Resume & Portfolio

Skills

Passionate and inventive creator of integrated communications campaigns. Accustomed to complex decision-making and performing in a deadline-driven, fast-paced environment, while working within budget constraints.

Demonstrated success collaborating and gaining consensus with cross-functional stakeholders, influencing decisions, identifying marcom needs, developing and presenting strategy and tactics, and managing projects that support company objectives and increase market position.

Flexible and versatile – Dynamic problem-solver and creative team player with well-developed written and verbal communications, and visual design abilities. Effective supervisor and motivator of staff; productive agency and vendor relationship manager.

• Online & Print Campaigns • Copy Writing & Editing • Media & Public Relations

• Collateral & Brochures • Presentations & Webinars • Advertising & Promotions

• Website Development • Budgeting & Tracking • Positioning & Messaging

• Web 2.0 Social Media • Brand & Identity • Plans & Creative Briefs

• Metrics & ROI Analysis • Agency & Vendor Relations • Trade Shows & Events

• Investor & Corporate • Media Outreach • Community Outreach

Jennifer Matthews

Orinda, CA [email protected]

925-254-1821 home510-220-1190 cell

8 years ofstrategic & tactical

management experience

• Marketing• Communications • Public Relations• Website Development• Social Media• Agency/Client Relations• Brand & Identity• Analytics & ROI Analysis• Investor Relations• More…

MANAGER, CORPORATE MARKETING & COMMUNICATIONS (7/06-12/08)Pacer International – Concord, CA (NASDAQ: PACR) Fortune 1000 company. Annual revenues of $1.97B.

MANAGER, MARKETING (9/05-1/06)Ettore Products – Oakland, CA International CPG. Annual revenues of $60M.

MANAGER, MARKETING & SALES (6/02-12/04)Amalfi Collection – San Leandro, CA International CPG.

MANAGER, MARKETING (10/00-4/02)Spotmagic – San Francisco, CA Start-up provider of software and interactive services to domestic and European markets.

MANAGER, DEVELOPMENT & PRODUCTION (9/99-7/00)Fox Television Networks, WebMD Television – Los Angeles, CA

EARLY CAREER• Department Coordinator, VH1 (New York & Los Angeles) • Department Coordinator, William Morris Agency (Los Angeles) • Production Assistant, “Broken Arrow” motion picture/20th Century Fox (Los Angeles)• Distribution Analyst, Savoy Pictures (Los Angeles)

Employment History

Jennifer Matthews


925-254-1821 home510-220-1190 cell




AchievementsADVERTISING, PROMOTION & TRADE SHOWS/EVENTS• Developed unique teaser campaign including web, print and trade show cross-promotion that linked historical company message to new company that generated significant industry and media attention.

• Developed employee town hall presentations and coordinated employee events throughout global organization.

• Produced dynamic photo shoots resulting in low-cost media assets and enhanced company image.

• Directed informative About Us video, posted on website and integrated into company presentations.

• Selected, ordered and managed distribution of a wide range of promotional items.

Jennifer Matthews


925-254-1821 home510-220-1190 cell




AchievementsBRAND & IDENTITY• Relationship manager with brand agency during 12-month corporate rebranding.

• Key contributor in rebranding discovery, development, implementation and roll-out phases that consolidated eight companies and six brands into one.

• Created, distributed and communicated brand and identity guidelines, tools, messaging, tone and standards to stakeholders resulting in controlled brand integrity and efficient standardized processes.

• Expanded brand by steering outstanding and new trademark issues through legal process.

Jennifer Matthews


925-254-1821 home510-220-1190 cell




AchievementsCOLLATERAL • Developed, wrote, edited and executed strategic internal and external online and print communications plans, programs, integrated content, messaging and deliverables that drove company objectives.

• Managed content creation for deliverables including print and online content, collateral, brochures, websites, intranet, presentations/webinars, video, e-newsletters, white papers, case studies, press releases, media kits, talking points, Q&As, manuals, corporate and product overviews, annual reports, regulatory documents.

• Produced segmented email campaigns and e-subscriber lists; developed 2 customer and 4 employee HTML e-newsletters resulting in new communications channel and effective change management.

• Achieved controlled product representation through creation of sales training manual, presentation and events.

• Wrote Letter from the Chairman for Annual Report; created 2007 and 2006 Annual Report cover art and messaging to align with financial results and corporate message.

Jennifer Matthews


925-254-1821 home510-220-1190 cell




AchievementsMEDIA, PUBLIC RELATIONS & OUTREACH• Led media outreach, speaking engagements, events and trade show activities.

• Performed as spokesperson; vetted media inquiries and requests; developed pitches, proposals and profiles.

• Achieved 30% savings: Identified need for new PR firm, managed RFP search, vetted and presented three finalists for c-level evaluation, made recommendation and oversaw contract negotiations.

• Controlled corporate image in John Ratzenberger’s Made in America TV show for the Travel Channel.

• Elevated brand and increased sales through strategic product placement in leading consumer and trade publications including Bon Appetit, Romantic Homes, Pasta, American Shipper and Journal of Commerce.

Jennifer Matthews


925-254-1821 home510-220-1190 cell




Achievements

PROJECT MANAGEMENT • Led cross-functional relationships with all departments including Sales, Product Development, Legal, and Finance. Collaborated with stakeholders to prioritize, develop strategy, implement tactics, and ensure delivery.

• Developed and closely managed creative process ensuring integration of messaging, look and feel, and details. Presented creative to stakeholders, reviewed for feedback, made adjustments and gained consensus.

• Initiated, managed and communicated production, events and editorial calendar, budget, goals, contact databases, and deliverables. Created project plans, creative briefs, estimates, milestones, and forecasts.

• Reviewed and make recommendations on how to define processes and maintain best practices.

• Supervised relationships with advertising, PR, web, graphics agencies, and print vendors. Oversaw bids and RFPs; negotiated contractual agreements. Managed internal staff and cross-functional teams.

• Researched, evaluated and reported competitive, market, customer and program ROI, analytics and metrics.

Jennifer Matthews


925-254-1821 home510-220-1190 cell




AchievementsWEBSITE & ONLINE DEVELOPMENT• Managed website and intranet development that consolidated eight websites into one unified website. Oversaw creation of interface, wrote and edited content, managed quality control, testing, SEO and Analytics.

• Developed strategic social media plan for Fortune 1000 company, approved for 2009 implementation.

• Created, journaled, monitored, and managed 2 blogs; established relationships with peer bloggers; monitored competitor blogs and rating sites.

• Integrated client brands into interactive web episode series providing additional channel distribution.

• Developed and produced broadcast TV series and specials along with parallel website content.

• Produced promotional interactive web episodes for The Game Show Network, CNET, and Circle-K.

Jennifer Matthews


925-254-1821 home510-220-1190 cell




UNIVERSITY OF SOUTHERN CALIFORNIA Bachelor of Arts, Film & Television ProductionLos Angeles, CA - 1994

UC BERKELEY EXTENSION10-week course, Strategic Marketing 2.0–Social Media TechnologiesSan Francisco, CA - 2009

Education

Jennifer Matthews


925-254-1821 home510-220-1190 cell




Portfolio

Advertising & Promotion

See more portfolio at:www.matthewsjen.com

Jennifer Matthews


925-254-1821 home510-220-1190 cell






Portfolio

Jennifer Matthews


925-254-1821 home510-220-1190 cell






Portfolio

Jennifer Matthews


925-254-1821 home510-220-1190 cell




Brand Family

Brochure Covers


Portfolio

Jennifer Matthews


925-254-1821 home510-220-1190 cell




Brand Family

Brochure Covers


Portfolio

Jennifer Matthews


925-254-1821 home510-220-1190 cell




EmployeeNewsletters


Portfolio

Jennifer Matthews


925-254-1821 home510-220-1190 cell




RecruitingBrochures


Portfolio

Jennifer Matthews


925-254-1821 home510-220-1190 cell




Annual ReportCover Art


Portfolio

Jennifer Matthews


925-254-1821 home510-220-1190 cell




WebsiteDevelopment


Portfolio

Jennifer Matthews


925-254-1821 home510-220-1190 cell




Request Samples:[email protected]

925-254-1821 home510-220-1190 cell

See More Portfolio:www.matthewsjen.com

Includes:• Advertising/Banners• Customer Communications • Employee Communications• Investor Relations• Package Design• Public Relations• Websites

Portfolio

Jennifer MatthewsMarketing &

Communications ManagerObjective: Continued hands-on responsibilities for the strategic

and tactical implementation of internal and external product marketing and communications programs, and content

development, demonstrated by 8 years of progressive and successful results-driven experience.

Orinda, CA 94563

[email protected]: 925-254-1821Cell: 510-220-1190

Yahoo IM: jenonennot2LinkedIn: http://www.linkedin.com/in/matthewsjen