Upload
inuse
View
104
Download
0
Tags:
Embed Size (px)
DESCRIPTION
In this talk, we’ll present five components that are vital if you want to generate value for your organization. Guess what? It’s all about UX. Wether you need to optimise an existing business, or innovate completely new solutions and offerings, great UX is what will make the difference. So join us - and put your business on the road to UX nirvana.
Citation preview
Even TIME-TRACKING
can be painless
GREAT UX IS HERE!
WHERE ARE YOU?
#UXSWE THE STATE OF UX
in Sweden
Answer 11 questions, win an iPad
251 replies!
6 5
4 3
2 1
UX MATURITY MODEL
UNRECOGNIZED UX is ”not important”
INTERESTED UX is important but recieves little funding
INVESTED UX is very important and formalised programs emerge
COMMITED UX is critical and executives are actively involved
ENGAGED UX is one of the core tenets of the organisations strategy
EMBEDDED UX is in the fabric of the organisation; not discussed seperately
6 5
4 3
2 1 UNRECOGNIZED
UX is ”not important”
INTERESTED UX is important but recieves little funding
INVESTED UX is very important and formalised programs emerge
COMMITED UX is critical and executives are actively involved
UX MATURITY MODEL
ENGAGED UX is one of the core tenets of the organisations strategy
EMBEDDED UX is in the fabric of the organisation; not discussed seperately 8%
10%
12%
28%
40%
2%
5 KEY ENABLERS
A CLEAR, ACTIONABLE VISION
1
Do you have a clear, actionable vision for your products and services?
Do you have a clear, actionable vision for your products and services?
44%
It is really
HARD TO CHOOSE
A CXO, CHIEF EXPERIENCE OFFICER
2
Do you have a CXO, a Chief Experience Officer, or similar?
Do you have a CXO, a Chief Experience Officer, or similar?
16%
UX Manager
UX Designer/Researcher
CXO
We get older AND WISER
IMPACT-DRIVEN PROCESS
3
- Would you tell me, please, which way I ought to go from here?
- That depends a good deal on where you want to get to.
Lewis Carroll, Alice in Wonderland
Do you use processes that help you create value for both
business and users?
Do you use processes that help you create value for both
business and users?
48%
FOCUS ON THE
IMPACT
4 CREATE INTERACTIVE PROTOTYPES
We think with OUR BODIES
We think with OUR BODIES
We think with OUR BODIES
in the REAL WORLD
Are you creating interactive prototypes in your projects?
Are you creating interactive prototypes in your projects?
50%
h#p://cenblog.org/newscripts/2013/02/need-‐a-‐centrifuge-‐print-‐one-‐out/
GET THE RIGHT TEAM
5
Photo by RayMorris1/Flickr
Does your organisation have the competence required to create great
user experiences?
Does your organisation have the competence required to create great
user experiences?
59%
GREAT UX IS HERE!
WHERE ARE YOU?
1 Actionable vision
2 Get, or become a CXO
3 Impact-driven process
4 MORE prototypes
5 Get the right team
6 5
4 3
2 1 UNRECOGNIZED
UX is ”not important”
INTERESTED UX is important but recieves little funding
INVESTED UX is very important and formalised programs emerge
COMMITED UX is critical and executives are actively involved
UX MATURITY MODEL
ENGAGED UX is one of the core tenets of the organisations strategy
EMBEDDED UX is in the fabric of the organisation; not discussed seperately 8%
10%
12%
28%
40%
2%
I N U S E U X AWA R D . C O M
@berndtsson @ingriddomingues
THANK YOU!
I N U S E U X AWA R D . C O M