J.Laplante Resume + Portfolio

33 Lamb Ave Toronto ON M4J 4M4416.556.1780 [email protected]

Jessica Laplante

Resume + Portfolio

mailto:[email protected]

Hello, my name is Jessica and I would love to work with your organization. I have a passion for living consciously that is reflected in my professional experience and personal life. I would be proud to work with a group that shares my values and beliefs.

I am currently on contract with Alternatives Journal, a not-for-profit environmental magazine. My respon-sibilities are focused on managment of Alternatives’ affiliated websites. Creating a marketing plan and communications strategy, I developed, designed and launched greenbookreviews.ca and thegreenstudent.ca. The sites have gained a significant following and positive reception from media -- including the Waterloo Chronicle and various blogs -- and industry stakeholders (i.e. publishers, bookstores and education profes-sionals). I have also designed several ads and spreads for the magazine, including the 2010 Environmental Education Directory.

My position with Borden Communications has provided me with a broad range of relevant experience that would be beneficial to this position. I have enhanced my skills by developing marketing plans, materials and brands. I initiated Borden Communications’ online presence through blogging, Facebook and Twitter, as well as introduced clients to social media and online marketing. One rewarding project involved the suc-cessful launch of Takeout Without, a campaign to reduce restaurant waste. Our team developed concepts, tag line, graphics and website.

In my E-commerce Coordinator position with Grassroots Environmental Products, I managed Grassroots’ website and online efforts, which entailed market research, photography, uploading of news & events, con-tent management, and web analytics to monitor various marketing efforts. During my time at Grassroots, I successfully designed and developed a product symbol key to better communicate and promote Grassroots’ philosophy.

I have had numerous roles where I have organized and prioritized tasks, meeting deadlines to produce consistent and thorough results. Having computer expertise, good judgment and excellent interpersonal skills, I feel that I would be an ideal candidate for this position. I would welcome an opportunity to further discuss my qualifications.

Best Regards,

Jessica Laplante

To Whom it may concern,

Jessica Laplante33 Lamb Ave Toronto ON M4J 4M4416.556.1780 [email protected]


Skills- Creative design skills- Analytical thinker- Independent and team oriented, very personable- Advanced computer knowledge- Excellent communication and active listening skills- Able to follow direction and take initiative- Social media expertise

Computer ExpertiseExperienced on MAC and PC. Adobe Creative Suite (Illustrator, Photoshop, InDesign, Dreamweaver & Flash), Microsoft Of-fice (Word, Excel, PowerPoint, Outlook), HTML & CSS, Corel Draw, QuarkXpress, Quickbooks, Google Analytics, Wordpress, Drupal, Network Solution, Netsuite, Social Media (Facebook, Twitter, etc.).

Work Experience

Marketing & Web CoordinatorApril 2010 to present Alternatives Journal Waterloo, ONWebsites management (alternativesjournal.ca, greenbookreviews.ca, thegreenstudent.ca, esac.ca). Launch and development of greenbookreviews.ca - finalizing content, managing social media, writing press release and organizing giveaways. Created organizational wiki. Developed affiliate relationships with book stores and publishers. Trained and managed student interns and volunteers. Logo/website design, set-up and site building for thegreenstudent.ca. Magazine design, including ads and the 2010 education directory. Assisted with the Environmental Studies Association of Canada annual conference.

Communications SpecialistJanuary 2009 to March 2010 Borden Communications + Design Toronto, ONDeveloped brand packages (designing logos, business cards, website landing pages and other various print and market-ing materials). Encouraged and promoted environmentally friendly business practices & products. Created and maintained bordenblog.wordpress.com. Encouraged Borden Communications, along with various clients, presence in the web 2.0 world with various social media tools (Facebook, Twitter, YouData). Creative Contributor to release of MUM Magazine. Oversaw daily office operation and accounting.

E-commerce CoordinatorMay 2008 to August 2009 Grassroots Environmental Products Toronto, ON Took pictures, manipulated images and managed database for website/media. Wrote copy for product pages. Designed monthly homepage boxes. Handled media. Created and facilitated inter-store communication wiki. Spearheaded holiday ad campaign for NOW Magazine. Collaborated in the making of the 2008 Green Gift Guide. Managed orders for web store, provided consistent and attentive customer service. Initiated efficient policies allowing company to be more productive.

Communications and Office ManagerApril 2007 to December 2008 Green Gardeners Community Collaborative Toronto, ONDeveloped business procedures. Managed office: supervising garden team, client communications and records, schedules, pay-role, issued estimate/sales orders/invoices, updating website. Responsible for marketing and brand management: busi-ness cards, posters, brochures, web. Organized The Green Living Show, produced print material and volunteer coordination.

Volunteer/Freelance Work

Walden Mountain Bike Club, 2009 to present Freelance Graphic Design - Club branding. Developed logo, posters and jersey design.

Northern Vegetarian Society, 2002 to presentFreelance Graphic Design - Created campaign for Earth Day participation. Project included magazine ads, logo and info. sheet. Created new logo as well as redesigning and updating website.

Choco Sol Traders, 2009 to present Freelance Graphic Design - Designed and produced updated price list for wholesale distribution of all products. Consult with owners to get a general sense of style and consistent overall look.

Camp Quality, 2006 to 2008 New Heights Leadership Camp: Program Manager, Councillor and Companion- Developed itinerary, activities & ensured proper execution. Planned training session & organize volunteers.Puppet Program: Puppeteer- Performed in schools to teach children about respect, friendship, kindness & about the realities of cancer.

Education

Yorkville Media Center, 2010Web Master Program- Program focused on Wordpress customizing, content management, HTML/CSS, PHP, design, management, and marketing.

Toronto District School Board, 2009 to 2010Dreamweaver-Intermediate/Advanced- Course focused on advanced CSS, template design, and dynamic Active Server Pages (ASP).

Web Design-Advanced- Course focused on Photoshop, ImageReady, Flash and Dreamweaver (CSS & templates) to create site design elements.

Ryerson University, 2002 to 2006Bachelor of Design, Fashion Communications Program- Classes focused in marketing, business, communication, international markets, communication design, illustration, typogra-phy, curation and exhibition, photography, video production and journalism.


The Green Student Websitewith Alternatives Journal

Developed initial concepts and designs for thegreenstudent.ca. Logo and branding. Customization of Wordpress theme through back end content management system and coding.

33 Lamb Ave Toronto ON M4J 4M4416.556.1780 [email protected] Laplante Portfolio

http://thegreenstudent.ca


Green Book Reviews Websitewith Alternatives Journal

Development, launch and maintenance of greenbookreviews.ca. Design of various graphics. Implementation of various affiliate programs and ads.


http://greenbookreviews.ca


For Takeout Withoutwith Borden Communications + Design

Collaborated on logo design and branding. Worked in a team to develop initial concepts and designs for www.takeoutwithout.com, as well as posters and information card.


http://www.takeoutwithout.com

http://www.takeoutwithout.com


For MUM Magazinewith Borden Communications + Design

Worked in a team as strategic creative contributor and consultant. Design, layout and art direction to com-pliment editorial and content. Photo manipulation and editing. Various ad designs.



For Glass Dharma - product linesheetwith Borden Communications + Design

Collaborated on logo design and branding. Worked in a team to develop initial concepts and designs for www.glassdharma.com, as well as linesheet, price sheet, postcards, posters and business cards.

embrace the elegance sustainable and durable think outside the glass

David Leonhardt, founder and master GlassDharma straws not only replace

lampworker at GlassDharma, put his their plastic and toxic counterparts, but

heart and soul into developing the they can be used to bring a touch of

exquisite glass straw product line. David elegance , conversa tion and lots of

takes the time to ensure the quality of compliments whenever they are used.

each and every straw. “I believe that I • great for all hot or cold drinks

have perfected the art of making glass • perfect in specialty drinks - bubble teas, shakes and smoothies, iced drinkswith purpose and style. GlassDharma

• beautiful in cocktails - great accessory straws have been the catalyst for my for any martini glass

commitment to bettering the world. As I • concerned about staining your teeth or

educate people about the benefits of decay? use for wine, coffee and teasglass and the negative effects of plastic, I • kid friendly and safebenefit in return, by learning more about

living with a greener footprint.”

Offering an unprecedented lifetime

guarantee, GlassDharma stands behind

their product, and promises that if it

breaks, it will be repaired or replaced.

Made from borosilicate glass, the safest

and strongest glass commercially

available, GlassDharma straws are

incomparable to ordinary plastic straws

they are even d ishwasher and

microwave safe! The GlassDharma team

is so confident with the entire collection

that they will extend a full refund if a

customer is not satisfied (not that they

predict this will happen!)

the original glass straw . handmade in the USA

g ass dharma

Known for their uniqueness, strength, and beauty, GlassDharma straws are about the best life has to offer - healthy living promoting a healthy world with a “touch of glass”.

Dharma - that which upholds and supports the proper conduct of living. How appropriate.

www.glassdharma.com

sip the world. it’s worth it.

7mm x 6.25”

9.5mm x 6.25”

12mm x 6.25”

9.5mm x 8”

9.5mm x 10”

12mm x 8"

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7mm x 6.25”

9.5mm x 8”

12mm x 8”

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(Red, Green, Blue,

Clear, Amber, Black)

9.5mm x 9”

12mm x 9”

For 7mm Straw

For 9.5mm Straw

For 12mmStraw”

our collection

17900 Ocean Drive #48 Fort Bragg California 95437 707. 964 9350 [email protected]

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http://www.glassdharma.com

http://www.glassdharma.com


For Grassroots Environmental Products

Product symbol design and development. Researched initial concepts and designs to categorize products by their environmental and social standards. Symbols can be seen on product pages at www.grassrootsstore.com (click here for example)


http://www.grassrootsstore.com

http://www.grassrootsstore.com/index.asp?PageAction=VIEWPROD&ProdID=1034


For Grassroots Environmental Products

Newspaper ad campaign. Developed creative concepts and designs for holiday advertisements.

Annex408 Bloor St W 416.944.1993

Riverdale 372 Danforth Av 416.466.2841

Gifts for the Planet

*reclaimed metal tree ornaments,

made locallyonly $9.99

eco-solutions for the holiday season

environmental products



Green Gardening Tips

www.greengardeners.ca

Join the Green Gardeners team and restore the natural cycle of your garden by integrating these Sustainable Tips into your home, business, or community!

• Reduce or replace your lawn • Less lawn means less work mowing and watering, therefore less air pollution, less water wasted, and more habitat for birds, butterflies and beneficial insects. You can do this without digging! Learn about ‘lasagna gardening’ at greengardeners.ca

• Choose native plants • Native plants have adapted to local conditions, require less water and are less susceptible to pests.

• Plant trees • Deciduous trees (south & west) will provide summer shade, reducing air conditioning needs by 50%. Coniferous trees (north & west) will provide winter wind shelter, reducing heat demand by 25%.

• Landscape with edibles • Edible landscaping will add organic pizzazz to your kitchen, reduce food miles, save carbon emissions and build self-sufficiency. Small urban gardens are 20 times more productive than large-scale agriculture.

• Compost • Compost holds nutrients and moisture for plants to absorb and is the key to healthy soil. It can reduce the garbage going to landfills by 30%.

• Mulch • Cover bare soil to hold moisture, keep roots cool, and reduce weeds. This will help restore nutrients into the soil and increase soil organic matter. Save leaves for mulch and winter composting. Leave some on your beds, they insulate from freeze/thaw, help the soil, and shelter over wintering butterflies.

• Harvest your rain • Rain water is warmer, hasn’t been chlorine treated, and contains extra nutrients. It is free, and saves expensive drinking water. Concentrate water loving plants into one area, close to a downspout or get a rain barrel.

• Water slow, deep & early • Water in the morning to reduce evaporation. Deep, slow watering encourages deep roots which better withstand drought.

• Manage your garden organically • Aim for a balanced ecosystem with beneficial insects, pollinators, healthy soil and diverse plants- even some weeds. This will prevent crop failure and disease.

• Connect with your neighbors • Build community and transform local green spaces, create eco links, share seeds, tour other gardens and enjoy the harvest!

Preserve Biodiversity

Save Energy

Save Water

Reduce Waste

Save Money

Encourage Community

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Green Gardeners-Post#343757.pdf 4/23/08 11:07:46 AM

For Green Gardeners Community Collaborative

Promotional flyer and postcard. Design and layout, copy writing and editing.



For The Northern Vegetarian Society

Design and creative layout of Earth Day poster on the environmental impacts of eating meat.

Raising Animals for Food Damages the EnvironmentWhether it's the overuse of energy, food and water resources or the increase in air pollution and soil erosion, raising animals for food is wreaking havoc on the Earth. The most important step you can take to save the planet is to go vegetar-ian.

* Livestock production is responsible for more climate change gasses than all the motor vehicles in the world. - United Nations Report, 2006

* A vegetarian diet requires only a half acre of land – seven times less land than a meat-based diet. - www.veg.ca

* Animals raised for food produce 130 times as much excrement as the entire U.S. popultion. Roughly 89,000 pounds per second, all with-out the benefit of waste treatment systems. - World Watch Institute

What Can You Do?You can do your part to stand up to the destructive meat in-dustry by adopting a vegetarian diet. With so many great veg-etarian options, eating green has never been more delicious. Whether you're doing it for the environment, your own health, or for the sake of animals, you have the power to change the world, simply by changing what's on your plate.1303 Marcel Street . Sudbury, Ontario . P3E 4G2 . [email protected]

Northern Vegetarian Society

What Can You Do?




Design and creative layout of Informational poster and postcard on the benefits of eating vegetarian.




Design and creative layout of Earth Day posters and campaign.



For So Good Soy Milkschool project with Ryerson University

Creative advertising campaign consisting of magazine, billboard, subway, POP, and television ads.



For Mass Exodus Fashion Showwith Ryerson University

Program Committee Head of 50-page booklet for the largest annually run Fashion show in Canada. Oversaw the entire production, creative layout, content coordination, editing, contacting sponsors, final press approval and printing of the book.



For Curry’s Art Supply Storeschool project at Ryerson University

Magazine Advertisement. Developed creative concept, illustrated, and designed layout.



Documents

J.Laplante Resume + Portfolio