Logo Process Leatra Ahmad

Background

Nacho Town, USA is a new hip Mexican restaurant that brings a new twist to nachos and other Mexican dishes to people who love the many flavors of Mexican food.

The target demographic for this flavorful restaurant are males ages 16-25 years old.

The company wishes to reflect two archetypes: Fun Maker and Revolutionary.

Their rivals are Taco Bell, Chipotle, and McDonald’s.

MindMap

Competition

Taco Bell Taco Bell was founded by Glen Bell in 1962. Based in Irvine, California, Taco Bell is a fast food restaurant that serves a variety of Tex-Mex food including burritos, tacos, nachos, and other specialty items. With more 6,500 restaurants, Taco Bell serves more than 2 billion customers a year. The logo speaks to people saying that the food is always ready. The slogan “Live Mas,” says that people should live more and to not think basic when eating.

Competition

Chipotle A Mexican Grill that opened in 1993, Chipotle wanted to give the feel of a restaurant not having to have that fast food restaurant feel. With 1,600 stores across the country, Chipotle expresses how they are in a category of fast-casual. Their logo has a hip feel that seems to appeal to younger family oriented group of people. The font and color of the logo stands out and the slogan, “Food with Integrity,” stands for a food that will not make people feel ashamed of eating it, unlike a burger or pizza.

Competition

McDonald’s A well known Hamburger restaurant, McDonald’s first opened in 1955 by brothers Richard and Maurice McDonald. McDonald’s serves over 247 billion customers a year. The logo is a very well known logo representing the name of the owners but also standing out with their colors that appeals to people worldwide. The slogan, “I’m Lovin’ it, “ means that it is supposed to relate to everyone and that everything on the menu is loved by everyone.

Colors and Typefaces

Colors Typefaces

Nacho Town, USA - Mistral

Nacho Town,USA –Movie Script Ending

Nacho Town, USA –Mexican Chili Sauce

Nacho Town, USA – Mexican Fiesta

Nacho Town, USA – Giddyup Std

Nacho Town, USA – Hobo Std

Nacho Town, USA- Rosewood StD Regular

Inspiration

Nacho Town,USA Sketches

S K E T C H T E S

S K E T C H E S

S K E T C H E S

Nacho Town, USA Logo

Color Black and white

Nacho Town, USA Logo

Color Black and White