Mark Rolston's presentation at eComm 2008

© 2007 frog design. Confidential & Proprietary.

Mark Rolston

Chief Creative O!cer


change is inevitable

A RULE OF THUMB


the life of a product

(aka- “it”)


In the beginning…


Inspiration!


“What is it?”


a new model emerges


definition

It has become “it”


evolution


diversity


collision!

© 2007 frog design. Confidential & Proprietary. MEX: Personalization

The original “it”



Yet still a car.


≠






At this point “it” ceases to be “it”

© 2007 frog design. Confidential & Proprietary. 3/11/08 21 MEX: Personalization

software allows for

the product’s

ever shifting identity


“It” can become

anything you want

it to be.


We’re moving from a literal

form = function story…

=


Open Systems

Invite Innovation


The physical object

loses functional identity

© 2007 frog design. Confidential & Proprietary. MEX: Personalization 3/11/08 26

Photo- Jan Chipchase, Nokia


What are the drivers of this change?


Technology

Democratization of the tools

Linux, Java, Flash, Brew, Android, Silverlight, etc.

FLASH


Idea Execution

Idea

Execution


The Ecosystem

The device, data, and service ecosystem is growing up


Form and Input

New ideas, options, and technologies emerging

Touch, wearable, wireless, ubiquitous, etc.


Competitive landscape

Outsiders converging on the market

Early leaders losing ground


Customers

They have tasted these changes and are

eager to adopt many of these new ideas


CONCLUSION:

3/11/08 34 MEX: Personalization

“It” is changing.

It is becoming a new ‘it’.


CONCLUSION:


We as an industry have a unique opportunity

to define it. This is a rare inflection point.


CONCLUSION:


The challenge is to define this new product

with the full depth of it’s dynamic reality-

- a new singularity.


An eComm 2008 presentation –

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Design

Mark Rolston's presentation at eComm 2008