. Applying online5;2. Traineeship positions6;3. Indigenous opportunities7;

(23 words)

are There any CurrenT vaCanCies?The ABC not only advertises on their own site about also sites like LinkedIn8 and The Loop9.(18 words)4 Australian Broadcasting Commission (2016): Working here - Meet our People, in http://www.abc.net.au/careers/workinghere/ourpeople/[7/03/2017 2:50:23 AM]5 Australian Broadcasting Commission (2016): ABC Careers – How to Apply, in http://www.abc.net.au/careers/applicationtips/howto.htm[7/03/2017 2:43:20 AM]6 Australian Broadcasting Commission (2016): ABC Careers - Developing our Talent, http://www.abc.net.au/careers/workinghere/developing.htm[7/03/2017 2:51:31 AM]7 Australian Broadcasting Commission (2016): ABC Careers – Indigenous Employment, http://www.abc.net.au/careers/indigenous/8 LinkedIn (2017): Digital Media Planner (for the Australian Broadcasting Commission, in https://www.linkedin.com/jobs/view/270037502?trk=jobs-home-jobsfe-redirect[7/03/2017 2:57:32 AM]9 The Loop (2017): Australian Broadcasting Commission (TV), in The Loop, https://www.theloop.

Does This Company parTiCipaTe in any inDusTry evenTs?I do not know of any recent events the ABC participates in, regarding the media industry.(16 words)(Total = 438 words)

com.au/ABC/overview[7/03/2017 2:06:16 AM]

Assessment

PArt B – legAl Issues relevAnt to your PrActIceNature of task: Research ProjectWord count: 300

requIred

• You are required to complete Progress challenge 2.

• Integrate any peer and formative feedback into finalised version.

recommended

• Complete all activities.• Engage in forum discussion.

summAry

• Save your final work as a PDF for final submission.

ActIvIty

progress Challenge 2: legal issues relevanT To your praCTiCe

For this you will need to write a short report detailing the legal requirements you will need to take into account while creating work in your industry. Create a short report that answers the following questions:

• Consider your chosen industry from Progress challenge 1. What are the legal requirements you must adhere to in your ideal graphic design role? Are there any that are specific to your industry (e.g. fashion)? List at least five key points.

• What does your current work practice consist of? Describe your current work environment and outline steps in which you will work towards creating a (legally) safer working environment and an environmentally sustainable professional practice.

• Consider the concept of intellectual property discussed in the unit, what steps should you take to safeguard your own work? How can you respect the IP of other artists within your own practice?

self-CheCk - submission aNow that you have completed the progress challenge, you may submit your work for feedback and discussion.

Answer

parT 1I came across a position with the ABC, where I will most likely work on a contract basis (advertised as a ‘freelance’ job), c/o The

Loop10.This position requires me to understand the ABC’s own policies and procedures, including: ‘…the ABC’s aims, objectives and workplace values, together with relevant policies and guidelines including Editorial Policies11, Child Protection Policy12, Equity and Diversity13, WH&S14’. It also requires me to understand the law in Papua New Guinea15 (part of the time spent on the job is in Port Moresby). Additionally, I should have some knowledge about the Papuans and their values and traditions. Should I get this opportunity to work in PNG, it would mean both knowing how to protect myself as a woman living and working there and trying to accurately portray what life is like, particularly for the women and children there16.

parT 2Whether I remain in Australia Post, change jobs or start my practice, the WH&S Act applies in any case. If freelancing, I would have to draw up some kind of agreement between the client and myself17.

10 Australian Broadcasting Corporation (2017): Jobs & Portfolio, in The Loop, https://www.theloop.com.au/ABC/overview[7/03/2017 2:06:16 AM]11 ustralian Broadcasting Corporation (2016): About the ABC – Our Editorial Policies, http://about.abc.net.au/how-the-abc-is-run/what-guides-us/our-editorial-policies/[7/03/2017 2:45:15 AM]12 Australian Broadcasting Corporation (2016): Section 8 – Children and Young People (page 10), in Code of Practice 2011 (Revised in 2016), http://about.abc.net.au/wp-content/uploads/2016/05/ABCCodeOfPractice2016-1.pdf13 Australian Broadcasting Corporation (2016): ABC Equity and Diversity Plan – 2016-2018, http://about.abc.net.au/wp-content/uploads/2016/12/EquityDiversityPLN2016-18_V1_0.pdf14 Federal Register of Legislation (2011): Work Health and Safety Act, https://www.legislation.gov.au/Series/C2011A00137[8/03/2017 2:03:51 AM]15 Wikipedia (2016): Law of Papua New Guinea, https://en.wikipedia.org/wiki/Law_of_Papua_New_Guinea16 Papua New Guinea Human Rights Library (2017): Archive, https://archive.org/details/papuanewguineahumanrightslibrary[8/03/2017 2:44:41 AM]; and Jolly, M, Stewart, C, and Brewer, C (2012): Engendering Violence in Papua New Guinea, in ANU E-Press, https://ia600705.us.archive.org/12/items/EngenderingViolenceInPNG/Engendering_violence_in_PNG.pdf17 Picciafuoco, V (2017): Designers: Know Your Rights! 4 Must-Have Clauses In A Contract, in Hongkiat.com, http://www.hongkiat.com/blog/design-contract-clauses/[6/03/2017 6:55:44 PM]

parT 3Copyrights – again, the exact Copyright law or policy will vary according to where I work, who is my employer or what kinds of work the law applies to18.

18 Intellectual Property Australia (2017): Home Page, https://www.ipaustralia.gov.au/[6/03/2017 6:58:19 PM]

Assessment

PArt c – reseArchIng trendsNature of task: Research ProjectWord count: 200

requIred



recommended


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ActIvIty

progress Challenge 3: researChing TrenDs

This challenge will help you research and apply graphic design trends that are specific to your chosen industry.

• Create a collaged inspiration board, either by hand and scanned-in, or using Photoshop. The images and text you use should reflect the current local and global trends within your specific industry. You must source each image using at least two of both formal and informal research strategies and label each as such. You must communicate your labelling system – e.g. each image formally sourced will be marked with a red dot, and each image informally sourced will be marked with a green dot.

• Find an example of an artist/designer that inspires you. Create a timeline of how their work has evolved over the last 10 years with images. Write a short response about each design describing the current industry trends featured globally at the time of their design.

• Using this same artist, find at least three designs of theirs that you can see have a connection or were influenced by other kinds of creative professionals. Include images and a short response for each image. For example: ‘I found an image of Victoria Beckham’s current collection, the motif of triangles was heavily featured throughout each piece in the collection. This may be in response to indie musical artists such as Grimes who feature triangles in their album covers and within their fashion choices.’

Answer

parT a

InsPIrAtIon BoArd – symBols

I chose The All-Seeing Eye – the modern use of this symbol (The Eye of Providence) is most heavily associated with the Freemasons and the Illuminati. However, David Percival (of the Conscious Reporter) states that the symbols’ origins date back even further19. (42 words).

19 Percival, D (2014): The All-Seeing Eye: Sacred Origins of a Hijacked Symbol, in The Conscious Reporter http://consciousreporter.com/conspiracy-against-consciousness/corruption-sacred-symbols-all-seeing-eye/[8/01/2017 12:06:32 AM]

parT b

InsPIrAtIon – An ArtIst who uses thIs symBol (nIckelodeon)They have used the all-seeing eye in their cartoons20. (10 words)

20 Illuminati Symbols (2017): Nickelodeon All-Seeing Eye Pyramid http://illuminatisymbols.info/nickelodeon-all-seeing-eye/

In particular, there is a depiction of the All-seeing Eye in SpongeBob Square-pants21. The name of this episode is the Toy Store of Doom22.The original creator of SpongeBob Square-pants was Stephen Hillenberg – an artist and marine biologist (this probably explains his love of sea life)23. (48 words).

21 Illuminati Symbols (2017): SpongeBob Square Pants All Seeing Eye on Pyramid, http://illuminatisymbols.info/spongebob-squarepants-all-seeing-eye-on-pyramid/22 Fandom (2017): Toy Store of Doom | Encyclopaedia SpongeBobia | Fandom powered by Wikia http://spongebob.wikia.com/wiki/Toy_Store_of_Doom[8/03/2017 6:22:14 AM]23 Wikipedia (2017): Stephen Hillenberg, in https://en.wikipedia.org/wiki/Stephen_Hillenburg

parT C

connectIon – the FreemAsons And the IllumInAtI

I chose the people who designed the US $1 bill24, which features 24 Barrett, D (2017): THE “MASONIC” ONE DOLLAR: Fact or Fiction? In Pietre-Stones Review of Freemasonry, http://www.freemasons-freemasonry.com/masonic_dollar.html[8/03/2017 4:43:05 AM]

the Eye of Providence. (17 words).

The people involved in its design were Benjamin Franklin, J Adams and Thomas Jefferson assisted by the artist Pierre Eugène Du Simitière25. Du Simitière was an accomplished portrait painter and had designed the state seals for Delaware and Virginia. The symbolism not only pays homage to Freemasonry but to Judaism as well - if you look closely at the Treasury Seal (on the right hand side of the US $1 bill), you will find a Star of David directly above the Eagle. This represents Haym Salomon, who helped financed the American side of the War of Independence (against Britain). (100 words).25 Wikipedia (2017) The Eye of Providence, https://en.wikipedia.org/wiki/Eye_of_Providence?oldid=757926811

Here is what they had to say about the pyramid (10 words):

Another connectIon - dIsney

Another artist working for Nickelodeon, Jeff ‘Swampy’ Marsh also worked for Disney26 and for Fox studios27. (17 words).(Total = 244 words [Sorry, it is a bit over, I know]). J

26 From what I heard, Disney was also a Freemason. See Karg, B, and Young, JK (2009): 101 Secrets of the Freemasons, in Amazon.com, https://www.

amazon.com/dp/1440503788/ref=rdr_ext_tmb; for more information. Whatever the case is, it is still an amazing coincidence that Disney also made a film called ‘101 Dalmatians’? Need I say more?27 Wikipedia (2017): Jeff ‘Swampy’ Marsh, https://en.wikipedia.org/wiki/Jeff_%2522Swampy%2522_Marsh?oldid=758842033

Assessment

PArt d – APPlyIng trends to your desIgnNature of task: Research ProjectWord count: 300

requIred



recommended


summAry


Activity

Progress challenge 4: Applying trends to your design

In the previous unit we learnt about trend development, this Progress challenge will help you apply emerging trends to your own designs. Answer the following questions:

• Make your own ‘hot or not’ trend board that explores trends in your industry area over the last two to three years. Label each image with the year of their debut, and the source of the image, and then make three lists outlining trend elements under ‘past’, ‘present’ and ‘emerging’ trends.

• Extrapolate on the emerging trends you discovered making your trend board in part a. What kinds of colour, line and styles have changed? What kinds of new skillsets would you have to develop to match these new elements? It might be a more advanced understanding of traditional media, like watercolours, or a digital method to replicate this look in Photoshop?

• Identify a specific element from the emerging trends list you have made previously and make an attempt to create an image that incorporates this element. Detail your working and how you got on with creating this image. What was easy to work out? What was more challenging? Identify tools or skills you will need to develop to further master this trend element.

AnswerThis is what was ‘Hot’ and what was ‘Not’ in 2014 (when I started this course).

by Colleen seDgWiCk (e0501145)

For FundAmentAls oF desIgn (d0116) What has been ‘trending’ in the last few years from 2012 to now (2014)? Keith Bryant28, Jason Cranford Teague29, and Paula Borowska30 all have this to say:

hotLarge Fonts; Mixing and Matching with weights and styles; Return of the slab serif and other ‘vintage styles’; Low contrast text; Blurred Backgrounds; Simple colours; Handwritten fonts (apart from Comic Sans, which is supposedly ‘so last century’J);

NotPoor quality images; extended forms

28 Keith Bryant (2012): Current Web Typography Trends in http://blog.fonts.com/2012/02/07/10-web-typography-trends-to-watch-in-2012/ (accessed Friday 6th June at 3:11:24 PM) 29 Jason Teague (2012): 10 Web Typography Trends to watch for in http://blog.fonts.com/2012/02/07/10-web-typography-trends-to-watch-in-2012/ (accessed Friday 6th June at 3:11:24 PM) 30 Paula Borowska (2014): Coming and going trends in 2014 in http://designmodo.com/web-design-trends-2014/ and http://designmodo.com/web-typography-2013/ (accessed Friday, 6 June 2014 at 3:34:44 PM)

are These sTyles sTill ‘in’?

let us see.Stuart Chapman of The Big Picture outlined five major trends in packaging that where ‘hot’ back in 201431:

1. The ‘machined’ look (Anastasia Vodka);

2. Art Deco revived (Tanquerary Ten);

3. Drawn Freeform (Absolut, 3R Tequila);

4. Monochrome (Black Vodka; Lock, Stock & Barrel Whisky);

5. Black Magic (3 Howls; Coven Vodka; The Empiric Gin)

31 Chapman, S (2014): 5 big trends in spirits packaging for 2014 in Creative Bloq, http://www.creativebloq.com/branding/trends-spirits-packaging-2014-31410896

In other words, Skeuomorphic, hand-drawn designs and the vintage look were very popular three years’ ago (especially for packaging), but are they still popular today?Tom May of Creative Bloq outlined five biggest graphic design trends of 201632:

1. Typographic Deconstruction (Pentagram for the London Design Festival);

2. Simplification (Ministry of Sound);

3. Intense and Heightened Colours (Wolff Olin);

4. Big Brand-mark Revival (Co-op);

5. Automation (Sensei).

In other words, deconstruction, simplification, bright colours and ‘retro’ were all go last year.What is likely for this year? Franklin Till outlines these 10 design ideas for this year in 201733:

1. Code Craft – items from familiar objects (Bastion de Nennie);

2. Future food (Space 10);

3. Digi-real (Lucy Hardcastle);

4. Waste-Free manufacturing (Will H Yates Johnson);

5. Realistic Realism (Sandy Suffield);

6. New Materials (Nike);

7. None more Black (Levi van Velaw);

8. Fake Brands (Dubai+);

9. Back to Basics (Soylent);

10. Augmented Reality (Kailu Guan).

32 May, T (2016): 5 Big Graphic Design Trends of 2016, http://www.creativebloq.com/features/5-big-graphic-design-trends-of-201633 Till, F (2017): Top 10 Design Trends for 2017, in http://www.creativebloq.com/inspiration/10-top-design-trends-for-2017

Other possible trends for 2017?

My predictions for ‘hot’:1. Inclusivity: Nike is introducing the hijab34 and clothes for ‘plus-sized’

women35 into its product ranges (and helps capture ‘new markets’).

2. Back to basics and ‘none more black’ – when has ‘basic black’, realism and minimalism ever been out?

3. The new materials (for Nike’s shoes);

4. Augmented Reality (If only it did come true, I could easily wear a coat like that because it would make a good ‘self defence’ weapon in case someone pushes into me from behind); However, should the worst come to the worst, there is always farting as a way to make people ‘back off’36.

5. Recycling – Trendy or not, it is still good for the environment?

6. Retro – because good style never goes out of vogue.

7. Black Magic – because everyone is a bit ‘devilish’ sometimes37

Not:1. Copying others – which is how some fashions become obsolete in the

first place;

2. Being ‘basic’ – whatever happened to commonsense38 (and is not to be confused with ‘back to basics’ or ‘basic black’).

3. Being ‘triggered’ – because ‘sooky-lala’ is uncool!

34 Smidt, R (2017): Nike is launching a hijab collection that Muslim athletes helped develop, in Buzz Feed, https://www.buzzfeed.com/remysmidt/nike-is-launching-a-hijab-collection-that-athletes-helped-to?bftw&utm_term=.bbynVmK3r#.dhpAOe30k35 Shop Style, 2017: Plus-sizes – Nike, https://www.shopstyle.com.au/browse/plus-sizes/nike36 The Water Pipe (2013): Can a Fart be Misogynist?, https://thewaterpipe.wordpress.com/2013/12/22/can-a-fart-be-misogynist/37 Neturu Bookstore (2012): The History of the Devil, in YouTube, https://youtu.be/g8XQbqZUkms38 Keyser (2006): Top Definition - Basic, in Urban Dictionary http://www.urbandictionary.com/define.php?term=Basic

Assessment

PArt e – Industry trends PortFolIo Nature of task: Research ProjectWord count: 300

requIred



recommended


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Activity

Progress challenge 5: Industry trends portfolio

In this challenge you will further develop and experiment with industry trends by creating a small portfolio of images that reflect the emerging trends identified in Progress challenge 4.

• Create a small portfolio of images (three to five) that reflect the industry trends you outlined earlier. You may choose to do a series of different takes on the same trend, or experiment with a different trend each time.

• Clearly label each image with the trend or trend variation that you are currently experimenting with. Outline the creative and commercial opportunities that working with each trend or trend element may bring you. For example, ‘If I continue to experiment with watercolour based images I could submit some of my work to Frankie Magazine or have some images printed on silk scarves, as watercolour designs are a classic trope on silk scarves. My work would be a new twist on a classic trend’.

• List the ways in which you identified these trends, and positive habits you can form to be effortlessly kept up-to-date with emerging trends.

• Write a short response on how you would like to develop these trend responses, and how you see the integration of these new skills affecting your overall practice.

30537a - Progress challenge 05Industry trends portfolio

In this challenge, you will further develop and experiment with industry trends by creating a small portfolio of images that reflect the emerging trends identified in Progress challenge 4.

1. Create a small portfolio of images (three to five) that reflect the industry trends you outlined earlier. You may

choose to do a series of different takes on the same trend, or experiment with a different trend each time.

2. Clearly label each image with the trend or trend variation that you are currently experimenting with:

a. Outline the creative and commercial opportunities that working with each trend or trend element may bring you.

b. For example, ‘If I continue to experiment with watercolour based images I could submit some of my work to Frankie magazine or have some images printed on silk scarves, as watercolour designs are a classic trope on silk scarves. My work would be a new twist on a classic trend.’

3. List the ways in which you identified these trends, and positive habits you can form to be effortlessly kept up-to-date with emerging trends.

4. Write a short response on how you would like to develop these trend responses, and how you see the integration of these new skills affecting your overall practice.

TIP: Navigate to the student forum to engage in the discussion with your peers.

SELF-CHECK - Submission BNow that you have completed the progress challenge, you may submit your work for feedback and discussion.

Instructions• Write 250 words and complete as a PDF.• Navigate to the self-check page to submit.TIP: If you choose to complete each progress challenge as you work through the module, the process of completing your assessment tasks will take a lot less time.

AnswerIn Progress Challenge 04, I outlined my predictions on what I think

will be cool and/or uncool for 2017. Let us recap on what they are:

a. My predictions for ‘hot’: Inclusivity; Back to basics and ‘none more black’; new materials (for Nike’s shoes); Recycling; Augmented Reality; Retro; Black Magic39.

b. ‘Not’: Copying others; Being ‘basic’40; being ‘triggered’.

The idea of creating five images means these trends are the ‘pick of the bunch’:

A sense of humourIn times of stress, it is often a person’s best coping mechanism.

Example 1: Triggly Puff vs. Milo Yianopoulis

Example 2: ‘Fart Rape’ – Let us just call farting what it is - ‘bad manners’!

Recycling and new materialsNike came up with a new idea of creating new sneakers that include both style and comfort.

Why not have dual-purpose shoes that are both good for jogging and for cleaning41?

Inclusiveness: This is good when it encourages both women from particular backgrounds42 and those of larger sizes43 to adopt healthy habits like partaking in physical activity.

39 Neturu Bookstore (2012): The History of the Devil, in YouTube, https://youtu.be/g8XQbqZUkms40 Keyser (2006): Top Definition - Basic, in Urban Dictionary http://www.urbandictionary.com/define.php?term=Basic41 Oates (2017): SM-043 SCISSOR MOP MODACR.COMPLETE(1), in http://www.oates.com.au/ProductDisplay.aspx?Product=SM-04342 Smidt, R (2017): Nike is launching a hijab collection that Muslim athletes helped develop, in Buzz Feed, https://www.buzzfeed.com/remysmidt/nike-is-launching-a-hijab-collection-that-athletes-helped-to?bftw&utm_term=.bbynVmK3r#.dhpAOe30k43 Shop Style, 2017: Plus-sizes – Nike, https://www.shopstyle.com.au/browse/plus-sizes/nike

Basic Black and ‘Black Magic: I based these on my interest in Heavy Metal music, my tendency to wear dark colours and a more recent interest in symbology.

Back to basics: Two examples:

Example 1: sleek, uncluttered images;

Example 2: teaching/retraining people essential skills that may be lost or forgotten – examples include drawing, health and safety, and computer skills.

Being a cartoonist, I intend to keep up with these trends via the internet, the press, and animated film and TV. I intend to develop those skills via online learning, watching TV, visiting museums and practicing my craft.

5Colleen’s own

By Colleen Sedgwick for Open Colleges, Diploma of Graphic Design, Study Period 7, Module 1, 30537a, Progress Challenge 5 - Industry trends portfolio

F a b u l o u s

Trends for 2017

• Australian Broadcasting Commission (2013): (Selection criteria for the appointment of non-executive Directors) Determination 2013, in The Australian Government Federal Register of Legislation, https://www.legislation.gov.au/Details/F2013L02091[7/03/2017 4:08:59 AM]

• Australian Broadcasting Commission (2016): ABC Careers - Developing our Talent, http://www.abc.net.au/careers/workinghere/developing.htm[7/03/2017 2:51:31 AM]

• Australian Broadcasting Commission (2016): ABC Careers – How to Apply, in http://www.abc.net.au/careers/applicationtips/howto.htm[7/03/2017 2:43:20 AM]

• Australian Broadcasting Commission (2016): ABC Careers – Indigenous Employment, http://www.abc.net.au/careers/indigenous/

• Australian Broadcasting Commission (2016): About the ABC – Michelle Guthrie (BA, LLB), Managing Director, in http://about.abc.net.au/profile/michelle-guthrie/[7/03/2017 3:00:58 AM]

• Australian Broadcasting Commission (2016): Working here - Meet our People, in http://www.abc.net.au/careers/workinghere/ourpeople/[7/03/2017 2:50:23 AM]

• Australian Broadcasting Corporation (2016): ABC Equity and Diversity Plan – 2016-2018, http://about.abc.net.au/wp-content/uploads/2016/12/EquityDiversityPLN2016-18_V1_0.pdf

• Australian Broadcasting Corporation (2016): About the ABC – Our Editorial Policies, http://about.abc.net.au/how-the-abc-is-run/what-guides-us/our-editorial-policies/[7/03/2017 2:45:15 AM]

• Australian Broadcasting Corporation (2016): Section 8 – Children and Young People (page 10), in Code of Practice 2011 (Revised in 2016), http://about.abc.net.au/wp-content/uploads/2016/05/ABCCodeOfPractice2016-1.pdf

• Australian Broadcasting Corporation (2017): Jobs & Portfolio, in The Loop, https://www.theloop.com.au/ABC/overview[7/03/2017 2:06:16 AM]

• Barrett, D (2017): THE “MASONIC” ONE DOLLAR: Fact or Fiction? In Pietre-Stones Review of Freemasonry, http://www.freemasons-freemasonry.com/masonic_dollar.html[8/03/2017 4:43:05 AM]

• Broadcasting Commission (2016): About the ABC – James Spigelman (AC, QC), Chairman, in http://about.abc.net.au/profile/the-hon-james-spigelman-ac-qc/[7/03/2017 3:00:19 AM]

• Bryant, K (2012): Current Web Typography Trends in http://blog.fonts.com/2012/02/07/10-web-typography-trends-to-watch-in-2012/ (accessed Friday 6th June at 3:11:24 PM)

• Chapman, S (2014): 5 big trends in spirits packaging for 2014 in Creative Bloq, http://www.creativebloq.com/branding/trends-spirits-packaging-2014-31410896

• Fandom (2017): Toy Store of Doom | Encyclopaedia SpongeBobia | Fandom powered by Wikia http://spongebob.wikia.com/wiki/Toy_Store_of_Doom[8/03/2017 6:22:14 AM]

• Federal Register of Legislation (2011): Work Health and Safety Act, https://www.legislation.gov.au/Series/C2011A00137[8/03/2017 2:03:51 AM]

• Illuminati Symbols (2017): Nickelodeon All-Seeing Eye Pyramid http://illuminatisymbols.info/nickelodeon-all-seeing-eye/

• Illuminati Symbols (2017): SpongeBob Square Pants All Seeing Eye on Pyramid, http://illuminatisymbols.info/spongebob-squarepants-all-seeing-eye-on-pyramid/

• Intellectual Property Australia (2017): Home Page, https://www.ipaustralia.gov.au/[6/03/2017 6:58:19 PM]

• Jolly, M, Stewart, C, and Brewer, C (2012): Engendering Violence in Papua New Guinea, in ANU E-Press, https://ia600705.

r e F e r e n c e s

us.archive.org/12/items/EngenderingViolenceInPNG/Engendering_violence_in_PNG.pdf

• Karg, B, and Young, JK (2009): 101 Secrets of the Freemasons, in Amazon.com, https://www.amazon.com/dp/1440503788/ref=rdr_ext_tmb;

• Keyser (2006): Top Definition - Basic, in Urban Dictionary http://www.urbandictionary.com/define.php?term=Basic

• LinkedIn (2017): Digital Media Planner (for the Australian Broadcasting Commission, in https://www.linkedin.com/jobs/view/270037502?trk=jobs-home-jobsfe-redirect[7/03/2017 2:57:32 AM]

• May, T (2016): 5 Big Graphic Design Trends of 2016, http://www.creativebloq.com/features/5-big-graphic-design-trends-of-2016

• Neturu Bookstore (2012): The History of the Devil, in YouTube, https://youtu.be/g8XQbqZUkms

• Oates (2017): SM-043 SCISSOR MOP MODACR.COMPLETE(1), in http://www.oates.com.au/ProductDisplay.aspx?Product=SM-043

• Papua New Guinea Human Rights Library (2017): Archive, https://archive.org/details/papuanewguineahumanrightslibrary[8/03/2017 2:44:41 AM];

• Paula Borowska (2014): Coming and going trends in 2014 in http://designmodo.com/web-design-trends-2014/ and http://designmodo.com/web-typography-2013/ (accessed Friday, 6 June 2014 at 3:34:44 PM)

• Percival, D (2014): The All-Seeing Eye: Sacred Origins of a Hijacked Symbol, in The Conscious Reporter http://consciousreporter.com/conspiracy-against-consciousness/corruption-sacred-symbols-all-seeing-eye/[8/01/2017 12:06:32 AM]

• Picciafuoco, V (2017): Designers: Know Your Rights! 4 Must-

Have Clauses In A Contract, in Hongkiat.com, http://www.hongkiat.com/blog/design-contract-clauses/[6/03/2017 6:55:44 PM]

• Shop Style, 2017: Plus-sizes – Nike, https://www.shopstyle.com.au/browse/plus-sizes/nike

• Smidt, R (2017): Nike is launching a hijab collection that Muslim athletes helped develop, in Buzz Feed, https://www.buzzfeed.com/remysmidt/nike-is- launching-a-hi jab-collection-that-athletes-helped-to?bftw&utm_term=.bbynVmK3r#.dhpAOe30k

• Teague, J (2012): 10 Web Typography Trends to watch for in http://blog.fonts.com/2012/02/07/10-web-typography-trends-to-watch-in-2012/ (accessed Friday 6th June at 3:11:24 PM)

• The Loop (2017): Australian Broadcasting Commission (TV), in The Loop, https://www.theloop.com.au/ABC/overview[7/03/2017 2:06:16 AM]

• The Water Pipe (2013): Can a Fart be Misogynist?, https://thewaterpipe.wordpress.com/2013/12/22/can-a-fart-be-misogynist/

• Till, F (2017): Top 10 Design Trends for 2017, in http://www.creativebloq.com/inspiration/10-top-design-trends-for-2017

• Wikipedia (2016): Law of Papua New Guinea, https://en.wikipedia.org/wiki/Law_of_Papua_New_Guinea

• Wikipedia (2017) The Eye of Providence, https://en.wikipedia.org/wiki/Eye_of_Providence?oldid=757926811

• Wikipedia (2017): Jeff ‘Swampy’ Marsh, https://en.wikipedia.org/wiki/Jeff_%2522Swampy%2522_Marsh?oldid=758842033

• Wikipedia (2017): Stephen Hillenberg, in https://en.wikipedia.org/wiki/Stephen_Hillenburg

ok A y, F u n’s o v e r! ! ! !t I m e F o r Be d d I e-B y e s ! ! !