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Communicating UX Design through Storytelling - Refresh Dublin

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This talk looks at how you can use storytelling in your communication to your team, colleagues and clients to explain, inspire, motivate and persuade your audience. The examples are based in the world of UX Design but the general themes are applicable to anyone who just needs to get their ideas across.

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Communicate?

Engage?

Persuade?

Failure to…

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Why use storytelling?

Stories make ideas sticky.

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EleMENTS of a good story

Image: Philip Lawson 2011

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The Hero

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Situation

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Conflict

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Climax

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Resolution

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Executed Movement Imagined Movement

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SocialTimes

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Kathryn Parkes

UX Sofia 2014

TED: Mary Lou Jepsen: Could future devices read images from our brains?

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Classic Storyline

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Classic Storyline

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Personas?

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Characters

Your story characters shouldn’t be static - take them out

for a bit of exercise and see how they behave.

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The Cast

The Storyline

Scenarios

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Explain

Inspire

Motivate

Persuade

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Daddyo Story

Who is the user? Where is their pain? What are their needs?

Future without

our solution

Future with

our solution

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iQ Content

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“Design is really an act of communication, which

means having a deep understanding of the person

with whom the designer is communicating.”

!Don Norman

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How do you want

to make your

audience feel?

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Explain

Inspire

Motivate

Persuade

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Product

Managers?

Senior

Managers?Dev team?

Clients?

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Your job as a UX Professional

Find the happy marriage between user needs and business goals.

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Adapt

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Fast, Simple, Clear

The simpler a story the more likely it is to stick.

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Leave room for the imagination

The human brain has an amazing ability to fill in the gaps.

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http://xkcd.com/1354/

Heartbleed Explanation

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Show your work…early

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Storytelling Hackathon - Popathon - Darklight Festival

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Be willing to share ownership

!

Collaboration

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Practice

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Storytelling

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Verbal/Visual

‘It’s all in

the

telling.’

‘My work

speaks for

itself.’

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Extract from Scott McCloud - Understanding Comics

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Building Stories - Chris Ware

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Experience Maps

http://bridgeable.com/dog-sledding-experience-design/

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Experience Maps

Adaptive Path

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User Journey Maps

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Google Maps

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You

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The loudest voice in the room

doesn’t always have the best idea

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What makes a good UX Designer?

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Quiet: The Power of Introverts in a World That Can't Stop Talking - Susan Cain

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Begin with the end in mind

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A Twist

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The End

[email protected]

@kathrynparkes

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