Harvestmile

2. 01. Intro 02. Business structure 03. Story map 04. Strategy 05. Finacial Contents

3. Concept 01. Intro Developing local regions based on traveling, linking and improving the Connection between creative worker and Local people. The creative workers travels into Tojiba for a long period of time, and they can get discount services or a reward depending on their commitment and contribution. To transform Tojiba into a place where creative workers can Experience a good daily life in both working and relaxation. Local people will be encouraged to discover things they didnt recognize and Create new values as result by enhancing their sense of creation.

4. Motivation Mainly for creative workers to activate their working-style instead of focusing the working place. The Tojiba-culture was established in Japan mainly in agricultural regions since the old times as a place used to relax and to cure the disease for farmers. Sometimes the farmers stayed long during recess period. Due to the change in daily life style and also traveling-style, the number of customers are declining. Upon visiting and experiencing Tojiba, and we have been thinking on how to connect creative worker and the local people in Tojiba region. Our team is consisted by creative students. Some students are studying about cultural design, and a student is managing a design studio that focusing on transforming tradition and making design using local material based on the regional culture. 01. Intro

5. Main Program Package A Package B Package C Package D 02. Business structure hotel expenses 0% discount by working 100% additonal profit 30% Hotel Expenses Discount Profit hotel expenses 20% discount by working 80% hotel expenses 100% hotel expenses 70% discount by working 30%

6. First idea 02. Business structure Package A Package B Package C Package D First structure was a kind of Step-by-Step

7. changed Package A Package B Package: B Package C Package: C Package D Package: D Package: A 02. Business structure We chaged the position. Most of the customer will be start at package A.

8. 2nd idea Package A Package B Package C Package: STARTER 02. Business structure Package A(STARTER) is more Easy to join and Everyone can join it. >>We will increase the customer at Package: STERTER STEP01 >> More STEP01 >> More

9. A B Starter C 02. Business structure 0% 100% 50% Step 01 Step 02 Participating & Professionalism Know > > >Curious Experience Trust

10. 03. Story Map Harvest mile Tokyo H.Q. Local Area City Harvest mile Concept Store Restaurant Exhibition-portfolio Collaboration Result Tojiba -Registered -Gathering platform -Information -Choose package

11. 04. Strategy #01_SNS(Web/App) #02_Local Portfolio(Tojiba/Town) #03_Workshop #04_Step by Step Promoting

12. Share the experience, by connect the company website with SNS. Example : Post to timeline Facebook via company blog website. Link our website to SNS page or timeline. #01_SNS(Web/App) 04. Strategy Hanzawa Naoki Package_A 30% Big SALE Profile Hello, My name is Hanzawa Naoki. - Chiba prefecture Souvenir... - Tojiba Festival 2014 - Big sale (up to 90%) 2011.2.3~2014.11.21 -Tojiba Travel -Festival director - http://www.tojibaplace.co.jp Hello, My name is Hanzawa Naoki. We went to Tojiba place. The water was really great!! Markect sale Hanzawa Naoki 2014.11.21 17:52 Timeline Notification Travel Story Photo enter Makiko Suzuki 2014.11.20 12:02 Location Follow Message

13. 04. Strategy #02_Local Portfolio (Tojiba/Town) To show what the locals have. Goods, skills, people, nature potential, sightseeing place and so on. After we got the portfolio, we can join an tourism exhibition or local community exhibition to promote and offer companys package.

14. 04. Strategy #03_Workshop Do Workshop and Promote in Communities We do small workshop for promoting the locals to communities, example school, office, elderly community, backpacker community and so on

15. 04. Strategy #04_Step by Step Promoting Start promote from the basic package, which everyone can do it. If the service from our company is good, customer are satisfied and has a good experience with local community, we got a customer trust. After that we could continue promote the other package. Know > > >Curious Experience Trust

16. Crowdfunding is the practice of funding a project or venture by raising monetary contributions from a large number of people, typically via the internet. One early-stage equity expert described it as the practice of raising funds from two or more people over the internet towards a common Service, Project, Product, Investment, Cause, and Experience or SPPICE. 05. Finance 01.Crowdfunding

17. 05. Finance Case study of crowdfunding : In order to save the elementary school closed in Shimane Prefecture Tsuwano, young people of shimane perfecture implementing founding base which one of it is the crowdfunding. until April 2015, with only 16 students, elementary school will be closed down. In order to call society to area of elementary school students, the organization that care to 01.Crowdfunding

18. 05. Finance this elementary school need family come to move, but Tsuwano environment is not sufficient for immigration purpose. So, with the help of crowdfunding, they will repair the empty house of this district, and to be adjusting with the emigrated possible environment. The amount of money that collected from crowdfunding is 6,000,000. That amount of money used as repair costs, such as vacant two buildings with its toilet-bath. The ren- ovation of vacant building will takes to 8,000,000. About 2 million yen is needed 01.Crowdfunding

19. 05. Finance Japan's alpine valleys receive some of the heaviest snowfalls in the world. Therefore traditional 'gassho-zukuri' (clasped-hands) homes have high, steeply-peaked roofs so the snow (and rain) can easily slide off the roof thatched from local grasses and straw. Amount of money from crowdfunding shown on the website 01.Crowdfunding Join CF Search Apply Photo Story Snow Proof Roof Chibaken Inageku

20. CSR 05. Finance Corporate Social Responsibility (CSR) is defined as the voluntary activities undertaken by a company to operate in an economic, social and environmentally sustainable manner. 02.Corporate Social Responsibility

21. CSR 05. Finance The example of cooperation between corporate and stakeholder (NGO/Non Government Organization, ) : 1. The program timeline schedule and target 2. Daily report (both, funds usage and development target) 3. Putting the corporate logo based on the agreement (could be at website, location of development, etc) 02.Corporate Social Responsibility

22. The example of agreement between CSR and stakeholder that resulted the company logo appear at the corner of main menu website (this website is borneo craft organization that has a goals to con- serve the local craft of borneo. It was sponsored by Total oil and gas company CSR and the agreement made the logo appeared at the corner. In return they got funds for developing local craft) 05. Finance

23. Corporation logo (CSR) on Harvest mile`s website 05. Finance Hello, My name is Hanzawa Naoki. We went to Tojiba place. The water was really great!! Login P/W Package Stories Timeline Travel Photo Contact Trip A Tojiba B market C Develop D

24. The data related to our potential customers (creative worker) The potency of creative worker In Japan there are 60 million of creative worker 1 % of total number workers in Japan (1 from 100 workers is became creative worker) With detail : Most of reporter and editor (part of creative worker) are work as an employee at publisher, newspaper. the ratio of non-employee for creative worker is high Writers, sculptor, painter, craft artist except employee is over 80 % and they are freelance. actor, dancer, entertainment house that belong to organization is 60 % Source : Ministry of Internal Affairs and Communications, census (2005) 05. Finance

25. 05. Finance Reason why nomad workers Our potential market does not belong permanently to organization or company. Changing the place of residence or place of business in accordance with the work content and customer, will attempt to create value while doing the flexible ways of working. This way of working is to have sophisticated information and communication. The communication cost also becomes inexpensive. On the other hand, in organizations such as enterprises they are taking advantages from Nomad workers from outside the organization for obtaining a market advantage by increasing the competitiveness in the market, and to compensate for the weaknesses and extend the strength in their management, also increasingly take advantage of In the Socie- ty. By paying attention to these points, the Nomad work and Nomad worker are the form of new ways of working that are now attracting attention.

Design

Harvestmile