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Future Visioning The importance of visualising new ideas VLERICK BUSINESS SCHOOL
Valentijn Destoop, Partner innovation & design Wonderland, Digital innovation & acceleration. wonderland.network
Readings
One of the best ways to get people thinking about the future is to show
them what it could look like.
Disciplinary lenses Semantics and language
Experience levels Misalignment in Culture or Vision
Visioning generates a common goal, hope, and encouragement; offers a possibility for fundamental change; gives people a sense of control; gives a group something to move toward; and generates
creative thinking and passion.
Why Now? Though low-fidelity prototyping has existed for centuries, it has recently become popular with the spread of agile design methodologies, inspired by several movements:
Design thinking advocates for “thinking with your hands” as a way to build empathetic solutions.
Lean startup relies on early validation and the development of a minimum viable product to iterate on.
User-centered design calls for a collaborative design process where users deliver continual feedback based on their reactions to a product’s prototype.
build entire product
build MVP build MVP build MVP build MVP
foundersvision
findcustomers
traditional
validated learning
userneeds
iterate & pivot iterate & pivot iterate & pivot
risk
time
high risk
risk
time
Traditional
build entire product
build MVP build MVP build MVP build MVP
foundersvision
findcustomers
traditional
validated learning
userneeds
iterate & pivot iterate & pivot iterate & pivot
risk
time
high risk
risk
time
Validated learning
Innovation strategies
Function
Idea
User Experience
What to validate
Sketch
Evocative, Suggest, Explore, Question, Propose, Provoke, Tentative, Non-committal
Dedactic, Describe, Refine, Answer, Test, Resolve, Specific,
Depiction
Prototype
Types
Sketch Wireframe Prototype DesignIdeas, possibilities
to pursueStructure,
overall flowStructure, flow, and details (without final
visual design)
Final branded and full developed
product
Iteration
Level of Fidelity
Commitm
ent
High
Low
IDEATION CONCEPT VISUALISATION REFINEMENT USABILITY
Prototype the Functionality's Or how will it work?
Low High
Tools
Sketch
Moqups
Invision
Allthingstalk
Examples
Prototype the User Experience Or how will it feel when interacting?
HighLow
Tools
UX Honeycomb
Google material design
iOS Human interface guidelines
Examples
Prototype the Idea Or what is the vision?
Low High
Tools
Kickstarter
Storyboarding
Storyme
Google Ventures design sprints
Examples
https://www.microsoft.com/enterprise/productivityvision/default.aspx
“ We like to spark discussion about future scenarios by trying to portray the evolution of key trends in the form of a vision video. Our team has been producing these publicly-facing videos for years, and the play a key role in our internal processes for identifying and designing experiments. We also use these videos for external communications and partner engagements. “ Microsoft Lab
We believe design can really make a difference. It helps envision a better future, but also makes those visions a reality. It lets us place people firmly at the center of everything we do. And it supports our passionate belief that we can help make the world healthier and more sustainable through a future we design together. Philip design manifesto
Recap Example: Hyperloop
1870
2013
2016
2016
Begin with the end in mind
Valentijn Destoop, Partner innovation & design Wonderland, Digital innovation & acceleration. wonderland.network
