Lean UX presentation (UXSG meetup #9)

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Sharing of Lean UX case studies 

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 LeanUX Its not lazy UX, Its about minimizing waste Raven Chai Founding Principal Consultant 2 RAVEN CHAI Founding Principal Consultant Over 15 years experience as a technologist, designer and user experience practitioner Completed over 120 UX projects since 2006 Evaluated and assessed more than 1,000 startups across Asia Formed a local UX Community - UXSG User Experience Professional Association - Asia Region, Leadership Team Founder & Principal Consultant Founder of UXSG Community Partnership / Mentorship Certi8ied Practising Management Consultant under SPRING Singapore UX Consulting - What We Do Design Research and Service Design Methodology Some stuff Im involved in... Public Sector Private Sector Agenda 1. Introduction 2. Overview 3. Design Stories 4. Key Learnings 5. Resources h6p://konigi.com/les/konigi/images/what-is-ux.png What does the word Lean UX mean to you? Lean UX implies that less UX is being done. ! That couldnt be further from the truth, nor is it something we should encourage. Source: Ar*cle from Whitney Hess, Feb 27, 2011 - Why I detest the term Lean UX hFp://notjustalive.les.wordpress.com/2010/12/lazy-cat5.jpg Its NOT lazy UX You still gonna work hard!!! Source: Ar*cle from Je Gothelf, Mar 07, 2011, Lean UX: GeUng Out Of The Deliverables Business hFp://www.vuidesign.net/wp-content/images/documenta*on.jpg It is NOT Anti-deliverable It is a refocusing of UX efforts away from the documentation and moves towards validating product hypotheses Source: Ar*cle from Je Gothelf, Mar 07, 2011, Lean UX: GeUng Out Of The Deliverables Business It is NOT design-by-committee Who needs vision when you have meetings? hFp://www.joerib.com/wp-content/uploads/design-by-commiFee.jpg The only thing being removed is waste Minimizes the time spent heading down the wrong path hFp://notjustalive.les.wordpress.com/2010/12/lazy-cat5.jpgSource: Ar*cle from Je Gothelf, Mar 07, 2011, Lean UX: GeUng Out Of The Deliverables Business Prototype communicates everything The fastest way between you and your customers hFp://xunyangixd.les.wordpress.com/2011/04/just-the-ux-process-large.jpgSource: Ar*cle from Je Gothelf, Mar 07, 2011, Lean UX: GeUng Out Of The Deliverables Business You dont need The Spec to keep control You are in the problem-solving business, and you dont solve problems with design documentation. hFp://www.arcelormiFal.com/distribu*onsolu*ons/repo/angelique/Corporate_picture_Document_Control_MR_RF.JPG Source: Ar*cle from Je Gothelf, Mar 07, 2011, Lean UX: GeUng Out Of The Deliverables Business If you spend 3 months perfecting a design only to 8ind out it fails to meet customer and/or business needs, youve just ! wasted 3 months of your life, not to mention your teams Source: www.jegothelf.com/blog Lean UX Metrics-Driven Design/Research SHIPPING IS ONLY THE BEGINNING The Value of the Minimum Viable Product The bare feature set needed to prove out a hypothesis Source: Ar*cle from Je Gothelf, Mar 07, 2011: Lean UX: GeUng Out Of The Deliverables Business hFp://i-cdn.apartmenFherapy.com/uimages/re-nest/plane12609.jpg Started with a boring 3 minute video in 2008 for their minimum viable product, beta waiHng list jump from 5,000 to 75,000 in one day (Mar 2008) Started in 1984 with a single Boeing 747 ying a single route (Gatwick to Newark and back). As they got the Virgin magic working and debugged, they added more planes and more routes. Examples of Minimum Viable Product (MVP) It started out as a simple WordPress blog, the point.com with a widget that used AppleScript to send PDFs coupons via Mail.app Same principle is applicable for the larger, growing Mirms too! You probably wont fancy the 1st version of Facebook, but it started to address user needs rst From iPhone 2G to 4S model since January 9, 2007 2004 2007 20092012 Despite Basecamps popularity, the team keeps improving the UX and usability of the portal 29 Jun 2007 11 Jul 2008 8 Jun 2009 24 Jun 2010 7 October 2011 Agenda 1. Introduction 2. Overview 3. Design Stories 4. Key Learnings 5. Resources Story 1 Application in SDLC methodology Case Study - SMRTConnect Mobile App Some facts: Commuters wants it More than 80% visitors are repeat users But received plenty of complaints and negative feedback Drastic drop in usage due to poor performance and usability Yearn for better improvement User Research - Customer Data Identify the problems first User Research - StoryBoarding Focus on people, not user interface User Research - Paper Prototyping Cheaper - Better - Faster way to get your story right Interaction Design - Understand Design Guidelines Read to fast track the design process Interaction Design - Develop a Low-Fidelity Prototype Focus on interaction behaviour that are intuitive to the users Interaction Design - Usability Findings 23 users provide invaluable feedback on the prototype Validate the design based on facts, not opinions Interaction Design - Increase the Prototype Fidelity Define Design Specifications Rapid Prototyping Process Start small with a only few key areas, grows in breath and depth over multiple iterations Launched iPhone v1.1 on 19 Sep 2012 Design > Build > Launch Quantitative data Qualitative data Identify key pain points Create storyboard, focusing on people behaviour and social norms Paper prototyping to validate interaction Elow Create low-Eidelity prototype for guerrilla user testing Adopt design best practices Guerrilla user testing to validate hypothesis Iterate design and create high-Eidelity prototype Create design document for technical development Iterate design along when discover new user scenarios Launch v1 Eirst, validate usage behaviour and plan for v2 Launched after 6 months of User Research, Prototyping and Coding Launched iPhone v1.1 on 19 Sep 2012 Story 2 Application in Startup environment Case Study - Schoozit Mobile App The team wants to develop a solution to collect information about a childs growth, development and education. Put$together$such$informa1on$ clearly$&$1mely$into$a$ $Learning$Journey.$ User Research - Understanding your target users motivation Why and how they may use the product Teachers responses 13 30% 11% 37 28% 32 2% 2 34 2% 3 26% Parents responses 2 14% 4 29% 21%5 36% 3 User Research - Identify your users pain points Pre-school Teachers 2 3 1 Documenting too many portfolios - Lack of manpower - Not able to document with full focus - Multi-tasking Not able to document immediately by writing notes or using camera Lack of time Parents 4 When children are frequently absence from school Childs behavior - Repetitive actions and motivational rewards DifEiculty in organizing photos and videos2 1 Initial findings gives you a starting point User Research - Observation and depth Interviews gives you insights with context Validate your assumptions A Typical Day in School Observation on how lessons were carried out Depth Interviews with Users Understand their motivations, needs and pain points Experience Design - Understand where your product can be most effective Design Customer Journey Map Scenario 1: Teacher TUV decided to create a development milestone for her students so that it could act as a goal to what is needed to be achieved by a certain period of time. With the development milestones, it could be of any type of developement be it language, motor skills, etc. and parents are allowed to update the date as to when it must be achieved. Teacher TUV Parents Child!s Development Milestones Ok Language Age: Development: Date: 29 Dec 2012 Ages 6 to 12 Child!s Development Milestones Ok Language Age: Development: Date: 15 Dec 2012 Ages 6 to 12 Scenario 2: Teacher TUV has to set a !to-do"checklist for the students and parents to view so that it could act as a reminder and students are able to complete the tasks given. With the to-do checklist, parents will be able to check up on their childs task and make sure they have completed it. Once completed, parents are able to update the checklist. Teacher TUV John"s Parents John completed his Maths homework. Today!s Checklist Ok Maths H/W Spelling Test Revision Today!s Checklist Send Maths H/W Spelling Test Revision Notication Teacher TUV requires your acknowledgement Student!s Progress Acknowledge John Tay 06/10/2013 - Full marks for spelling Parents Once teachers have updated on the students progress, parents will receive a notication alert asking for their acknowledgement. Parents will read through the progress and able to acknowledge it simply by pressing on the Acknowledge button. Scenario 3: At the end of the day, Teacher TUV updated on all of her students! progress for the spelling test she conducted earlier on and she requires all parents to acknowledge on their child!s progress. Teachers are able to tag student before posting out the remarks. Same goes for uploading a photo. They can tag student and also put a caption after taking a photo of the students progression. Afterwhich, parents will receive a notication alert on the tagged photo or remark. Scenario 4: Teacher TUV wants to update on one of her student!s progression by posting remarks as well as taking a photo and uploading it to the student!s prole for his parents to view. Post Photo Post Caption Tag John is starting to socialise! John Tay Teacher TUV of Class XYZ Post Remark Post Remark Tag John needs to improve on his spelling. John Tay Notication Teacher A has tagged you in a photo. Teacher A has left a remark. John!s Parents Given that Teacher XYZ teaches two classes, the search results will be restricted to only the classes that she is teaching. Search Ok May May Chua May Wong Teacher XYZ of Class XYZ and Class TUV May Chua Class XYZ May Wong Class TUV May Lim Class PQR Scenario 6: Teacher XYZ wants to search for one of her students named May Wong from Class TUV. ParentsTeacher TUV of Class XYZ Parents: I would like to enquire about tomorrows lesson Teacher A: Yes sure. How may I help you? Parents: How would tomorrows lesson benet my child? Message Messages can be set to private where only chosen recipient(s) (Teachers/Principal) is/are able to view. Teacher XYZ of Class XYZ Teacher PQR of Class TUV Principal Scenario 5: Parents having a personal conversation via Schoozits message feature with their childrens teacher(s) Appendix5.7 Appendix5.1 Appendix5.2 Appendix5.3 Appendix5.4 Appendix5.5 Appendix5.6 In terms of tagging photos, Teachers are allowed to tag students even from other classes that they are not teaching. Scenario 7: Teacher TUV attended the Inter-Class Competition and took photos which includes students from other classes and she wants to tag them. Inter-Class Competition Teacher TUV of Class XYZ Post Photo Post Caption Tag Competition David David Chua David Chan David Chua Class TUV Simon Tan Class PQR Story 3 Application in Agile UX Approach Due to sensitivity of the case study, the slides for Story 3 will not be available for public viewing Agenda 1. Introduction 2. Overview 3. Design Stories 4. Key Learnings 5. Resources hFp://www.kickerstudio.com/blog/images/ux.jpgSource: Ar*cle from Jared M. Spool, Nov 30, 2011, Is There Any Meat on This Lean UX Thing? Lean UX is just UX. But UX isn't always Lean UX. 2. Features begin as hypotheses to be tested before heavy investment 3. A feature starts as a minimum valuable feature, and then iterates 4. Proof carries more weight than opinion 5. The team talks to real customers on a regular basis, including in-person 1. You are composed of small, goal-driven, cross-functional teams How Lean UX may work well? How Lean UX may not work well? 1. If your stakeholders requires formality to justify decisions 2. If you need to deal with legacy systems and require re...